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The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast: SaaS | Founders | Investors

The Official SaaStr Podcast is the latest and greatest from the world of SaaStr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we center around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what type of metrics excites them and what they look for in SaaS founders.

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SaaStr 609: SaaStr CRO Confidential Presents How to Survive in a Competitive Market with Divvy CRO Sterling Snow. Hosted by Founders Fund Partner Sam Blond.

The two biggest mistakes business leaders can make in a competitive space are thinking their competitors are too smart or, alternately, too dumb. The game on the field has shifted dramatically over the past 12 months, and what matters to a startup today is much different from a couple of years ago. 

 

In the second installment of CRO Confidential, Founders Fund Partner Sam Blond, previous CRO at Brex, goes head-to-head with the CRO at Divvy, Sterling Snow, previously bitter rivals turned curious comrades. Snow and Blond dive deep into competition ? how to position yourself against competitors and make the most of that competition. 

 

Brex and Divvy are adversaries in the corporate card space, with many deals going up against each other. There has always been a ton of respect there and a bit of animosity, too, because of how competitive the businesses were. 

 

This poses the question: Does staunch competition lend itself to better business? Psst? the answer is yes! Let?s see what Snow and Blond have to say about competition. 

 

Full video: https://youtu.be/7LTyMpxy9LQ

 

Want to join the SaaStr community? We're the ?largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

2022-11-18
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SaaStr 608: AMA with SaaStr Founder & CEO Jason Lemkin at SaaStr Annual 2022 - Part 2

At the end of Day 3 of SaaStr Annual 2022, Jason opened up the mic for an AMA. This episode is the second half of the session.

In this episode, Jason discusses:

Advice for very early-stage founders Why real customer support is critical Bootstrapping What's next for SaaStr

The first half of the session was published in Episode 607.

 

You can watch the full video here: https://youtu.be/apc5GwLlaDI

2022-11-16
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SaaStr 607: AMA with SaaStr Founder & CEO Jason Lemkin at SaaStr Annual 2022 - Part 1

At the end of Day 3 of SaaStr Annual 2022, Jason opened up the mic for an AMA. This episode is the first half of the session.

In this episode, Jason discusses:

Breaking rules Setting goals Technical debt Black Swan events Y Combinator

The second half of the session will be published in Episode 608. You can watch the full video here: https://youtu.be/apc5GwLlaDI

 

Want to join the SaaStr community? We're the ?largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

2022-11-11
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SaaStr 606: Your Real Valuation: How Focusing on Delivering Customer Value Generates Business Value with Gusto Co-Founder Josh Reeves

The foremost topic on every founder's mind right now: how to weather the ups-and-downs of an unpredictable economy. Gusto, has swerved with every economic curve since its founding 10 years ago. But throughout it all, Gusto has defined valuation differently?in terms of the value it provides to customers vs the value it extracts.

 

In this talk, Gusto CEO and founder Josh Reeves can speak to how Gusto has weathered the ups-and-downs of the economy?and why aligned success models (what's good for the customer = what's good for society = what's good for your business) are so important, especially now. Josh can share the specific business decisions Gusto has had to make with this approach, particularly over the past few years and today.

 

Full video: https://youtu.be/TuJnbPG3Tmk

 

Want to join the SaaStr community? We're the ?largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

2022-11-09
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SaaStr 605: Increasing Runway Without Sacrificing Growth with Norwest Venture Partners' Sean Jacobsohn & Scott Beechuk and Andreessen Horowitz GP Kristina Shen

Top of mind for many startups during a downturn is the question, ?How do we balance investment in growing our business while maintaining a modest burn to extend our time to next funding?? In this session we will explore some creative techniques to grow your business with efficiency. Hear from three VC partners with experience successfully co-founding, leading, and growing startups during previous market downturns

 

Full video: https://youtu.be/hQ-lDnEMCgo

 

Want to join the SaaStr community? We're the ?largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

2022-11-04
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SaaStr 604: SaaStr CRO Confidential Presents How to Fundraise in Late 2022 with SaaStr CEO and Founder, Jason Lemkin. Hosted by Sam Blond, Partner at Founders Fund

Founders Fund Partner and former Brex CRO Sam Blond joins the SaaStr podcast to host this series with SaaS CROs.

