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Marketing School - Digital Marketing and Online Marketing Tips

Marketing School - Digital Marketing and Online Marketing Tips

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

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Why Machine Learning Sucks for Predicting Ad Success & What Big Media Layoffs Mean for Marketing

In episode #2656, we discuss a paper that reveals the limitations of sophisticated ad engagement propensity scoring techniques. Emphasizing the importance of creativity and the need to add a unique spin to marketing strategies, the conversation then shifts to the increasing number of media layoffs in 2023, with major companies like BuzzFeed experiencing significant stock drops. We stress the importance of adapting marketing approaches to stay ahead in a rapidly changing landscape. Tune in for valuable insights and predictions.

 

Don?t forget to help us grow by subscribing and liking on YouTube!

 

Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

 

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Why Machine Learning Sucks for Predicting Ad Success & What Big Media Layoffs Mean for Marketing (00:34) Discussion on the limitations of machine learning algorithms in predicting campaign success (01:37) Graph showing the discrepancy between machine learning models and control tests in predicting campaign success (02:58) Conclusion that creativity cannot be predicted and the importance of adding a unique spin to ads (06:11) Conversation on the increasing prevalence of advertisements in various aspects of life (08:57) Exploring the idea of embracing the advertising trend rather than complaining about it (09:33) Introduction to Peter Drucker's perspective on the two main things that matter in business: marketing and innovation (10:08) Emphasis on the need for businesses to adapt to the changing marketing landscape or risk failure (10:24) Media layoffs in 2023: Impact on marketing (11:12) Reasons for media layoffs: Lack of adaptation and cheaper content creation (11:51) BuzzFeed's stock plummeted 97% in five years (12:32) Overvalued media companies and lack of profitability (13:09) Major news outlets announcing layoffs (14:11) CNBC's viewership during economic downturns (14:38) That?s it for today! Don?t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

 

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What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

 

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

See omnystudio.com/listener for privacy information.

2024-01-12
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Are Google Ads Still Worth It?, AI for Paid Ads, and Paying for Coaches Doesn't Make Sense (Reactions)

In episode #2655, we discuss the effectiveness of Google Ads and the value of business coaches. We break down the data on Google Ads, including click-through rates, conversion rates, and revenue generated. We also compare the return on ad spend for various social networks. When it comes to business coaches, we approach it with a skeptical perspective, particularly towards those primarily focused on making money, as Neil expresses. On the other hand, we share Eric's positive experience with a coach who has truly been there and done that. Tune in to learn more about the profitability of Google Ads and the pros and cons of business coaching.

 

Don?t forget to help us grow by subscribing and liking on YouTube!

 

Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

 

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Are Google Ads Still Worth It?, AI for Paid Ads, and Paying for Coaches Doesn't Make Sense (Reactions) (00:40) Average click-through rate, cost per click, and conversion rate for Google Ads (01:13) Comparison of conversion rates for SEO and paid advertising (01:42) Percentage of users who know they are clicking on a paid ad (02:16) Average revenue generated for every dollar spent on Google Ads (03:30) Revenue numbers and return on ad spend for different social networks (05:57) Reasons why Google Ads is still more effective than other social platforms (06:41) Discussion on the role of AI in advertising and the importance of human intervention (07:37) Debate on the effectiveness of business coaches (09:03) Differentiating between specific expertise and general business coaching (10:46) Summary of the types of coaches to avoid and the value of experience in coaching (11:18) Personal experience with business coaches (12:23) Neil Patel questions the role of a business coach (15:36) Eric Siu emphasizes the importance of working with experienced coaches (16:23) That?s it for today! Don?t forget to rate, review, and subscribe!

 

Go to https://www.marketingschool.io to learn more!

 

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What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

 

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

See omnystudio.com/listener for privacy information.

2024-01-11
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The Exclusive Credit Card Made for Creators | Eric Wei

Eric Wei, co-founder of Karat, discusses the challenges that creators face in the financial ecosystem and how Karat aims to provide financial services tailored to their needs. Eric Wei also talks about the evolving landscape of the creator economy, the need for creators to experiment with new formats, and the importance of building deeper engagement with their audience.

 

Watch the full interview here: https://youtu.be/xDnO-OtGjvc 

 

Don?t forget to help us grow by subscribing and liking on YouTube!

 

Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT)

 

TIME-STAMPED SHOW NOTES:

(00:00) Introducing Eric Wei, Co-founder of Karat ? a financial platform for creators. (00:53) Many creators struggle to get business credit cards. (03:40) Karat focuses on organic marketing and trust-building. (08:09) ZHC, a top creator, became one of Karat's first clients. (08:59) Karat built credibility through multiple avenues to reach creators. (09:21) Karat is building a central ecosystem for creators' financial needs. (11:31) Trustworthy creators have direct connections to their community (13:53) Creators are creating newsletters for deeper engagement (18:08) Emma Chamberlain's evolution and monetization (19:20) Monetization strategies for different types of creators (21:26) Blurring the lines between creators and businesses

 

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What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

 

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

See omnystudio.com/listener for privacy information.

2024-01-10
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Year in Review: Marketing Breakthroughs and Lessons (Experiments)

In episode #2654, we delve into our marketing breakthroughs and lessons learned from the past year. We emphasize the crucial role of programmatic SEO and the power of leveraging AI tools. However, we also caution against overhyping AI and stress the importance of quality control. Our discussion extends to the impact of posting high-quality content on social media platforms and the value of engaging with comments. Additionally, we underscore the significance of maintaining a founder mentality and staying actively involved in the marketing process. In summary, we provide valuable insights and strategies for marketers to consider in the coming year.

 

Don?t forget to help us grow by subscribing and liking on YouTube!

