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The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts.
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The podcast The Storytelling Lab is created by Rain Bennett. The podcast and the artwork on this page are embedded on this page using the public podcast feed (RSS).
"You have to show up every day and produce because you need the reps. And that is because you need the data from those reps. You can't take one shot in the dark—one stab at it with your one idea—and it not work out, and learn anything valuable from that experience." - Rain Bennett
In this episode of the Storytelling Lab podcast, Rain Bennett shares his personal journey as a storyteller and screenwriter, discussing the importance of consistency, character understanding, and professionalism in the writing process.
He reflects on his experiences writing his first three screenplays, emphasizing the lessons learned from each project, including the challenges of adapting true stories and the necessity of daily practice to develop one's craft.
Bennett encourages listeners to embrace their storytelling ambitions and to show up for their creative work, regardless of the obstacles they face.
In this episode, you will learn to:
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"Once I found my way through the jungle of social media, I found that when I was authentic and spoke from my heart, it resonated with a tribe. That was my tribe." — David Griffiths
In this episode of The Storytelling Lab, host Rain Bennett sits down with David Griffiths, a successful content creator and musician, to delve into the power of authentic storytelling.
David's journey was profoundly influenced by his father's guidance and his own pivotal moments, leading him to pursue his passion for music and build a thriving community of over 1 MILLION followers on TikTok!
The episode explores David's insights on the significance of finding what resonates with the audience, adapting to the social media landscape, and the relevance of consistency in content creation.
The conversation also touches on the beauty of personal growth and the significance of building meaningful connections. David's inspirational journey and insights make this episode a must-listen for content creators seeking authentic storytelling strategies and genuine audience connection.
In this episode, you will learn more about:
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"You're hiring me because you believe I know better, and you shouldn't hire me if you don't think that." - Pia Silva
In this episode of The Storytelling Lab, branding expert Pia Silva shares her expertise on building authentic brand identities for small service-based businesses.
Pia emphasizes the importance of crafting branding based on the genuine experiences of the client, rather than creating an artificial image.
She challenges the traditional notion of the customer as the hero, advocating for positioning the business owner as the hero who can effectively address clients' needs.
Pia also underscores the significance of clarity and specificity in branding, urging businesses to focus on niching and showcasing their unique strengths. Her transition from serving brands to training branding agencies reflects her commitment to empowering others with her successful branding process.
Pia's personal journey of overcoming debt and refining her pricing strategy offers practical wisdom for entrepreneurs. Overall, her expertise and unique approach to branding provide actionable insights for small service-based businesses, making this episode essential for those seeking to establish a strong brand that makes more money with fewer projects.
In this episode, you will be able to:
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"All companies need chief storytellers. If you don't know where to find them, hire a former journalist." - Sarah Hill
In this episode of The Storytelling Lab, Sarah Hill, the Chief Storyteller and CEO of Healium, shares her journey from journalism to entrepreneurship, highlighting the transformative power of immersive storytelling experiences.
Sarah Hill's journey into immersive storytelling began as a television journalist, where she uncovered the power of sharing individuals' stories. Her deep understanding of the profound impact of storytelling led her to explore ways to enhance the storytelling experience.
Through her work with Healium, Sarah was drawn to the potential of immersive meditation, fueled by the user's biometric data. This innovative approach offers a unique way for individuals to engage with and influence the stories they experience, creating a deeply personal and interactive journey that allows them to heal from trauma.
Sarah's passion for mental wellness and human connection is evident in her dedication to providing drugless and non-harmful coping mechanisms through media. Her mission to merge the power of technology with the healing properties of storytelling is not only inspiring but also essential in today's stress-filled world.
In this episode, you will be able to:
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"Variation is the first key to keeping people engaged. Visual variation, tonal variation, variation in shots, variation in speed and pace and tempo, and all of that. When you become monotonous, you become boring. When your story becomes boring, people will tune out."
In episode 176 of The Storytelling Lab, Rain delves into the art of storytelling, highlighting the crucial role of tension in captivating audiences.
Drawing parallels to a roller coaster ride, Bennett emphasizes the necessity of changing the positive/negative "charges" of each scene with polarity shifts.
He explores the application of the "but/therefore" model and provides insightful analyses of real-life examples and the movie "Braveheart" to illustrate the ebb and flow of shifting energy in storytelling.
This episode serves as a resource for aspiring storytellers, content creators, and marketers looking for help understanding the rhythm of storytelling. Rain's practical guidance and emphasis on avoiding monotony offer valuable insights for creators seeking to enhance their storytelling skills.
In this episode, you will learn to:
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"Yes, it is about you, but it's always about you through the lens of your audience. So think about that as you're crafting the Our Story section."
In this episode of The Storytelling Lab, host Rain Bennett delves into the critical role of storytelling in branding and marketing.
Through a thorough analysis of various brand stories, including those of a bourbon company, coffee bean company, cooler company, cheese shop, farm, and waste management company, Rain highlights the significance of effectively communicating the brand's unique value proposition in the "Our Story" section of websites and product packaging.
He offers valuable insights into how businesses can leverage storytelling to connect with their audience, communicate essential information, and differentiate themselves in the market.
This episode is a valuable resource for small business owners looking to enhance their branding, packaging, or overall storytelling strategy.
In this episode, you will learn to:
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"I refuse to listen to the 'I need $25,000 to go make something.' You might need $25,000 to make that thing that you're talking about, but go make something else, you know?" - Luke Barnett
In this episode of The Storytelling Lab, filmmaker Luke Barnett shares valuable insights on the art of storytelling and the practicalities of bringing creative visions to life. He challenges the misconception that a significant budget is necessary to produce a short film, emphasizing the value of taking action and creating with the resources at hand.
Barnett also highlights the importance of building relationships in the creative industry, discussing how supportive networks of collaborators are essential for bringing projects to life. His personal experiences, from the success of his film 'The Crossing Over Express' to his upcoming project 'Epilogue,' offer practical guidance and encouragement for aspiring storytellers and creatives.
Barnett's emphasis on authenticity, emotional depth, and relatability in storytelling provides valuable lessons for individuals navigating the creative industry.
If you're looking to gain insights into overcoming creative barriers, taking control of your career, and bringing meaningful stories to life, this episode is a must-listen!
In this episode, you will learn to:
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The labyrinth, while it may be a metaphor for sociocultural conflicts, the choices you have to make at home in your culture in order to succeed, which have consequences. While that works there, it also works as psychologically, because it's an inward journey." - Douglas Burton
Growing up in the 80s, Douglas Burton was immersed in a world of iconic films that ignited his imagination. From Star Wars to Raiders of the Lost Ark, these stories captured his attention and left an indelible mark on his storytelling journey.
However, it wasn't until the late 90s that Douglas stumbled upon the concept of the Hero's Journey, and it was like finding fire. Intrigued by the idea of a single narrative pattern that repeats in some of his favorite stories, he delved into an obsessive study of the Hero's Journey, taking meticulous notes and watching movies with a newfound purpose.
But as he began to write his own historical fiction novel with a female lead, Byzantine Empress Theodora, he faced a daunting realization – the Hero's Journey didn't fit the structure of his story.
This unexpected twist in his writing journey led him to explore alternative narrative frameworks, ultimately shaping his unique perspective on storytelling and the nuances of diverse narratives.
In this episode, you will be able to:
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"Tension is the driving force behind any good story. You need to do is understand that it is a constant ebb and flow of tension. You're increasing the tension and you're releasing the tension. That is the rhythm of storytelling. That's all storytelling is, is cause and effect." - Rain Bennett
In this episode of The Storytelling Lab podcast, Rain Bennett dives into the captivating storytelling techniques of YouTuber and storyteller John Allen, also known as "MrBallen" on YouTube and TikTok.
