Digital Accessibility Experts

Every year we invite you to ask our CEO Jonathan Hassell to answer your accessibility questions.

 With 24 years of experience in accessibility, at technical and strategic levels, Jonathan can answer almost anything accessibility related.

In this webinar, listen to him answer wide range of questions including;

• How do I prove the value of accessibility
• How do I drive accessibility in communications in my organisation?
• What are the legal requirements? And how will they change?
• How to ensure 3rd party accessibility
• How does WCAG apply to native apps, streaming services, or hardware?
• What to think about when doing Captioning and Audio Descriptions
• Tools for testing accessibility, and ways to recruit people with disabilities for user-research

This audio was originally recorded as a webinar.

You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/ask-me-anything-2024-qa-with-jonathan-hassell/

Access it for free by registering on HiHub (https://www.hassellinclusion.com/webinars/) will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.

Today, your thinking about accessibility needs to go way beyond the web and apps.

People in every organisation in the world are creating emails, Word, PowerPoint and Excel documents every day and saving and sharing these as PDFs with colleagues and customers.

These need to accessible too.

Here we discuss how to make all these different types of document accessible. We cover

• What you need to meet WCAG for documents, and why sometimes you need to go beyond WCAG
• How to shift people’s mindsets to spend time in improving document accessibility
• How to embed accessibility in document templates to speed up what you need to do to make documents accessible
• What document accessibility checking tools are available for free
• How to create strategies to assure document accessibility is scalable for large organisations
• What do you do about legacy documents – do you have to make things you’ve already published accessible

This audio was originally recorded as a webinar.

You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/creating-accessible-documents/

Access it for free by registering on HiHub (https://www.hassellinclusion.com/webinars/) will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.

Accessibility Statements are often used by organisations as an alternative to making their websites accessible. However, they were originally created to help improve the communication between organisations and users of their websites or apps who have disabilities.

In this webinar, Jonathan Hassell, who wrote the initial guidance for accessibility statements in BS 8878, discusses what statements are for, who they are for, why the rules for writing them differ in different countries, and how best to write them to mitigate legal and regulatory threats.

He also clarifies the differences and similarities between them and VPATs and Accessibility Conformance Reports for B2B communications, where vendors are trying to sell the accessibility conformance and features of a digital tool or SAAS. Finally, he discusses how documenting your digital product or service’s accessibility functionality may be mandated by the European Accessibility Act, and can help you promote the results of your accessibility work to people with disabilities, to bring you a Return on Investment from it.

If you’d like to talk with us about how we could help you write or improve your Accessibility Statement or Accessibility Conformance Report, please get in touch.

This audio was originally recorded as a webinar.

You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/mastering-accessibility-statements-acrs-vpats-documentation-metadata/

Access it through HiHub. Registering on HiHub will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.

In recent years the term ‘vulnerability’ has become increasingly used in regulated industries like banking and utilities.

Many people can have characteristics of vulnerability – due to poor health, disability, neurodiversity, anxiety, ageing or a mental health condition, a life event such as a new caring responsibility, or low resilience to financial shocks such as the cost of living crisis.

Everyone needs digital information provided about products and services to be easy to understand, and customer-service lines to understand their specific needs. The link between vulnerability and accessibility is clear. 

But, if you want to enable people who are vulnerable to use your digital tools and services, you’ll have to go beyond WCAG, which misses many of the things people who are neurodivergent, ageing, or have mental health conditions or anxiety need.

In this webinar, Jonathan Hassell discusses what accessibility experts can learn from their colleagues who focus on vulnerability, how vulnerability without accessibility misses a key audience, and how accessibility and vulnerability professionals can gain from working together to better meet the needs of all.

This audio was originally recorded as a webinar.

You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/what-makes-a-customer-vulnerable-and-how-to-support-them/

Access it through HiHub. Registering on HiHub will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.

We spend a lot of time helping organisations plan for improving accessibility, getting their key stakeholders on board, securing budget, and helping them develop Accessibility Centres of Excellence to drive consistent accessibility delivery.