But first, to kick off the CRO Confidential series, Sam chats with SaaStr CEO Jason Lemkin about whether tech founders still need to be based in SF, the current correction of the VC market, and what to look for in an investor.

 

Full video: https://youtu.be/rwHdE318dqA

 

Want to join the SaaStr community? We're the ?largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

2022-11-02
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SaaStr 603: SaaStr CRO Confidential Presents the Ultimate Guide to Sales Compensation, Quotas and Recruiting with SaaStr CEO and Founder, Jason Lemkin. Hosted by Sam Blond, Partner at Founders Fund

Founders Fund Partner and former Brex CRO Sam Blond joins the SaaStr podcast to host this series with SaaS CROs.

But first, to kick off the CRO Confidential series, Sam chats with SaaStr CEO Jason Lemkin about gross margins, macro impact on 2022 revenue, and sales leadership recruiting.

 

Video: https://youtu.be/yAyym4uJMcs

 

Want to join the SaaStr community? We're the ?largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

 

2022-10-28
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SaaStr 602: Secrets To Combining PLG and Enterprise Sales with Grammarly CEO Brad Hoover

The rapid proliferation of cloud services has added to overwhelm among enterprise workers. Over the years, Grammarly has learned effective strategies to stand apart with users and business decision-makers while channeling customers? needs, whether in customer support, sales, HR, and marketing. CEO Brad Hoover shares the customer-centric principles and lessons that he has learned in growing their user base to tens of millions of enterprise and individual customers, with teams from Accenture to Zoom.

 

Full video: https://youtu.be/zoyxXSYeZhM

 

Want to join the SaaStr community? We're the ?largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

2022-10-26
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SaaStr 601: What It Takes to Forge Your Own Category with Braze Co-Founder and CEO Bill Magnuson

?Find a need and fill it? is a well-known maxim. After identifying the white space, though,  understanding how to navigate category creation is key in order to grow and scale a company for the long term. For many SaaS businesses, the first category others consign you to may not match your ambitions as a founder. Entrenched forces have a vested interest in maintaining the status quo, and it takes courage to stick to your convictions about the future. As industries expand and mature, new strategies are needed to further deepen the competitive moat to secure and retain category leadership. Product is just the beginning: Ongoing success hinges on the growth and cultivation of the team, the company culture, and the larger stakeholder community?the work is never done. 


When Braze was founded in 2011 with Bill Magnuson as CTO, smartphones were just becoming mainstream and mobile marketing was in its infancy. At that time, the category term ?customer engagement platform? did not exist yet, but the cofounders believed that technology which enabled brands to better understand and serve customers across mobile and beyond was the future for Braze. Fast forward 10+ years, and the founding team?s conviction has enabled Braze to become a leader in the nascent customer engagement category, reaching $100M in ARR in eight years, then doubling that to $200M less than 18 months later, to then making its public company debut at the end of 2021. In this session, Braze Cofounder and CEO Bill Magnuson will share best practices and lessons learned from his experience scaling Braze and establishing the company as a leader in the recently formed customer engagement category, including: 

Having conviction for your vision will help you navigate the changing SaaS landscape as you grow your business. Staying true to your initial vision is critical to category creation and for long-term company success.  Determine when and whether to pivot, or to adapt to shifting circumstances. Founders must be adept at identifying and articulating the unique value the business delivers, refining the message over time without deviating from foundational beliefs.  Category leadership results from a community effort: customers, end users, partners, investors, analysts, and team members collaborate to build on the founders? vision. How and why a CTO founder might transition to CEO: Technical founders deeply understand product value and can take on the wider leadership role as they navigate the nuance of category creation.

 

Full video: https://youtu.be/T5r6ajAHyvI

 

Want to join the SaaStr community? We're the ?largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

2022-10-21
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SaaStr 600: Founder Confidential with HubSpot Founder and CTO Dharmesh Shah, & Founder and Executive Chairperson Brian Halligan

Tune into Founder Confidential with SaaStr CEO Jason Lemkin and Hubspot Founders Dharmesh Shah and Brian Halligan to hear their key learnings and considerations of what it takes to be a Founder in today's SaaS landscape.