Rain shares his personal experience attending Mr. Ballen's first-ever live storytelling tour and highlights the importance of pacing in building tension within a narrative. The conversation emphasizes the importance of pacing in building tension within a narrative, emphasizing the impact of vivid descriptions and sensory details in storytelling.
If you're looking to enhance your storytelling abilities and captivate your audience, this episode offers a compelling discussion on the art of storytelling and the techniques employed by successful storytellers, making it a must-listen for anyone passionate about crafting compelling narratives.
In this episode, you will be able to:
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"It was my moment in the universe to make this wrong a right, and I knew I had the skills to do it." - Betsy Hester
Betsy Hester's journey into the world of true crime storytelling began during her 25-year teaching career, where she instilled in her students the importance of critical thinking and fact-based research.
It was the haunting tale of the Little Rascals daycare scandal that deeply affected her and her husband, a criminal defense attorney, as they were young parents when the story first unfolded. The hysteria and paranoia surrounding the case, along with its connection to the broader phenomenon of satanic sexual abuse cases, sparked a sense of disbelief and intrigue in Betsy.
As the story went silent, her husband's persistent words, "Somebody needs to write this book," resonated with her. It was a chance encounter with a central figure of the scandal, Robin, that ignited the spark to tell the compelling and disturbing narrative of a miscarriage of justice. This chance meeting, combined with Betsy's passion for research and storytelling, set her on a path to weave together a story of resilience, faith, and the relentless pursuit of truth in her book 21 Boxes.
In this episode, you will be able to:
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"The next revolution in information won't be about knowledge. It will be about implementation, because we all know so much more than we're able to put into practice." - Jyoti Guptara
Curious about how a novelist and business storyteller found their way to a cutting-edge technology summit?
Discover how this unexpected journey led to a groundbreaking intersection of creativity and AI.
Jyoti Guptara, a published novelist known for fantasy thrillers, discovered the power of storytelling in business during a residency in Geneva. While conducting research for a novel in the UN environment, Jyoti observed that even accomplished executives and experts struggled to engage their audience.
It was during casual conversations over dinner or coffee that Jyoti noticed these individuals come alive through storytelling, which sparked a realization. Drawing from a decade of writing experience, Jyoti saw an opportunity to help business professionals communicate effectively by integrating fiction writing skills. This unique perspective, combining the art of storytelling with business communication, offers a fresh approach to engaging and influencing others.
In this episode, you will learn how to:
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"I just felt like we didn't have enough storytellers for brands on LinkedIn. Storytelling is the new deal and brands are lacking when it comes to writing stories. So I decided to just focus more on writing stories for brands, just to let them know that we are not doing that boring content anymore." - Zainan Olanrewaju
If you're feeling overwhelmed and struggling to find your unique storytelling style, then you are not alone!
Are you constantly comparing yourself to others and feeling like you're not making any progress? Let's change that today.
Today my guest is Zainab Olanrewaju, a passionate brand storyteller, dedicated to helping businesses thrive through the power of words. Hailing from Nigeria, Zainab's approach to storytelling is influenced by the rich cultural history of West Africa, allowing her to craft narratives that deeply resonate with her audience.
Zainab's journey as a storyteller began with skepticism from others who doubted the financial viability of storytelling. Despite the initial resistance, she remained determined to pursue her passion for writing.
Zainab's conviction in the power of storytelling was further reinforced as she realized the untapped potential for brands to connect with their audiences through compelling narratives. Despite encountering skepticism regarding the relevance of storytelling in the digital age, Zainab remained steadfast in her belief.
Zainab's journey serves as a testament to the profound impact of storytelling in forging connections and enhancing brand engagement.
In this episode, you will learn how to:
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"Understanding and controlling the story that you tell yourself is the absolute most important story that you will tell. However, it is often the most overlooked and the most neglected story in your arsenal." - Rain Bennett
If you're overwhelmed by the negative self-talk in your head, constantly comparing yourself to others and struggling to execute your goals, you are not alone!
The battle with self-doubt and imposter syndrome can be exhausting, and it's time to find a better way to navigate these challenges.
Let's explore the difference between self-talk and self-communication and how it can transform your approach to personal and professional growth.
In this episode, you will learn how to:
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"Storytelling is about a lot of honesty and being aware that your audience, depending upon who they are and where they're from, when you say a word or a phrase, they may interpret that differently than what you think you heard." —Nelson Farris
In this episode of The Storytelling Lab, Nelson Farris, the Chief Storyteller at Nike, shares his 50 years of experience and insights on effective storytelling, collaboration, and embracing change.
With a background as an athlete and a liberal arts major, Farris emphasizes the power of personal experience and the abundance of stories in sports, offering valuable lessons for marketers and content creators.
His deep understanding of storytelling and communication, coupled with his role in Nike's internal culture, highlights the timeless importance of storytelling in shaping brand narratives.
His journey from a runner in Southern California to becoming Nike's first chief storyteller showcases his unique perspective and the transformative power of collaboration, making this episode a must-listen for storytellers, content creators, and marketers seeking to foster trust and drive innovation through effective storytelling.
In this episode, you will learn to:
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"Persuasion is ultimately about convincing others that change is possible." —Neil Gordon
Want to captivate your audience with compelling storytelling and persuasive communication?
You're about to discover a game-changing solution that will elevate your ability to engage and persuade.
Are you ready to transform your communication game and leave a lasting impact? Let's dive in and unlock the power of persuasive storytelling.
This episode's guest is Neil Gordon, a public speaking expert, author, and content creator.
Neil brings a wealth of experience in cultivating persuasive communication, formerly working with best-selling authors at Penguin Random House.
He now focuses on helping speakers find their "silver bullet" that elevates them among the other thought leaders and experts in their space.
In this episode, you will learn how to:
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"If you can't sell your story to somebody else, you're not buying it yourself. You're trying to create stories that are valuable, and if they're not valuable to anybody else, they're not really that valuable." —Jay Aedo
Have you found yourself questioning the impact of historical stories on your beliefs and spiritual growth, but unsure of where to start?
If you're feeling hesitant to challenge the stories you've been told and rewrite your own narrative, then you are not alone!
This episode's guest is Jay Aedo, the author of Conscious Bible Stories.
Rooted in a Christian upbringing, Jay embarked on a journey to dissect and reconstruct traditional stories, seeking to empower individuals through a reevaluation of their beliefs. Through his work on Conscious Bible Stories, Jay aims to provide a fresh perspective on historical tales, guiding listeners towards increased self-awareness and personal reflection.
His candid approach and transformative experiences offer valuable insights into the evolution of personal narratives and the profound influence of historical stories on our lives.
In this episode, you will learn how to:
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"Negotiating is easy when everybody wins. So if you can create a win-win-win story in the minds of your clients or your potential clients, it is going to help you convert sales every time."
Do you ever feel like you're stuck in a negotiation, trying to get the best deal for your sales but ending up feeling frustrated?
You may have been told to stick to your price, but deep down, you know it's not working. And you also don't want to miss out on a good gig.
So you go back and forth with offers and counteroffers and ultimately someone feels like they've "lost." But what if I told you there's a better way to negotiate?
It's all about changing perspectives and crafting compelling narratives in the minds of your potential clients.
Let's dive into the power of storytelling to create win-win-win situations in negotiations and elevate your success in securing better deals and partnerships.