 

Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

 

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Year in Review: Marketing Breakthroughs and Lessons (Experiments) (00:27) AI and programmatic SEO as a breakthrough for lead flow (02:05) Overhyping of AI and the need for quality control (03:00) Posting quality content on social media platforms (04:37) Using X platform for multiple daily posts and converting to other platforms (05:37) Leveraging comments for increased reach on YouTube (07:33) Adjusting content strategy based on social platform algorithms (08:44) Focusing on quality content and compounding growth (09:10) Combining long-form podcast interviews with reels and shorts (09:56) Exploring potential partnership for guaranteed views on marketing school (10:12) Neil and Eric discuss the power of partnering with others. (11:54) Neil and Eric talk about the importance of having a founder mentality. (13:08) Neil and Eric discuss the need for founders to be involved in their businesses. (14:56) Neil and Eric talk about the mistake of abdicating responsibilities. (16:18) Neil and Eric discuss the importance of being fully engaged in the business. (16:48) That?s it for today! Don?t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

 

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

 

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

See omnystudio.com/listener for privacy information.

2024-01-09
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What Ranking #1 on Google REALLY means (the unseen benefits of SEO) (Marketing 101)

In episode #2653, we delve into a strategic approach to guide customers past other products and stimulate impulse purchases. Emphasizing the significance of upselling and elevating average order values, we uncover the key to boosting profits. Additionally, we shed light on the myriad benefits of securing the top spot on Google?ranging from enhanced branding, high ROI, and press coverage to speaking gigs and a competitive advantage. Throughout our discussion, we underscore the value of competitor analysis and the need to adapt marketing strategies accordingly.

 

Don?t forget to help us grow by subscribing and liking on YouTube!

 

Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

 

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: What Ranking #1 on Google REALLY means (the unseen benefits of SEO) (Marketing 101) (00:07) Supermarkets strategically place products to increase sales (02:10) Upselling and increasing average order value is key to marketing (03:49) Amazon's upselling strategy is effective (04:14) Importance of planning in marketing breakthroughs (04:42) Benefits of ranking number one on Google (07:37) SEO's compounding effect and black box nature (08:48) Looking at competition when marketing isn't working (09:24) Importance of analyzing what competitors are doing (09:34) Learning from what is working for competitors (10:04) Importance of competitive analysis in marketing (10:36) Most people don't look at competitors' strategies (11:05) Back to basics: analyze competition to improve marketing (11:52) Estimations and budgets for potential traffic and sales (12:07) Base, aggressive, and super aggressive traffic growth scenarios (12:50) Seek outside help to gain perspective on marketing (13:08) Larger corporations already know competition is doing better (13:26) Negotiating prices in agency proposals (13:30) That?s it for today! Don?t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

 

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

See omnystudio.com/listener for privacy information.

2024-01-08
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Secret Marketing Statistics To Arm You for 2024 (Millions of Data Points) (Trends)

In episode #2652, we delve into the evolving landscape of organic social media reach. Analyzing data from 15,000 social media profiles over the past three years, we uncover key insights. Our discussion covers the decline in organic reach, the impact of linking out to external sites, the importance of short-form videos, the role of comments, and the optimal posting frequency. Additionally, we explore the value of brand ambassadors and the potential of LinkedIn influencers. The conversation concludes with an examination of the most active social networks and those that drive the most organic traffic.

 

Don?t forget to help us grow by subscribing and liking on YouTube!

 

Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

 

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Secret Marketing Statistics To Arm You for 2024 (Millions of Data Points) (Trends) (00:30) Linking out to external sites decreases reach by 219% (01:27) Content with short form videos has 32.18% more reach (02:20) Organic reach has declined by 61.83% in the last three years (03:06) Profiles that post 1-2 times a day see the most reach (04:15) Comment quality is more important for engagement than quantity (06:39) Cisco is training employees to be LinkedIn influencers (07:39) Creating high-quality content is key for social media success (08:49) Facebook has the most active users, but YouTube drives the most organic traffic (10:17) Some social networks don't want users to leave their platform (11:07) Betting on Meta (formerly Facebook) as the top social channel for the next decade (11:04) Neil Patel explains why he focuses on Meta. (11:40) Eric Siu agrees that Meta is great for revenue. (12:21) Neil and Eric focus on major social networks. (12:55) Neil emphasizes the importance of patience in content marketing. (13:55) Neil shares the success story of Patrick Campbell's YouTube channel. (15:11) That?s it for today! Don?t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

 

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

See omnystudio.com/listener for privacy information.

2024-01-05
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THIS might disrupt the $2.2B SEO industry completely (Generative Engine Optimization) (AI Corner)

In episode #2651, we discuss the concept of Generative Engine Optimization (GEO) and its potential impact on the future of SEO. We explore a 19-page document that highlights the potential impact of GEO on search engines and provides insights into optimizing content for generative engines. The discussion emphasizes the importance of adapting to new AI-driven search algorithms and leveraging strategies such as authoritative claims, keyword stuffing, statistics inclusion, and fluency optimization. We also mention the significance of brand mentions and relevancy in gaining recommendations from AI-powered search engines

 

Don?t forget to help us grow by subscribing and liking on YouTube!

 

Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

 

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: THIS might disrupt the $2.2B SEO industry completely (Generative Engine Optimization) (AI Corner) (02:37) Optimizing for Chat GPT and Bard for better recommendations (05:02) Generative engine optimization methods: authoritative, keyword stuffing, statistics, etc. (07:34) Average 30% improvement in impressions with Geo methods (09:07) Winner takes all in AI-generated search engine recommendations (09:57) First step towards understanding the impact of generative engines (10:42) That?s it for today! Don?t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

 

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

See omnystudio.com/listener for privacy information.