 

Full video: https://youtu.be/gn01HIUyE9M

 

Want to join the SaaStr community? We're the ?largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

2022-10-19
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SaaStr 599: Growth vs. Efficiency: How to Weatherproof Your SaaS Startup for Tougher Times with Point Nine Founder and Partner Christoph Janz

It?s no secret that 2022 has brought market shifts that even the previous two years lacked. While previously, investors were a bit more open and hyper-focused on growth, now SaaS VCs are more interested in proving efficiency alongside growth. As always, investors still have high-growth expectations, which have not changed. But in 2022, there is a new focus on efficiency. In fact, 82% of investors in a recent survey said that efficiency is more critical this year.

 

During this year?s SaaStr Annual event, Christophe Janz, Partner at Point Nine Capital, shares the secret to attracting investors in the new landscape.

 

Full video: https://youtu.be/nBYHFm-H8pA

 

Want to join the SaaStr community? We're the ?largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

2022-10-14
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SaaStr 598: CEO Systems: 5 Lessons Learned from Scaling at Every Growth Phase with HashiCorp CEO Dave McJannet

Leading a scaling business requires systems and plans for various stages of growth. Dave McJannet shares lessons learned from scaling HashiCorp, including: how to implement overlapping systems for the business (finance, people, product, go-to-market); how to manage the layered time horizons of various teams (36 months for a CEO, 90 days for sales); and how to reinvent these systems as the company enters new phases of growth.

 

Full video: https://youtu.be/KJk5B3R9rBw

 

Want to join the SaaStr community? We're the ?largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

2022-10-12
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SaaStr 597: VC State of the Market with SaaStr CEO Jason Lemkin and Cowboy Ventures Founder & Managing Partner Aileen Lee

The number of global venture capital (VC) investments dipped in 2022, thanks to ongoing geopolitical tensions, turbulence in global capital markets, supply chain issues, and increasing interest rates. This has caused VC investors to be increasingly wary. With no end in sight to the economic uncertainty, VC investment could remain soft, with downward pressure on valuations resulting in decreasing levels of investment.

Founder and Managing Partner at Cowboy Ventures, Aileen Lee, discusses the state of the VC market in 2022 with Founder and CEO of SaaStr Jason Lemkin?the change in VC activities and seed deals, the importance of the board in the success of a startup, profitability and much more.

 

Full video: https://youtu.be/R3G6P19qHY4

 

Want to join the SaaStr community? We're the ?largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

2022-10-07
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SaaStr 596: Scaling Revenue in 2022: What?s the Same and What's Different? with Confluent President of Field Operations Erica Schultz

Amidst the volatility of today?s economic climate and market, GTM leaders need to be especially savvy when it comes to their company growth strategies and earning their customers? love. A renowned enterprise software leader that has led revenue organizations and spearheaded the cloud GTM strategies at companies such as Oracle, New Relic and now Confluent, Erica Schultz is Confluent?s President of Field Operations and will share what she has seen evolve in enterprise GTM and tips on how to thrive in the current environment. From PLG and consumption-based pricing, to value-based selling and driving efficient growth, Erica will share veteran insights that will help you develop your own successful GTM strategy.

 

Full video: https://youtu.be/j293NArWW38

 

Want to join the SaaStr community? We're the ?largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

2022-10-05
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SaaStr 595: 5 Critical and Company-Altering Learnings from B2B Startups with Y Combinator MD of YC Continuity Anu Hariharan

Anu Hariharan works with hundreds of startups annually as Managing Director at Y Combinator. Through experience, she explains five company-altering learnings from B2B startups that founders should consider at the earliest stages of their businesses.

 

Full video: https://youtu.be/pPgtmFaxkrc

 

Want to join the SaaStr community? We're the ?largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

2022-09-30
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SaaStr 594: Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge

Product-led growth (PLG) is the consumerization of software?a strategy B2B software companies can learn from growth teams at successful consumer tech companies. 

 

Stage 2 Capital?s Co-Founder and Managing Director, Mark Roberge, breaks down what a consumer tech growth team looks like and how they operate. He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG.

