Life of a CISO with Dr. Eric Cole

In this episode of "Life of a CISO," Dr. Eric Cole emphasizes the importance of self-belief and personal agency in achieving one's career and life goals. He begins by debunking the common notion that seeing is believing, advocating instead for the belief that one's internal conviction shapes external reality. Dr. Cole discusses the significance of having a clear blueprint for one's aspirations, highlighting the need for individuals to define their goals authentically rather than relying on external assumptions. He shares insights from his coaching experiences, noting that success hinges on aligning one's actions with their true desires and priorities.

Dr. Cole further elaborates on the concept of life balance, arguing that a perfectly balanced life is unrealistic. Instead, he likens life to a series of seasons where focus and priorities shift. Using examples, he illustrates how different life stages require different allocations of time and energy, emphasizing the need to manage expectations realistically. Dr. Cole underscores the importance of aligning one's time use with their core priorities and purpose, suggesting that this alignment is key to personal fulfillment and professional success. He concludes by stressing the necessity of having a strong "why" behind one's career goals, cautioning that misaligned motivations can lead to dissatisfaction and failure.

In the latest episode of "Life of a CISO," Dr. Eric Cole delves into the critical issue of time management, challenging listeners to consider whether they are in control of their time or letting it slip away due to constant crises. He opens by posing thought-provoking questions about who is really in charge of our time and emphasizes the importance of using our most valuable asset wisely. Dr. Cole explains that many CISOs feel overwhelmed by daily emergencies, which leads them to spend their days firefighting instead of implementing strategic plans.

Dr. Cole highlights that time is an irreplaceable resource, unlike money or gold, and mastering its management is essential for success as a CISO. He argues that the constant state of crisis management many CISOs experience is often due to poor planning by others and not necessarily their own fault. However, he stresses the importance of shifting focus from reactive to proactive measures. By dedicating specific time blocks to strategic tasks and treating these appointments with the same respect as meetings with a CEO or doctor's appointments, CISOs can break the cycle of perpetual emergencies and foster a more efficient and controlled work environment.

In this week’s episode of "Life of a CISO," Dr. Eric Cole explores the multifaceted nature of being a world-class Chief Information Security Officer . Unlike previous episodes that focus primarily on cybersecurity and business strategies, this episode emphasizes the importance of being well-rounded in four core areas: body, mindset, relationships, and business. Dr. Cole asserts that without being healthy, clear-minded, and having strong relationships, even the most knowledgeable cybersecurity expert cannot reach their full potential as a CISO.

Dr. Cole shares insights on how various aspects of life impact professional effectiveness. He highlights the necessity of regular exercise, proper nutrition, and maintaining a clear mindset free from limiting beliefs and self-doubt. He also stresses the importance of nurturing healthy relationships and having a clear vision for one's career and business goals. This holistic approach ensures that CISOs can perform at their best, both personally and professionally, thus becoming truly world-class leaders in their field.

In this week's episode of Life of a CISO, Dr. Eric Cole dives deep into the essence of becoming a world-class Chief Information Security Officer. Dr. Cole emphasizes the importance of focusing on the right things, as your focus ultimately determines your beliefs and your path to success. He shares his insights on the common pitfalls that many CISOs encounter, such as getting bogged down in problems and negative thinking, and stresses the need to shift focus toward solutions and strategic thinking.

Dr. Cole illustrates his points with engaging analogies and real-life examples, guiding listeners on how to navigate the complexities of cybersecurity leadership. He discusses the critical role of risk management and the necessity of aligning cybersecurity strategies with business goals. Tune in to discover practical solutions you can implement today, whether you're a current CISO or aspiring to be one. Don’t miss this opportunity to elevate your cybersecurity leadership skills with Dr. Eric Cole’s expert advice on Life of a CISO.

In the new episode of "Life of a CISO" by Dr. Eric Cole, he emphasizes the critical importance of cybersecurity to executives. He highlights that most executives prioritize cybersecurity, placing it among their top concerns along with geopolitical issues and artificial intelligence. Dr. Cole explains that the primary reason these concerns persist is due to a lack of understanding. He encourages CISOs to bridge this gap by engaging more with executives, understanding business language, and clearly communicating cybersecurity risks and their potential impacts in financial terms. He stresses that CISOs must be seen as equal partners in the executive team, focusing on the financial growth and profitability of the company through strategic use of cybersecurity.

In the latest episode of "Life of a CISO," Dr. Eric Cole emphasizes the importance of having all the facts before making judgments, using the analogy of mistaking someone else's cookies for your own. This reflects a common issue where CISOs believe executives don’t care about security when, in reality, the issue lies in how security concerns are communicated. Dr. Cole advises CISOs to reframe their perspectives, understand the business context, and improve their communication skills. By doing so, they can align better with executives and demonstrate how cybersecurity can be a strategic enabler for business success.

Dr. Cole also stresses the need for CISOs to ask clarifying questions and listen more than they speak, making sure their contributions are valuable and relevant. He encourages CISOs to adopt a positive mindset, viewing executives as allies who care about security, and to prove their worth by focusing on business growth and stability rather than just technical solutions. This approach can help CISOs become integral members of the executive team and drive both security and business objectives forward.

In the latest episode of "Life of a CISO," Dr. Eric Cole emphasizes the importance of a mid-year evaluation for personal and professional growth. As we approach the halfway mark of the year, he encourages listeners to assess their current status in terms of job title, responsibilities, work hours, and salary, comparing it to where they were six months or a year ago. He stresses the need for a clear, specific roadmap to achieve desired career goals, focusing on what actions to start, stop, and continue. Dr. Cole highlights the importance of managing time effectively and overcoming limiting beliefs about money to ensure continuous growth and success.

Dr. Cole also addresses the common fixation on making more money, suggesting that a shift in mindset is necessary. He argues that money is abundant and easy to make, but time is the true limited resource that should be prioritized. By creating a detailed action plan and regularly checking progress, individuals can make significant strides in their careers. The episode serves as a motivational guide, urging listeners to take control of their professional development and maximize their potential through strategic planning and self-awareness.

In the latest episode of "Life of a CISO," Dr. Eric Cole offers an inspiring and motivational opening, emphasizing the unpredictable nature of life and the importance of how we react to challenges. He introduces the series as a weekly journey into the world of Chief Information Security Officers (CISOs), aimed at both current and aspiring professionals. Dr. Cole, with his trademark enthusiasm, encourages listeners to embrace change, growth, and self-improvement, highlighting the significance of managing one's reactions and focusing on personal and professional development.