2024-01-04
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Cutting Interest Rates in 2024, How the 'All-In' Podcast Dominated Silicon Valley, The Risks of Becoming a Full-time Creator (Reactions Dec 2023 Week 3)

In episode #2650, we share our thoughts on the impact of interest rates on the economy and marketing, the growth of the "All In" podcast, and its potential as a media company. Additionally, we discuss the advantages of having operating experience as a writer. We emphasize the importance of experience in creating valuable content and provide insights into current trends in the tech and business industries.

 

Don?t forget to help us grow by subscribing and liking on YouTube!

 

Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

 

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Cutting Interest Rates in 2024, How the 'All-In' Podcast Dominated Silicon Valley, The Risks of Becoming a Full-time Creator (Reactions Dec 2023 Week 3) (00:26) Uncertainty on whether interest rates will be cut three times (03:00) Debate on whether the economy is already in a recession (03:57) Discussion on the success of the "All In" podcast (05:46) Appreciation for the authenticity and entertainment value of the podcast (07:29) Importance of creating content as a creator or operator (08:27) Benefits of being an operator when evaluating and writing (09:31) Agreement that experience enhances the quality of content (10:40) Invalidation events in tech and business due to changing interest rates (11:30) Importance of being an operator to understand industry changes (11:55) Why you should start creating content (12:05) That?s it for today! Don?t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

 

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

See omnystudio.com/listener for privacy information.

2024-01-03
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Wikipedia's SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi's Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)

In episode #2649, we explore why Wikipedia consistently ranks at the top of Google, the effectiveness of Google paid ads, and the rise of identity layering in marketing. We also make predictions for the future, including the continued growth of podcasts and YouTube, the importance of blogging, and the potential blunting of programmatic SEO. 

 

Don?t forget to help us grow by subscribing and liking on YouTube!

 

Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

 

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Wikipedia's SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi's Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3) (00:43) Importance of updating content for generating more traffic (02:01) Rise in hiring editors and decrease in hiring writers (03:06) Discussion on Iman Godzill's content strategy for social media (04:46) Potential challenges with making money online content (06:00) Effectiveness of Google paid ads and revenue generation (07:27) Predictions for 2024: identity layering and podcast popularity (09:19) Continued pushback on management of ad spend (09:55) Agencies needing to add more value to justify percentage fees (10:31) Neil predicts that people will spend more time on less popular social networks. (11:20) Neil explains that less popular social networks may have higher ROI. (12:33) Eric predicts that YouTube will continue to be a dominant platform. (13:35) Neil highlights the benefits of blogging for website traffic. (14:22) Neil emphasizes the importance of creating unique content. (14:58) Eric believes that black hat SEO tactics will be less effective. (15:14) That?s it for today! Don?t forget to rate, review, and subscribe!

 

Go to https://www.marketingschool.io to learn more!

 

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

See omnystudio.com/listener for privacy information.

2024-01-02
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AirBnb and Olipop Ditching Paid Ads, Logan Paul's New Influencer Strategy, Parasite SEO, and the Decline of Digital Marketing (Trends Dec 2023 Week 3)

In episode #2648, we delve into the most recent marketing trends. We spotlight the achievements of companies like Airbnb and Ollipop, which have pivoted from paid ads to fostering creator partnerships and generating organic content on platforms like TikTok. Furthermore, we explore the declining click-through rates in search results, underscoring the necessity for marketers to embrace unconventional approaches. Additionally, we debunk the notion of "parasite SEO" and stress the significance of adopting long-term strategies. The episode wraps up with a conversation about pioneering brand deals, exemplified by Prime's collaboration with Patrick Mahomes.

 

Don?t forget to help us grow by subscribing and liking on YouTube!

 

Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

 

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: AirBnb and Olipop Ditching Paid Ads, Logan Paul's New Influencer Strategy, Parasite SEO, and the Decline of Digital Marketing (Trends Dec 2023 Week 3) (01:36) Ollipop's revenue growth through creator partnerships and organic content (03:02) Airbnb's shift from search ads to brand marketing (05:09) Analysis of falling click-through rates in search queries (07:12) Critique of the trend of "parasite SEO" (08:35) Importance of long-term, white hat SEO strategies (09:14) Increase in companies leveraging digital marketing (09:53) Andrew Chen's "law of shitty click-through rates" (09:56) Conclusion on the changing landscape of marketing strategies (10:56) Neil Patel and Eric Siu's unique approaches to generating leads (11:33) Importance of getting creative in marketing strategies (12:05) Example of Logan Paul and KSI revolutionizing brand deals (12:54) Discussion on the innovative partnership between prime and Patrick Mahomes (13:15) That?s it for today! Don?t forget to rate, review, and subscribe!

 

Go to https://www.marketingschool.io to learn more!

 

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

See omnystudio.com/listener for privacy information.

2024-01-01
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Our New Podcast Format, Creator-Founders on the Rise, The Ideal Hook Length, and Social Media Repurposing (Experiments Dec 2023 Week 3)

In episode #2647, We delve into our new podcast format and outline our plans to occasionally feature guests in longer episodes. Additionally, we explore experiments conducted on various social media platforms?such as daily Twitter posts and the analysis of engagement metrics. Our findings reveal that incorporating longer hooks in YouTube videos correlates with higher viewer retention. Furthermore, we delve into the emergence of creator operators and emphasize the value embedded in their operating experience within the realm of content creation

 

Don?t forget to help us grow by subscribing and liking on YouTube!

 

Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

 

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Our New Podcast Format, Creator-Founders on the Rise, The Ideal Hook Length, and Social Media Repurposing (Experiments Dec 2023 Week 3) (01:13) Low retention rate of podcast listeners (02:01) Experimenting with longer episodes for better retention (03:07) Evolution of the All In podcast format (04:31) Experimenting with posting on Twitter and other social networks (05:45) Importance of engagement and click-throughs on Twitter (09:16) Experimenting with different lengths for YouTube video hooks (13:07) Predicting the rise of creator operators (14:04) Highlighting the value of operating experience for creators (14:21) That?s it for today! Don?t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

 

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

 

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

See omnystudio.com/listener for privacy information.