 

Full video: https://youtu.be/prLzBINL4tI

 

Want to join the SaaStr community? We're the ?largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

2022-09-28
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SaaStr 593: State of the Cloud 2022: The Centaur Report with Bessemer Venture Partners Sameer Dholakia, Mary D'Onofrio, and Elliott Robinson

Bessemer Venture Partners unpacks the most important trends of the cloud economy, and explores the new milestone entrepreneurs need to value above all else?reaching Centaur status, or $100M in ARR?and the paths to get there. Releasing insights for founders with big ambitions, Sameer Dholakia, Elliott Robinson, and Mary D?Onofrio share the insights from cloud benchmark data and dive into the strategies that three Centaur companies took to scale their cloud businesses to $100M ARR.

 

Full video: https://youtu.be/pUKwyAxwAqI

 

Want to join the SaaStr community? We're the ?largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

2022-09-23
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SaaStr 592: Everything that Breaks on the Way to $1B ARR with Mailchimp Co-Founder Ben Chestnut and SaaStr CEO Jason Lemkin

Join Mailchimp Co-Founder Ben Chestnut and SaaStr CEO Jason Lemkin in a follow-up to their popular fireside chat held during SaaStr @ Home 2020. Ben and Jason will chat about the highlights?and the challenges?of scaling a company like Mailchimp to $1B ARR.

 

Full video: https://youtu.be/5fx3qFD62ak

 

Want to join the SaaStr community? We're the ?largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

2022-09-21
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SaaStr 591: The Key to Successful Scaling Across Markets, From a Founder Turned VC with OMERS Ventures Managing Partner Harry Briggs

This session will explore the approaches and measures that founders and leadership teams can take to successfully scale their business and expand into new markets. It will be led by Harry Briggs, a founder turned VC with experience both in building his own business with customers in over 35 countries and supporting his portfolio founders in executing their international expansion plans. OMERS Venture Managing Partner Jambu Palaniappan led Uber's EMEA expansion and Harry also shares some of Jambu's learnings from Uber.

 

Full video: https://youtu.be/I56lkBqi5yI

 

Want to join the SaaStr community? We're the ?largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

2022-09-16
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SaaStr 590: 10 Lessons Learned Along the Path to $100M ARR with UserZoom CEO Alfonso de la Nuez and CMO Sophie Chesters

As reaching $100 million in ARR continues to be a critical milestone for SaaS players, UserZoom CEO Alfonso de la Nuez and CMO Sophie Chesters will explain how they have taken UserZoom's business to the next level since its founding in 2007 and share ten relevant lessons learned during UserZoom's journey to $100 million in ARR in the user experience management space.

 

Full video: https://youtu.be/ldf7eOfuDkg

 

Want to join the SaaStr community? We're the ?largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

2022-09-14
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SaaStr 589: The Secrets to Working with VC Associates, Scouts, Syndicates....and the True Gate Keepers to Venture Capital with Coelius Capital Managing Partner Zach Coelius and GGV Capital Investor Tiffany Luck

Fundraising with a successful VC firm is a huge goal for entrepreneurs, especially in the early stages of the business. But the path to a deal isn?t always as straightforward as it may seem. During an enlightening session at SaaStr Europa 2022, Zach Coelius (Managing Partner at Coelius Capital) and Tiffany Luck (Investor at GGV Capital) share the secrets and lesser-known players in the world of venture capital. As Luck says, ?There are many players in the VC ecosystem, and so your entry point to fundraising might be with any one of these players.?

 

Full video: https://youtu.be/xKb4ORuFDSc

 

Want to join the SaaStr community? We're the ?largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

2022-09-09
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SaaStr 588: Navigating the Rocky Road from Founder-Led Sales to The First Dozen Sales Professionals with Demodesk CEO Veronika Riederle and VP Revenue Lauren Wright

How do you build a sales organization from scratch? How do you go from $0 to $1M ARR and beyond? What about moving from founder-led sales to building a sales team and scaling your revenue growth?

Demodesk?s CEO, Veronika Riederle, and VP of Revenue, Lauren Wright, answer the most pertinent questions on scaling a SaaS start-up as they take us through lessons learned from the three stages of growth.

