TechMagic with Cathy Hackl

Whilst Cathy Hackl and Lee Kebler take a recording break over the next few weeks, we are bringing you this special “Greatest Hits” episode of the TechMagic podcast, where they discuss gaming, tech, and AI and connect with the original “Dear Franny,” Francesca Hogi, Founder of The True Love Society. Cathy and Lee start by exploring the potential of gaming platforms as a more organic and interactive way to meet and connect with others and touch on some recent hardware developments, including the world's first screenless laptop and AI-enabled headphones with cameras. The original episode with Francesca was one of the most viewed and downloaded episodes of TechMagic!

Francesca is a writer, love coach, podcast host, TED speaker, and certified matchmaker. She shares her journey from a corporate lawyer to an award-winning love coach, using online dating to develop her dating skills and eventually become a certified matchmaker. Discover the shift in online dating culture and the importance of coaching in finding love. Explore the challenges of dating apps and the impact of technology on human connection.

Come for the Tech, stay for the Magic!

Francesca Hogi Bio

Francesca Hogi is a writer, coach, podcast host, TED speaker, certified matchmaker, brand collaborator, and event curator and host. Her passion lies in helping people center love holistically in their personal and professional lives, as well as in business. As an internationally recognized and award-winning love coach, Francesca disrupts the dating status quo with her passionately pragmatic expertise on navigating modern love and making true love inevitable. In her role as a consultant, she helps her clients tell better, more empowering stories about love inside their organizations and in marketing. She has designed and hosted bespoke events for Soho House, TED, and more.

In 2023, Francesca gave a TED talk on the myth of true love and the opportunity to transcend what she’s termed “The Fairytale Industrial Complex.” She’s been a featured love expert on 12 episodes of NBC's The Today Show with Kathie Lee and Hoda, in The New York Times, Marie Claire, Harper’s Bazaar, and more. She is the founder of The True Love Society membership community and hosts the podcast Dear Franny, where she gives candid love advice. 

Francesca Hogi on LinkedIn

Francesca Hogi on Instagram

Francesca Hogi on X

Francesca Hogi Website

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Join Cathy Hackl on the latest episode of the TechMagic podcast as she interviews Matthew Ball, CEO of Epyllion, Venture Partner, Senior Adviser at McKinsey, and best-selling author. In part one of the interview, Cathy and Matthew discuss whether AI is a bubble, the sustained growth of Nvidia, the convergence of entertainment and gaming at platforms like Disney and Netflix, and the role of brands in advertising in games. Cathy and Matthew also discuss the role of head-mounted devices in creating the Metaverse and the challenges of mass adoption at one end and a lack of resource allocation at the development end.

Come for the Tech, stay for the Magic!

Cathy Hackl Bio

Cathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming.

Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue’s Forces of Fashion, and more. 

Cathy Hackl on LinkedIn

Spatial Dynamics on LinkedIn

Matthew Ball Bio

“I spend my time thinking about the way technology is disrupting established business models and structures, identifying the next great company, and helping these companies grow.” 

Matthew Ball is the CEO of Epyllion, a diversified holding company that makes angel investments, provides advisory services and produces television, films, and video games. 

He is also a Venture Partner at Makers Fund, a Senior Advisor to KKR, and a Senior Advisor to McKinsey & Company, and he sits on the boards of numerous start-ups. 

His first book, “The Metaverse”, was published in July 2022 and became an instant national and international bestseller. Ball is also an “Occasional Contributor” to The Economist, holds bylines at Bloomberg, The New York Times, and the Wall Street Journal, and wrote the August 8, 2022 cover story for Time Magazine. 

Matthew Ball on LinkedIn

Epyllion Group Website

Matthew Ball Personal Website

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Join hosts Cathy Hackl and Lee Kebler on the latest episode of the TechMagic podcast as they explore what’s hot and happening in tech, innovation, AI, and spatial computing. Cathy shares her experience of attending the Christie's Art and Tech Summit, where she was one of the keynote speakers on spatial computing. Cathy and Lee discuss the recent news about Dr. Fei Fei Li raising significant money for her startup focused on spatial intelligence. They discuss how Apple was allegedly found to have used YouTube content without consent in their AI models and the need for a legal reckoning in data usage and fair use standards. 

Cathy and Lee discuss the formation of a union by employees at Bethesda Game Studios and the potential implications for the gaming industry. The episode also includes a sneak preview of an exclusive interview with Matthew Ball. The full interview will be featured in the next episode.

Come for the Tech, stay for the Magic!

Cathy Hackl Bio

Cathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming. 

Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue’s Forces of Fashion, and more. 

Cathy Hackl on LinkedIn

Spatial Dynamics on LinkedIn

Lee Kebler Bio

Lee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.

Lee Kebler on LinkedIn

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Join hosts Cathy Hackl and Lee Kebler on the latest episode of the TechMagic podcast as they explore the latest news from the world of AI and gaming, including the current state of AI and its potential bubble, the growth of NVIDIA, layoffs at Intuit, and the crossover between Rec Room and Nintendo Switch. They also highlight Saudi Arabia's investment in eSports, the country's partnership with the International Olympics Committee, and the CFDA/Vogue Fashion Fund's entry into gaming.

Come for the Tech, stay for the Magic!

Cathy Hackl Bio

Cathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming. 

Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue’s Forces of Fashion, and more. 

Cathy Hackl on LinkedIn

Spatial Dynamics on LinkedIn

Lee Kebler Bio

Lee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.

Lee Kebler on LinkedIn

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Join hosts Cathy Hackl and Lee Kebler on the latest episode of the TechMagic podcast as they dive into the latest tech, gaming, AI, and spatial computing news. From discussing Walmart's partnership with elf cosmetics in Roblox to Nintendo's unique approach to AI, they cover a wide range of fascinating topics. Discover the integration of physical world commerce into virtual platforms and the growing influence of AI in everyday life. Gain insights into parental control and responsible internet usage, and explore the potential applications of large vision models. With recommendations for resources and upcoming events, this podcast is a must-listen for tech enthusiasts.

Come for the Tech, stay for the Magic!

Cathy Hackl Bio

Cathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming. 

Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue’s Forces of Fashion, and more. 

Cathy Hackl on LinkedIn

Spatial Dynamics on LinkedIn

Lee Kebler Bio

Lee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.

Lee Kebler on LinkedIn

Key Discussion Topics

• Walmart's partnership with e.l.f. Cosmetics in Roblox
• Nintendo's approach towards artificial intelligence
• The availability of games is spreading across multiple platforms
• Growing influence of AI in everyday life
• Parental control and responsible internet usage
• Large vision models and their potential applications
• Recommended resources and companies to follow

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Join hosts Cathy Hackl and Lee Kebler on the latest episode of the TechMagic podcast as they dive into the latest tech, gaming, AI, and spatial computing news. Join them as they discuss the exciting integration of cameras and spatial experiences in Apple's new products. They also share their thoughts on developments in spatial computing and the innovative approaches of companies like HTC and Meta. Cathy and Lee also talk about the upcoming release of a new book called "Metaverse" by Matthew Ball, which aligns with their views on spatial computing and includes a whole new chapter on AI. They riff on the need for new language and terminology to keep up with technology advancements and share their experiences and insights from the industry.

Cathy Hackl Bio

Cathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming. 

Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue’s Forces of Fashion, and more.

Cathy Hackl on LinkedIn

Spatial Dynamics on LinkedIn

Lee Kebler Bio

Lee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.

Lee Kebler on LinkedIn

Key Discussion Topics

• Apple's Potential Integration of Cameras and Spatial Experiences
• Possibility of Apple Intelligence Coming to Apple Vision Pro Headset
• Discussion on Spatial Computing and the Importance of Hardware
• HTC's Innovative Approach to Form Factor in Headsets
• Mark Zuckerberg's Mention of AI Holographic Glasses
• Meta's Organizational Restructure and Optimism about Meta's Future
•  Discussion on the Book "Metaverse" by Matthew Ball

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Join hosts Cathy Hackl and Lee Kebler on the latest episode of the TechMagic podcast as they dive into the latest tech, gaming, AI, and spatial computing news. Join them as they delve into the exciting world of technology and innovation. They cover various fascinating topics, from Mr Beast's potential beverage and mobile game launch to Apple's possible partnership with Meta on AI. Discover Apple's approach to AI, the rise of camper vans with advanced technology, and the potential future collaboration between Apple and Epic Games. They also discuss gaming, decentralized servers, Discord's integration with TuneIn, and the upcoming announcements from Google and Meta. 

Cathy also interviews Edward Saatchi, a British businessman and filmmaker. He is the chief executive officer of Fable Simulation, an artificial intelligence-powered virtual being company. His latest project is Showrunner, a platform for creating and watching AI-powered TV shows. He was formerly a producer at Oculus Story Studio and the CEO and co-founder of NationalField, a political technology company.