Dr. Cole shares a personal anecdote about his recent struggles and the value of openness and vulnerability. He recounts a challenging period he faced, feeling down despite external successes, and the relief and support he found in sharing his feelings with a friend. This experience underlines his message that it's okay to experience a range of emotions and the importance of addressing them. Dr. Cole also reflects on the importance of setting and keeping personal commitments, using his own attempt to complete a challenging 60-hour fast as an example. He emphasizes that maintaining promises to oneself builds confidence and integrity, crucial traits for succeeding as a CISO. He concludes with practical advice for listeners to identify and commit to personal goals across various aspects of their lives, reinforcing the idea that self-discipline and consistency are foundational to professional excellence.

In the latest episode of "Life of a CISO," Dr. Eric Cole takes listeners on a motivational journey, blending his personal transformation with his professional narrative. He begins by recapping the three-part series of his career, detailing his early life, his tenure at the CIA, and his government work. In this episode, he focuses on his post-government life, emphasizing his entrepreneurial ventures and the lessons learned from his experiences. Dr. Cole uses powerful analogies, like the transformative journey of an eagle, to inspire listeners to embrace change and strive for growth. He stresses the importance of moving from survival to thriving, urging individuals to shed limiting beliefs and embrace their limitless potential.

Dr. Cole also delves into practical business advice, sharing insights from his career transitions. He recounts his time at a large telecommunications company, highlighting the evolution of the Chief Information Security Officer (CISO) role and the challenges of managing cybersecurity in a rapidly changing landscape. Emphasizing the importance of honesty and realistic expectations in cybersecurity, he narrates how his straightforward approach to security breaches earned him credibility. His subsequent ventures into entrepreneurship taught him valuable lessons about profitability and company valuation, which he now applies in his business strategies. Overall, Dr. Cole's episode is a blend of motivation and practical advice, aimed at helping current and aspiring CISOs navigate their careers effectively.

In this episode of "Life of a CISO," Dr. Eric Cole continues sharing his journey into the cybersecurity field. He reflects on his decision to major in computer science, which led him to work with the CIA, where his interest in cybersecurity deepened. This episode emphasizes the importance of growth and transformation, using a lobster's need to shed its shell to illustrate personal and professional development. Dr. Cole recounts his experiences at the CIA, including his role in security meetings and being tasked with verifying system security. He discusses how his work evolved to hacking systems for security validation and his involvement in building AI systems for predictive analysis. Finally, Dr. Cole touches on the balance between security and business needs, advocating for cybersecurity as a business enabler.

In the latest episode of "Life of a CISO" with Dr. Eric Cole, listeners are treated to a personal journey through Dr. Cole's path to becoming a Chief Information Security Officer (CISO). From his humble beginnings on Long Island to his pivotal decision to major in computer science over architecture, Dr. Cole shares valuable insights and lessons learned along the way. Through anecdotes and reflections, he emphasizes the importance of embracing one's uniqueness, challenging limiting beliefs, and persistently pursuing opportunities, offering invaluable advice to aspiring cybersecurity professionals.

In the latest episode of "Life of a CISO" with Dr. Eric Cole, the focus is on bridging the gap between the role of a Chief Information Security Officer (CISO) and the expectations of both executives and security professionals. Dr. Cole emphasizes the need to understand the fundamental responsibilities of a CISO, which extend far beyond technical security tasks. He highlights the common misconception where companies appoint security engineers as CISOs, resulting in a disconnect between executives and CISOs. Moreover, Dr. Cole delves into the importance of demonstrating business acumen, proactive risk management, and strategic thinking, urging aspiring or current CISOs to focus on becoming true chief officers who understand and mitigate cyber risks while also leveraging cybersecurity as a competitive advantage for the organization. Through proactive communication, education of executives, and a shift towards strategic problem-solving, CISOs can redefine their roles and contribute effectively to the organization's success.

In the latest episode of "Life of a CISO" with Dr. Eric Cole, listeners are reminded that it's never too late to reset, regroup, and work on personal growth. Dr. Cole emphasizes the importance of continuous improvement, especially for those aspiring to become Chief Information Security Officers (CISOs) or currently holding the position. He shares insights into the challenges faced by CISOs and offers valuable solutions that can be implemented immediately. Throughout the episode, Dr. Cole touches on key themes such as perseverance, strategic thinking, effective communication, and the prioritization of risk management. He highlights the significance of building trust, both within the organization and with stakeholders, and advises against the common pitfalls of trying to prove oneself or making hasty changes without thorough understanding and assessment. Dr. Cole's practical advice and focus on actionable strategies make this episode a must-listen for anyone navigating the complex role of a CISO.

In the latest episode of "Life of a CISO" with Dr. Eric Cole, listeners are welcomed into the world of cybersecurity leadership. Dr. Cole emphasizes the importance of recognizing one's strengths and weaknesses, highlighting that no one is perfect, and that's what makes us unique. He delves into the journey from being a security engineer to a Chief Information Security Officer (CISO), stressing the need for a strategic shift rather than a simple title change. Dr. Cole challenges common misconceptions about the career path to becoming a CISO, debunking the idea that longevity as a security engineer guarantees success in the C-suite. Instead, he advocates for a nuanced approach that involves developing a diverse skill set and being mindful of one's natural state as an artist, manager, or entrepreneur. Through insightful anecdotes and practical advice, Dr. Cole empowers listeners to question conventional wisdom, embrace their natural tendencies, and navigate the complexities of cybersecurity leadership with confidence and awareness.

In the latest episode of "Life of a CISO" with Dr. Eric Cole, the focus is on the foundational principles of cybersecurity. Dr. Cole emphasizes the importance of having a clear vision for one's career and life, urging listeners to avoid feeling stuck or numb by maintaining clarity on their goals. He highlights the common tendency to overlook basic cybersecurity fundamentals in favor of more advanced strategies, drawing parallels to a basketball team neglecting free throws and layups in pursuit of flashy plays. Dr. Cole stresses the critical need for CISOs to establish a clear list of critical assets, develop a risk posture accepted by executives, and empower decision-makers with tools to assess value versus risk effectively. By aligning priorities with organizational objectives and understanding the inevitability of breaches, CISOs can steer their security efforts towards meaningful impact.