2023-12-29
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Will Google's SGE AI Ruin Web Traffic?, Elon Musk's AI Chatbot Grok, and The Dangers of Too Many AI Tools (AI Corner Dec 2023 Week 3)

In episode #2646, We delve into the impact of Google's AI search tool on news publishers, underscoring the importance for publishers to diversify their traffic sources. Furthermore, we examine the capabilities of various AI platforms, such as Grok, Chat GPT, and Bard, shedding light on their strengths and distinctions. Additionally, we delve into the significance of utilizing AI for identity layering and contextual marketing. Lastly, we advise against excessive reliance on AI tools and suggest prioritizing major platforms like Chat GPT and Bard for optimal results.

 

Don?t forget to help us grow by subscribing and liking on YouTube!

 

Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

 

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Will Google's SGE AI Ruin Publishers?, Elon Musk's AI Chatbot Grok, and The Dangers of Too Many AI Tools  (AI Corner Dec 2023 Week 3) (01:15) Publishers estimate losing 20-40% of Google-generated traffic (02:19) Google's response to traffic impact speculation (02:45) Google won't roll out changes until revenue can be made up (03:26) SEO drives revenue for publishers through AdSense (05:22) Diversify beyond Google with omnichannel approach (06:06) Comparison of AI tools: Grok, Chat GPT, Bard (09:09) Leveraging AI for identity layering and contextual marketing (09:28) Potential applications of identity layering: recruiting, acquisitions (09:46) Caution against overloading on AI tools, focus on major platforms (10:31) Chat GPT and Bard can replace other AI tools. (11:11) Venture funded companies can't compete with the big players. (11:36) AI tools can be a time suck and create more work. (11:59) Jasper's value will decrease and is unnecessary for content creation. (12:36) Proprietary data sets are key to winning in the AI space. (13:19) Producing a large quantity of content doesn't guarantee results. (13:25) That?s it for today! Don?t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

 

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

See omnystudio.com/listener for privacy information.

2023-12-28
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Dangers of AI Content, The Death of Agencies, Best-kept SEO Secret, and The North Face's Genius Marketing Move (Reactions Dec 2023 Week 2)

In episode #2645, We discuss various topics related to marketing and technology, including our reaction to a tweet about the risks of using AI-generated content for big brands. We emphasize the importance of having a human in the loop. Furthermore, we delve into the changing landscape of advertising and the rise of performance Max campaigns. We share insights on the agency model and stress the importance of effectively conveying value to clients. Additionally, we explore the significance of building a brand in SEO and discuss how brand queries contribute to organic search traffic.

 

Don?t forget to help us grow by subscribing and liking on YouTube!

 

Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

 

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Dangers of AI Content, The Death of Agencies, Best-kept SEO Secret, and The North Face's Genius Marketing Move (Reactions Dec 2023 Week 2) (00:11) Ross Hudgens' post on AI-generated content and reputation risk for big brands (02:01) Importance of fresh and new content for audience engagement (03:13) Moving from AWS to Google Cloud for better data analysis (03:39) Performance Max campaigns and the need for human intervention (05:43) The agency model is dead? (05:57) Performance Max campaigns can drive junk leads without human intervention (07:11) Rise in pushback against management fees in the ad world (08:01) Focus on performance and ROI rather than management fees (09:06) Conveying value to clients to justify pricing (09:39) Percentage of SEO traffic generated by billion-dollar companies from brand names (10:27) Neil shares the percentages of organic search traffic based on revenue size (11:33) The key takeaway is that big corporations get the majority of their organic search traffic from their brand (12:04) Building a brand and using omnichannel marketing is important for SEO success (13:10) Eric introduces a TikTok video where a woman complains about her North Face rain jacket not being waterproof (15:01) The importance of social listening (15:31) That?s it for today! Don?t forget to rate, review, and subscribe!

 

Go to https://www.marketingschool.io to learn more!

 

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

 

Connect with Us: 

 

Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

 

See omnystudio.com/listener for privacy information.

2023-12-27
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The Truth about Long-form Articles, Personal vs Corporate Brand, The 'Brandformance' Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2)

In episode #2644, We discuss the effectiveness of long-form content in generating backlinks. Additionally, we explore the concept of 'brandformance,' where brands leverage popular social media content to drive conversions. Our discussion extends to the impact of our personal brands on revenue, emphasizing the importance of both personal and corporate branding. Moreover, we delve into the concept of an 'identity layer,' which enables businesses to de-anonymize website visitors and engage with them on platforms like LinkedIn.

 

Don?t forget to help us grow by subscribing and liking on YouTube!

 

Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

 

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: The Truth about Long-form Articles, Personal vs Corporate brand, The 'Brandformance' Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2) (01:25) Analysis of article length and backlink generation (03:40) Adaptation to changing content trends and the influence of TikTok (05:24) Introduction to the concept of brandformance (06:05) Utilizing brandformance to drive conversions (07:25) Comparison of personal brand vs. corporate brand effectiveness (09:13) Personal brand's impact on revenue generation (09:36) Importance of corporate brand for consumer and B2B companies (09:51) Example of Elf Beauty vs. Kylie Cosmetics (09:36) Discussing the power of corporate brands vs personal brands (10:37) Examples of successful corporate brands leveraging influencers (11:59) Introduction to the concept of an identity layer (12:22) Exploring the potential of identity layers for B2B marketing (13:39) Retention.com's shift from B2C to B2B focus (14:16) Using identity layers to generate warmer outbound leads (14:32) That?s it for today! Don?t forget to rate, review, and subscribe!