In this episode, you will learn how to:
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"The most important part of a conversation happens when you're not talking. You know what you believe. If you're talking to someone and you're constantly repeating what you already know, you're doing it wrong." — Riaz Patel
Have you ever been told to just put yourself out there in order to overcome judgment and vulnerability, only to end up feeling more alone and disconnected?
Today, we dive into the transformative power of authentic storytelling and entertainment to cultivate genuine connections and embrace vulnerability. It's time to rewrite the narrative and find hope in true human connection.
This episode's guest is Riaz Patel, the creator of ConnectEffect.
Riaz Patel is an entertainment and television producer who has created an interactive live experience designed to address loneliness and polarization.
Patel's initiative caters to diverse audiences, including colleges, conferences, and community health programs, aiming to combat the prevailing mental health crisis and foster intergenerational connections. With a strategic focus on leveraging entertainment as a catalyst for emotional shifts and enhancing human connections, Patel has created something truly unique that shrinks the gap between the "screen world" and the "real world."
In this episode, you will learn how to:
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"You don't learn by thinking and reading. You learn by doing."
If you're feeling overwhelmed by the endless debate between learning and doing in creative storytelling, then you are not alone!
The struggle to balance theory and action can leave you feeling stuck, constantly questioning where to begin and how to make progress.
It's time to break free from this cycle and find a more effective approach to enhance your storytelling skills.
In this episode, you will learn how to:
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"When you tell a story and there's no old you versus new you, you don't have a story." — Sun Yi
Want to captivate your audience with compelling storytelling that leaves them hanging on your every word? Learn the powerful secret to crafting engaging stories that will have your listeners hooked from start to finish. Get ready to transform your storytelling abilities and deepen your human connection like never before.
This episode's guest is Sun Yi, founder of the brand agency Night Owls and the storytelling community Night Owl Nation.
With over 20 years of experience in web design, Sun Yi has honed a diverse skill set encompassing coding, design, film, photography, and copywriting.
Despite not initially identifying as a storyteller, Sun's innate talent led her to develop a successful course on storytelling for freelance creators and freelancers, attracting over 28,000 students. His dedication to ongoing learning and enthusiasm for teaching make him a valuable asset for personal brands looking to elevate their storytelling capabilities, particularly within the marketing domain.
In this episode, you will learn how to:
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"Your voice is the thing about you that's so unique, that's going to make people crave the things that you're making. It's like a fingerprint. Nobody can replicate it."
If you're feeling overwhelmed and stuck in a never-ending cycle of overthinking your first draft, and you're struggling to make progress on your book, then you are not alone!
It's time to break free and find a writing routine that works for your real life. Let's get you on track to finish that first draft and move closer to your goal of becoming a successful author.
Ally Fallon is a prolific author and writing coach, with a passion for helping aspiring writers bring their stories to life.
As a self-starter who's navigated the challenges of the publishing world 14 times herself, Ally offers practical insights and actionable tips for first-time authors. Her journey from being an introverted journal writer to a published author is both inspiring and relatable, making her the perfect guest to share valuable strategies for developing a clear controlling idea and establishing a consistent writing routine.
In this episode, you will learn how to:
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Are you tired of being told that you have to be a master storyteller to succeed in business?
You've probably been feeling the pressure to craft the perfect story, follow the hero's journey, and do everything the gurus say, only to end up with lackluster results.
Guess what? Your business communication can thrive without being a storytelling genius.
Let's flip the script and what you thought you knew about storytelling for marketing!
In this episode, you will learn how to:
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Want to immerse your audience into your story, making them feel like they're living it rather than just reading about it?
If you're a writer looking to enhance your storytelling skills, I've got the solution for you.
Listen to this episode to steal shot styles from cinematographers to improve the imagery of your writing.
Let's make your stories come to life!
In this episode, you will learn how to:
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"I'm a business owner, not an influencer. So I'm not trying to just have random stories out there for no reason. I need to market myself in a way that grows my business in a way that my business is what I want it to be."
Do you wish you understood how to create simple content that actually SELLS? Then you need to listen to this social media storytelling creator.
Mackenzie Heflin is a content creator specializing in building online communities through strategic storytelling. With a background in network marketing, she gained valuable experience in community development and the impact of authentic storytelling. Mackenzie's transition across different social media platforms, from Facebook to TikTok, exemplifies her versatility in effectively applying storytelling methods to written and video content.
In this episode, you will learn how to:
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The hardest part of creating a powerful story is knowing what to keep and what to cut?
If you lose your audience's attention for just a second, most likely they are gone. But you also have to fight against a daily decreasing budget, and creative teams disagreeing, and all the other things that a business owner has to deal with when it comes to marketing.
So what if I told you that I have an easy little technique you can use that I stole from a Pixar storyboard artist? Would you listen?
And guess what... you can just as easily apply it to your written stories as your visual ones!
In this episode, you will learn how to:
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"Your book is your movie. Your query is your movie trailer. Both of those things have to be super engrossing, hook you in, keep you moving, have a point, leave you somewhere. Beginning, middle, end."
Do you want to know how to turn your big idea into a compelling book that sells and get signed by an agent? I've got the solution to help you achieve that. Let's dive into the process and make your writing dreams a reality. It's like having a friend guide you through the exciting world of book publishing and agent signing.
Lucinda Halpern is a literary agent with over 15 years experience in book publishing, and the founder of Lucinda Literary, based in New York.
In this episode, you will learn how to:
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What if I told you that turning case studies into compelling case stories could be the key to converting leads into enthusiastic clients?
And what if I also shared a simple, four-step process to help you do just that? But here's the thing, it's not just about storytelling; it's about strategically guiding your audience through a journey that leaves them eager to take the next step with you.
Join me as I reveal the secrets to transforming mundane case studies into captivating case stories that drive conversions.
In this episode, you will learn how to:
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Have you been told to take big, overwhelming actions to make a difference, only to feel like nothing's really changing? If you're a filmmaker or content creator wanting to make an impact, you know how crucial those tiny actions by large groups are. Let's talk about how you can use those moments to not only tell inspiring stories but also drive real action. It's time to turn those tiny moments into big change.
Zach Green is an environmental storyteller with a strong focus on rivers and their impact on the natural world. Through his work at Rivers Are Life, Zach seeks to raise awareness about the critical role of rivers in sustaining life on our planet. By crafting character-driven narratives, he aims to educate, inspire, and entertain audiences, shedding light on the work of individuals and organizations dedicated to the protection of our freshwater ecosystems.
In this episode, you will learn how to:
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Ever wonder how a laid-back, casual chat with a friend could skyrocket your storytelling game and transform your customer connections? Listen to this podcast to uncover the unexpected secret to possessing the power of a master storyteller and creating genuine connections with your audience.
Neal Foard, a 30-yr advertising industry veteran, shares a touching journey of personal discovery and connection through the power of storytelling. His foray into TikTok was not a calculated business move, but a heartfelt endeavor to ensure his children knew their grandfather through captivating narratives. Neal's viral success on TikTok, with millions of views and subsequent shares, speaks volumes about the universal appeal of genuine, nostalgic stories.
In this episode, you will learn how to:
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If you're feeling frustrated because your branding efforts aren't getting the results you want, and you're stuck in a cycle of imitating big brands without success, then you are not alone! And this episode is going to help you.
Bill Harper, an experienced branding strategist, emphasizes the emotive aspect of marketing and the importance of prioritizing the audience. His valuable insights on understanding customer needs and delivering genuine value without self-promotion provide a unique perspective on strategic storytelling. As a prominent figure in the industry, his expertise in empowering brands to craft authentic and engaging narratives makes him an influential voice in the entrepreneurial and business sphere.