Edward Saatchi Bio

Edward is an Emmy Award-winning entrepreneur, producer of Oculus Story Studio’s Lost, Henry, Dear Angelica and Quill, and co-founder of Oculus Story Studio. He founded NationalField as part of the Obama Campaign and was named as Forbes 30 under 30 in technology for his technical contributions to the 2008 and 2012 campaigns with NationalField. In 2017, Saatchi and Pete Billington co founded Fable Studio.

His latest project is Showrunner, a platform for creating and watching AI-powered TV shows. It leverages simulations built by Fable Simulation to generate dynamic, AI-driven content. Users can upload themselves, friends, or characters into a simulated city called Sim Francisco, which serves as the backdrop for the shows.

Edward Saatchi on LinkedIn

Showrunner Website

Key Discussion Topics

• Mr Beast's Beverage and Mobile Game Rumors
• Advanced Technology in Camper Vans
• Apple and Meta (formerly Facebook) Partnership on AI
• Apple's Approach to AI as a Feature
• Apple and Epic Games Rivalry
• Discord's Partnership with TuneIn
• Introduction to Edward Saatchi
• Discussing the limitations of chatbots
• Edward discusses the potential of Showrunner to create a rich and immersive universe
• Edward's disappointment with the current focus on passive consumption of AI-generated content

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In this episode of Tech Magic, Lee Kebler and Adam Davis-McGee cover a range of fascinating topics, including the use of artificial intelligence in the art industry, the impact of internet access on underprivileged communities, and the exciting advancements in brain-computer interfaces. They also delve into thought-to-speech technology and its potential implications for communication with animals. With discussions on technology, accessibility, and creativity, this podcast is sure to captivate listeners. And just in case you’re wondering, Cathy is away to attend the Cannes Film Festival. She will be back next week.

Come for the tech, stay for the magic!

Adam Davis-McGee Bio

Adam Davis-McGee is a Los Angeles-based Director and Producer with extensive experience in traditional and XR media. With a background in New Media and Music Business from NYU's Tandon School of Engineering and certifications in Immersive Design and Virtual Production, Adam brings a wealth of expertise to his projects. He has led the groundbreaking Walmart Land project at Journey, produced viral content for Wired/Ars Technica, and co-created the series "In Protest: Grassroots Stories from the Frontlines" on Oculus headsets.

His career highlights include spearheading the virtual studio at Journey, where he led a remote team to deliver innovative virtual experiences, most notably for Walmart Land, which attracted over 18 million visitors. At Condé Nast, Adam produced engaging video content for Wired/Ars Technica, amassing millions of views.

Adam has also co-created and directed the acclaimed series "In Protest: Grassroots Stories from the Frontlines," filmed across multiple US locations and launched on Oculus headsets. His diverse portfolio includes roles as a Creative Consultant for The Prince Estate and a Creative Partner at Loupe Visual Art Streaming Platform. Adam is passionate about storytelling, emotional engagement, and fostering brand loyalty through cutting-edge digital solutions.

Adam Davis-McGee on LinkedIn

Journey Website

Lee Kebler Bio

Lee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.

Lee Kebler on LinkedIn

Key Discussion Topics

• The New York Times and AI
• Expired Federal Program and Internet Access
• Government Subsidies for Educational Tools
• Brain-Computer Interfaces and Neuralink
• Implications for Communication with Animals
• Evolution of Tech Tools and Digital Mourning
• Gaming and Money Laundering
• Blending Photography with AI

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Join hosts Cathy Hackl and Lee Kebler on the TechMagic podcast as they dive into Apple's recent Developers Conference. They discuss their underwhelming impressions of the conference and share their thoughts on updates to Apple TV, the new camera lens with Canon, the immersive video series "Submerged," and the integration of Apple intelligence and open AI. They also touch on Palmer Luckey's new hardware and head-mounted display, IKEA's foray into Roblox, and the concept of a virtual GDP. Don't miss out on their discussion on AI beauty pageants and models, and stay tuned for a dispatch from the Cannes Lions Festival in the next episode!

Come for the tech, and stay for the magic!

Cathy Hackl Bio

Cathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming. 

Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue’s Forces of Fashion, and more. 

Cathy Hackl on LinkedIn

Spatial Dynamics on LinkedIn

Lee Kebler Bio

Lee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.

Lee Kebler on LinkedIn

Key Discussion Topics

• Discussion on Apple's recent Developers Conference
• Disappointment with the Siri revamp and lack of excitement around it
• Speculation on Palmer Luckey's announcement
• Discussion on IKEA's launch into Roblox
• Confusion and skepticism about AI beauty pageants and models
• Announcement of Cathy attending the Cannes Lions Festival

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Join hosts Cathy Hackl and Lee Kebler on the TechMagic podcast as they dive into the latest tech, gaming, AI, and spatial computing news. From discussing Apple's upcoming WWDC and the Ted AI podcast's success to exploring the potential of AI in entertainment and dating apps, this podcast covers it all. Get updates on hardware news, social media regulations, and even a breakthrough dental regrowth drug. Cathy also interviews Francesca Hogi, who is passionately pragmatic about true love. Francesca is a recovered corporate lawyer turned dating disruptor, TED speaker, brand collaborator, and host of the Dear Franny Podcast. 

Come for the tech, and stay for the magic!

Cathy Hackl Bio

Cathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming. 

Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue’s Forces of Fashion, and more. 

Cathy Hackl on LinkedIn

Spatial Dynamics on LinkedIn

Lee Kebler Bio

Lee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.

Lee Kebler on LinkedIn

Key Discussion Topics

• Introduction and Predictions for Apple WWDC
• Ted AI Podcast
• Dating in Gaming Spaces
• Hardware News - The first screenless laptop and NVIDIA's digital human microservices
• Regulation of Social Media Algorithms and Twitter's Content Rules
• AI-Enabled Headphones
• Cathy Hackl welcomes Francesca Hogi
• Francesca’s transition from a corporate lawyer to becoming a love coach
• The challenges faced by dating apps
• Concerns about the use of AI algorithms in determining matches

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Join hosts Cathy Hackl and Lee Kebler on the Tech Magic podcast as they dive into fascinating topics like technology, gaming, and innovation. Hear about Cathy's experiences and insights from the MIT Future Compute Event and the upcoming Apple WWDC. Cathy also interviews Stanley Pierre-Louis, President and CEO of the Entertainment Software Association, and discusses gaming trends and their cultural significance. Don't miss the surprise discussion on messaging platforms and their invitation for listener interaction. Subscribe now for an engaging and enlightening listen!

ESA’s 2024 Essential Facts About the U.S. Video Game Industry 

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Cathy Hackl Bio

Cathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming. 

Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue’s Forces of Fashion, and more. 

Cathy Hackl on LinkedIn

Spatial Dynamics on LinkedIn

Lee Kebler Bio

Lee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.

Lee Kebler on LinkedIn

Key Discussion Topics

• Cathy's Experiences at MIT's Future Compute Event
• Discussion on Apple's WWDC and Interest in Gaming
• Introduction of Guest Stanley Pierre-Louis, President and CEO of the Entertainment Software Association (ESA)
• Key findings from ESA’s 2024 report
• Gaming as a platform for parents to bond with their children
• The Role of the Entertainment Software Rating Board
• Generation Alpha and their Engagement in Gaming
• Potential Growth of Immersive Gaming Formats
• Economic Impact of the Gaming Industry

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This week, you can join Cathy Hackl and Lee Kebler in a far-reaching exploration of the recent movements in gaming, Google’s I/O conference, and Dell’s expansion of their AI-focused hardware line. 

The pair couldn’t miss discussing Google’s announcement of a new pair of AR glasses, which they debuted during a project Astra demo recently. They also return to the always-developing and always-intriguing subject of Apple Vision Pro and the reports of a global expansion. integration of Lofi Girl's music into Fortnite and the upcoming Classic event in Roblox.

With insights and opinions on these exciting developments, you won't want to miss this conversation. Plus, they even talk about a Dune-inspired suit that recycles sweat and their love for the Back to the Future franchise. Tune in now and be part of the conversation!

Cathy Hackl Bio

Cathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming. 

Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue’s Forces of Fashion, and more. 

Cathy Hackl on LinkedIn

Spatial Dynamics on LinkedIn

Lee Kebler Bio

Lee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US.

Lee Kebler on LinkedIn

Key Discussion Topics

• Technology and innovation
• Gaming news
• Lofi Girl's music
• Classic event in Roblox
• Google I/O
• AR glasses
• AI hardware
• Content moderation
• Apple Vision Pro
• Spatial computing

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Join Cathy and Lee in this engaging podcast as they discuss the latest advancements in AI, computer vision, and spatial computing. From OpenAI's impressive ChatGPT model with computer vision capabilities to Apple's global launch of their Apple Vision Pro headset, they explore how these technologies will shape various industries. 

Get exclusive insights from Cathy and Lee as they discuss the future potential of see-through displays and Meta's investments in VR. Don't miss out on this informative and thought-provoking conversation about the future of spatial computing and virtual reality.

Come for the tech, and stay for the magic!

Cathy Hackl Bio

Cathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming. 