 

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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2023-12-26
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You're Using the Wrong Social Network, Facebook Lead Ads, and The New Google SEO Trend (Trends Dec 2023 Week 2)

In episode #2643, We discuss the latest trends in digital marketing, including the best social media platforms for advertising, where Facebook and YouTube lead the way in terms of revenue generation. However, when it comes to return on ad spend (ROAS), platforms like Pinterest and Snapchat perform better. We also explore the resurgence of direct mail as a marketing strategy and the effectiveness of Facebook and Instagram lead ads. Finally, we touch on the changing landscape of content creation, where shorter and more visual content is becoming increasingly popular.

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Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: You're Using the Wrong Social Network, Facebook Lead Ads, and The New Google SEO Trend (Trends Dec 2023 Week 2) (00:00) Facebook is the best social network for advertising. (00:56) Revenue breakdown from paid social channels. (02:12) LinkedIn has a lower return on ad spend due to competition. (03:07) Comparing daily active users of different social platforms. (05:35) Maximizing return on ad spend on different social channels. (07:11) Direct mail is making a comeback in marketing. (08:37) Using lead ads to increase lead quality on Facebook and Instagram. (09:43) Google trend: changing content creation strategies. (10:37) Word counts for popular articles in different industries. (11:07) Different types of content that generate the most traffic. (12:07) The most popular form of content in most industries and how much qualified traffic it drives. (14:53) That?s it for today! Don?t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

 

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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2023-12-25
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AI Assisted Content, Marketing Coaches, Twitter First Approach, LinkedIn Growth Strategy (Experiments Dec 2023 Week 2)

In episode #2642, We discuss their recent experiments and findings in this episode, sharing their success with posting on social media platforms based on Twitter engagement. We explain how they use Twitter to determine which content performs well and then share it on other platforms. We talk about the benefits of hiring coaches or experts to improve specific skills within a team. We also discuss the effectiveness of posting text-based content on LinkedIn compared to videos. We introduce the concept of AI-assisted content creation and its potential for generating leads. Overall, we encourage feedback on the new format and invite listeners to rate, review, and subscribe to the podcast.

 

Don?t forget to help us grow by subscribing and liking on YouTube!

 

Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

 

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: AI-Assisted Content, Marketing Coaches, Twitter First Approach, LinkedIn Growth Strategy (Experiments Dec 2023 Week 2) (00:27) Posting on social networks based on Twitter performance (03:26) Tweaking hooks to improve post performance (05:39) Disagreement on the value of coaching vs hiring (06:05) Positive results from working with a marketing coach (08:37) Nuanced discussion on the value of coaching (09:04) A/B testing video vs text content on LinkedIn (10:06) Text performs better than text with video or just video. (10:34) Video with text helps build a deeper relationship with people. (11:39) Neil's LinkedIn posts have varying views, some reaching 700k. (12:01) AI-assisted content is being used to create blog posts. (12:58) Conversions from AI-assisted content range from 0.25% to 0.5%. (13:31) It is too early to determine revenue from AI assisted content. (13:49) AI-related content leads to better quality leads. (14:11) Optimizing AI-related content pages at scale. (14:39) That?s it for today! Don?t forget to rate, review, and subscribe!

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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2023-12-22
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What Vivan Tu is Doing to Make $25 Million in 10 years

Vivian Tu, also known as "your rich BFF," shares her insights on personal finance and wealth-building. She emphasizes the importance of focusing on increasing your earning power rather than just saving money. Vivian discusses her journey from working on Wall Street to becoming a successful salesperson in tech and media. She also shares tips on legally avoiding taxes, the value of investing in index-tracking ETFs, and the power of creators in today's digital landscape. Vivian's goal is to help people achieve financial independence and create a better future for themselves and their families.

 

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Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

 

TIME-STAMPED SHOW NOTES:

(00:00) Vivian Tu shares her goal of being rich and desired wealth. (06:00) Focus on increasing earning power rather than saving. (07:16) Importance of learning and being selfish in job choices. (09:50) Vivian's mom's reaction to her leaving JPMorgan. (11:53) Tax-saving strategies: retirement accounts, mortgage interest, tax credits. (14:28) Why do rich people buy high-end fake bags? (16:04) Women providing for themselves and investing. (20:16) Being flexible in partnership roles. (21:10) Vivian's portfolio consists of index-tracking ETFs and target-date retirement funds. (21:51) Slow and steady investing is recommended for most people. (22:13) Chinese culture associates investing with luck and gambling. (23:41) Vivian wrote a book to provide a comprehensive guide to personal finance. (25:09) Vivian's business made $3.2 million. (27:20) Vivian feels more fulfilled making $300k from her business.

 

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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2023-12-21
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Gemini implications, Bard vs ChatGPT, SI AI Scandal (AI Corner Dec 2023 Week 2)

In episode #2641, We delve into the latest advancements in AI, focusing on the release of Gemini, a robust AI model surpassing even GPT-4, equipped to analyze images, audio, and video. Exploring the future of search engines, we ponder the potential impact of AI on content creation. We present findings from a test comparing content generated by ChatGPT and Bard, underscoring the significance of human intervention in crafting high-quality content. Our discussion extends to the recent AI scandal involving Sports Illustrated, where artificial intelligence was utilized to fabricate sports content.