In this episode of "Life of a CSO," Dr. Eric Cole emphasizes the critical importance of understanding both business and cybersecurity for aspiring or current Chief Information Security Officers. Dr. Cole underscores that effective CISOs must possess a deep understanding of business operations, financial management, and cybersecurity principles. He explains how these two domains intersect, enabling CISOs to become strategic leaders who use cybersecurity as a tool to drive business growth and protect organizational assets. Throughout the episode, Dr. Cole provides insights into key concepts such as capital and operational expenses, profitability, and business valuation, empowering listeners to adopt a strategic mindset essential for success in the cybersecurity field.

In the latest episode of "Life of a CISO" with Dr. Eric Cole, he explores the intricacies of the Chief Information Security Officer role, focusing on the prevalent "CISO paradox." This paradox highlights the disparity between the authority granted to business unit heads and the responsibility shouldered by CISOs for cybersecurity. Dr. Cole elucidates how historical organizational structures, where CISOs reported to the Chief Information Officer, perpetuated this paradox, leading to conflicts of interest and skewed priorities. To address this, Dr. Cole advocates for restructuring reporting lines to ensure CISOs do not report to the CIO, promoting greater independence and accountability. Additionally, he emphasizes the need for executive education on the inevitability of breaches and the importance of prioritizing risk management over the pursuit of unattainable 100% security. Through these measures, Dr. Cole proposes a path toward resolving the CISO paradox and fostering more effective cybersecurity practices within organizations.

In the latest episode of "Life of a CISO" with Dr. Eric Cole, the focus is on preparing oneself to become a Chief Information Security Officer, especially for those who lack experience. Dr. Cole emphasizes the importance of adopting the mindset and behavior of a CISO from an early stage in one's career. Drawing parallels to the concept of social engineering, he highlights how individuals like Frank Abagnale successfully assumed roles by acting the part, demonstrating that perception often precedes official title or experience.

Dr. Cole provides actionable advice for aspiring CISOs, urging them to proactively seek opportunities to immerse themselves in the world of cybersecurity and business. From reading business books to volunteering for security awareness initiatives within their organizations, he encourages individuals to invest in developing the skills and knowledge required for the role. Moreover, Dr. Cole underscores the significance of seeking mentorship and guidance from experienced professionals, as well as the value of taking initiative and asking for opportunities to learn and contribute beyond their current roles. Through these proactive steps, individuals can lay the groundwork for a successful transition into the role of a CISO.

In the latest episode of "Life of a CISO" with Dr. Eric Cole, the focus shifts from technical skills to mindset, highlighting the essential role of mindset in cybersecurity success. Dr. Cole emphasizes the importance of recognizing and challenging limiting beliefs, particularly in the context of transitioning from a security engineering background to a CISO role. He addresses common misconceptions about the hiring process for CISOs and offers practical advice on rewriting resumes and approaching job applications with confidence. Dr. Cole stresses the significance of self-belief and persistence in overcoming career challenges, ultimately guiding listeners towards a mindset of abundance and success in the cybersecurity field.

In this episode of "Life of a CISO" with Dr. Eric Cole, he discusses the crucial role of mindset over technical skills in cybersecurity success. Dr. Cole emphasizes believing in one's worthiness for advancement and financial success. He also highlights the reality of cyber warfare, labeling it as World War Three due to the pervasive nature of cyberattacks. Dr. Cole urges CISOs to educate executives about the severity of cyber threats to secure necessary resources and address challenges effectively.

In this episode of "Life of a CISO," Dr. Eric Cole, the host and cybersecurity expert, delves into the crucial transition from a tactical mindset to a strategic one as professionals ascend to the role of Chief Information Security Officer. Dr. Cole emphasizes the need to shift from being detail-oriented and tactical, as typical of a security engineer, to thinking strategically and abstractly, as required of a CISO. He highlights the importance of focusing on solutions rather than just identifying problems, as well as the need for effective goal setting and time management skills. Dr. Cole provides practical advice for breaking down goals into manageable chunks and aligning time allocation with priorities to reduce stress and increase productivity. Through his insightful guidance, Dr. Cole empowers aspiring and current CISOs to navigate the complexities of their role with clarity and purpose.

In this episode of "Life of a CISO" with Dr. Eric Cole, listeners are reminded that to reach the next level in their careers, they must embrace change and pivot from their current mindset. Dr. Cole emphasizes the importance of listening more than speaking, asking the right questions, and focusing on quality over quantity in interactions. He discusses the need for confidence and identity shift, advising against the urge to constantly prove oneself. Additionally, Dr. Cole highlights the critical role of providing solutions rather than just identifying problems, and emphasizes that as CISOs, the focus should be on revenue and profit, speaking the language of business in the boardroom. Overall, the episode provides valuable insights and lessons for aspiring and current CISOs to navigate their roles effectively.

In this episode of "Life of a CISO" with Dr. Eric Cole, the focus is on the importance of prioritizing foundational cybersecurity measures over chasing new technologies. Dr. Cole emphasizes the prevalence of companies getting caught up in the hype of artificial intelligence (AI) and other buzzwords, while neglecting simple yet effective security strategies. He advocates for implementing a Zero Trust approach, especially at the application level, to isolate and contain potential compromises. Dr. Cole shares anecdotes and examples, highlighting the significant impact of basic security practices, such as patching servers and blocking attachments in emails, in mitigating cyber threats. Ultimately, he urges cybersecurity professionals to prioritize foundational security measures before adopting new technologies to ensure robust protection against evolving threats.

In the latest episode of "Life of a CISO" with Dr. Eric Cole, the focus shifts to the essential strategies for CISOs aiming to excel in their roles. Dr. Cole emphasizes the significance of understanding the existing security infrastructure before implementing sweeping changes, cautioning against the common mistake of assuming everything is broken upon assuming the position. He stresses the importance of building rapport with the existing security team and other executives, highlighting the necessity of effective management and relationship-building skills for CISOs, who often transition from technical backgrounds. Additionally, Dr. Cole underscores the need for clear risk posture within organizations, advocating for collaborative efforts with executives to define acceptable risks and prioritize critical assets for protection. He advises CISOs to communicate transparently with executives regarding resource limitations and evolving security threats to garner support for necessary initiatives and resource allocations. Through these strategic approaches, CISOs can establish themselves as effective leaders capable of navigating complex cybersecurity landscapes.