Cathy has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys. She has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos 2023, CES, MWC, Vogue’s Forces of Fashion, and more. 

Cathy Hackl on LinkedIn

Spatial Dynamics on LinkedIn

Lee Kebler Bio

Lee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into the splinternet theory and data privacy as new tech laws unfold across the US.

Lee Kebler on LinkedIn

Key Discussion Topics

• OpenAI's Spring Update
• Hardware and OpenAI's Focus on Computer Vision
• Apple's Global Expansion with Apple Vision Pro
• Advancements in AI, Computer Vision, and Spatial Computing
• Impressive Displays and Challenges
• Apple's Crown Feature and Going In and Out of Reality
• Meta's Investments in VR and Competing with Apple
• Niantic's Mixed Reality Pet and Cathy's Upcoming Keynote

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In this episode of Tech Magic, with Cathy away on safari, Lee is joined by Lily Snyder to dive into a world of fascinating tech topics. From the Rabbit R1 device's clever AI capabilities to the FTC's challenge to combat voice cloning, there's something for everyone. They also explore the potential of AI music tools, discuss the Apple Vision Pro, and ponder the challenges of transitioning to touch screens. They even delve into bizarre XR devices and innovative uses of VR technology. So, join Lee and Lily as they share their excitement and curiosity about the ever-evolving world of technology. Don't miss out on this engaging and informative podcast!

Come for the tech, and stay for the magic!

Lily Snyder Bio

Lily is a tech expert with over a decade of experience in the tech industry who helps tech professionals tell their stories, whether that’s by writing and editing books and articles or producing podcasts like Tech Magic!

She uses all her training in business analytics, SDLC, project management, and Agile Scrum to build metaverse strategies for brands, many of which are in the top Fortune 500.

Lily Snyder on LinkedIn

Lee Kebler Bio

Lee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into the “splinternet” theory and data privacy as new tech laws unfold across the US.

Lee Kebler on LinkedIn

Key Discussion Topics

• Rabbit R1
• AI Music Tools
• Apple VR Pro and Hand Controls
• Meow Wolf’s innovative spa in Austin, Texas
• OpenAI's collaboration with the Metropolitan Museum of Art
• Bizarre XR devices

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Join Cathy and Lee in this engaging podcast as they discuss the latest news and trends in technology and innovation. From Meta's opening of its Horizon OS to Apple's focus on enterprise and brainwave protection laws, they cover a wide range of fascinating topics.

They unpack the latest AI blunders, from Drake's controversial Tupac deepfake to a Catholic group's rogue "AI priest" chatbot.

Come for the tech, and stay for the magic!

Key Discussion Topics

• Meta's 30% quarterly VR revenue growth amid metaverse push
• Drake using deepfakes of Tupac and Snoop Dogg in a new song
• Catholic group's "AI priest" chatbot giving unsanctioned responses
• Discord replacing online forums as a hub for niche communities
• Walmart bringing physical-digital commerce to Roblox
• Apple potentially needs a new strategy for Vision Pro adoption
• Emerging "AI wearables war" with devices like Meta's Ferrari glasses
• AI's potential to disrupt hearing aids and other legacy industries

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Lee Kebler on LinkedIn

Lily Snyder on LinkedIn

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Join Cathy and Lee in this engaging podcast as they discuss the latest news and trends in technology and innovation. From Meta's opening of its Horizon OS to Apple's focus on enterprise and brainwave protection laws, they cover a wide range of fascinating topics.

Discover the potential of brain implants for artificial vision and explore the positive impacts of gaming on cognitive function. With their enthusiastic and optimistic approach, Cathy and Lee provide valuable insights and opinions that will leave you excited about the future of technology. 

Come for the tech, and stay for the magic!

Key Discussion Topics

• Apple Vision Pro and its potential integration with cars 
• Signing of the first law protecting consumers' brainwaves in Colorado
• Artificial vision through brain implants
• Positive and negative aspects of technology
• Gaming and its cognitive benefits
• Marketing tactics and video game adaptations
• Language around technology and the internet 
• Five best and weirdest new technologies

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Lee Kebler on LinkedIn

Lily Snyder on LinkedIn

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In this episode, Cathy and Lee talk about social media, AI, and digital shopping technology. Cathy and Lee talk to each other over AirChat, a new social audio app. They discuss its pros and cons as an audio app. Cathy and Lee segway into AI including Apple’s ReaLM tech, a deepfake camera, and an update on Humane’s AI Pin. Cathy and Lee talk about the importance of legislature and governance about deepfake AIs, especially in vulnerable populations. Online shopping makes its way onto the show as Amazon admits its “Just Walk Out” technology never worked.

Producer Lily Snyder brings you the Dispatch from the Fringe. In this episode, she talks about inception VR hacks.

Come for the tech, stay for the magic.

Show Notes:

• Airchat Explained: What Is It, How It Works, and How to Use It
• Apple claims its on-device AI system ReaLM 'substantially outperforms' GPT-4
• A new camera can undress people almost in real time—to send a message about AI
• Humane's AI "Pin" Is a $700 Flaming Dumpster Fire
• Marques Brownlee The Worst Product I've Ever Reviewed... For Now 
• Amazon Fresh kills “Just Walk Out” shopping tech—it never really worked
• The Web Became a Strip Mall 
• VR headsets can be hacked with an Inception-style attack

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In this episode, Cathy and Lee talk Cathy’s experience at Summit at Sea. They discuss Apple closing discontinuing development on the Apple car and how Apple could expand its ecosystem to robots and home. Cathy and Lee discuss AI-first gadgets and how to discern AI hype. They bring you the latest updates in gaming because everyone is a gaming company, plus the next computing platform.

Cathy interviews guest, Ori Inbar, co-founder of the Augmented World Expo and founder of Super Ventures.

Producer Lily Snyder brings you the Dispatch from the Fringe.

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In this episode, Cathy and Lee talk about their favorite April Fools pranks in tech. Cathy shares an April Fool’s from Gary Marcus about an OpenAI sneak peek. More in AI news, the CEO of StabilityAI stepped down. Lee talks about Lego’s apology for using AI art. Cathy and Lee debate the “AI legal iceberg.” Cathy and Lee segway into what’s happening on the Internet including Steve Wozniak suing YouTube, Pornhub being blocked in Texas, and why video games can’t quit microtransactions. Lee explains Oregon’s governor signing the nation’s first right-to-repair bill. Cathy interviews Andrew Rosen, founder of PARQOR and author of the Medium Shift.

Show Notes:

• Nintendo April Fool’s
• Stability AI Founder Emad Mostaque Tanked His Billion-Dollar Startup
• Lego is the latest brand to apologize for using AI art
• The AI Industry Is Steaming Toward A Legal Iceberg
• Lawsuit against YouTube led by Steve Wozniak set to continue
• Pornhub is now blocked in Texas. Could Florida be next?
• Why The $183 Billion Video Game Industry Can't Quit Microtransactions
• Oregon governor signs nation’s first right-to-repair bill that bans parts pairing
• Apple sues former iOS engineer for allegedly leaking Vision Pro, Journal app details
• Vladimir Putin orders creation of Russian game consoles, Steam-like cloud delivery, and OS

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In this episode, Cathy Hackl and Lee Kebler discuss a wild week in laws and regulations. Kebler shares a Florida Bill that will prohibit those 14 years and younger from joining social media. While some social media regulation could be useful, the question is, how is it enforceable? They discuss the implications of the Internet divided and monitored State by State for companies and consumers.

Later in the episode, they talk about an AI resolution passed by the UN General Assembly. Lee talks about the bonuses and gaps in the Tennessee ELVIS Act to ensure an artist’s likeness cannot be created by AI. They recommend you read Bills that are passed to find the gaps and talk to your representatives.

Show Notes:

• DeSantis Approves Social Media Ban For Kids Under 14 In Florida: What To Know
• General Assembly adopts landmark resolution on artificial intelligence
• Cindy Gallop Ted Talk Make Love, Not Porn
• ELVIS Act has left the building - Can TN Stop AI?
• Stability.ai
• Stability AI Founder Emad Mostaque Plans To Resign As CEO, Sources Say
• IPFS
• SceneScript: an AI model and method to understand and describe 3D spaces
• Laurie Segall AI deep-faked relationship

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In this week's episode, Cathy Hackl and Lee Kebler give their impressions on the NVIDIA GTC keynote. Cathy and Lee talk about the Game Developers Conference (March 18-22). The NVIDIA Omniverse will stream into the Apple Vision Pro. Plus, AI that can see the world. Cathy and Lee talk about AI in game development after Roblox’s AI announcement. Cathy and Lee touch on VR hardware like XREAL and the PSVR2. They discuss the hardware/content paradigm. Is it all fad or fiction? Listen in to find out. Cathy interviews Monique Ruff-Bell, Chief Program & Strategy Officer at TED.