 

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Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

 

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Gemini implications, Bard vs ChatGPT, SI AI Scandal  (01:57) Google's search experience will change in the next 3-5 years (03:23) Chat GPT and Google serve different use cases (05:29) Google's monopoly will be challenged in the next 5-10 years (06:38) Exciting implications of Gemini AI: real-time translations, scientific insights (07:59) Last mover advantage: AI will continually improve and adapt (08:23) Ten blue links are already changing in search results (08:31) Discussion on search engines adapting to user preferences (08:59) Test comparing Chat GPT and Bard for content creation (09:28) Analysis of duplicate content and user preference (10:57) Importance of testing multiple platforms and human intervention (12:46) Potential issues with AI-generated content on news sites (13:36) Sports Illustrated AI scandal and the need for human involvement (15:27) Stock drop and negative impact on brand reputation (15:45) Difficulty in finding relevant information on CNN (16:01) That?s it for today! Don?t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

 

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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2023-12-20
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How To Get Massive Reach on LinkedIn in 2024

In episode #2640, We discuss strategies for achieving massive reach on LinkedIn in 2024. We highlight the effectiveness of long-form text posts, which tend to outperform videos or long-form text accompanied by video. Emphasizing the importance of engaging with comments on LinkedIn posts, as they have a greater impact than likes, we also share our own experiences and insights on LinkedIn marketing, providing valuable tips for maximizing reach and engagement on the platform.

 

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Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

 

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: How To Get Massive Reach on LinkedIn in 2024 (00:16) - Long-form text performs better than video on LinkedIn (01:05) - Engaging with comments increases reach and engagement (01:43) - Using a hook in the post increases click-throughs (03:37) - Neil's example of a successful LinkedIn post (04:36) - Repurposing content for LinkedIn  (05:10) That?s it for today! Don?t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

 

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2023-12-20
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$3.4B Thrasio Goes Bankrupt - What You Can Learn

In episode #2639, We discuss the recent bankruptcy of Thrasio, a $3.4 billion aggregator that acquired Amazon businesses. We talk about the risks of relying too heavily on one formula or platform and emphasize the importance of being cautious and responsible when scaling a business. We highlight the need to save for tough times and avoid over-leveraging oneself. Additionally, we share a cautionary tale about a friend who regretted raising unnecessary funding and the negative consequences it had on their company.

 

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Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

 

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: $3.4B Thrasio Goes Bankrupt - What You Can Learn (00:26) Thrasio's strategy of buying and rolling up Amazon businesses (01:25) Factors that led to Thrasio's downfall (02:58) Lesson on not relying on one formula or platform (03:47) Importance of being cautious and responsible in scaling business (04:35) Example of regretting raising unnecessary funds (05:05) Mistake of getting too aggressive without thinking things through (05:26) That?s it for today! Don?t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

 

Links Mentioned in Today?s Episode:

 

Thrasio

 

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2023-12-20
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Performance marketing is NOT an investment. THIS is.

In episode #2638, We discuss the concept of performance marketing and whether it should be considered an investment. We reference a podcast with Airbnb CEO Brian Chesky, who decided to temporarily stop performance marketing and focus on building a great product. While performance marketing may not be a long-term investment, it can still be a profitable strategy if it generates a positive return on investment. The key takeaway is to diversify marketing efforts and take advantage of profitable opportunities, regardless of whether they are considered investments or not.

 

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Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

 

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Performance marketing is NOT an investment. THIS is. (00:53) Discussion on Airbnb CEO's decision to stop performance marketing (01:13) Paid ads are not considered an investment for most businesses (02:48) All businesses are arbitrages (03:49) Paid ads can still benefit a business even after stopping (04:12) Diversifying marketing channels is crucial (05:03) Holding both mindsets: paid ads aren't long-term, but still an arbitrage (05:16) That?s it for today! Don?t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

 

Links Mentioned in Today?s Episode:

 

Brian Chesky?s Interview

 

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2023-12-20
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This Is The Largest Opportunity & Biggest Miss When It Comes To Leads

In episode #2637, We discuss the importance of smart prioritization and warm leads in sales development. We emphasize the need for sales representatives to be more thoughtful and personalized in their outreach, rather than blasting a large number of people with generic messages. We also discuss the changes in email marketing and the need for businesses to adapt to new platforms and algorithms. We highlight the importance of taking an omnichannel approach to marketing to avoid being dependent on a single platform.

 

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Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

 

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: This Is The Largest Opportunity & Biggest Miss When It Comes To Leads (00:53) Importance of prioritizing warm leads and engaging with them first (01:32) Example of a successful cold email that referenced a LinkedIn engagement (02:12) Discussion about changes in Google and Yahoo that affect mass emailing (03:00) Need to adapt marketing strategies and take an omnichannel approach (04:09) Sales representatives need to be more thoughtful and personalized in their approach (04:36) Platforms make changes to optimize user experience (05:06) Introduction to the AI tool Gong for lead engagement and account-based marketing (06:01) That?s it for today! Don?t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

 

Links Mentioned in Today?s Episode:

 

Gong - Revenue Intelligence Platform

 

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2023-12-20
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How Google and Meta Are Using AI To Make Ads Easier For You

In episode #2636, We discuss how Google and Meta are using AI to make advertising easier and more effective. We highlight features such as Performance Max and Advantage Plus that automate campaigns and optimize ads for better ROI. We also mention responsive search ads and the use of AI to create unique images and headlines. We underscore the importance of embracing AI in marketing, to stay ahead in the industry.

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Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

TIME-STAMPED SHOW NOTES:



(00:00) Today?s topic: How Google and Meta Are Using AI To Make Ads Easier For You

(00:21) Performance Max and Advantage Plus as AI-driven ad campaigns

(01:31) Google's AI tools for generating image variations and improving ad performance

(02:00) The shift from manual optimization to letting machines learn

(03:22) Google's focus on unique images and headlines

(04:02) The importance of standing out and avoiding duplication

(04:55) The incentives of Google and Meta to improve AI features

(05:25) The need to embrace AI for future marketing success

(05:40) Meta's image expansion and text variations

(05:41) That?s it for today! Don?t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today?s Episode:


Performance Max
Advantage Plus

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Single Grain << Eric?s ad agency

NP Digital << Neil?s ad agency

X @neilpatel 
X @ericosiu

See omnystudio.com/listener for privacy information.