In this episode of "Life of a CISO" with Dr. Eric Cole, the focus is on the mindset shift needed to become a Chief Information Security Officer (CISO). Dr. Cole addresses common frustrations of aspiring CISOs who struggle to land roles despite the demand for cybersecurity professionals. He emphasizes the importance of believing in oneself as CISO material, highlighting that success starts with changing one's mindset and internal narrative. By shifting focus from self-doubt to self-assurance, individuals can align their beliefs with their goals, paving the way for opportunities. Dr. Cole underscores the significance of rewriting CVs to reflect a CISO's strategic mindset and business acumen rather than technical expertise. Additionally, he provides insights on interview strategies, urging candidates to infuse discussions with business-oriented language and demonstrate an understanding of organizational goals and growth metrics. Overall, the episode emphasizes the transformative power of self-belief and strategic positioning in achieving CISO aspirations.

In this episode of "Life of a CISO" by Dr. Eric Cole, the host focuses on helping Chief Information Security Officers (CISOs) and those aspiring to become CISOs. Dr. Cole emphasizes the importance of mindset, technical/strategic skills, and soft skills in pursuing a career in cybersecurity. He shares insights on transitioning from technical roles to strategic ones, highlighting the need to align security efforts with business goals. Dr. Cole also discusses the common challenges faced by CISOs and individuals aspiring to the role, offering strategies to overcome them.

In this episode of "Life of a CISO" with Dr. Eric Cole, the core message centers on simplifying cybersecurity for effective communication with executives. Dr. Cole stresses the need to break down complex concepts into straightforward terms, focusing on risk management by understanding the probability of loss, threats, vulnerabilities, likelihood, and impact. He addresses server-side risks, emphasizing the importance of fully patching servers accessible from the internet to mitigate cyber threats. Additionally, the episode highlights the prevalence of phishing attacks on the client side and suggests a simple solution—consider disallowing embedded links in external emails. Dr. Cole advocates for a data-driven approach, presenting risks in a simplified format to the board and recommending fixing the top three out of eight identified risks, showcasing a practical and balanced cybersecurity strategy within budget constraints.

In the latest episode of "Life of a CISO" with Dr. Eric Cole, he emphasizes the urgency of acknowledging the reality of an ongoing cyber war as we enter 2024. Dr. Cole stresses the need for security leaders to stop hiding from this fact and instead openly address and embrace the challenges posed by the persistent threat landscape. He introduces the concept of "building a garden" as a crucial skill set for CISOs, highlighting the importance of providing value to business units to create a mutually beneficial relationship. Additionally, Dr. Cole discusses the misconception around security incidents and breaches, urging security professionals to prioritize detection over prevention in the context of the continuous cyber war. The episode emphasizes the importance of executives understanding the gravity of the situation and actively participating in managing cybersecurity as a daily and weekly business concern.

This segment from "Life of a CSO" with Dr. Eric Cole delves into the intricate complexities of memory, fact, and fiction within cybersecurity. Dr. Cole emphasizes the fallibility of human memory, discussing how our minds delete, distort, and change information, often leading to inaccuracies. He highlights the importance of understanding the truths and fictions within the cybersecurity realm, addressing misconceptions held by executives and individuals. Dr. Cole emphasizes the inevitability of breaches, urging the acceptance and management of these incidents rather than stigmatizing them. He dissects the differences in risk perception across various industries and stresses the need for effective communication between CSOs and executives to align perceptions of cybersecurity realities. Ultimately, Dr. Cole underlines the transformative power of challenging and adjusting one's beliefs, both in cybersecurity and personal life.

In this episode of "Life of a CISO," Dr. Eric Cole identifies a recurring barrier among chief information security officers (CISOs)—self-doubt. He explores how these skilled professionals often hinder their progress by adopting limiting beliefs about their capabilities, despite possessing ample expertise. Cole's expertise lies in recognizing these self-imposed limitations and guiding CISOs toward a more empowering narrative, enabling them to realize their true potential.

Throughout the episode, Cole challenges prevalent misconceptions in cybersecurity. He highlights the misconception that cybersecurity is solely a technical issue, emphasizing its inherent connection to business and the necessity for CISOs to engage with executive teams. Cole stresses that effective cybersecurity management involves aligning business strategies with risk management, not just relying on technical solutions.

In this episode of "Life of a CISO," Dr. Eric Cole delves into the critical differentiation between truth and myth in the landscape of cybersecurity leadership. Highlighting the peril of adopting falsehoods as truths, he emphasizes the impact of misconceptions on a Chief Information Security Officer (CISO) and addresses prevalent myths within the CISO community. Dr. Cole challenges the notion that excelling solely as a security engineer guarantees success as a CISO, underlining the need for a strategic business mindset alongside technical proficiency.

Additionally, he counters the belief that executives don't prioritize cybersecurity, stressing that many top-level executives indeed care deeply about security. The disconnect, he argues, often stems from CISOs failing to effectively communicate security matters in a language comprehensible to business leaders. Dr. Cole encourages CISOs to confront their biases, bridging the gap between security expertise and business acumen to excel as leaders in the cybersecurity domain. Ultimately, he emphasizes that a comprehensive understanding of cybersecurity alongside strategic business alignment is pivotal for CISOs aiming for success.

Dr. Eric Cole's latest episode of "Life of a CISO" delves into the intricate role of a Chief Information Security Officer (CISO), emphasizing the critical balance between security and functionality. He explores the tendency for CISOs to revert to technical solutions when under pressure, highlighting the need for a deeper understanding of business operations. Cole stresses the necessity of CISOs becoming business enablers rather than barriers, shifting the focus towards embracing and knowing the business. He outlines three pivotal questions: assessing value/benefit, evaluating risk/exposure, and crucially, asking if one is willing to accept the risk. This shift in responsibility from the CISO to the decision-makers changes the corporate culture, ensuring accountability for decisions made. Cole emphasizes the importance of setting risk postures and communicating these to executives, stressing that 100% security isn't feasible without sacrificing functionality. Ultimately, open and honest communication emerges as a pivotal skill for CISOs, encouraging them to push back when overloaded and prioritize tasks transparently with factual data.