Show Notes:

• Game Developers Conference 2024
• NVIDIA GTC 2024
• Roblox’s new AI features reduce the time it takes to create avatars and 3D models
• Sony Hits Pause on PSVR2 Production as Unsold Inventory Piles Up
• This AI robot massaged my back and butt: 5 reasons I'm quitting human masseuses
• GDC 2024: XREAL Announces XREAL Hub And More
• How the fashion industry will use Apple’s Vision Pro headset

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Lee Kebler on LinkedIn

Lily Snyder on LinkedIn

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In this episode, Cathy Hackl records from SXSW. She shares what she’s seen so far. Cathy prepares to give her talk about Spatial Computing and AI wearables on the XR stage. Cathy and Lee discuss gaming news, spatial computing and the spatial computing market. They also talk about AI safety and regulation news. Is it all fad or fiction?

Show Notes:

• SXSW: The Age of Spatial Computing & AI Wearables is Here
• 2024 Future Today Institute Tech Trends Report
• Nintendo versus Emulator
• Gaming giant EA shutters Seattle-area studio launched by Halo co-creator
• EA Embraces AI, Says 60% of Its Game Development Could Be Impacted
• Epic Games just got unbanned by Apple — again
• Spatial Computing Interest
• Blackwells Capital Calls on Disney to Prioritize Artificial Intelligence, Spatial Computing
• Spatial Computing Market Size to Grow USD 1304 Million by 2030 at a CAGR of 13.1%
• Welcome to the Valley of the Creepy AI Dolls

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On the latest episode of TechMagic, Cathy Hackl and Lee Kebler discuss the state of gaming and do a deep dive into why so many layoffs are happening in gaming and tech. They discuss AI’s impact on gaming as well as how AI deepfakes could affect teens. They also talk about AI wearables and spatial computing.

Improve your marketing performance. Adobe and Meta solutions help advertisers optimize ad targeting, decrease cost per action, and see a more complete picture of campaign activity.

Show Notes:

• SXSW: The Age of Spatial Computing & AI Wearables is Here
• Text to Game: AI made a game from a single image 
• Buzzy VR startup Spatial pivots to games
• Despite Massive Layoffs In Gaming, Media Giants Like Netflix Are Embracing The Sector
• Sony to lay off 900 workers from PlayStation division, or 8% of unit's global workforce
• Tech guru Jaron Lanier: ‘The danger isn’t that AI destroys us. It’s that it drives us insane’
• Apple Vision Pro 'could allow fans to virtually stand NEXT to Messi'
• Resurrecting loved ones as AI 'ghosts' could harm your mental health
• Copyright Liability On LLMs Should Mostly Fall On The Prompter, Not The Service
• Samsung ring to “simplify everyday wellness”
• Meta’s big vision for face computers might be better than Apple’s
• How Wi-Fi sensing became usable tech

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In the season finale of AIQ, host Cathy Hackl welcomes Mike Pell, Director of the Microsoft Garage in New York. Pell, a seasoned technologist and author, shares his insights on the future of technology, particularly focusing on AI, spatial computing, and mixed reality.

During the discussion, Pell shares his journey in the tech industry, starting from the early days of Macintosh and co-founding a software company. He highlights his contributions to innovations such as inventing the PDF and Acrobat at Adobe. He then shares his thoughts on the creative potential of AI, particularly in enabling people to achieve tasks they couldn't before. He discusses how tools like Microsoft Copilot assist users in various tasks and workflow, how AI tools are accelerating the prototyping process, and his prediction for a shift towards ambient computing, where technology seamlessly integrates into the environment.

We get it. The digital advertising industry is changing rapidly and it’s hard to keep up. Finding ways to grow is proving harder than ever.  

At Microsoft Advertising we are committed to finding a better way forward. With us, you'll have access to valuable Microsoft audiences while enabling you to reach new audiences across the open web. We are paving the way for an exciting new era in our industry by harnessing the power of generative AI, integrated into our advertising technology and consumer experiences. Our full suite of advertising capabilities, built on a strong backbone of industry-leading AI and deep audience intelligence, provides the tools you need to create powerful growth possibilities.  

With Microsoft Advertising, you'll have the opportunity to connect with new audiences, create powerful growth possibilities, and overcome the challenges you face so you can truly grow. Don't miss this opportunity to discover what's possible with Microsoft Advertising. Visit our website at www.microsoftadvertising.com to learn more about how we can help your business. Join us in creating a brighter future. 

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In this week's episode, Cathy and Lee talk about the AI, spatial computing, and tech hype cycles. Cathy thinks spatial computing is in the Innovation Trigger section of the chart. Cathy gives her first impressions of the Humane AI Pin. Lee visits Super Nintendo World in LA. Cathy and Lee discuss layoffs at Nike and discuss companies that created virtual studios.

Improve your marketing performance. Adobe and Meta solutions help advertisers optimize ad targeting, decrease cost per action, and see a more complete picture of campaign activity.

Show Notes:

• 8 TED Talks To Help You Prepare for The Era Of AI-Driven Spatial Computing
• Google Lays Off Thousands More Employees Despite Record Profits One Year After Laying off 12,000 Employees As Workers Begin Worrying AI is Slowly Replacing Them
• Nike lays off tech leaders as company cuts costs
• LG-Made Quest Pro 2 Will Reportedly Ship In H1 2025
• Apple Ponders Whether to Develop Smart Glasses, Fitness Ring
• The First TV Series
• A woman is marrying an AI hologram, ushering in a weird new era for human-robot relationships
• Hybrid couple - Alicia Framis
• Your fingerprints can be recreated from the sounds made when you swipe on a touchscreen — Chinese and US researchers show new side channel can reproduce fingerprints to enable attacks | Tom's Hardware (tomshardware.com)

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On the latest episode of AIQ presented by Microsoft Advertising, host Cathy Hackl sits down with Sandy Carter, the Chief Operating Officer at Unstoppable Domains to discuss the future of business and the role of AI within it.  

During the conversation, they talked about the potential of AI to transform industries, the importance of technologies like the blockchain in ensuring authenticity and trust, and the significance of women's involvement in shaping the AI landscape. Carter also discusses her book, "The Tiger and the Rabbit," which explores the intersection of AI, the metaverse, and Web3 and the importance of forming agile "rabbit teams" to drive innovation and the potential for AI to enhance personalization. 

We get it. The digital advertising industry is changing rapidly and it’s hard to keep up. Finding ways to grow is proving harder than ever.  

At Microsoft Advertising we are committed to finding a better way forward. With us, you'll have access to valuable Microsoft audiences while enabling you to reach new audiences across the open web.  We are paving the way for an exciting new era in our industry by harnessing the power of generative AI, integrated into our advertising technology and consumer experiences. Our full suite of advertising capabilities, built on a strong backbone of industry-leading AI and deep audience intelligence, provides the tools you need to create powerful growth possibilities.  

With Microsoft Advertising, you'll have the opportunity to connect with new audiences, create powerful growth possibilities, and overcome the challenges you face so you can truly grow.  Don't miss this opportunity to discover what's possible with Microsoft Advertising. Visit our website at www.microsoftadvertising.com to learn more about how we can help your business. Join us in creating a brighter future. 

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In this episode, Cathy and Lee talk about the types of robots they want to see after Lee sees a trash-filtering robot during his travels. Cathy announced the pre-order of her 5th book, Spatial Computing An AI-Driven Business Revolution with Irena Cronin. Cathy and Lee segway to the Apple Vision Pro and Meta Quest 3 hardware. Cathy and Lee talk about Sora, Gen AI text to video. Lee fights with his ChatGPT. The hosts end with the future of amusement parks and entertainment.

Show Notes:

• Spatial Computing: An AI-driven Business Revolution is announced
• Mark Z’s personal video response to the AVP
• Meta's CTO calls its AR glasses prototype "the most advanced thing we've ever produced as a species"
• Meta’s big vision for face computers might be better than Apple’s
• TikTok’s native app arrives for the Vision Pro
• Apple Arcade takes players into a new dimension with spatial gaming
• Sora Gen AI Video is here
• Interactive 'Dungeons & Dragons' theatre show to premiere in New York
• NTU develops thinner-than-hair stretchable tech to mind-control robots

Improve your marketing performance. Adobe and Meta solutions help advertisers optimize ad targeting, decrease cost per action, and see a more complete picture of campaign activity.

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Lee Kebler on LinkedIn

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From shaping consumer experiences to revolutionizing the ad creation processes, the integration of generative AI into advertising is slowly reshaping the industry as we know it. 

On the latest episode of AIQ presented by Microsoft Advertising, host Cathy Hackl sits down with Corporate Vice President Kya Sainsbury-Carter to discuss Microsoft's journey in leveraging AI to enhance advertising experiences for consumers, advertisers, and publishers. 

At Microsoft Advertising we are committed to finding a better way forward. With us, you'll have access to valuable Microsoft audiences while enabling you to reach new audiences across the open web.  We are paving the way for an exciting new era in our industry by harnessing the power of generative AI, integrated into our advertising technology and consumer experiences. Our full suite of advertising capabilities, built on a strong backbone of industry-leading AI and deep audience intelligence, provides the tools you need to create powerful growth possibilities.  