2023-12-15
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How Mark Moss Made $1M in 20 days Without Paid Ads

Mark Moss discusses his journey as a content creator and the success he has achieved on YouTube. He shares his strategies for creating engaging content, including using storytelling and copywriting techniques. Mark emphasizes the value of attention and the power of personal branding in marketing.

Watch the full interview here: https://youtu.be/xDnO-OtGjvc 

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Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

[00:00] Mark Moss shares his success on YouTube despite advertising bans. [03:19] Mark Moss explains the value of long-form content for building trust. [05:23] Short-form content as a top-of-funnel strategy. [07:25] Mark Moss breaks down his strategy for creating engaging hooks. [10:15] Transitioning to evergreen content and remote work. [13:27] Changing content workflow and focusing on YouTube. [16:20] Mark Moss wants to focus on building equity. [18:30] The future of marketing is a combination of earning and buying an audience. [21:00] Why personal branding and personal stories will be important. [22:54] Utilizing different platforms for different touch points. [24:24] Mark Moss highlights the power of an organic testing audience.

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2023-12-14
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How We're Changing Up Marketing School in 2024

In episode #2635, We discuss the evolution of our podcast, Marketing School, and why we are planning to change its format in 2024. We started with short daily episodes and now, we plan to shift to longer episodes on an almost daily basis, providing more actionable insights and bringing on guests to share their business and marketing ideas. We believe this change will help our audience grow their businesses and careers faster. We also emphasize the importance of adapting and improving in any content creation endeavor.

Don?t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: How We're Changing Up Marketing School in 2024 (00:26) Evolution of the podcast from daily short episodes to longer episodes (03:13) The new format and template for Marketing School episodes (04:15) Adapt and improve content based on market needs (04:32) Importance of collaborations and cross-pollination for podcast growth (05:27) That?s it for today! Don?t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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2023-12-13
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Reddit Goes From 69M Visits/Mo To 200M Visits/Mo

In episode #2634, We discuss how Reddit's organic traffic increased from 69 million to 200 million visits per month. They attribute this growth to Reddit's user-generated content (UGC) and its voting system, which helps curate and showcase valuable content. Google's emphasis on firsthand experience and expertise also plays a role in Reddit's success. We suggest that content creators focus on experience, expertise, authority, and trust (EAT) to improve their rankings, as AI-generated content lacks these qualities. We also encourage marketers to think creatively and explore ways to demonstrate double EAT.

Don?t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Reddit Goes From 69M Visits/Mo To 200M Visits/Mo (00:13) Reddit's historical lack of growth in organic traffic (01:15) Factors contributing to Reddit's recent increase in organic traffic (02:26) Potential impact of AI-generated content on Reddit's success (03:03) Importance of curated and voted UGC for SEO (03:46) Google's focus on verifying the authenticity of content (04:30) The significance of experience, expertise, authority, and trust (05:04) Actionable steps to demonstrate double eat for SEO success (05:22) That?s it for today! Don?t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today?s Episode:

Chris Long?s Post 

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2023-12-12
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Steven Bartlett's Insane YouTube Process (Millions of Views Per Video)

In episode #2633, We explore Stephen Bartlett's YouTube process, where he consistently generates millions of views per video. Our analysis centers on Bartlett's content strategy, which involves creating both generic and controversial content to capture broad appeal. We also highlight Bartlett's testing process for thumbnails and headlines, along with his initial investment in driving views through sponsorships and paid ads. Drawing comparisons to other podcasters like Sam Sulek, we discuss various approaches to building brand affinity.

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Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Steven Bartlett's Insane YouTube Process (Millions of Views Per Video) (00:49) Discussion on the mass appeal of Stephen Bartlett's content (02:25) Neil Patel's experience with specific content and monetization (03:06) Stephen Bartlett's process of testing thumbnails and headlines (03:36) Stephen Bartlett's initial investment in ads to drive views (04:21) Stephen Bartlett's rise in popularity in recent years (04:40) Importance of creating controversial content for mass appeal (05:04) Comparison between Stephen Bartlett and Sam Sulak's views (05:19) Different approaches to building brand affinity (05:39) That?s it for today! Don?t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today?s Episode:

Steven Bartlett's YouTube

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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2023-12-11
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Why You Don't Have an Audience

In episode #2632, We discuss why many people struggle to build an audience and offer tips on overcoming this challenge. We emphasize the importance of creating unique and fresh content that stands out from the competition. Additionally, we highlight the need for consistency and experimentation to grow and engage with an audience. We also suggest sharing personal journeys and experiences as a way to connect with others and provide valuable insights. Overall, building an audience requires a combination of uniqueness, expertise, and a willingness to try new things.

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Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Why You Don't Have an Audience (00:19) Importance of creating unique and fresh content (01:20) Unique examples of content that helped individuals gain reach (02:18) The time and consistency required to grow an audience (03:22) The need to focus on a specific vertical and try new things (04:25) The importance of providing unique insights and data (05:08) Starting out by sharing personal journey and experiences (05:34) Conclusion and call to rate and review the episode (05:35) That?s it for today! Don?t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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2023-12-10
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This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek)

In episode #2631, We discuss the unconventional success of YouTuber Sam Sulek, who gained 2.31 million subscribers in just one year. Despite defying conventional wisdom, Sulek's daily, long-form workout videos have garnered millions of views. The key lessons from Sulek's success include consistency, longer-form videos, authenticity, and relatability. We emphasize the importance of finding what works for you and starting, even if it takes time to gain traction.