In the latest episode of "Life of a CISO" hosted by Dr. Eric Cole, the session centered on virtual coaching and addressing crucial challenges faced by Chief Information Security Officers (CISOs). Dr. Cole dove into various scenarios and provided actionable insights on overcoming these hurdles. He stressed the importance of proximity, emphasizing that sitting in physical proximity to executives can significantly impact communication and decision-making. Dr. Cole highlighted the need for CISOs to speak the language of business rather than pure tech jargon, ensuring effective engagement with executives. He advocated for a proactive approach, urging CISOs to take 100% responsibility for their roles, communicate effectively, and align security practices with the business's risk posture. Additionally, he emphasized the inevitability of security breaches and advised having honest discussions with executives about embracing breaches and focusing on minimizing their frequency and impact. Overall, the episode offered valuable coaching insights for current and aspiring CISOs.

In the latest episode of "Life of a CISO" by Dr. Eric Cole, titled "Becoming A CISO," he delves into the critical mindset required for aspiring and current Chief Information Security Officers. Dr. Cole emphasizes the power of belief in shaping one's success. He highlights that accomplishment stems from conviction: believing you can achieve a goal significantly increases the probability of success. He dissects the common misconception that a CISO's role is primarily technical, stressing that it's a strategic business position focused on driving growth and success while leveraging cybersecurity as a strategic weapon. Dr. Cole provides valuable advice, debunking myths about the transition to a CISO role, stressing the need for strategic thinking over technical expertise. He encourages individuals to introspect, ensuring alignment between their aspirations, skills, and the actual responsibilities of a CISO. Ultimately, he guides aspiring CISOs on rewriting their self-narrative, crafting their CVs, and steering interviews towards showcasing strategic thinking, setting a clear path toward becoming a world-class CISO.

Dr. Eric Cole's latest episode of "Life of a CISO" delves into the importance of reflection and gratitude in a cybersecurity professional's journey. He highlights the tendency to focus on the next challenge without acknowledging past achievements. Dr. Cole emphasizes the value of appreciating accomplishments and the need to strike a balance between aiming higher and acknowledging current successes. Moreover, he reminds CISOs not to overlook the core essence of cybersecurity, urging them to maintain a strong cybersecurity foundation while embracing their role as Chief Information Security Officers. He underscores the significance of understanding and communicating cybersecurity risks to executives, encouraging a shift in perspective towards cybersecurity as a business enabler rather than just an overhead function. Dr. Cole concludes by outlining three key aspects: accepting the inevitability of risk, establishing a clear risk posture, and prioritizing critical data protection in organizational security strategies.

In this episode of "Life of a CISO," Dr. Eric Cole delves into the critical pillars of cybersecurity: communication and risk. He emphasizes the struggle faced by CISOs in effectively communicating the cybersecurity landscape to executives, highlighting the disconnect between technical expertise and the ability to convey its significance in business terms. Dr. Cole emphasizes the need for CISOs to become proficient communicators, adept at translating technical jargon into dollars and cents. By showcasing the importance of clear, concise communication regarding cybersecurity risks, he underscores the necessity of aligning cybersecurity strategy with organizational goals.

Dr. Eric Cole's "Life of a CISO" episode emphasizes prioritizing cybersecurity risks over trendy technologies. He warns against getting too focused on buzzwords like AI and machine learning without understanding the real security risks. Cole advocates for objective risk assessment and proposes solutions to manage overwhelming security alerts, suggesting investing in better tech, reducing alerts, or increasing personnel. He stresses honest communication with executives about risks, costs, and available solutions. Ultimately, he urges CISOs to prioritize risk management and transparent communication for effective cybersecurity.

In this episode of "Life of a CISO," hosted by Dr. Eric Cole, Dr. Cole discusses the concept of Zero Trust in cybersecurity. Zero Trust is all about minimizing access, controlling access, and information, focusing on designing and building environments that contain and control any potential breaches. Zero Trust involves segmentation at various levels to ensure that if any entity gets compromised, it can't impact any other entities. Dr. Cole emphasizes that embracing the reality of potential breaches is crucial and highlights the importance of both ultra segmentation and mega detection in implementing Zero Trust. He explains how implementing micro-level Zero Trust by running applications in separate virtual machines can significantly reduce the risk of ransomware. Additionally, he discusses the importance of isolating computers on separate VLANs and deploying internal firewalls for high-level segmentation. Monitoring and tracking data outbound is also a key aspect of Zero Trust. Dr. Cole urges cybersecurity professionals to focus not only on inbound prevention but also outbound detection. He challenges listeners to assess their environments and consider where they can apply Zero Trust principles to enhance security.

In this episode of "Life of a CISO," hosted by Dr. Eric Cole, Dr. Cole emphasizes a crucial point: cybersecurity is not merely an IT or technical issue; it's fundamentally a business problem. He argues that if everyone, from executives to cybersecurity professionals, understands and acts upon this concept, it would lead to significant changes. Dr. Cole highlights that while IT focuses on technical solutions, such as uptime and availability, cybersecurity is primarily concerned with risk, and risk is a business issue. The episode delves into the need for better communication from CISOs, particularly in showing the value and benefits of cybersecurity to the board and executives. Dr. Cole provides a three-phased approach for CISOs to improve their communication and demonstrates how this shift can transform cybersecurity from an overhead cost to a business enabler, even showing cost savings and involvement in risk discussions with executives.

In this episode of "Life of a CISO," hosted by Dr. Eric Cole, Dr. Cole delves into the crucial role of mindset in achieving one's aspirations, particularly for those aiming to become a Chief Information Security Officer (CISO). Dr. Cole emphasizes the significance of self-belief and the detrimental impact of negative self-talk. He introduces a practical exercise where individuals identify and highlight their skills and qualities, helping them recognize their suitability for the CISO role. This episode provides valuable insights into overcoming self-doubt and fostering self-confidence in the pursuit of a career in cybersecurity, ultimately guiding listeners on a path to unlock their potential.

Dr. Cole also introduces his second podcast, "Bulletproof Cyber," where he delves further into mindset challenges faced by cybersecurity professionals. He emphasizes the unique challenges that cybersecurity experts, often prone to focusing on vulnerabilities, face when it comes to self-perception and mindset. Dr. Cole's central message is clear: self-awareness and proactive self-improvement are key to overcoming self-doubt, enabling professionals to tap into their true potential within the realm of cybersecurity, and more specifically, in the role of a CISO.