With Microsoft Advertising, you'll have the opportunity to connect with new audiences, create powerful growth possibilities, and overcome the challenges you face so you can truly grow.  Don't miss this opportunity to discover what's possible with Microsoft Advertising. Visit our website at www.microsoftadvertising.com to learn more about how we can help your business. Join us in creating a brighter future. 

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In this week's episode, Cathy and Lee recap the Super Bowl and the tech they noticed during the show. Lee finally got to demo the Apple Vision Pro and they discussed the use of AI on the device, as well as how it compares to the Meta Quest 3. Cathy and Lee talk about Disney’s $1.5 billion stake in Epic Games.

Later in the episode, Cathy interviews Nic Hill, Co-Founder and Head of Interactive at Sawhorse Productions.

Producer Lily Snyder brings you the Dispatch from the Fringe. 

Cathy introduces AIQ, a limited-run podcast presented by Microsoft that aims to help professionals level up their AI knowledge.

Come for the tech, stay for the magic.

Show Notes:

• Cathy’s HBR Article: How Early Adopter Companies Are Thinking About the Apple Vision Pro
• FCC declares AI-generated voices in robocalls are illegal
• The FTC isn’t too happy with Microsoft’s Activision Blizzard layoffs
• Brilliant Labs’s Frame glasses serve as multimodal AI assistant
• Disney to take $1.5 billion stake in Epic Games, maker of Fortnite
• AI Companies Take Hit as Judge Says Artists Have “Public Interest” In Pursuing Lawsuits
• SNL New Game Skit
• How virtual power plants are shaping tomorrow’s energy system
• Nic Hill on LinkedIn

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Introducing AIQ Presented by Microsoft Advertising, a new limited podcast series hosted by Cathy Hackl dedicated to leveling up your IQ around all things Artificial Intelligence. 

Over the next four weeks, the series will focus on Generative AI. What is it, how can brands use it to their advantage, and what pitfalls should they avoid? 

In episode one, Hackl sits down with Jenny Nicholson, ECD and Creative Strategist at Queen of Swords who shares how to get started with AI, why you should look at curiosity more than fear, and how you can start thinking about GPTs. 

We get it. The digital advertising industry is changing rapidly and it’s hard to keep up. Finding ways to grow is proving harder than ever.  

At Microsoft Advertising we are committed to finding a better way forward. With us, you'll have access to valuable Microsoft audiences while enabling you to reach new audiences across the open web. We are paving the way for an exciting new era in our industry by harnessing the power of generative AI, integrated into our advertising technology and consumer experiences. Our full suite of advertising capabilities, built on a strong backbone of industry-leading AI and deep audience intelligence, provides the tools you need to create powerful growth possibilities.  

With Microsoft Advertising, you'll have the opportunity to connect with new audiences, create powerful growth possibilities, and overcome the challenges you face so you can truly grow. Don't miss this opportunity to discover what's possible with Microsoft Advertising. Visit our website at www.microsoftadvertising.com to learn more about how we can help your business. Join us in creating a brighter future. 

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In this week's episode, Cathy announces the launch of her new company, Spatial Dynamics. Cathy talks about her experience with the Apple Vision Pro and shares her first reactions to the Vision Pro apps. In other news, Roblox is introducing AI for real-time chat translations, the biggest female streamer on Twitch, Pokimane, is leaving the platform, and Palworld is quickly becoming a best-selling independent game on Game Pass. They segway into AI news and discuss The New York Times creating an AI division. 

Join us back on the feed this Friday for the first episode of AIQ, a brand-new limited series hosted by Cathy Hackl, which will help level up your knowledge when it comes to all things AI. Presented by Microsoft Advertising

Show Notes:

• Roblox introduces AI-powered real-time chat translations
• Palworld best selling 3rd party game on Games Pass
• Pokimane leaves Twitch
• Apple might be buying an AI startup
• NY Times explores AI team
• AI in product placement

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In this episode, host Cathy Hackl and guest host Lee Kebler talk about the launch of Apple Vision Pro and continue their conversations around spatial computing. They segway into AI with talks of Taylor Swift deepfakes and possible legislation to protect against deepfakes. They also discuss robots and haptics and why “personas”, a reflection of you, works for a 3D presence.

Producer Lily Snyder brings you the Dispatch from the Fringe. 

Come for the tech, stay for the magic.

Show Notes:

• Taylor Swift deepfakes spark calls in Congress for new legislation
• The Tremendous Yet Troubled State of Gaming in 2024
• Robot avatar lets people see and feel things remotely through VR
• How TikTok created a new accent – and why it might be the future of English
• Your Satellite Needs a Tow? Call the Semi Trucks of Space

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In this episode, Cathy and Lee talk about the change in work culture with Millenials and Gen Z. 

Cathy talks about her experience ordering the Apple Vision Pro. The best-selling game of 2023 was Hogwarts Legacy. Minecraft partnered with Planet Earth for education. Walmart closed its R&D unit, Store No. 8. Producer Lily Snyder brings you the Dispatch from the Fringe.

Show Notes:

• Cathy’s experience pre-ordering the Apple Vision Pro
• What is Spatial Computing? (by Cathy Hackl)
• YouTube and Spotify Won’t Launch Apple Vision Pro Apps, Joining Netflix
• BofA upgrades Apple stock to Buy citing Vision Pro and generative AI as growth catalysts
• Las Vegas Could be Game for Atari-Themed Casino Resort - Casino.org
• Gamechangers, trends, and concerns — how AI is dominating the tech space | Watch
• For the first time since 2008, the best-selling game wasn’t ‘Call of Duty’ or a Rockstar Games title
• Experience Planet Earth III with Minecraft | Minecraft Education
• WSJ News Exclusive | Walmart Closes Store No. 8 Innovation Unit
• Alex Kipman’s new company: Analog
• What is Nightshade?

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Tech and gaming executive, Cathy Hackl and guest host Lee Kebler release their 14th episode of TechMagic, the show that dives deep into today’s tech news and explores the future of tech and gaming. This week Cathy is at the World Economic Forum in Davos. She’ll share more next week when she’s back on the podcast.

In this episode Lee and producer, Lily Snyder, host the show. Lee and Lily reminisce about Palm Pilots and tech gadgets before smartphones and discuss devices like the Rabbit R1. Lee and Lily talk about Apple Vision Pro updates. Apple released an advanced multimodal system called Ferret, which excels beyond Chat GPT-4 in computer vision tasks.

Show Notes:

• Davos World Economic Forum
• The 7 Most Important AI Gadgets You Need to Know About
• Apple says its Vision Pro is ‘spatial computing,’ not VR
• ‘Rec Room’ to Roll Out Full-body Avatars in March
• How Apple’s New AI Shakes Up the AI World by Seeing What GPT-4 Misses
• UNIVERSITY ENROLLING AI-POWERED "STUDENTS" WHO WILL TURN IN ASSIGNMENTS, PARTICIPATE IN CLASS DISCUSSIONS
• UK's antitrust agency is going to put the screws to US big tech in 2024
• AI to Make the Metaverse Relevant Again, CES 2024
• Tween taste is expensive these days. Blame social media.
• ZooGears TheButter — a "piano" for dogs
• Flappie AI cat door

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This episode is all about the Apple Vision Pro!

The Vision Pro is set to launch on February 2, 2024. Cathy and Lee are spatial computing veterans. They discuss the impact of this spatial computing launch news and how Apple won CES without even being on the ground at the event. They discuss the opportunities that lay ahead for professionals in the new era of spatial computing. 

Cathy and Lee segway into discussing more tech layoffs in gaming. Then they talk about AI, fair use, and journalism. Elvis Presley returns as a hologram. Walmart and Unity’s partnership brings physical goods to games. 

Show Notes:

• AI Is A Critical Building Block For Spatial Computing
• Apple Vision Pro available in the U.S. on February 2
• CES 2024
• This AI stock trader engaged in insider trading — despite being instructed not to – and lied about it
• A New Kind of AI Copy Can Fully Replicate Famous People. The Law Is Powerless.
• Elvis Presley is coming back with the help of holographic projections
• Walmart and Unity team up to bring immersive commerce for physical goods to games
• Media Executives Covett Games, But Are Ill Suited to Run Them (Andrew Rosen) 
• This E-tongue mimicks human taste and recommends wine with different foods

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TechMagic starts off the year with an inspiring interview to help you get your creative endeavors started in 2024.

Hackl interviews Jeffery B. Madoff, author of Creative Careers: Making a Living with Your Ideas. Creatives can control their careers whether inside corporate America or launching something new in 2024. Get inspired with great ideas and creativity in the new year. 

Jeffery Madoff is an Adjunct Professor at Parsons School of Design, keynote speaker, playwright, and producer.

Come for the tech, stay for the magic.

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On this week's episode, Hackl and Kebler talk about Murderbot Diaries, a Hugo Award-winning sci-fi book series. Hackl and Kebler discuss the Figma Adobe merger failure. Hackl and Kebler talk about  Marriott Bonvoy Land in Fortnite and Asgard’s Wrath 2 in VR. OpenAI suspends ByteDance’s account. Kebler tries to break ChatGPT 4. Hackl and Kebler discuss Epic, Meta, and Unity joining the Alliance for OpenUSD. 