In this episode, you will learn how to:
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Did you know that the key to creating a strong and authentic brand essence is like finding your soulmate?
Yes, just like finding that perfect match, your brand essence is what will make your audience fall head over heels for your business.
Let's dive in and uncover the magic behind building a brand that leaves a lasting impression. Get ready to unlock the power of your brand essence and create a loyal community that will sing your praises for the long-term.
In this episode, you will learn how to:
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Want to unlock the key to overcoming your internal creative resistance and achieving your desired success?
Discover the surprising connection between the four characters that appear in every story and how to use them to navigate your own journey.
Once you do, you'll operate and move forward with an enhanced self-awareness to overcome internal obstacles and achieve creative success.
In this episode, you will learn how to:
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What if I told you there's a secret to captivating your audience and making your brand truly stand out? It's a game-changing strategy that will help you overcome the villain of boredom and enliven your communication. If you're curious to unlock this powerful tool and make your stories unforgettable, visit businessofstory.com/abt.
With nearly 40 years of experience in advertising, branding, and marketing, Park Howell is a seasoned expert in the storytelling arena. As the founder of an ad agency for two decades, Park has mastered the art of intuitive storytelling, recognizing its pivotal role in audience connection. Park's practical insights into storytelling structures and his development of the ABT (And, But, Therefore) agile narrative framework provide valuable tools for business professionals and marketers aiming to elevate their communication strategies.
In this episode, you will learn how to:
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Are you ready to learn how a single opening line can captivate your audience and keep them engaged until the very end?
You've been told to start your stories with an attention-grabbing hook time and time again, but that feels gimmicky and your audience is on to it. They don't buy it.
I've got a solution to help you achieve heightened audience engagement through impactful storytelling techniques.
This isn't your typical storytelling lesson; it's a game-changer.
In this episode, you will learn how to:
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Have you been told to share your business stories but feel like you're not getting the attention and connection you want? The pain of putting yourself out there and not getting the results you hoped for can be frustrating. Let's change that.
Robert Tighe is a seasoned storyteller with a background in journalism and a passion for leveraging personal experiences to enhance professional communication. His background in sports and journalism provides a unique perspective, offering valuable insights and strategies for entrepreneurs and professionals seeking to elevate their personal and professional brand through authentic storytelling techniques.
In this episode, you will learn how to:
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Hey there, content creators and marketers! Do you ever feel like you're following all the storytelling best practices, using proven formulas, and still not getting the results you want?
It can be frustrating, right? You put in all this effort, but it seems like something's missing.
What if I told you that the key to building a strong brand lies in understanding the power of storytelling in TWO very distinct and different ways?
Let's dive into how storytelling can make or break your brand's success.
In this episode, you will learn how to:
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In a world where organizations struggle to share their stories, Mark Miller and Ted Vaughn revealed an unexpected twist. Their journey started with internal barriers hindering effective communication, but what they discovered was truly eye-opening. Tune into this conversation to uncover the transformative power of storytelling and culture on organizational success.
Mark Miller and Ted Vaughn, co-authors of the enlightening book "Culture Built My Brand," bring a wealth of experience and expertise to the table. Their deep understanding of the crucial link between culture and brand success is invaluable for nonprofit leaders and staff members looking to enhance their organizational dynamics and brand resonance. With a passion for helping organizations communicate their stories effectively, Mark and Ted offer practical insights and actionable strategies that resonate with both beginners and seasoned professionals.
In this episode, you will learn how to:
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Does the feeling of being stuck and unfulfilled sound familiar to you? You may have been told to simply follow the traditional path of education and career, only to find that it hasn't brought you the personal growth and self-reflection you desire. The pain of feeling lost and disconnected from your true purpose can be overwhelming when you've followed the conventional wisdom without seeing the results you hoped for. But there is a better way.
Deevo Tindall, a creative force with a passion for visual storytelling and personal growth, brings a unique perspective to the realm of self-reflection. Hailing from San Diego and now a resident of North Carolina, his journey from the West to the East Coast shaped his understanding of identity and life's narratives. With a background in photography and a deep curiosity about human design, Deevo's insights into the power of personal storytelling and its impact on decision-making and self-awareness offer a refreshing take on the complexities of business, branding, and life.
In this episode, you will learn how to:
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Does this sound familiar? You pour your heart and soul into your art, but self-doubt and fear hold you back from fully expressing yourself. You've been told to just push through and ignore the doubts, but deep down, you know that's not working. It's time to break free from these ineffective actions and discover the transformative insights that will empower you to overcome creative blocks and unlock your true potential as an artist.
Steven Pressfield has become an influential figure in the creative world, inspiring artists and creators worldwide. Known for his books like The War of Art and Do the Work, Pressfield shares his insights and philosophy on overcoming challenges faced by artists and creators. Despite his success, Pressfield remains humble and relatable, acknowledging that the struggles and resistance in the creative process never truly go away. Through his own experiences as a writer, he offers valuable lessons and guidance to aspiring artists and creators, emphasizing the importance of perseverance and dedication. Get ready to gain inspiration and insight as Pressfield shares his wisdom on the creative journey in a 365-day step-by-step guide to creating your passion project called THE DAILY PRESSFIELD.
In this episode, you will learn how to:
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Discover the untold story that led Jill Riley on an extraordinary journey, transforming her family's history and inspiring generations to come. As she delves into the depths of her cattle ranching lineage, a surprising twist unravels, unveiling a truth that will forever change the way we see our own familial roots.
Jill Riley is a passionate musician who has embarked on a unique endeavor to strengthen family connections and preserve ancestral stories. With a deep love for her wild and wonderful cattle ranching family, Jill has written a twelve-song story album that spans four generations. Through her album, Common Ground, Jill not only shares the incredible stories of her family but also explores the importance of bridging family division and returning to love. By delving into the stories of our own families, Jill believes we can find common ground and ultimately strengthen the bonds that unite us all.
In this episode, you will learn how to:
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If you're feeling frustrated and invisible amidst the sea of content creators, tirelessly producing content, but struggling to capture the attention of your target audience, then you are not alone! Instead of creating meaningful connections, your audience may be scrolling past your posts, unaware of the authentic stories and value you have to offer. Well, this is the episode for you.
Alana Sparrow is a creative director and brand expert who knows how to captivate audiences and make a lasting impression. With a background in design, Alana has mastered the art of using visuals to convey emotions, messages, and stories. She firmly believes that every image has the potential to tell a compelling story—and to create authentic and engaging personal brands, individuals and businesses must leverage that potential.
In this episode, you will learn how to:
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Do you want to unlock your potential as a writer and create stories that captivate and resonate with readers and viewers? Wondering how you can develop your unique voice in storytelling? Well then this is the episode for you.
Paul Guyot is a veteran screenwriter (30 years in the biz!) who helps aspiring writers discard all the advice from the so-called "gurus" and instead focus on finding their unique voice. Paul believes that discipline is the key to success, but it's not about forcing oneself to write a specific number of words or pages each day. Instead, it's about showing up consistently and being open to the muse when it arrives. Drawing inspiration from sports legends like Kobe Bryant and Tiger Woods, Paul highlights the value of hard work and dedication in honing one's craft. He challenges the notion that storytelling can be reduced to a formula, emphasizing the importance of originality and quality in creating compelling narratives.
In this episode, you will learn how to:
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Do you want to create a thriving company culture that leads to maximum productivity and efficiency? Are you seeking a solution to shape a positive work environment that drives success? Look no further!