But as you do this where you work, once you’ve achieved some of these milestones, how can you ensure your improved accessibility credentials are communicated as a benefit to your organisation, internally and externally?

In the last few years, we’ve seen (and driven) a rise in the recognition that accessibility is receiving publicly, in the Press and Awards.

So, in this session, we discuss how your organisation can get a piece of this growing interest in how organisations are delivering accessibility, and why communicating about the accessibility work you do could be as important as the work itself.

• Why communicating your accessibility wins is essential to attract users to use your website, app or tool
• Why it’s also essential for gaining continued buy-in from your internal stakeholders, and to encourage your team
• How to create an accessibility comms strategy and plan, leveraging opportunities like GAAD
• Hints and tips on how to enter and win awards for accessibility – the key way to gain external recognition for your work

This audio was originally recorded as a webinar.

You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/communicating-accessibility-successes/

Access it through HiHub. Registering on HiHub will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.

In Europe, the European Accessibility Act’s deadline of June 28 2025 to make websites, apps and digital products from public and private sector organisations compliant with accessibility guidelines is just over a year away.

In the USA, the DOJ NPRM about accessible websites of state and local governments, and Mandate M-24-08 to Strengthen Digital Accessibility and the Management of Section 508 of the Rehabilitation Act, will have an impact on public sector organisations and SAAS companies and digital agencies who sell services and products to them.

These new legal instruments are having a huge impact on why organisations should invest in accessibility in 2024 and onwards. Yet many organisations are unclear of what they mean. This webinar goes through the legislation to give you an understanding of:

• If the legislation applies to your organisation; and what you need to do by when, if the legislation does apply – this information has been welcomed and discussed with legal teams in many of our clients; and
• Gives pointers on how to plan to efficiently achieve what you need to do before the deadline that applies to your organisation.

This audio was originally recorded as a webinar.

You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/how-to-meet-the-european-accessibility-act-deadline-or-respond-to-the-us-doj-notice-of-proposed-rule-making-v2/

Access it through HiHub. Registering on HiHub will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.

Baby Boomers are the wealthiest generation on the planet. The over-70s are the UK’s most online adults after twentysomethings, with considerable spending power.

But rarely do people talk about the digital needs of the ageing population, and the link between these and accessibility. In this webinar, we discussed why organisations should care about serving ageing customers, what older people want from digital, and what you can do to attract and retain this often ignored and undervalued digital audience.

This podcast draws from our recent research report ‘A golden opportunity – Are you serving the needs of older online consumers?’ which you can now download. The research reveals that:

• 81% of over-65s are frustrated by inaccessible websites and apps.
• 70% say retailers fail to consider age-related impairments such as poor eyesight and reduced fine motor skills that make using websites and apps more challenging.
• Older consumers spend an average of £163 per month online.
• But, more than one in 10 over-65s (equivalent to 1.38 million UK consumers*) said they would spend more online if websites and apps were easier for them to use.

We go deeper into all of these and more in the webinar. We hope you enjoy the recording…

You can download the report for free here https://www.hassellinclusion.com/are-you-serving-the-needs-of-older-online-customers/

This audio was originally recorded as a webinar.

You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/how-to-meet-the-digital-needs-of-the-wealthiest-generation-on-the-planet/ 

Access it through HiHub. Registering on HiHub will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.

2023 was a big year for accessibility, with more and more companies committing to get accessibility right, WCAG 2.2 slightly moving the goalposts, and different AIs proving useful tools for accessibility or total red-herrings.

In this essential webinar, our CEO Jonathan Hassell looks back at what we learned about what works in accessibility in 2023, and how we believe new technologies, devices, laws and regulations will impact the next 12 months. 