Hackl interviews Nick Vinckier, Director of Corporate Innovation at Chalhoub Group.

Producer Lily Snyder brings you the Dispatch from the Fringe.

Show Notes:

• Apple is adapting the Hugo Award-winning sci-fi book series Murderbot
• Figma and Adobe are abandoning our proposed merger
• Fortnite’s Marriott Bonvoy Land is a ghost town of video game sadness
• VR’s killer app has finally arrived” - IGN gave it a perfect score and called it a masterpiece
• OpenAI suspends ByteDance’s account after it used GPT to train its own AI model.
• Alliance for OpenUSD Unveils Roadmap for Core USD Specification and Ecosystem Collaboration
• Nick Vinckier on LinkedIn
• The hottest new climate technology is bricks

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Cathy Hackl on LinkedIn

Lee Kebler on LinkedIn

Lily Snyder on LinkedIn

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On this week's episode, the EU becomes the first governing power to enact laws around artificial intelligence. 

Next, Hackl and Kebler discuss an article in the NY Times that focused on using AI to talk to the dead. Hackl talks about the benefits of AI for historical preservation. Also, ‘Tis the Season for Gaming and VR, as Hackl and Kebler discuss the success of the Fortnite x Lego collab and how the Meta Quests outsold AirPods on Amazon’s Black Friday sales. 

Hackl interviews Dr. Lydia Kostopoulos, founder of Abundance Studio. Kostopoulos is a strategy and emerging technology advisor. 

Producer Lily Snyder brings you the Dispatch from the Fringe.

Show Notes:

• EU Reaches Agreement on New “AI Act”: The World’s First Comprehensive AI Law
• Using A.I. to Talk to the Dead
• AI Can Reshape the Physical World—If We Regulate It Properly
• Fortnite x Lego Official Launch Trailer
• Would you believe a VR headset outsold AirPods during Black Friday? It happened
• Dr. Lydia Kostopoulos on LinkedIn
• Latinas pioneras en la IA: dando forma al futuro, un algoritmo a la vez
• Want to Trick an LLM? Try Asking It Nicely or Use Argentinian Spanish
• DLD Conference in Munich

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Lee Kebler on LinkedIn

Lily Snyder on LinkedIn

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In this episode, Hackl and Kebler talk about games, musical avatars, and the ecological impact of generative AI.

The musical group, Kiss, retires to leave the music to their avatars. Hackl shouts out Future Chicken, a game developed by Catherine Winder and Annabel Slaight. Kebler discusses the environmental impact of generative AI prompts from MIT. Hackl and Kebler segway into the Eminem Fortnite concert. 

Hackl interviews Irena Cronin, Co-Founder & SVP of Product at DADOS Technology.

Producer Lily Snyder brings you the Dispatch from the Fringe.

Show Notes:

• Kiss say farewell to live touring, become first US band to go virtual and become digital avatars
• Kids Want Digital Currency And Subscriptions More Than New Games This Xmas
• The Game Awards trailer gets us hyped for the games of 2024
• Fortnite’s Eminem concert teased the future of the game
• A former Lucasfilm exec created this time-traveling chicken to help kids cope with climate change
• Making an image with generative AI uses as much energy as charging your phone
• Irena Cronin on LinkedIn
• Who wants to farm potatoes in the metaverse? Exploring Roblox’s corporate hell-worlds

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In this episode, Hackl and Kebler talk about a possible Lego x Fortnite launch, Fortnite partnering with Oakley, Fortnite Creative and the importance of thumbnails. They also discuss gesture technology, like the early “slide to unlock” to today’s double tap on the Apple Watch. Hackl gives her reaction to the Vario XR 4 and they discuss the spatial computing sessions at AWS re:Invent event. Kebler and Hackl talk about an article from The Guardian that talks about women in AI, and Cathy wishes for more Godmothers of AI.

Hackl interviews Zoe Scaman, founder of Bodacious on gaming, Gen Alpha, and the multiplayer brand.

Show Notes:

• Everything you need to know about the Lego x Fortnite collab
• Varjo XR-4 Promises Mixed Reality "Practically Indistinguishable From Natural Sight"
• Will Hand Gestures Replace Touchscreens and Keyboards?
• Most advanced virtual and mixed reality headsets for professionals – Varjo
• Finnish startup Varjo launches new $3,990 mixed-reality headset to take on Apple, Microsoft
• AWS re:Invent
• Save the Date: Spatial Computing at AWS re:Invent 2023
• Where are all the ‘godmothers’ of AI? Women’s voices are not being heard

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Cathy Hackl on LinkedIn

Lee Kebler on LinkedIn

Lily Snyder on LinkedIn

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Over the weekend, Sam Altman was fired from OpenAI and a lot of tech news and tech drama unfolded over the last few days. Hackl and Kebler share their thoughts on OpenAI, Altman, and why the big losers of this news story are potentially the users. 

Hackl shares her first article published in the Harvard Business Review was just published and shares why it's about more than just mixed reality, it’s about the future of human-computer and human-to-human interaction, and yes, AI is at the core of Spatial Computing. The hosts also chat about Roblox’s latest virtual fashion report, and also how a TikTok makeup trend might be just a fad or could be the future. 

Hackl interviews Greg Kahn, CEO at GK Digital Ventures and President and CEO at Emerging Tech Exchange. Producer Lily Snyder brings you the Dispatch from the Fringe.

Show Notes:

• What Leaders Need to Know About Spatial Computing (by Cathy Hackl)
• A Wearable World (by Cathy Hackl & Lily Snyder)
• FIU and tech futurist Cathy Hackl announce the launch of Virtual Fashion Design Endowed Scholarship
• Roblox’s 2023 Digital Expression, Fashion & Beauty Trends Report
• TikTok Trend - makeup from the uncanny valley
• Swallowable device to track vital signs
• Scientists invent micrometers-thin battery charged by saline solution that could power smart contact lenses

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Lee Kebler on LinkedIn

Lily Snyder on LinkedIn

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In this episode, Hackl and Kebler talk about the Mac Pro Mini and developing for the Apple Vision Pro.

Hackl attended the CFDA (Council of Fashion Designers of America) awards and why we’ll eventually see more people from tech at fashion events. The conversation of fashion and AI leads Hackl and Kebler to share their views of the Humane AI Pin released on November 9. Kebler is wary of voice control as the main control for technology devices.

Hackl interviews Cynthia Miller, Head of Innovation at 11:11 media. 

Producer Lily Snyder brings you the Dispatch from the Fringe. 

Key Highlights:

• 1:00 - Podcast intro with co-host Lee Kebler.
• 1:22 - What we did last week: Hackl talks about her time at the CDFA awards. Lee and Hackl discuss the Humane AI pin. Humane AI Pin, fad or future?
• 17:00 - Should wearables be singular devices that do things very well? 
• 18:00 - OpenAI Dev Day and GPTs.
• 24:40 - Guest interview with Cynthia Miller, Head of Innovation at 11:11 Media
• 44:00 - Dispatch from the Fringe
• 47:45 - Outro

Show Notes:

• CFDA Awards
• Humane AI Pin
• General Magic
• Cynthia Miller on LinkedIn
• Rats Use the Power of Imagination to Navigate and Move Objects in a VR Landscape

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Cathy Hackl and guest host Lee Kebler are back with episode five of TechMagic, the show that dives deep into our tech futures and current tech and gaming news. In this episode, Hackl and Kebler talk about the new Beatles song made possible by machine learning. Hackl talks about playing video games with her kids. Hackl and Lee talk about Fortnite which released an OG map that generated 102 million hours of play and broke records. Zumba is coming to virtual reality and Kebler’s grievance with VR fitness subscriptions. 

Hackl interviews guest, Pico Velásquez, Founder and CEO of VIIRA Inc.

Producer Lily Snyder comes back with the Dispatch from the Fringe. In this segment, Snyder shares the weirdest story in tech this week. VR is going to space!

Key Highlights:



• 1:00 - Podcast intro with co-host Lee Kebler.
• 1:22 - What we did last week: Lee The Beatles released their final song, “Now and Then”. Used machine learning to separate vocals from old recorded tape. Cathy plays video games with her kids and the benefits of playing together and is getting ready to attend the CFDA Awards in NYC, one of the biggest nights in fashion. 
• 13:01 - Fortnite and the gaming industry: Launched an original Fortnite map. 44.7 million players 102 million hours of play. 
• 20 - Tech and Sports: Sports is evolving. Flag Football will be an Olympic sport. Zumba will be released on virtual reality. 
• 29:13 - Guest interview: Cathy speaks with Pico Velásquez, Founder and CEO of VIIRA Inc.  
• 56:29 - Architectural design in spatial computing. Keebler and Hackl talk about engineering design as a vertical for spatial computing.
• 57:20 - Dispatch from the Fringe
• 1:00 - 1:04:50 - Outro

Show Notes:

• The Beatles Song
• Why you should play video games with your kids
• As OG ‘Fortnite’ Breaks Records, ‘Call Of Duty’ Players Want Verdansk Or Blackout Back
• Flag football will be part of 2028 Olympics in Los Angeles. Here’s what to know
• Pico Velásquez on LinkedIn
• HTC’s Vive Focus 3 has a new, far-out mission: astronaut mental health

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Cathy Hackl on LinkedIn

Lee Kebler on LinkedIn

Lily Snyder on LinkedIn

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Cathy Hackl and guest host Lee Kebler are back with the fourth episode of TechMagic, the show that dives deep into our tech futures and current tech and gaming news. In this episode, Hackl and Kebler talk about President Biden’s AI executive order and AI governance. They discuss Humane’s AI wearable that is to launch on November 9, ask ChatPGT questions about mental health and reminisce about Call of Duty which turned 20 this year. Marriott releases a map in Fortnite. Plus, which are a fad and which are the future?