Karen Eber is an author, consultant, keynote speaker, and thought leader on organizational culture. Having honed her skills in psychology, Karen took her insight to the business world, accelerating learning and performance in formidable companies such as HP and Deloitte. Deeply passionate about creating dialogues and connections at the workplace, her love for storytelling has become a compass guiding her career in leadership development. With wisdom culled from her personal life experiences and professional journey, her perspectives on work culture remain profound, inspiring, and full of humanity.
In this episode, you will learn how to:
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Does this sound familiar to you? You've been told to dream big and set goals, but somehow, taking action toward those goals feels like an uphill battle. You find yourself stuck in a cycle of frustration and unfulfilled potential. The pain of watching your dreams slip away while waiting for something to happen can be excruciating. It's time to break free from this ineffective approach and embrace the journey toward your goals by taking decisive action.
Heather Parady is a tenacious trailblazer who helps dreamers actualize their bold ideas. Formerly a mental health therapist, Heather possesses a unique blend of empathy and an astute understanding of human behavior. Her natural inclination for big-picture thinking spurred her to transition into leadership consulting, where she excels in synergizing visionary ideas with actionable steps.
In this episode, you will learn how to:
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Are you tired of pitching to investors and stakeholders but never quite making the impact you want? Have you been told to simply craft authentic stories to build trust, only to be left feeling frustrated and unheard? It's time to ditch ineffective advice and discover the power of competitive storytelling, human psychology, and impromptu speaking.
Former trial lawyer turned startup coach Robbie Crabtree uses his storytelling skills to inspire action toward solving major global issues, but the irony is that his own journey from aspiring athlete to lawyer was shaped by his obsession with narrative design and control.
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Are you tired of struggling to generate earned media attention? Have you fallen victim to these common myths about crafting a personal and professional PR story? Myth #1: You need celebrity status to get noticed. Myth #2: A press release is all it takes for successful media exposure. Myth #3: PR is too expensive for small businesses.
Kayley Hamilton, the founder of KAYLEY Media, is a PR expert with a keen eye for crafting compelling stories that generate media exposure. Her background in entertainment news has given her valuable experience in understanding what makes a story resonate with audiences and journalists alike. Kayley is passionate about helping entrepreneurs craft their own stories to generate earned media attention and grow their businesses. With a track record of helping clients land features in major outlets, Kayley knows what it takes to make a splash in the PR world. Prepare to learn from someone who's mastered the art of storytelling for maximum media impact.
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Are you a non-profit looking for an authentic storytelling collaboration? Have you heard the myths that it's too expensive, too complicated, or impossible to find the right partner? Well, Elena Rue is here to show you the truth about collaborative storytelling and how to create content that is powerful, impactful, and authentic.
Elena Rue is an accomplished storyteller and co-founder of StoryMine, a digital storytelling agency specializing in collaborating with non-profit organizations to create powerful documentaries. With a background in anthropology, photography, and journalism, Elena has honed her skills to create authentic and engaging content that speaks to the hearts of her clients' audiences. Her unique approach to storytelling involves deep immersion into the subject matter and working closely with the people involved, ensuring that their voices and experiences are accurately represented.
In this episode, you will learn how to:
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After being a combat veteran and dedicating himself to a successful law career, Nick Witters is faced with the difficult decision of taking a new job managing Mr. Beast, a YouTuber. As he risks it all, his journey to success is filled with pressure, loss, and hard work. Will he make it? Will he be able to pull the trigger and take the risk?
Nick Witters is the CEO of Ballen Studios, most known for managing the MrBallen YouTube channel. Hailing from a small town in Washington, Nick's journey took him from the Air Force to law school, and eventually to the heart of Hollywood as an entertainment lawyer. With a keen understanding of the importance of adaptability and perseverance, Nick has built a thriving career in the creator economy. Alongside his partner John Allen, a former Navy Seal, Nick continues to push the boundaries of success, sharing his wisdom and passion-driven approach with aspiring creators.
In this episode of The Storytelling Lab, you will learn how to:
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As Francisco Mahfuz embarked on his journey to master the art of storytelling, he made a shocking discovery — that the most captivating stories weren't the grand, epic tales that everyone believed they were, but rather the simple, relatable moments between people. What other secrets will this master storyteller uncover as he continues to defy our expectations and debunk popular storytelling myths?
In this episode of The Storytelling Lab, you will learn how to:
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Experience life-changing power in your life and business for less than $20!
Nick Hutchison is an entrepreneur with a passion for personal growth through books. After experiencing the transformative power of personal development books firsthand, Nick founded Book Thinkers, a platform designed to help readers retain and apply the life-changing wisdom found in these books.
In this episode of The Storytelling Lab, Nick discusses how to:
1. Discover the impact of personal development through non-fiction books and podcasts on your life and business.
2. Harness the power of social media to successfully market your book and boost your author presence.
3. Master the art of integrating book knowledge into daily life for a more prosperous entrepreneurial journey.
4. Recognize the significance of gratitude, happiness, and purpose in making beneficial personal finance decisions.
5. Cultivate a mindset of mental toughness and resilience for sustained success in lifelong learning.
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Experience the journey of transformation - and discover the power of manifestation!
Olivia Mancuso is a successful marketing consultant, video spokesperson, and influencer. She is passionate about helping entrepreneurs and multi-passionates create their personal brands and manifest their dreams.
In this episode of The Storytelling Lab, Olivia discusses:
1. The skills that she learned from being a professional journalist in broadcast television.
2. Her journey of discovering her passions and turning them into profitable endeavors, as well as her advice on how to find the through line between your passions.
3. Her experience and growth through manifestation and how she teaches others to manifest their greatest desires.
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Share your story and discover how it can inspire and move others - "Your Story Matters".
Troy Bedenbaugh is an award-winning documentary filmmaker and creator of the emotional documentary film "One Lost Many Found", which tells the story of his journey to discover who his father was 20 years after his passing.
Here's what I cover with Troy Bedenbaugh in this episode of The Storytelling Lab:
1. The power of telling and sharing personal life stories, and why it matters to others.
2. The importance of expressing pain through art and the need to redefine what art is.
3. The life-changing power of mentors, and how relationships and mentors are key in any project.
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Julia Yorks is a screenwriter for television and film, having worked on the staffs of DreamWorks/Netflix's "The Adventures of Puss in Boots" and "Trolls: The Beat Goes On," and recently sold an original screenplay to Freeform. In this episode of The Storytelling Lab, Julia breaks down exactly what you should focus on as a first-time screenwriter, how to follow the right structure to sell, and how the business of screenwriting works.
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Gabrielle Dolan is a highly sought-after keynote speaker, educator, and author. While working in a senior leadership role at National Australia Bank, she realized the power of storytelling in effective business communication. Now she is a best-selling author and leads storytelling workshops for some of the biggest global brands. In this episode of The Storytelling Lab, Gabrielle breaks down the dos and don'ts of business storytelling and communication.
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Graham D. Brown helps corporate leaders find their authentic voice through creating their own podcasts and speaking on other people's podcasts. He is an entrepreneur, podcast host, and the founder of Pikkal and Co., an agency that produces corporate podcasts. Graham has hosted, guested on, and produced over 2,000 podcast episodes since 2014. In this episode of The Storytelling Lab, Graham explains how to
find your unique brand voice and make your podcast exciting and engaging for your ideal audience, even when your industry is boring!
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On this episode of The Storytelling Lab, Rain talks specifically about one of his course lesson topics (p.s. - if you haven't checked out the course yet, we will leave the link below!) Rain utilizes experiences from his life to detail exactly how you can start mapping where your unique intersections are. Tune in for all the storytelling tips and tricks!