 

Full video: https://youtu.be/sAXI0nP2YW4

 

Want to join the SaaStr community? We're the ?largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

2022-09-07
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SaaStr 587: The 7 Tips to Setting Yourself Apart During the Venture and Growth Stages with Atomico Partner Irina Haivas and Principal Hillary Ball

As a founder, there are different ways you can set your start-up apart from other companies at the venture and growth stages. Investors look for specific metrics to see whether you stand out from the crowd, ranging from your market expansion potential to your product vision and product-market fit.

Atomico Partner, Irina Haivas, and Principal, Hillary Ball, explore what investors are looking for from the early stage through growth.

 

Full video: https://youtu.be/gP87MIf7Vbk

 

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2022-09-02
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SaaStr 586: Scaling From $10M-$100M ARR: The Good, The Bad and The Ugly with Showpad Co-Founder Pieterjan Bouten

As Showpad is close to crossing $100 in ARR PJ will share his most important learnings from scaling Showpad as its CEO. 

He'll cover the hard lessons learned, the highs and the lows on hiring, board dynamics, raising money, internationalization and personal growth.

 

Full video: https://youtu.be/YGfjHVAMFQ0

 

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2022-08-31
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SaaStr 585: The Answers to Scaling, Hiring, and Everything Else: A SaaStr Europa AMA with SaaStr CEO Jason Lemkin

As SaaStr Europa 2022 drew to a close, attendees took one more opportunity to ask Jason questions about topics like how to navigate the current market, the future of work, playing in a crowded space, and hiring your first VP of Sales.

Podcast episode 585 is an excerpt from the AMA. You can watch the full video here: https://youtu.be/AGHRqE54hTg

Transcript of full AMA here: https://www.saastr.com/the-answers-to-scaling-hiring-and-everything-else-a-saastr-europa-ama-with-saastr-ceo-jason-lemkin-pod-585-video/

 

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2022-08-26
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SaaStr 584: More Than Revenue: Why Choosing Your First Customers Matters More Than You Think with Pigment Co-Founder & Co-CEO Eléonore Crespo

Most software startups rely on ARR as the first indicator of success. However, not every company understands the power of trust and credibility your first customers bring. Eleonore will speak about Pigment?s customer growth strategy and the approach to build a raving ambassador community. She will also share insight into bringing the trust philosophy into early product development.

 

Full video: https://youtu.be/GpRBa7e6IKs

 

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2022-08-24
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SaaStr 583: Scaling Faster, Part 2: An AMA with SaaStr Founder & CEO Jason Lemkin

Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling faster. This episode is an excerpt of that AMA.

Jason answers questions about

marketing and customer acquisition customer onboarding M&A as a growth strategy sales comp plans sustainable scaling sales cycles  the fake question that won't go away: "build vs buy"

 

Transcript of the full AMA: https://www.saastr.com/scaling-faster-part-2-an-ama-with-saastr-founder-ceo-jason-lemkin-pod-583/

 

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2022-08-19
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SaaStr 582: SaaS Secret Sauce: How the CEO -- CRO Dynamic Drives Growth with Marketo Former EVP Sales Bill Binch

We?ve learned Saas companies strive to achieve the T2D3 model. Join Bill Binch, Former EVP Sales, Marketo (currently Operating Partner at Battery Ventures) as he discusses Marketo?s success and why the same old playbook needs to be adapted for today. Learn from Bill on how the CEO & CRO relationship shapes this and what new ideas founders need to think through.

 

Full video: https://youtu.be/MS3e6_T5RYs

 

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2022-08-17
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SaaStr 581: The Latest in VC Funding + Scaling SaaS: An AMA with SaaStr Founder & CEO Jason Lemkin

Jason recently opened up an AMA on Twitter Spaces to answer questions about VC funding and scaling in SaaS. This episode is an excerpt of that AMA.

 

Transcript: https://www.saastr.com/vc-funding-scaling-saas-an-ama-with-saastr-ceo-jason-lemkin-pod-581/

 

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2022-08-12
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SaaStr 580: Finding Opportunities in Every Challenge: From Humble Beginnings to 30 Million Users with Miro Founder and CEO Andrey Khusid, and ICONIQ Growth General Partner Matthew Jacobson

In conversation with Matthew Jacobson, Partner at ICONIQ Growth, Miro Founder and CEO Andrey Khusid will share his real-time revelations from growing Miro? which he likens to ?building a plane while flying"?and what it takes to create a company that will endure for the longterm.