Hackl interviews guest, Ari Peralta, CEO of Arigami, about sensory design.

Producer Lily Snyder comes back with the Dispatch from the Fringe. In this segment, Snyder shares the weirdest story in tech this week.

Show Notes:

• Use the code TECHMAGIC30 for 30% off Adweek’s NexTech event.
• One AI Device to Rule Them All
• Biden’s AI Executive Order
• People are speaking with ChatGPT for hours, bringing 2013’s Her closer to reality
• Call of Duty turns 20
• Marriott Launches a Virtual City in Fortnight
• What is Prenuvo? 
• Ari Peralta on LinkedIn
• Arigama
• Ryanair in Roblox Hits 1 Million Virtual Fights

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Cathy Hackl on LinkedIn

Lee Kebler on LinkedIn

Lily Snyder on LinkedIn

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In this episode, Hackl and Kebler talk about artificial intelligence in the music industry and the ethics of using lyrics to train AI. In a separate segment, they talk about Apple and AI.

The discuss Hackl’s visit to The Sphere in Las Vegas for opening night and the gaming industry taking over The Sphere during TwitchCon. Plus, which are a fad and which are the future?

Key Highlights:

• 6:41 - 9:10 - What we did last week: Cathy visits The Sphere in Las Vegas. Lee attends the Augmented Enterprise Summit.  
• 9:11 - 20:07 - AI and the music industry: The ethics behind using lyrics to train AI. Using AI artists to mimic real people and pushing the boundaries of musical innovation.    
• 20:08 - 32:41 - The Vegas Sphere. The outside of The Sphere displayed ads for Microsoft and Sony during TwitchCon. Cathy gives us her first-hand account of seeing The Sphere on opening night. Can brands and artirts repurpose their Sphere content?
• 32:42 - 38:34 - AI and Apple: Is Apple playing catch up on generative AI? Lee thinks so. Cathy thinks Apple is always one step ahead, they just don’t show their cards. 
• 38:35 - 39:21 - Break  
• 39:23 - 57:30 - Guest Interview with David Armano: Cathy interviews David Armano, Senior Director at Soul Machines about AI and Armano’s perspective on the future of work.
• 57:43 1:00:50 - Dispatch from the Fringe with Producer Lily Snyder: Genetically modified silkworms produce bionic spider silk. It’s a spiderverse out there!
• 1:00:51 - 1:03:18 - What Cathy and Lee are dressing up as for Halloween and the new FNAF movie. 

Show Notes:

• The Music’s First Reckoning with AI
• Apple, caught by surprise in generative AI boom, to spend $1 billion per year to catch up: Report
• Inside Apple’s Big Plan to Bring Generative AI to All Its Devices
• Xbox and PlayStation battle it out at The Sphere 
• David Armano on LinkedIn
• Silkworms modified to make spider silk

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Cathy Hackl and Lee Kebler are back for the second episode of TechMagic, the show that dives deep into the technology journey from fashion to space. In this episode, Hackl shares a guest interview with futurist, Faith Popcorn and talks about AI and Faith’s storied career and work with brands.

Kebler gives us a sneak peek reaction to the Meta Quest 3. Hackl and Kebler discuss how long it should take to make a video game and how Gen Z and Gamer moms are changing gaming expectations. Microsoft became the third-largest video game company in the world with its acquisition of Activision. AI wearables keep coming but which form factor will be the winner?

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And if you have a question or suggestions for the show, send us an email at [email protected]

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In the first episode of TechMagic, Cathy Hackl, tech futurist, visionary, and pioneer, and technology lead Lee Kebler shared their insights on the latest stories in gaming, AI, and fashion tech. Their discussion guides businesses and brands on how to discern which are fads and what is the future. 

Hackl and Kebler discuss the retirement of Unity’s CEO, John Riccitiello, and the future of game engines. They talked about what brands need to look out for when they launch online video games like Fortnite. They moved on to artificial intelligence and voice print rights. Finally, Hackl and Kebler went into space with Prada and Axiom Space.

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And if you have a question or suggestions for the show, send us an email at [email protected]

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In a world where technology is advancing at an unprecedented pace, staying informed and connected with the latest trends and innovations has never been more crucial. Enter "TechMagic with Cathy Hackl," a brand-new weekly podcast that promises to be your ultimate guide to the ever-evolving world of technology. The first episode debuts on October 11. 

This is not your run-of-the-mill tech podcast. It's a captivating journey into the heart of technology, where fluff takes a backseat, and in-depth exploration takes center stage. Hosted by tech futurist, visionary, and pioneer Cathy Hackl herself, this podcast is your passport to understanding the profound impact of technology on our lives. From AI, spatial computing, virtual worlds, gaming, XR, to brain compute interfaces, to space exploration, synthetic biology, frontier tech and beyond, TechMagic seeks to provide clarity in an age of accelerated technology change. 

TechMagic with Cathy Hackl also invites you into the minds of tech and brand leaders. Through exclusive interviews, you'll gain access to the wisdom and experiences of those at the forefront of innovation. Discover how these visionary leaders across the globe are leveraging technology to revolutionize their industries. It's more than just a podcast; it's your portal to understanding and embracing the future.

Subscribe now, and join Cathy Hackl on this journey into the heart of tech – where magic becomes reality and where the future becomes the present. 

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In this special bonus episode, Cathy sits down with Avery Akkineni, President of Vayner3. At Vayner3, Akkineni is leading the mission to guide the world's largest enterprises in navigating the next iteration of connected consumer behavior.

During the conversation, they discuss her work, what she thinks about AI, and her vision of the future.

Follow Cathy on Twitter: @CathyHackl

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In this special bonus episode, Cathy sits down with Gary Vaynerchuk, serial entrepreneur & chairman of VaynerX. During the conversation, they discuss everything from Metaverse, Web3, AI, and beyond.

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And if you have a question or suggestions for the show, send us an email at [email protected].

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The metaverse is still in extremely early development-it feels almost like a party that just started. How does its audience grow? How can it improve upon issues in the current iteration of the internet? Companies are focusing on a human-centered development paradigm, with an almost anti-big tech attitude. This episodes explores how Web3 and Meta can reach more skeptical audiences.

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And if you have a question or suggestions for the show, send us an email at [email protected].

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This year's New York Fashion week featured some interesting concepts incorporating web3 and the metaverse. Video games like Roblox and Second Life have skins and avatars that are expressions of how players present themselves. Fashion, web3, and the metaverse are inevitably meeting at an intersection that celebrates creativity and self-expression.

In this episode of Metaverse Marketing, we explore how the world of fashion is expanding into web3 and the metaverse and how companies can meet consumers with new experiences.

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You have probably felt some major shifts around work in the last couple of years. Quarantine, economic downturns, quiet quitting, and even more transitions in the labor market than ever before. Just about everyone's job has changed in some way, and developments in metaverse technologies promise that things will just keep changing.

In this episode of Metaverse Marketing, we are going to explore how the world of work and education are expanding and what you can do to keep up.

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The Metaverse market opportunity could be in the trillions of dollars, and every brand is trying to make sense of what this means to them. Unlike past financial opportunities, this one comes with entirely new ways to make money and even new types of money because the definition of value itself is changing.

In this episode of Metaverse Marketing, we'll talk to Web3 and metaverse pioneers about the different approaches to commerce that they are experimenting with and the new commerce models that are evolving. 

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As a brand marketer, you are always looking to connect with as many audiences as possible, but have you ever felt like you're missing touch with what the new generations want? Maybe you thought you could prove you were in on the joke by throwing in a, how do you do fellow kids? Only to realize that meme is now 10 years old. The world is changing and so are our brands' audiences.

On this episode of Metaverse Marketing, we're looking at how the Metaverse and Web3 can help you develop new customer journeys to reinvigorate your brand and meet your audiences where they are.

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Have you ever wondered if you have someone out there in the world that looks just like you? A study from a research institute in Spain found that most of us have several lookalikes out there. Why do we share this with you? Because the same is becoming true for our physical world.