In this episode of "Life of a CISO," hosted by Dr. Eric Cole, Dr. Cole emphasizes the significance of addressing the right problems within the realm of cybersecurity. He highlights how often organizations are quick to invest in new technologies without fully assessing the underlying issues. Dr. Cole draws attention to the common misstep of acquiring more security tools without a corresponding increase in personnel to manage and respond to alerts effectively. He presents a clear choice: either augment the team by hiring more security professionals or fine-tune the existing technology to generate a manageable number of critical alerts. Dr. Cole's insightful perspective underscores the need for a strategic approach to risk reduction and the importance of avoiding hasty, tech-centric solutions that can exacerbate problems in the long run.

In this episode of "Life of a CISO," hosted by Dr. Eric Cole, he discusses the common challenges faced by Chief Information Security Officers (CISOs) in terms of managing their workload and resources. Dr. Cole emphasizes the misconception that being overly busy and overwhelmed is rewarded in society, especially for CISOs, and explains that the key to success is not busyness but focus and effective resource management.

He encourages CISOs to adopt a data-driven approach when dealing with overwhelming workloads. By tracking their time down to 15-minute intervals and providing objective data to their executives, CISOs can demonstrate the impossibility of completing all tasks within a limited timeframe. Dr. Cole advises CISOs to engage in open and honest discussions with their superiors and prioritize tasks based on their impact on the organization.

Furthermore, he suggests that this approach can lead to a more productive work environment and may even result in additional resources being allocated to the CISO's department. By sharing data instead of emotions, CISOs can better communicate their challenges and work towards more manageable workloads and effective resource allocation.

In this episode of "Life of a CISO," hosted by Dr. Eric Cole, he explores critical facets of personal and professional development. Dr. Cole underlines the significance of focusing on four key dimensions: the body, mindset, relationships, and business. First and foremost, he stresses the importance of prioritizing physical health, advocating for regular exercise and a wholesome diet as foundational elements for achieving success.

Furthermore, Dr. Cole delves into the power of mindset, encouraging listeners to identify and challenge limiting beliefs that may hinder their personal growth. Cultivating a positive and confident mindset is essential for professional advancement. Additionally, he highlights the role of relationships, emphasizing the difference between invigorating connections and those that drain energy. By assessing and nurturing personal and professional relationships, individuals can significantly impact their overall success. Dr. Cole concludes by emphasizing that these four interconnected areas set the stage for personal transformation, ultimately leading to professional achievement in the coming year and beyond.

In this episode of "Life of a CISO," hosted by Dr. Eric Cole, he discusses the journey from being an average Chief Information Security Officer (CISO) to becoming a world-class CISO. Dr. Cole emphasizes the importance of changing one's mindset and identity, moving from the perception of being average to recognizing the greatness within oneself. He emphasizes that being world-class doesn't mean competing against others but rather striving to be the best version of oneself. Dr. Cole stresses the need for continuous growth, expansion, and thinking differently to achieve world-class status.

He also highlights key skills that world-class CISOs possess, including effective time management and decision-making. Dr. Cole advises CISOs to take control of their time, block out periods for focused work, and not succumb to constant firefighting and crisis management. He encourages them to make decisions proactively, even if some may turn out to be bad, as it's the volume of good decisions that ultimately matters. Lastly, he underscores the importance of becoming a world-class communicator, adding value to every conversation and leaving a positive impression on colleagues and executives.

In this episode of "Life of a CISO," hosted by Dr. Eric Cole, the focus is on understanding the true nature of the role of a Chief Information Security Officer (CISO). Dr. Cole begins by emphasizing the importance of recognizing that the business of a CISO is fundamentally about managing risk. He highlights that being a world-class CISO requires a deep understanding and embrace of risk management.

Dr. Cole emphasizes the difference in mindset between security engineers and CISOs, noting that security engineers often want to fix every vulnerability, while CISOs must be comfortable with risk acceptance and making risk-based decisions that align with the organization's business goals. He provides insights into how CISOs should approach risk assessment, considering both the quantitative value and benefits of a project or initiative against the quantitative risk and exposure it presents. Ultimately, Dr. Cole stresses that success as a CISO hinges on a love for risk and the ability to navigate the complex landscape of risk management.

In conclusion, Dr. Eric Cole's podcast episode sheds light on the critical role of a CISO in managing risk for an organization and making risk-based decisions that align with business objectives. He underscores the importance of embracing risk and developing a mindset that balances risk with business goals to thrive in the role of a CISO.

In this episode of "Life of a CISO," hosted by Dr. Eric Cole, the focus is on the importance of mindset and self-belief in becoming a Chief Information Security Officer (CISO). Dr. Cole emphasizes that your words create your reality and that having a strong, confident mindset is crucial for success in the field of cybersecurity. He discusses how negative self-talk and self-doubt can hinder your progress and highlights the need to shift your mindset to believe that you are CISO material. Dr. Cole also emphasizes the importance of rewriting your CV to reflect a strategic, business-focused approach rather than a purely technical one, and he shares insights on how to excel in interviews by incorporating business-related terminology and numbers into your responses.

Dr. Cole's approach centers on the idea that your mindset and self-perception play a significant role in your journey to becoming a successful CISO. By addressing and reshaping your beliefs and presenting yourself as a business-focused security leader, you can increase your chances of landing a CISO role and excelling in your career.

In this episode of "Life of a CISO," hosted by Dr. Eric Cole, the focus is on mastering the role of a world-class Chief Information Security Officer (CISO). Dr. Cole underscores the critical importance of understanding and managing risk effectively to excel in this position. He emphasizes that a CISO's primary weapon is risk, encompassing both offense and defense. By assessing the likelihood and impact of potential threats and discerning patterns, CISOs can strategically prioritize vulnerabilities, enabling them to provide honest risk assessments to the board, aligning value with acceptable risk exposure. Dr. Cole's guidance extends beyond the tactical aspects, delving into introspection and resetting goals. He encourages CISOs to reflect on their professional journey, reset with compassion, and initiate positive changes to propel themselves toward greater accomplishments.

In the discussion, Dr. Cole introduces a practical "CISO checklist," consisting of core elements that every CISO should address. These include establishing a risk posture, implementing a risk management and escalation policy, creating a prioritized list of critical business assets, defining non-negotiable security rules, and gaining control over the organization's critical data. These steps provide a solid foundation for building an effective cybersecurity program. By following this checklist and understanding that cybersecurity is fundamentally about risk management and business strategy, CISOs can aspire to become world-class leaders in their field.