 

Full video: https://youtu.be/s1Wz1nwASGM

 

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2022-08-10
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SaaStr 579: Why Event Marketing Matters Even More Than Before & The Future Of Events with SaaStr CEO Jason Lemkin

SaaStr?s own Poya Osgouei has a great Uncharted podcast that does a deeper dive with many SaaS execs. 

Up this week is our own Jason Lemkin, Founder and CEO of SaaStr. 

We're cross-posting this great deep dive episode where they discuss how SaaStr has evolved over the last 10 years, and discuss the importance of focusing on field marketing now that folks are eager to get back together.

2022-08-05
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SaaStr 578: The Metrics that Matter, Whether You Are Raising $1 Million or $100 Million with Index Ventures Partner Molly Alter

Which metrics matter and which can distract you when building a fast growth SaaS startup? Index Ventures Partner Molly Alter shares benchmarks for the most important metrics that will accelerate your growth and attract investors in your next round. She will explain how these differ by stages of the business, from Seed to Growth, and for different types of SaaS businesses.

 

Full video: https://youtu.be/UtfXQx4zc7o

 

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2022-08-03
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SaaStr 577: Scaling Faster, An AMA with SaaStr Founder & CEO Jason Lemkin

Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling faster. This episode is an excerpt of that AMA.

 

Read the full transcript of the AMA: https://www.saastr.com/scaling-faster-an-ama-with-saastr-founder-ceo-jason-lemkin-pod-577

 

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2022-07-29
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SaaStr 576: 7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri

Although core to the European economy, accounting for around 11M companies and 99.8% of businesses in Western Europe, the SMB market has largely been underserved by software providers. Now, companies like PayFit are on a mission to meet this underserved audience?s needs. With its unique and flexible cloud architecture, PayFit has already met the payroll and HR management demands of 7,000+ SMBs across four countries and grown to 900+ employees. Getting to this point from just 40 team members and 200 customers back in 2017 takes more than just grit, vision and a great product. It takes a solid GTM strategy focused on launching and growing the company?s competitive advantage in each core market, an in-depth knowledge of your target audience and the ability to hire exceptional team members along the way. In this session, Philippe Botteri, Partner at Accel, and Firmin Zocchetto, co-founder and CEO at PayFit, discuss the seven secrets behind the company?s SMB GTM strategy.

 

Full video: https://youtu.be/HZDBNg8JQ8w

 

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2022-07-27
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SaaStr 575: The State of SaaS Marketing in 2022: Mutiny & SaaStr CMO Panel

The last few years have certainly tested marketers, but 2022 serves up a brand new array of challenges. Uncharted territory stretches ahead, but the unknown can also present opportunities for growth and greatness. 

 

At Mutiny's The Second Lever digital conference, SaaStr Founder Jason Lemkin hosted a star-studded CMO panel featuring Salesforce President & CMO Sarah Franklin, Box CMO Chris Koehler, and Attentive CMO Sara Varni. In the eye-opening session, these marketing leaders discuss the market pulse, impactful branding, and strategies for the future.

 

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2022-07-22
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SaaStr 574: 5 Scale-Up Mistakes for Startups with Dave Kellogg

Scale-up seems easier than start-up in many ways. You've established product-market fit. You've sold $5 or $10M in ARR. You've found a buyer persona to sell and problem (aka, use-case) to solve. You've answered all the hard questions. Now, all you have to do is scale it up. Easy-peasy, right? Not so fast. In this presentation, I'll cover what I see as the top 5 mistakes made during the scale-up phase based on my experience as a CEO of two startups in the $0 to $100M range, CMO of two in the $50M to $1B range, advisor to dozens of startups, and EIR at Balderton capital where we work with scores of startups at both the early and growth stages. We'll discuss: premature scaling, US expansion, insufficient enablement and support, inexperienced management, and the delicate topic of reacceleration after a stall. As a bonus, we'll talk about when your "second album" (i.e., product) should come out and how to maintain focus in a world of market- and sometimes board-driven distractions.