Technology has helped us map many streets and roads, which we use to navigate to our destinations on a daily basis. But much more than meets the eye is happening underneath the surface. We are creating digital twins of our cities, neighborhoods, and even our homes.

On today's episode of Metaverse Marketing, we investigate how Metaverse technologies are bridging the physical and virtual worlds, allowing individuals to literally change their surroundings.

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You may know a lot of metaverse skeptics or you might be one yourself.

For many people, the metaverse conjures up visions of lonely, unhappy people wearing VR headsets to escape reality. While we hope that through this podcast, you come to realize that the metaverse and web3 are so much more than people in headsets, the feeling is understandable. After all, the term "metaverse" does originate in a dystopian novel.

Today on Metaverse Marketing, we're talking dystopias and utopias, the fears that can sabotage your brand's foray into the metaverse, and how we can make the ideals of web3 and the metaverse a reality.

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Welcome to the second season of Adweek's Metaverse Marketing podcast. We are excited to dive deeper this season into how the metaverse is changing our world both on and offline.

In this premiere episode, host Cathy Hackl explores what it truly means to build a community and why it is such a hot topic in Web3 and the metaverse. 

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Welcome back, fellow pioneers! About a year ago we made a big bet that business professionals would be interested in better understanding what the metaverse meant for them and the brands and companies they work for. And what a year it's been. So much has happened since our last episode.

Nowadays, all eyes are on the metaverse and Web3, and for good reason. Every week seems to bring with it further acceleration, and it can feel hard to keep up with the pace of change. The most prominent companies in the world are investing in virtual worlds and new commerce models. They're building out new platforms and markets for engaging with their customers, but they aren't the only players. Visionaries across science, art technology, fashion, gaming, and entertainment are expanding our vision for what is possible when we build this new reality.

It's not really a question anymore of whether the metaverse is going to happen. It is already being worked on and it is too big to ignore, but what will it look like long term? What values will prevail? What could go wrong and how will it change us?

Join us for the second season of Adweek's Metaverse Marketing, presented by Meta, as we explore these questions and help you prepare for tomorrow.

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We started this journey in an effort to better understand where the future of the internet is heading, as well as to help you explore the metaverse. And just as we were doing that, something quite interesting happened.

Mark Zuckerberg, the founder of Facebook, announced that the company will become a metaverse company and marked the shift with a name change to Meta. If ever there was a timestamp in history, this would be it. While Facebook may be a part of that journey, as we've heard it time and time again from experts throughout this season, no one company will own the metaverse and no one person's vision for the future of the metaverse will prevail. We're all building it together.

But what will the future of the metaverse look like? In episode 8 of Adweek’s Metaverse Marketing podcast, we explore what the next decade of the metaverse will look like, how it will enable new kinds of ontological exploration, how brands can future-proof their businesses and enter the metaverse, and the implications of the metaverse on future generations.

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It was May 2019 when Dutch startup, The Fabricant, made a splash on the fashion scene with the debut of their Iridescence dress, a luminous cape-like gown that glowed with highlights of purple. But this was no ordinary dress.

The Iridescence dress is a digital asset that was auctioned on the blockchain for $9,500 and delivered by digitally tailoring the dress onto the photos of the buyer. For those paying attention to what is happening in the fashion industry, it was this sale that made us rethink what is valuable in fashion.

In episode 7 of Adweek’s Metaverse Marketing podcast, we will discuss what fashion could be when divorced from physics and explored only as a creative expression, how direct-to-avatar might just be the next direct-to-consumer, and perhaps the most important question of all, what will you wear in the metaverse?

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When the American digital artist known as Beeple sold a digital artwork at Christie’s Auction House for over $60 million, it became the most expensive NFT ever sold at an auction. It was a metaverse moment that crystallized the hype surrounding this new form of digital media. But what exactly is an NFT and why are they so important?

NFT stands for non-fungible token and is essentially a unique and noninterchangeable unit of data stored on a digital ledger such as the blockchain. These tokens can be linked to anything from art, texts, video or even bits of code. So, what does this have to do with the metaverse?

In episode 6 of Adweek’s Metaverse Marketing podcast, we will explore the rise of non-fungible tokens, how they have impacted the worlds of art, fashion, collectibles, and real estate, their place in the metaverse, and how they can unlock new opportunities to engage with audiences, as well as new revenue streams.

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What if it was possible to walk the halls of Hogwarts, explore the deserts of Tatooine, or be emersed into J. R. R. Tolkien’s Middle Earth? Would you want to explore one of these imaginary worlds? "People like the idea of an escapist experience, whether that be on TV, in a video game, or on some kind of shared virtual space,” says Anshel Sag, Principal Analyst at Moor Insights & Strategy. “I think that helping people to momentarily escape reality is really what entertainment's purpose is."

The metaverse presents itself as a realm of infinite possibilities and opportunities to make those dreams a reality, but how we get there is still being established.

In episode two of Adweek’s Metaverse Marketing podcast, we explored how collaboration and co-creation are important aspects of digital citizenship in the metaverse. In episode four, we discussed how gaming is building its rules and infrastructure. Today we're looking at gaming's close cousin, entertainment, and how it's the glue holding everything together.

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When most of your time spent with others is on digital platforms, is your digital identity a better representation of who you are than your physical identity? As we look forward towards the future, our avatars will play an increasingly important role in how we enter the metaverse and how we represent ourselves there. "The purpose of the avatar inside the metaverse is to really truly look inside ourselves," Kelly Vero says. The avatar can become an exploration of the self, but it can also give us the opportunity to be multiple selves, explore multiple identities, or different facets of identity at once.

In the metaverse, everyone can create a unique identity, no matter how similar or different to your physical appearance and IRL identity. Identity is oftentimes heavily influenced by culture. And the culture of the past 30 years has been informed largely by one thing—the internet.

The internet and the evolution of social media have made way for all types of conversations about identity, self-determination and even gender. So how will the next evolution of the internet—the metaverse—inform our identity in the future? That's the question we'll explore in this week's episode of Adweek's Metaverse Marketing podcast.

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According to 2021 research from Statista: 38% of video game players are ages 18 to 34 and 7% are 65 years and older. In 2021, women accounted for 45% of gamers in the U.S. And lastly, two out of every five people across the world are gamers.

They're not only your kids, but also your aunt, friend, and possibly even your grandma. You need to look no further than gaming to start seeing your first glimpses of the metaverse.

Gaming—and particularly multiplayer games—have paved the way for the metaverse, especially when it comes to infrastructure. So much of internet culture is driven by fun and games, so it makes sense that the next evolution of our digital lives will continue to be shaped by gaming culture. However, gaming as we know it is just the beginning.

While early experiments are linking the blockchain to gaming, there's still no universal standard for an economic system in the metaverse, which makes it messy and hard to pin down. As you'll hear on this episode of Adweek's Metaverse Marketing podcast, once we agree on such a system for transferring money and ownership, a whole new world of opportunity is likely to be unlocked.

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The moment you take your first step into the metaverse, you'll immediately notice the passionate community of builders that are architecting the future of the internet right before your eyes. And they're not going at it alone—instead, they're leveraging the power of collaboration to move at a speed that would be impossible for any single creator.

As brands begin to foray into this territory, one critical truth should always be top of mind: collaboration and co-creation are two of the most important building blocks of web 3.0. Empowering "collectors" (not "consumers") to collaborate with each other and co-create alongside your brand is a recipe for success in the metaverse.

In this episode of Adweek's Metaverse Marketing podcast, you'll hear all about the strategic shifts that leading projects, creators and brands are making to harness the collective power of groups to thrive in the metaverse.

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"Metaverse" is a word that's hard to define — and means different things to different people. The term was coined by sci-fi writer Neal Stephenson in his 1992 novel, "Snow Crash," to describe a world similar to that which was later popularized in Ernest Cline's 2011 book, "Ready Player One," which was adapted into a film by Steven Spielberg.

In these stories, the metaverse is a persistent virtual world—accessible by VR goggles—where users can fully live out their lives digitally. But is that the future metaverse we can actually expect?

On episode 1 of Adweek's Metaverse Marketing Podcast, we're joined by metaverse experts to hear how exactly they define the word "metaverse".

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Today, Adweek is announcing the release of our newest original podcast series — Metaverse Marketing. Part audio documentary, part interview podcast, Metaverse Marketing explores the role of marketing in Web 3.0 and hopes to help listeners make sense of the metaverse beyond just the hype. The podcast is hosted by leading metaverse strategist and CEO of Futures Intelligence Group, Cathy Hackl.

On Adweek's Metaverse Marketing podcast, host Cathy Hackl takes listeners on a journey into the future and prepares marketers to master the metaverse. Listeners can expect to be brought up to speed on the tech that’s shaping the future of the internet; discover new opportunities and overcome the challenges presented by the metaverse; and learn how brands can prepare for tomorrow, today.

Over the course of 8 episodes, the first season of the podcast will explore how the metaverse will impact fashion, sports, entertainment, gaming, culture, and even identity. Listeners will hear from the minds that are shaping the metaverse, the brands that are already entering it, and will find out how digital culture is shaping our reality.

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