In this episode of "Life of a CISO," hosted by Dr. Eric Cole, the spotlight shifts towards mastering the role of a world-class chief information security officer (CISO). Dr. Cole emphasizes the critical importance of understanding and managing risk effectively to excel in this position. Drawing on his vast experience, he unravels the intricate layers of risk analysis and prediction, distilling it into a pragmatic approach for CISOs. He underscores that a CISO's prime weaponry is a risk, encompassing both offense and defense. By assessing the likelihood and impact of potential threats, CISOs can discern patterns, identify vulnerabilities, and prioritize them strategically, allowing them to focus their efforts where they truly matter. This approach empowers CISOs to provide honest and accurate risk assessments to the board, enabling informed decisions that align value and benefit with acceptable risk exposure.

Dr. Cole's insightful guidance extends beyond tactical aspects, delving into introspection and resetting goals. He prompts CISOs to reflect on their professional journey and goals, comparing the ambitions set at the beginning of the year with their current status. Dr. Cole advises against succumbing to frustration or overcomplication if goals seem unattainable, encouraging CISOs to reset with compassion and appreciation for their achievements thus far. He introduces a metaphor of lifting anchor to set the course anew, urging CISOs to focus on initiating positive changes, propelling themselves towards greater accomplishments in the remaining months.

In the discussed segment, the host, Dr. Eric Cole, addresses the theme of accountability and personal agency in achieving a fulfilling life. He emphasizes the importance of recognizing oneself as the creator of their own life and explores the balance between being busy and truly enjoying life. Dr. Cole shares his perspective on the significance of making happiness a conscious decision, despite the challenges and stressors that life may present.

The focus then shifts to the core topic of simplifying cybersecurity. Dr. Cole outlines the primary aspects that chief information security officers (CISOs) must consider. The first critical step is to identify and prioritize an organization's critical assets, systems, and business processes. This clarity is essential for effective security measures. Subsequently, Dr. Cole highlights the importance of establishing a risk posture—a defined level of acceptable risk for the organization. This posture acts as a guide for decision-making and risk management, preventing excessive risk-taking. The discussion underscores the need to align the organization's culture with these principles to ensure effective cybersecurity practices. The goal is to simplify the process by focusing on critical assets and risk management, enabling better understanding and communication between security teams and executives.

In the first section of the podcast, Dr. Eric Cole highlights the key skills required to become a world-class Chief Information Security Officer (CISO). He emphasizes that personality and the ability to be a team player are essential attributes for success. Dr. Cole asserts that being a CISO is about more than technical expertise; it's about fitting into the corporate team, playing a pivotal role alongside other chief officers, and contributing to the company's overall growth.

In the subsequent portion, Dr. Cole elaborates on the crucial traits of a top-tier CISO. He stresses that a CISO must prioritize business interests while incorporating cybersecurity strategies. The ability to communicate effectively and manage a team of security professionals is emphasized, as successful CISOs must bridge the gap between technical expertise and business acumen. Dr. Cole concludes by inviting listeners to join his coaching program to enhance their skills and excel in the role of a world-class CISO.

In this episode of "Life of a CISO," hosted by Dr. Eric Cole, the fundamental challenge of misunderstanding cybersecurity is explored. Dr. Cole emphasizes the importance of recognizing that cybersecurity is a business problem rather than a purely technical one. Many organizations are focused on solving the wrong problem, resulting in frustrated executives, board members, and security professionals. Dr. Cole stresses that to effectively address cybersecurity, it must be treated as a business decision, involving evaluating the value and benefit of security measures against the potential risks and exposure.

In this insightful episode, Dr. Cole underscores the need for a strategic shift in how cybersecurity is approached within organizations. He discusses the significance of presenting executives with clear options that balance the value of security enhancements with potential risks. Furthermore, he highlights the role of a Chief Information Security Officer (CISO) as a leader who should align cybersecurity decisions with business goals and risk tolerance, ultimately guiding organizations toward better-informed security strategies.

In this "Life of a CISO" episode, Dr. Eric Cole poses essential questions that aspiring Chief Information Security Officers (CISOs) must ponder. He explores the core aspects of the role, from managing teams and prioritizing risk to embracing the uncertainties that come with it. Dr. Cole highlights three fundamental questions for viewers to reflect upon: first, evaluating their current career trajectory and determining if the CISO path aligns with their long-term aspirations; second, identifying their true desires with conviction to pursue the CISO role wholeheartedly; and finally, understanding the need for self-development, as becoming a CISO requires transforming into a different person by aligning beliefs and values with the goal.

This thought-provoking video challenges viewers to assess their ambitions and encourages them to take proactive steps toward becoming a CISO. Dr. Eric Cole's insights provide invaluable guidance for those considering the CISO track, urging them to reflect on their career goals, passion, and willingness to evolve into the role's demands. By addressing these fundamental questions, aspiring CISOs can pave a clearer path toward achieving their ultimate career aspirations.

In this Life of a CISO episode, Dr. Eric Cole defines that a CISO's primary responsibility is to identify, categorize, and present the risks and costs of cybersecurity issues to executives. They must understand the balance between functionality and security and find the sweet spot that works for their company. The law of cybersecurity states that every time you add functionality, you decrease security. Therefore, CISOs must identify and minimize risks associated with new functionalities. 

CISOs should be transparent with their executives and present the risks and costs of cybersecurity issues. They must provide a categorized list of unacceptable risks, the impact, and the cost to fix them. They should also be able to identify the likelihood of the risks occurring and the cost to fix them. In conclusion, a CISO's job is to balance functionality and security, minimize risks associated with new functionalities, and be transparent with executives about cybersecurity risks and costs.

In this Life of a CISO episode, Dr. Eric Cole talks about the importance of being authentic and knowing what you want before pursuing a career as a Chief Information Security Officer (CISO). Many people view becoming a CISO as the ultimate goal, but it's important to recognize that it's a business role and not just a technical position. CISOs need to be able to navigate internal politics and prioritize business growth while also preventing breaches. It's important to be authentic and honest about what you want in your career.

In this Life of a CISO episode, Dr. Eric Cole succinctly defines two critical terms in the field of cybersecurity. Cybersecurity, he explains, involves the understanding, management, and mitigation of risks associated with critical data or information being disclosed, altered, or denied access. A CISO, on the other hand, is responsible for knowing and understanding the critical data and business processes that support it, and ensuring that they are aligned with the organization's prioritized list and risk posture. The most critical thing for a CISO is to minimize risks and exposure while maximizing profitability, which is a challenging task that requires a deep understanding of the business and the risks it faces.