Here’s a flavour of some of the topics covered:

• How accessibility can help you support the needs of vulnerable and ageing audiences – which are hot for 2024
• How the European Accessibility Act and the DOJ NPRM are making private companies engage more with accessibility in Europe and the USA
• Why accessibility is now essential for SAAS vendors and their clients
• How AI, kiosks and EVs are influencing how you need to think about accessibility in user interfaces
• Why the most important new assistive technologies could be to interface with real-world experiences, not websites
• Which roles in an Accessibility Centre of Excellence are the safest from AI “stealing your job”

This comprehensive guide to all things accessibility in 2024 will get you thinking and provides plenty of inspiration for where we all may be heading…

This audio was originally recorded as a webinar.

You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/what-you-need-to-know-about-trends-in-digital-accessibility-for-2024/

Access it through HiHub. Registering on HiHub will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.

For your convenience, once you’ve logged into HiHub, alongside the captioned video and transcript you can download an RTF document containing all the links in the webinar so you can dive deeper into some of the articles we believe are most important this year.

If you want to deliver brilliant, accessible products and services, you need to know that you can rely on your development team to deliver their part of accessibility.

In this webinar, we explore how you can ensure that your developers have the right capability to deliver accessibility in the sorts of products you’re asking them to develop in 2023.

In this practical and insightful session, find out how to identify any gaps in knowledge (solid accessibility knowledge can’t be learned just via free videos). Know what proper accessibility training for Web Developers looks like, and why a little bit of ARIA knowledge can be dangerous.

And see what it’s really like to use assistive technologies like screen readers and speech recognition.

This audio was originally recorded as a webinar.

You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/how-to-build-strong-development-capability-in-accessibility/

Access it through HiHub. Registering on HiHub will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.

How do you approach accessibility when you’re a multi-national organisation? While the objectives and the desire to achieve them are often the same globally, many local factors need to be considered. 

In this webinar Jonathan Hassell and Peter Bricknell tackle how to meet the challenges of different laws and regulations in different countries, and how they require different things for customers or staff and different types of digital techs.

They look at how to balance central objectives with local sensitivities and cultures, and how to be agile in the field whilst maintaining global consistency.

Having worked with many large multi-nationals headquartered in many different countries, they share key considerations like prioritisation and scaling, alongside opportunities, and threats to be aware of as you navigate your way to global accessibility.

This audio was originally recorded as a webinar.

You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/the-pros-cons-of-outsourcing-accessibility/

Access it through HiHub. Registering on HiHub will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.

The new version of WCAG 2.2 was launched in October 2023.

We’ve been getting lots of questions about it from across our clients and the accessibility community.

So this massively popular webinar discusses everything you need to know. We covered the practical things: What are the changes WCAG 2.2 brings? What do they mean for you and your users? What should you do about it? We also discussed where WCAG 2.2 sits in the context of accessibility guideline changes: Who are the changes meant to help? Is this enough for full inclusion now, or are guidelines for the needs of some people with disabilities still missing? What’s coming next and when? (WCAG 3.0)

The webinar summarises what’s new, demonstrates how you could code and test for 2 of the new Success Criteria, and discusses how WCAG 2.2’s launch should impact your accessibility strategy.

This audio was originally recorded as a webinar.

You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/the-pros-cons-of-outsourcing-accessibility/

Access it through HiHub. Registering on HiHub will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.

As organisations mature in accessibility, they often recruit experts to manage it internally, moving from dependence on suppliers or tools for their accessibility.

So what should you do with internal experts? What should you use expert accessibility suppliers to do? And what could you do with your current staff, with the right training and tools?

In this webinar we explore how best to support your organisation’s accessibility needs, whatever its size, across 5 aspects of accessibility: audits & testing, PDF & document remediation, training, technical support for product creation, and strategy.

This audio was originally recorded as a webinar.

You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/the-pros-cons-of-outsourcing-accessibility/

Access it through HiHub. Registering on HiHub will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.