 

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2022-07-20
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SaaStr 573: Scaling from $1 to $10M, an AMA with SaaStr CEO and Founder Jason Lemkin

Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling from $1M to $10M. This episode is an excerpt of that AMA.

 

See the full transcript: https://www.saastr.com/scaling-from-1-to-10m-an-ama-with-saastr-ceo-and-founder-jason-lemkin-pod-573

 

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2022-07-15
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SaaStr 572: 10 Mistakes in Building Out Your Revenue Organization: A CEO's Perspective with Insider CEO Hande Çilingir

In this episode of the SaaStr Podcast, Insider Co-Founder and CEO Hande Cilinger will dive into 10 mistakes to avoid in building out a revenue organization. Tune in to this week's episode for Hande?s take on how to best hire, enable, sell, and grow.

Watch the full video: https://youtu.be/tnBklWSZJ-g

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2022-07-13
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SaaStr 571: 5 More Mistakes the CEO/Founder of ZoomInfo Made on His Journey to IPO (and Beyond) Part 2

n this session, ZoomInfo founder and CEO Henry Schuck shares how he built a business from scratch and grew it into one of the most successful IPOs of the 21st century. Join this session with Henry and SaaStr CEO Jason Lemkin to learn where he went wrong, what he would do differently, and how to avoid making the same mistakes he did. 

This is Part 2 of Jason and Henry's interview. Part 1 can be found in Episode 570.

Watch the full video: https://youtu.be/YLSNCjAqDW0

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2022-07-08
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SaaStr 570: 5 Mistakes the CEO/Founder of ZoomInfo Made on His Journey to IPO (and Beyond) Part 1

In this session, ZoomInfo founder and CEO Henry Schuck shares how he built a business from scratch and grew it into one of the most successful IPOs of the 21st century. Join this session with Henry and SaaStr CEO Jason Lemkin to learn where he went wrong, what he would do differently, and how to avoid making the same mistakes he did. 

This is Part 1 of Jason and Henry's interview. Part 2 can be found in Episode 571 to be released on June 8, 2022.

Watch the full video: https://youtu.be/YLSNCjAqDW0

Want to join the SaaStr community? We're the ?largest community for B2B software.

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Our North American Event: https://bit.ly/2OXeAYh

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2022-07-06
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SaaStr 569: Classic Episode: Succeeding As a Young Enterprise Founder with Front Co-Founder and CEO Mathilde Collin

To celebrate 10 years of SaaStr, we?re revisiting some classic podcast episodes. Up today: a 2016 interview with Harry Stebbings and Front Co-Founder and CEO Mathilde Collin. Just this week, Front announced their Series D at a 1.7 billion dollar valuation that makes Front one of only 11 SaaS Unicorns founded and led by women.

 

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2022-07-01
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SaaStr 568: Mind the Gap: Balancing Growth and Efficiency in Tougher Times with Point Nine Managing Partner Christoph Janz

In the last few weeks, the VC funding environment has changed dramatically. In this session, Christoph will share tactical advice on how to weatherproof your financial plan for the funding downturn.

 

You can see Christoph's slides here: https://www.slideshare.net/saastr/mind-the-gap-balancing-growth-and-efficiency-in-tougher-times-with-point-nine

 

Full video: https://youtu.be/vIOZ5T0HaNc

 

 

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2022-06-29
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SaaStr 567: Classic Episode: eCommerce API Startup to Unicorn With Shippo Co-Founder and CEO Laura Behrens Wu

To celebrate 10 years of SaaStr, we?re revisiting some classic podcast episodes. Up today: Harry Stebbings interviews Shippo Co-Founder and CEO Laura Behrens Wu. In April 2016, Shippo had only 22 employees and was just beginning to scale. They've since opened new hubs in Austin and Dublin and in 2021, hired Employee number 200.

 

Want to join the SaaStr community? We're the ?largest community for B2B software.

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2022-06-24
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SaaStr 566: 16 Ways to Level Up in 2022 with SaaStr Founder and CEO Jason Lemkin

At SaaStr Europa 2022, Jason shared the results of 16 SaaStr LinkedIn polls and discusses where he thinks SaaS companies are on track or need improvement.