In this Life of a CISO episode, Dr. Eric Cole presents the variances between change and transformation, where change is the act of performing tasks differently without modifying one's core identity, whereas transformation is the process of altering one's identity, which then leads to changes in behavior. These differences often result in people becoming stagnant, and they also explain the reasons for the failure of New Year's resolutions, causing many to revert to their original state.

In this Life of a CISO episode, Dr. Eric Cole emphasizes how If you only chase money, you will hit a cap and get frustrated. Reality is to get to where you are worth it you must drive millions and millions of dollars with results. The more results the more money.

In this Life of a CISO episode, Dr. Eric Cole emphasizes how If you only chase money, you will hit a cap and get frustrated. Reality is to get to where you are worth it you must drive millions and millions of dollars with results. The more results the more money.

In this Life of a CISO episode, Dr. Eric Cole highlights the importance of being the best version of yourself. He emphasizes key components one should work on in order to grow as a CISO which are: technical knowledge, team management, communicating, and having a profitable mindset. 

In this Life of a CISO episode, Dr. Eric Cole highlights how being obsessed, making plans, mimicking other CISO’S, being teachable and scheduling your life will lead one to become a world class CISO. He emphasizes how world class chief information security officers are world class chief officers that are focused on the growth of the revenue and the growth of the profitability. 

In this episode of Life of a CISO, Dr. Eric Cole discusses the importance of effective communication and bridging the gap between technical expertise and business acumen. He highlights the shift from a "trainer" mindset to a "coach" mindset, emphasizing the need to understand executives' language and align cybersecurity strategies with organizational goals. He emphasizes that technical skills alone are insufficient for cybersecurity career growth, and professionals must cultivate business acumen to unlock their potential.

In this episode of Life of a CISO, Dr. Eric Cole highlights that a CISO's job is not solely focused on information security but also on balancing risks and enabling the organization to maximize revenue and profit. He emphasizes that to be an effective CISO, it is crucial to understand the company's business, its customers, revenue model, growth plans, and historical performance. 

He further focuses on the need for CISOs to be effective leaders who prioritize business objectives while managing cyber risks, rather than solely focusing on information security.

In this episode of Life of a CISO, Dr. Eric Cole emphasizes the importance of taking responsibility for one's reality and success. He recounts a conversation with a client who believed that their bosses didn't respect them and wouldn't listen to them. He challenges the client's beliefs and explains that their internal thoughts, values, beliefs, and identities create their external world. He concludes by highlighting that average people focus on seeing to believe, while successful people understand that believing is seeing.

In this episode of Life of a CISO, Dr. Eric Cole discusses the role of the CISO in addressing cybersecurity issues within a company. He emphasizes the importance of finding patterns and fixing the root cause of cybersecurity problems while also highlighting common patterns where people tend to struggle with cybersecurity. 

Watch this episode to understand what are some of the ultimate goals of a CISO.

In this episode of Life of a CISO, Dr. Eric Cole offers tips and advice for individuals striving to become World-Class Chief Information Security Officers. Topics include identifying barriers to success and developing strategies to overcome them, building confidence and self-worth, improving communication skills, and practicing continuous learning and skill development. He also discusses the ideal attributes and skills of a successful CISO, as well as the importance of being open to change and willing to reprogram habits to achieve success. Whether you are already a world-class CISO or are at the cusp of becoming one, these tips can help you achieve your goals and perform at your best.

In this episode of Life of a CISO, Dr. Eric Cole explains the different barriers that could be holding you back from reaching that World-Class Level. There are multiple ways to reach the World-Class Level, some quicker than others. Watch this episode to understand how Dr. Eric Cole can help you reach that level, if your given the chance.

In this episode of Life of a CISO, Dr. Eric Cole defines the responsibilities of a CISO in detail which is overseeing and implementing an organization's information security program along with keeping up to date with the latest security trends and technologies to ensure that the organization is prepared to handle any potential threats. 

Watch this episode to understand how a CISO can excel in their area of business.

In this episode of Life of a CISO, Dr. Eric Cole talks about the importance of showing up as a CISO regardless of what your status is. 

It doesn't matter if you where you are now, its the drive and focus to where you want to be! Act world-class and before you know it you will be world-class!

In this episode of Life of a CISO, Dr. Eric Cole talks about laser and targeted communication with the executives that can get you the solutions that you seek.

In this episode of Life of A CISO, Dr. Eric Cole explains how you can brief the executives in a manner that will be beneficial for them. Speak in a language that they will understand and in order to do that you have to finesse your communication skills. Tap into your self-confidence and be persistent with your approach. Watch this episode to better understand the skills required to excel in this area.

In this episode of Life of a CISO, Dr. Eric Cole differentiates between average and world-class. He urges you to find your purpose and become the best at what you do. What is a decision that you can make right now that will change the trajectory of your life, and career?

In this episode of Life of a CISO, Dr. Eric Cole points out the five challenges every CISO faces in order to succeed in their journey. Normally, everyone has the technical and logistical aspects of their jobs nailed down but what they neglect is the mindset they need to fully excel in this field.

In this episode of Life of a CISO, Dr. Eric Cole reminds you to take a quarterly check of your yearly goals and make the sacrifices needed to achieve them. Are you willing to go the extra mile? Are you willing to put in the effort required to make a name in this life as a World-Class CISO?

In this two-part episode of Life of a CISO, Dr. Eric Cole talks about how his journey started in this field. How he began, what failures he had to combat, and the steps he took to move closer to success.

In this episode of Life of a CISO, Dr. Eric Cole talks about how his journey started in this field, how he began, and what steps he took that pushed him closer to success. 

In this episode of Life of a CISO, Dr. Eric Cole breaks down the importance of CISOs adopting the role of a translator in board meetings. Executives are looking for CISOs to bridge the gap between them and security engineers to understand better and focus on the solutions.

Dr. Eric Cole believes in the idea of being world-class in all areas of your life to excel in your career. In this two-part episode of the Life Of a CISO, he explains the four main areas to focus on if you want to optimize the quality of your life.

Dr. Eric Cole believes in the idea of being world-class in all areas of your life to excel in your career. In this episode of the Life Of a CISO, he explains the four main areas to focus on if you want to optimize the quality of your life. 

In this episode of Life of a CISO, Dr. Eric Cole urges CISOs to embrace the breach and have honest conversations with the executives in their organization. World-class CISOs understand breaches are inevitable and must have a plan of action to tackle them.