It’s true that you can’t do everything, for everyone, all of the time.So prioritising accessibility demands can be a real challenge for all organisations no matter where they are in their accessibility journey…

• It could be that you’re faced with a 100-page accessibility audit and don’t know where to start. What do I fix first? What’s urgent and important? What’s the risk, what’s the effort needed to do each fix? How do we prioritise?
• Or maybe you need to work out how to prioritise accessibility spend in your testing budget. What’s the best value accessibility training you could get, and when should you plan it in to give you most benefit?
• Or perhaps you’re looking at things at a more strategic level, and working out which group of people in your team to get training first, and who can wait til later.

This webinar will help you navigate this prioritisation whatever your business needs and resources.


This audio was originally recorded as a webinar.

You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/5-things-to-do-to-get-you-the-accessibility-funding-you-need/

Access it through HiHub. Registering on HiHub will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.

If you want to get buy-in to accessibility to get funding and make change happen, then this is what you need. In it, we share 5 proven strategies to get the investment and commitment from your Senior Stakeholders.

Whether your battle is getting a share of Diversity & Inclusion budgets, showing the Board the difference accessibility makes to your customers or employees, how it can help you sell your products, or demonstrating how your competitors are investing in it, we provide persuasive arguments and tools to help you make a step-change in the funding for your accessibility strategy.

Listen to the 5 steps to make accessibility happen:

1. Create a plan. ​What is it that you want to do ​about accessibility, and in what order?
2. Work out the cost. Spend time working out the effort and the cost versus the gain.
3. Identify the budget holders. Who do you need to speak to? Know their objections and be prepared!
4. Know what your supporters want. Help them with their business goals, ​whether individually & collectively.
5. Build your credibility with your funders.​ Bring in partners, build in governance, and report – don’t just fix.

This audio was originally recorded as a webinar.

You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/5-things-to-do-to-get-you-the-accessibility-funding-you-need/

Access it through HiHub. Registering on HiHub will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.

In 2023 many organisations are getting serious about accessibility. After public commitments from senior leaders, they often recruit someone to create an Accessibility Centre of Excellence (ACE) to embed accessibility throughout the organisation.

This makes perfect sense. However, the skills needed to be an Accessibility Strategist and Leader are different from those needed to be an Accessibility Specialist.

We’ve helped many Heads of Accessibility make this transition, from testing for accessibility and fixing it in products, to working with teams all over the company to embed motivation and structured delivery of accessibility in all the work they do. In this webinar, we share things we’ve learned as we’ve helped organisations like ServiceNow and HSBC develop and invest in their ACE.

We look at the process of initiating and optimising an ACE all the way through, from getting buy-in, funding, and momentum, benchmarking and building a plan, building accessibility into team capabilities and processes, and reporting on its return on investment on stakeholders, following the blueprint in ISO 30071-1 which our CEO wrote.

Whether you’re new to building your ACE or want to take an established one to the next level, this hour will help you make and accelerate your plans.


This audio was originally recorded as a webinar.

You can access the video recording of the webinar, and its transcript, here https://www.hassellinclusion.com/webinars/whats-the-best-way-of-getting-to-accessibility-compliance-in-2023/.

Access it through HiHub. Registering on HiHub will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.

Almost all organisations want to improve their accessibility.

But what should be their aim: WCAG 2.0 AA, WCAG 2.1 AA, people with disabilities being able to use their site/app/campaign? And what’s the best way of testing if you got there: getting a tool to automate accessibility testing, getting a WCAG audit, doing one of our Live Audits, asking your usability testers to include people with disabilities in their testing, training your people to audit things themselves?

And how do all of these impact the most important thing – fixing the issues you find, not just doing the testing?

In this webinar, Yacoob Woozeer and Jonathan Hassell talk through what might be best for your organisation, depending on its size, budgets, existing practices, and what your aim is.

Find out how to make sure the time and money you spend on accessibility really benefits you, including:

• What the right compliance goal could be for you – it’s not always WCAG 2.1 AA, especially if you want to get the most financial return from your accessibility efforts.
• What types of accessibility testing might give you the best cost-benefits for your size and type of website or app?
• How training your own QA testers to include accessibility checks in their testing can save you huge time and cost in fixing
• How integrating people with disabilities in your existing usability testing can bring you great accessibility insights for little extra cost
• How talking with your auditor can ensure fixes they suggest are suitable for your ways of working, and so get things fixed quickly
• How fixing the accessibility skills of your teams, could be as important as fixing the accessibility of your products, and how to do both together

This audio was originally recorded as a webinar.