 

Full video: https://youtu.be/ra3g8XEJFs0

 

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2022-06-23
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SaaStr 565: Classic Episode: The Importance of Company Values, a Great Hiring Process, and Ownership Culture with Gusto Co-Founder & CEO Josh Reeves

To celebrate 10 years of SaaStr, we?re revisiting some classic podcast episodes. Up today: a 2016 interview with Harry Stebbings and Gusto Co-Founder and CEO Josh Reeves. At the time of this interview, Gusto had 350 employees serving 40,000 customers. Today, it's grown to more than 2,000 employees serving over 200,000 businesses.

Want to join the SaaStr community? We're the ?largest community for B2B software.

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2022-06-17
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SaaStr 564: Top 10 Learnings Architecting a High Throughput Critical API with RevenueCat CTO Miguel Carranza

RevenueCat's API handles subscriptions for more than 8 million mobile subscribers and is the subscription infrastructure for more than 4000 apps. Join Miguel Carranza, Co-founder and CTO to hear his top learnings on designing and scaling a high throughput API.

 

Full video: https://youtu.be/LOkTz0cvwS8

 

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2022-06-15
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SaaStr 563: Classic Episode: Why NPS From Your Whole Ecosystem Is Critical with Flexport Founder & CEO Ryan Petersen

To celebrate 10 years of SaaStr, we?re revisiting some classic podcast episodes. Up today: a 2016 interview with Harry Stebbings and Flexport Founder and CEO, Ryan Petersen. In October 2016, Flexport was a single-product company with a valuation of 300 million. Today, it's a multi-product platform valued at 8 billion.

 

Ryan discusses why NPS isn't just a customer measurement, and how empowering your employees makes for happier employees and customers.

 

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2022-06-11
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SaaStr 562: How Marketing Can Be Your Secret Sauce to Fundraising and Growth with Bandwidth CMO Noreen Allen

Looking to scale revenue, get funding from a VC or private equity firm to grow your business, or take your company public? Marketing plays a key role in making any of that happen. Noreen Allen will share tips from her experience at five different tech companies, which includes three IPOs, multiple fundraising rounds, and several M&A events. She?ll walk you thru how to turn your marketing organization into a growth driver.

 

Full video: https://youtu.be/7I21W5NEFsY

 

Want to join the SaaStr community? We're the ?largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

2022-06-09
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SaaStr 561: Classic Episode: The Plaid Journey with Co-Founder and CEO Zach Perret

To celebrate 10 years of SaaStr, we?re revisiting some classic podcast episodes. Up today: Plaid co-founder and CEO, Zach Perret. This interview with CNBC?s Ari Levy took place in February 2019, shortly after Plaid raised a Series C round at a $2.7B valuation. In 2021, Plaid raised their Series D at a $13.4B valuation.

 

Companies that have access to more accurate financial data have the ability to develop seamless exchanges of information, providing consumers with improved ways to manage their finances. But how do companies gain secure access to that data in the first place? Enter the platform company. Hear from Plaid co-founder and CEO, Zach Perret, as he walks through his lessons learned building Plaid and how it found itself at the center of the fintech ecosystem.

 

Full video: https://youtu.be/cUIahrKfOq0

 

Want to join the SaaStr community? We're the ?largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

2022-06-03
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SaaStr 560: Enterprise Communities: The What, Who, Why, When & How with Venafi Head of Community, Holly Firestone

The community industry is booming. Now, more than ever, companies are realizing the importance of community and the impact it can have on their businesses. Learn from a community professional with over 10 years of experience in building community for SaaS companies about what community is, who you build community for, why it's important, when to start, and how to kick things off.

 

Full video: https://youtu.be/CHV_GUO_FZw

 

Want to join the SaaStr community? We're the ?largest community for B2B software.

Subscribe for weekly updates: https://www.saastr.com/subscribeform

Twitter: https://twitter.com/saastr

LinkedIn: https://www.linkedin.com/company/2724976

Quora Group: https://www.quora.com/q/cloud

Facebook: https://www.facebook.com/SaaStr/

Instagram: https://www.instagram.com/saastr/

Our North American Event: https://bit.ly/2OXeAYh

Our European Event: https://bit.ly/2OZTad8

 

2022-06-01
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