Link to course: https://rainbennettstorytellingschool.thinkific.com/courses/uncover-the-story-to-launch-your-personal-brand
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Storytellers, are you ready for some very exciting news?! On this episode of The Storytelling Lab, Rain announces that his online course "Uncover the Story to Launch Your Personal Brand" is officially available for pre-order! If you're ready for some invaluable tips and tricks about how to turn your story into a profitable business, then this is the episode (and the course) for you.
For more information about the course, check out this link: https://rainbennettstorytellingschool.thinkific.com/courses/uncover-the-story-to-launch-your-personal-brand
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We're back this week on The Storytelling Lab with another incredible guest who decided very early on that her mission in life was to help others. Julia Campbell is a social media marketing expert, speaker, author, and online teacher whose passion is helping nonprofits tell the best version of their brand story. Tune in to hear Julia discuss why connecting through stories is a vital part of successful marketing.
Visit Julia's website https://jcsocialmarketing.com/
And follow her on Instagram juliacampbell77
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We’re changing things up this season! This episode of The Storytelling Lab features none other than your host, Rain Bennett. Rain has a rich background in storytelling and speaks directly to his audience, diving into the five brand stories that he uses to help his clients. This episode is perfect for anyone looking to flesh out their brand marketing strategy.
As always, follow Rain on Instagram @rainbennett
And check out his storytelling services https://linktr.ee/rainbennett
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We’re back with Season 5 of the Storytelling Lab and kicking it off with Scott Dawson, a local historian, author, amateur archaeologist, and expert on the mysterious Lost Colony. Scott is a native of Hatteras Island whose family roots on the island trace back to the 1600s and his mission is to tell the true story of 'America's oldest mystery.' In this episode, Scott takes us back in time to discuss the famous “CROATOAN” carving, his archeological findings, and the importance of inclusivity and keeping our ancestral stories alive.
Check out Scott’s newest book at: https://www.amazon.com/Lost-Colony-Hatteras-Island/dp/1467144339 OR https://www.arcadiapublishing.com/Products/9781467144339
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The Season 4 recap is here! Rain discusses our favorite and most actionable storytelling tips and tricks from our Season 4 guests. We focus on storytelling fundamentals, basics of content marketing, interacting with your audience, and making a plan! Listen now to catch up on anything you may have missed or guests you just couldn’t get enough of. Guests include Paul J Zak, Brant Pinvidic, John Livesay, Grant Baldwin, Jay Acunzo, Rob Simmelkjaer, Shirlette Ammons, Melanie Deizel, Denise Withers, and Kathy Klotz-Guest.
Follow Rain on Twitter @rainbennett
Follow The Storytelling Lab on Twitter @storylabpodcast
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We’re rounding out our 4th season with a very special interview from one of America’s most highly regarded photographers, Burk Uzzle, and filmmaker, Jethro Waters. We discuss truthfully portraying a subject, leading with your heart, and learning from people with whom you disagree. This interview was recorded after the screening of F/11 and Be There, Jethro Water’s documentary on photographer Burk Uzzle, at the 2019 Full Frame Film Festival.
Learn more about Burk Uzzle at his website: www.burkuzzle.com
Learn more about Jethro Waters at his website: www.jethrowaters.com
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This week’s Health & Happiness story is from Joshua Gunn, aka J. Gunn, a Durham native, North Carolina rapper, and community leader. Joshua tells his story of growing up in Durham and what led him to run for city council. With experience in and love for both the “old” and “new” Durham, Joshua strives to create economic and racial equity within our growing community.
Follow Joshua Gunn on Twitter @JGunnisbetter
Or on Facebook as Joshua Gunn
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This week’s guest is Grant Baldwin, entrepreneur, speaker, and author of The Successful Speaker: Five Steps for Booking Gigs, Getting Paid, and Building Your Platform. This episode is all about demystifying the world of speaking! We discuss the Speaker Success Roadmap, using storytelling in your speaking gigs, and finding the courage to share personal stories.
Follow Grant on Twitter @grantbaldwin
And learn more about his work at freespeakerworkshop.com
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It’s our 50th episode and we’re bringing you a truly special guest! This week we’re joined with Shirlette Ammons, Poet, Musician, Producer, and native Eastern North Carolinian, to discuss something near and dear to our heart: Stories of the South. We dive into the multifaceted world of Southern food, culture, and music & discuss how to tell authentic stories of the people and places we love.
Follow Shirlette on Twitter @shirletteammons
And learn more about her work at shirletteammons.com
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This week’s Health & Happiness story comes from Naya Powell, Holistic Lifestyle Strategist and Founder & CEO of Spa Utopia. Naya discusses her experience growing up in a household of entrepreneurs and how her parent’s success and lifestyle inspired her to quit her corporate job and start a spa company. Naya has personally experienced the stress and burnout many entrepreneurs face and is committed to helping others let go of stress and put their physical well-being first.
Follow Naya’s Spa Utopia on Instagram @myspautopia
And Learn more about Spa Utopia at myspautopia.com
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This week is all about perfecting the art of the interview with Rob Simmelkjaer, journalist and CEO & Co-Founder of Persona. Everyone has a story to tell, but it can be difficult to know how to share your story or how to extract stories from others. Rob has created the solution: Persona App makes interviewing easy for anyone. Listen in to hear Robs top interviewing tips and get a sneak peek into how you can use the Persona App to make connections and share stories.
Follow Rob on Twitter @RobSimmelkjaer
Learn more about Persona App at personatalks.com
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This week’s Health & Happiness story is from Dee McDougal, SVP of Inclusion and Diversity at Pacific Western Bank. Dee shares her experience growing up as an “Only” and of how she learned to lean into her true identity as she paved her career in the financial industry. Dee shares her story to spread awareness and to increase diversity in stereotypically white, male dominated business.
Follow Dee on on LinkedIn: Dee McDougal
And learn more about her work at westernbankers.com
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This week’s guest is Kathy Klotz-Guest, Keynote Speaker, Story Strategist, Author, and Improv Comedian. You may not think about it but comedians are some of the best storytellers on earth! Kathy and Rain discuss how to raise the stakes in your storytelling, yes-and-ing your clients, and incorporating comedy and improv into your marketing strategies.
Follow Kathy on Twitter @kathyklotzguest
And learn more about her work at keepingithuman.com
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This week’s Health & Happiness story comes from Lauren Erickson, CFP, Financial IMPACT Advisor, and managing partner at Erickson Advisors. Lauren loves to see people build and sustain a financial confidence that will resonant throughout their lives. Lauren tells a deeply personal story of how family can dramatically affect your financial health (for better or for worse), if you wait too long to have tough financial conversations.
Follow Lauren on Instagram at @lauren_erickson_bennett
Find out more about Erickson Advisors at ericksonadvisors.com
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This week’s guest is Jay Acunzo, Speaker, Author, Podcaster, and Founder of Marketing Showrunners, a media company committed to helping brands grow their audiences. Rain and Jay discuss discovering your best practices, creating a series for your business, and turning your audience into a community. This episode is perfect for anyone wanting to go deeper in their marketing strategy.
Follow Jay on Twitter @jayacunzo
Learn more about Marketing Showrunners at marketingshowrunners.com
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We’re moving into Financial Health with this week’s Health & Happiness story from Keith Beverly, Chief Investment Officer and Founder of Grid 202 partners. Keith is passionate about closing the racial wealth gap & promoting financial education in low-income communities. In this story, Keith discusses his experience growing up amidst financial hardship and how it inspired him to go into his current work.