You can access the video recording of the webinar, and its transcript, here https://www.hassellinclusion.com/webinars/whats-the-best-way-of-getting-to-accessibility-compliance-in-2023/.

Access it through HiHub. Registering on HiHub will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.

Diversity & Inclusion strategies often neglect a focus on accessibility as a way of delivering inclusion for staff with disabilities.

Accessibility strategies often neglect a focus on staff, concentrating just on customers with disabilities.

People in each of the two disciplines often miss their common aims, by not doing enough to understand each other.

Our CEO Jonathan Hassell is joined by Diversity & Inclusion expert Toby Mildon, to explore the overlap between D&I and accessibility and show how together they can help drive a cohesive inclusion strategy.

Jonathan and Toby have worked together frequently over the years. In this webinar each share what they have learned from the other that has shaped the way they approach their jobs. They discuss what the disciplines have in common, the language of D&I, and where accessibility and D&I can support and help each other.

This audio was originally recorded as a webinar.

You can access the video recording of the webinar, and its transcript, here https://www.hassellinclusion.com/webinars/exploring-the-intersection-between-di-and-digital-accessibility/.

Access it through HiHub. Registering on HiHub will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.

Neurodiversity is a hot topic right now.

Organisations are looking to hire people who are autistic & dyslexic because of the diversity of thinking they can bring to their workforce. But how do you make sure your organisation is set up to be able to recruit neurodiverse people and enable them to thrive in your working culture, especially when it comes to your digital communications, tools, and meeting practices?

Unfortunately, the needs of neurodiverse people are not well represented in the technical standards for delivering accessibility in websites and apps – the WCAG Web Content Accessibility Guidelines. Here you can listen to Jonathan Hassell as he shares the research and key learnings from research done with the National Autistic Society to deliver ‘the missing neurodiversity guidelines’ for the digital world.

He shares what the guidelines could bring for your organisation – how can they improve your recruitment and onboarding processes, the tools your staff use, your internal communications, and how your external websites and apps connect with more of your customers.

This audio was originally recorded as a webinar.

You can access the video recording of the webinar, and its transcript, here https://www.hassellinclusion.com/webinars/accessibility-neurodiversity/.

Access it through HiHub. Registering on HiHub will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.

In this webinar, our consultant, Peter Bricknell welcomed 4 guests (both buyers and vendors of SaaS) to talk about why accessibility is essential to their procurement and sales in 2023:

• Lisa Harper, Senior Digital Governance Manager at HSBC,
• Suraj Kika, CEO and Founder at Jadu,
• Eamon McErlean, VP of Accessibility at ServiceNow,
• Denise Wood, Digital Accessibility Lead at PWC.

Listen to them talk about their experiences and answer questions like why they care about accessibility (what’s the size of the prize for them); how to ensure SAAS accessibility documentation is trustworthy; how buyers and vendors can best work together to deliver accessibility.

This audio was originally recorded as a webinar.

You can access the video recording of the webinar, and its transcript here https://www.hassellinclusion.com/webinars/accessibility-in-software-as-a-service-saas-why-its-essential-for-buyers-and-vendors/

Access it through HiHub. Registering on HiHub will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.

This is an audio recording of a fast-paced webinar, where CEO Jonathan Hassell answered 30 strategic and technical accessibility questions asked by our webinar audience.

So whether you're a product manager or web developer, whether you want to know what to prioritise after an audit or what’s the best practice in the accessibility of text, there's something in here for everyone.
This audio was originally recorded as a webinar.

If you'd like to access the webinar and see the accompanying slides and transcript you can find it here https://www.hassellinclusion.com/webinars/jonathan-hassell-answers-questions-on-accessible-design-in-2022/