Follow Keith on Twitter @KeithBevCFA
And learn more about Grid 202 Partners at grid202partners.com
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This week’s guest is Denise Withers, a filmmaker, story strategist, and author of Story Design: The Creative Way to Innovate. Denise seeks to create world change through her stories & strategies. In this episode, we discuss Story Design, the combination of storytelling and design thinking; how to use story as a sense-making tool; and how to continue serving our communities in the midst of the COVID 19 pandemic.
Follow Denise on Twitter @denisewithers
And visit her website: www.denisewithers.com/
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This week’s Health & Happiness story comes from Shelda Askew, a recovered addict and spokesperson for the National Alliance on Mental Illness. Shelda shares her recovery story, her experience of finding hope in prison, and her decision to start helping others once she helped herself. The world seems upside-down right now -- it’s such an important time to practice empathy and connect through storytelling!
Follow the National Alliance on Mental Illness on Instagram at @namicommunicate
And learn more about NAMI at nami.org
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This week’s guest is Melanie Deziel, keynote speaker, author, and founder of Storyfuel. Rain and Melanie discuss keeping up with communications & marketing in the midst of a crisis, Melanie’s content creation framework, and unique & creative ideas to use in your marketing today. With all the craziness going on, we are committed to bringing you quality storytelling content & will continue with our weekly release schedule.
Follow Melanie on Twitter @mdeziel
And check out her book: The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators)
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It’s another Health & Happiness week! This story comes from Dr. Nicole Cranley, AKA the Doctorette, a behavioral scientist and lifestyle blogger. Nicole shares her personal story of burnout, an abusive relationship, losing herself, and making the choice to find herself again. This talk is from Health & Happiness: A Storytelling Series on Living Your Best Potential, hosted in Durham, North Carolina.
Follow Nicole on Instagram @thedoctorette
And visit her website thedoctorette.com/
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This week’s guest is Brant Pinvidic, documentary filmmaker, producer, speaker, and author of The 3-Minute Rule. Brant is an expert at using short form storytelling to capture attention. Rain and Brant discuss the 3-step decision making process, how to use storytelling to feed information to your audience, and how to say less & get more!
Follow Brant on Instagram @brantpinvidic
And visit his website brantpinvidic.com/
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This week’s Health & Happiness story is from Dr. Nicole Swiner, aka “Doc Swiner.” Doc Swiner is a family medicine doctor, author, and speaker who focuses on a wide range of physical and mental health & wellness issues. In this talk Doc Swiner discusses her mother’s struggle with alcoholism, the stress of being a superwoman, and taking the time to sit down. This talk is from Health & Happiness: A Storytelling Series on Living Your Best Potential, hosted in Durham, North Carolina.
Follow Dr. Swiner on Instagram @docswiner
And visit her website www.docswiner.com/
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This week’s guest is John Livesay, keynote speaker, pitch whisperer, and storytelling expert! Rain and John discuss how to use storytelling to boost sales, make yourself irresistible to clients, and turn case studies into “case stories.” This is a great episode for all you entrepreneurs wanting to learn the best way to pitch your idea or sell your product!
Follow John on Twitter @John_Livesay
And check out his book: Better Selling Through Storytelling
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We’re kicking off our Health & Happiness storytelling episodes with a story from Tom Ferguson, Founder & CEO of Rise Biscuits & Donuts and self-identified Birdman. Tom shares his experience with mental health and how birding saved his life. Keep an eye out for more Health & Happiness storytelling episodes in the future! From now on, we'll be sharing stories of people navigating their Health & Happiness every other week. Enjoy!
Visit Tom’s website: Hypermanicbirdman.com
And check out his podcast: Tools for Tools with Ninja & the Birdman
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We’re kicking off Season 4 with an all-star guest, Paul J. Zak, neuroeconomist and storytelling expert. Zak studies the neuroscience behind storytelling and is full of knowledge about how narrative form affects our brains and informs our actions. Listen in to hear more about neuroeconomics (the study of how people make decisions), the science behind storytelling, and why narrative arcs are almost necessary to incite action. Cheers to Season 4 & thank you to all you wonderful listeners!
Follow Paul on Twitter @PaulJZak
And check out his website pauljzak.com
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The Season 3 recap is here! Rain talks us through our favorite storytelling tips and tricks from our Season 3 guests. We focus on storytelling fundamentals, telling the stories of the people you help, being vulnerable, and believing in yourself! Listen in to catch up on anything you may have missed or guests you just couldn’t get enough of.
Follow Rain on Twitter @rainbennett
Stay up to date on all Story Lab activity at @storylabpodcast
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This week we’re bringing you a special bonus episode with the one and only Evan Carmichael, entrepreneurial expert and YouTube star! Evan is working to solve the world’s biggest problem: people don’t #BELIEVE in themselves enough. Evan and Rain discuss belief & what it means to Evan, learning from your role model’s success stories, and turning your dreams into action. Enjoy!
Follow Evan on Instagram @evancarmichael
Follow Evan on Twitter @EvanCarmichael
For more visit https://believe.evancarmichael.com/homepage
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This week’s guest is Alexa Carlin, motivational speaker and Founder & CEO of Women Empower X, a speaker convention dedicated to connecting diverse female leaders, executives, and entrepreneurs. Rain and Alexa discuss setting realistic and measurable goals for 2020, finding the courage to share the stories you are currently living, and harnessing the power of storytelling to build a community. This episode is perfect for all you entrepreneurs and goal setters!
Follow Alexa on Instagram @alexarosecarlin
Check out her website at www.alexacarlin.com
Follow Women Empower X (WEX) on Instagram @womenempowerx
Want to visit a WEX event? Check it out here: womenempowerx.com
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This week’s guest is Eric Henry, President & CEO of TS Designs, a sustainable T-shirt manufacturing company in Burlington, NC. TS Designs is dedicated to creating locally made and environmentally responsible products that have a positive social impact! We discuss sustainable business practices, telling creative and interactive stories of products, and how to make a positive impact (personally and professionally).
Follow Eric on Instagram @ericmhenry
Follow TS Designs on Instagram @tsdesignsnc
And check out their website at www.tsdesigns.com
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This week we welcome Brian Powell, Communications Director for the NC Conservation Network. Brian works every day to bring light to stories of environmental injustice affecting the people of North Carolina. We discuss how the NC Conservation Network uses communication to contribute to policy change, why the environmental movement is moving towards human-centric messaging, and how to tell big picture stories through micro-stories.
Follow Brian on Instagram @FocusBrian
Follow NC Conservation Network on Instagram @ncconservationnetwork
Follow NC Conservation Network on Twitter @NCConservation
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This week’s guest is Britni Clark, social media and marketing manager for the Virginia Realtors Association. We discuss how realtors (and ALL other businesses) can benefit from digital storytelling, how to convince your company to devote more time to social, and how to make social media content management more manageable. This episode it perfect for anyone that wants to learn more about social media storytelling!
Follow Britni on Instagram @_itsbclark
Follow Virginia Realtors Association on Instagram @virginiarealtors
Check out their website https://www.virginiarealtors.org/
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This week’s guest storyteller is Sabine Harnau, founder of From Scratch Communications, a company committed to helping businesses change the world through sustainable and responsible copywriting! In this episode, we discuss Sabine’s take on the 5 act story structure, why it pays off to be vulnerable in your business communications, and how the biggest factor holding you back can often be yourself.
Follow From Scratch on Instagram @scratch_posts
Follow From Scratch on Twitter @scratch_posts
Check out their website: from-scratch.net/
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We’re heading back into the nonprofit world with today’s guest, Jaz O’Hara, founder of The Worldwide Tribe, a nonprofit dedicated to sharing stories and raising awareness of the global refugee crisis. We discuss how to share the stories of the people you help, combat negative narratives in the news media, and use video to move your audience to action. This is a great episode for anyone looking to learn how to raise awareness through storytelling!
Follow Jaz on Instagram @jaz.ohara
Follow The Worldwide Tribe on Instagram @theworldwidetribe
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This week’s guest is Jimmy George (aka The Script Butcher), a horror film producer and scriptwriting consultant. Jimmy has been writing and creating micro budget horror films for over 15 years and joins us to share his actionable tips and tricks! We discuss creating low budget films, common pain points for new scriptwriters, and the top 5 things every script needs to be successful.
Jimmy is currently in post production on his seventh feature horror film: What Happens Next Will Scare You. It will be released next year!
Check out his website: https://scriptbutcher.com/services/
And follow him on Twitter @JimmyRGeorge
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This week we dive into a new and exciting form of storytelling: video games! Our guest is Susan O’Connor, a writer, speaker, and teacher, who has worked on scriptwriting for video games including Far Cry 2, and Tomb Raider. We discuss how storytelling is used in video games, why people love games so much, and how both stories and games are used to make sense of the world.
Follow Susan on Twitter @bluepuma
And check out her website http://www.susanoconnorwriter.com/
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This week we welcome Nick Sung, a storyboard artist who has worked with companies such as Pixar, Airbnb, and Nike to incorporate storytelling into their brands! Nick discusses the art of visual storytelling, using pictures to complement words, and using stories to create a social impact. We circle back to empathy with this episode -- no matter what medium you use in your storytelling, it all comes back to communicating human experience!
Check out Nick’s website http://www.nicksung.com/
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For the first episode of season 3, we dive into nonprofit communication with Maria Bryan, a communications strategist specializing in writing and content marketing. Maria wants to make the world a better place by sharing inspiring stories! She shares the best way to take advantage of social media management tools, keep track of analytics, communicate with clients and much, much more! If you’re in need of quick social media marketing hacks, this is the episode for you.
Follow Maria on Twitter @Maria__Bryan
And check out her website https://www.mariabryan.com/
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As we look back on an exciting second season full of expert storytellers, the same themes keep coming up.
(Hint: THESE are your key takeaways!)
So we compiled them all into one jam-packed bonus episode full of highlights!
Rain talks us through some of our favorite tidbits and lessons from our Season 2 guests. We focus in on the importance of storytelling, doubling down on your unique qualities, and (as always) being authentic! Listen in to catch up on storytelling tips you may have missed or guests you just couldn’t get enough of.
Follow Rain on Twitter @rainbennett
Stay up to date on all Storytelling Lab activity at www.rainbennett.com/
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Join us for our final episode of Season 2 with guest Melissa Cassera, scriptwriter, business owner, and PR & marketing consultant. Melissa takes on the challenging question: How do I combine my artistic passions with my business goals to create something truly unique? She has done it in her own life, being both a business professional and a scriptwriter and she is on the show to share her tips and tricks with us. Rain and Melissa discuss infusing your passion into everything you do and taking creative leaps.
Follow Melissa on Instagram @melissa.cassera
Check out her website: https://melissacassera.com/
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We’re moving back into the nonprofit world this week with Antionette Kerr, a local nonprofit leader, media correspondent, author, and owner of Bold & Bright publishing company. Rain and Antionette discuss the intricacies of non profit media relations and publishing, how to conduct a successful interview, and tips to make your audience care. We circle back to one of our more popular themes: listening with empathy & allowing others opportunity to share!
Follow Antionette on twitter @thewritefolks
Read her book Modern Media Relations for Nonprofits: Creating an Effective PR Strategy for Today’s World
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This week we join screenwriter and storytelling enthusiast William Simpson. Simpson is known for his work on Myths & Monsters, now available on Netflix, and Murder Maps, a British true crime series in its 4th season. Rain and William nerd out over stories and history, diving into questions including: What makes a good character? What common themes do we use in storytelling? What parts are needed in each and every story? And how do stories interact with society?
Follow William on twitter @will__simpson
Watch Myths & Monsters on Netflix
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This week’s guest is Jake Fehling, a speaker, writer, and fellow podcaster. Jake works as the Vice President & Communications Executive for Movement Mortgage, a company based in Charlotte, NC. He joins Rain to discuss genuinely caring about customers, creating and keeping up with content calendars, and implementing creative branding. If you are a marketing professional, or interested in the world of social media for business, this episode is for you!
Follow Jake on Twitter @jakefehling
Check out his website http://jakeandpage.com/
Or listen to his podcast Mortgage Impact Podcast
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Our guest this week is Elaine Bloom, a motivational speaker, career counselor & business owner living in Norway. Rain and Elaine discuss personal and societal narratives, being better listeners, learning to be honest with ourselves and others, and knowing when it’s time to say “no” or walk away. As a career counselor, Elaine has learned that sharing stories and personal experiences is the best way to connect with others. Listen in for a truly motivational episode!
Follow Elaine on Instagram @elaine_bloom
Find her on Facebook as Elaine Bloom
Or check out her website at elainebloom.no
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Ever wonder how long your online blog post should be? How to write for health care professionals? Or, how to turn academic journals into plain language for a larger (and more general) audience? Well, this episode is perfect for you! Rain discusses actionable writing tips with Annie Beth Brown Donahue, a long-time friend and freelance healthcare writer and children’s novelist. Annie Beth recently finished writing a mystery novel for middle schoolers, titled No Clues, You Lose.
Follow Annie Beth on Twitter @anniebdonahue
Or check out her website (and short stories) at anniebethdonahue.com
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We take a break from our normal interviews to share a conversational interview, recorded last year at the Full Frame Film Festival, between Rain and Bing Liu, director of Oscar nominated documentary Minding the Gap! Rain talks with Bing about shooting beautiful skateboarding footage, the decision to make Minding the Gap a personal narrative, and the hardships surrounding familial cycles of abuse. And, of course, we wish Bing the best of luck at the Academy Awards this weekend!
Follow Bing on Twitter @BingLiu89
And watch Minding the Gap on Hulu
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This week we dive into the world of independent filmmaking with North Carolina filmmaker, Evan Kidd. Evan finished his first feature film, Son of Clowns, in 2016 (just two years after graduating college!), and is now focusing his energy on a short documentary. Rain and Evan discuss taking creative leaps, knowing when to ask for favors, being authentic, and speaking to your audience.
Follow Evan on twitter @MrEvanKidd
Or check out his website: https://rocksetproductions.com/
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This week our guest is Dr Katherine Loflin, a globally-recognized expert in the field of Placemaking. Katherine runs a global consulting agency, where she helps communities better understand the dynamic relationship we have with our places, focusing on the importance of thriving in the cities and towns where we feel most at home. When she’s not busy being the City Doctor, Katherine produces historical fiction stage performances that tell the stories of a place. Listen in to learn more about Place science, branding, and telling stories that can’t be found in history books.
Follow Katherine on twitter @KatherineLoflin
Or check out her website: http://loflinconsultingsolutions.com/
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This week we welcome Brittany Jennings, Eastern North Carolina’s regional communication manager for the American Red Cross, to discuss nonprofit communication and recent hurricane Florence relief efforts. We talk storytelling in the midst of crisis, packaging stories for news outlets, and owning up to mistakes when they happen (because they always do).
Follow Brittany on twitter @BritJennings
Follow Eastern NC Red Cross @RedCrossENC
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En liten tjänst av I'm With Friends. Finns även på engelska.