Don?t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: This YouTuber Grew to 2.3M Subs in 1 Year (The Formula for Sam Sulek) (00:27) Description of Sam Sulek's unconventional YouTube strategy (01:37) Unique aspects of Sam Sulek's videos (02:48) Discussion about Sam Sulek's viewership and subscriber count (03:23) Lessons learned from Sam Sulek's success (05:02) Final thoughts and call to action for podcast (05:17) Conclusion and podcast rating request (05:17) That?s it for today! Don?t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today?s Episode:

Sam Sulek?s YouTube

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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2023-12-09
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What's Old in Marketing Is New Again, and What's New Is Old

In episode #2630, We discuss the concept of "what's old is new again" in marketing. We highlight the importance of considering industry-specific strategies and adapting them to the current market conditions. We provide examples of how old marketing channels, like direct mail, can still be effective when targeting specific audiences. We also discuss the limitations of relying solely on new marketing techniques, such as using AI-generated content, and emphasize the importance of expertise, authority, and trust in creating valuable content.

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: What's Old in Marketing Is New Again, and What's New Is Old (00:04) Direct mail as a marketing strategy (00:59) Conversion rates increase with "sign in with Google" (01:39) Privacy concerns decrease conversion rates (02:19) Market conditions change, continuous testing required (03:25) Direct mail and newsletters as old strategies (04:06) Maximizing lifetime value of customers (04:35) Don't assume what works for others will work for you (04:41) Issues with using Chat GPT for content creation (05:31) Conclusion and call to action (05:53) That?s it for today! Don?t forget to rate, review, and subscribe!

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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2023-12-08
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How to Deal with Ad Fatigue

In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to repetitive ads. Signs of ad fatigue include increasing frequency, decreasing impressions-to-clicks ratio, and dropping conversion rates. To combat ad fatigue, we recommend changing up creatives, testing different call-to-actions and hooks, expanding targeting, excluding past viewers, utilizing different ad formats, and remarketing to non-converters. We emphasize the importance of continually testing new creatives, landing pages, and audiences to combat ad fatigue.

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: How to Deal with Ad Fatigue (00:00) Introduction to ad fatigue and its impact on performance (00:33) Signs of ad fatigue: increasing frequency, decreasing conversion rates (01:31) Importance of changing up creatives and increasing their number (02:48) Expanding targeting to reach a wider audience (03:46) Utilizing different ad formats for lower costs (04:30) Testing new creatives, landing pages, and audiences (04:57) Remarketing to people who saw the ad but didn't convert (05:06) Using logical ads as an alternative approach for remarketing (05:34) That?s it for today! Don?t forget to rate, review, and subscribe!

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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2023-12-07
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Why Neil & Eric Are Going Harder on Written Content Now

In episode #2628, We discuss why we are focusing more on written content and how it helps us create other types of content. We've found that creating written content, particularly in the form of tweets, is not only easier but also provides a quicker way to gauge audience engagement and effectiveness. We also emphasize the importance of organic reach on platforms like LinkedIn and Twitter, and how we are leveraging our writing skills to take advantage of these opportunities.

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TIME-STAMPED SHOW NOTES:

(00:00) Why Neil & Eric Are Going Harder on Written Content Now (00:00) Introduction to the topic of focusing on written content (00:07) The ease and speed of creating written content (00:26) The advantage of quickly testing and tracking traction on Twitter (01:09) The additional work and time required for creating video content (01:46) The strategy of using successful written content to create blog posts and videos (02:26) Leveraging written content on LinkedIn for increased reach (03:02) The organic reach and trust-building potential of written content (03:54) Recognizing the need to double down on writing skills (04:40) The high-quality audience on Twitter and LinkedIn (05:16) Recommendation to focus on written content for 2024 (05:37) That?s it for today! Don?t forget to rate, review, and subscribe!

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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2023-12-06
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The TikTokification of Everything

In episode #2627, We discuss the 'Tiktokification' of social media platforms, where various platforms are adopting features similar to TikTok to capitalize on its success. We emphasize the importance of drawing inspiration from successful strategies and iterating on them to stay competitive. We also highlight the need for marketers to embrace copying tactics that work for their competitors, as long as it doesn't involve stealing intellectual property. The key is to adapt and capitalize on current trends to grow faster in marketing.

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: The TikTokification of Everything (00:32) Examples of Instagram and other platforms copying TikTok features (01:31) The ease of copying and replicating in the business world (02:12) Copying as a way of learning and iterating (02:45) Examples of Instagram stories being copied by other platforms (03:06) The limited success of WhatsApp stories (03:54) The importance of capitalizing on current trends (04:04) Encouragement to start copying more in marketing (03:54) Giving credit and creating new ideas based on others (04:29) That?s it for today! Don?t forget to rate, review, and subscribe!

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

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2023-12-05
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The Creativity Faucet Concept (This Will 10x Your Content)

In episode #2626, We discuss the concept of the creativity faucet and how it can help overcome writer's block and generate better content. We suggest using Twitter or reading to get ideas and warm up the brain before creating content. We emphasize the importance of consistency and making creativity a habit. We also recommend talking to other creators and finding ways to apply their ideas to your own work. Overall, the key is to keep practicing and to work out the creative muscle.

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: The Creativity Faucet Concept (This Will 10x Your Content) (00:49) The benefits of using the creativity faucet to clear your mind (01:57) Using reading as a way to generate creative ideas (02:54) Using Twitter to test and generate content ideas (03:39) Importance of warming up your brain before creating content (04:26) Making the creativity faucet a recurring habit (04:50) Consistency and practice are key to improving content creation (05:10) Learning from and applying ideas from other creators (05:54) That?s it for today! Don?t forget to rate, review, and subscribe!

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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2023-12-04
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Audience TAM vs Revenue TAM

In episode #2625, We discuss the difference between audience TAM (Total Addressable Market) and revenue TAM. We explain that venture capitalists often look at the total addressable market when investing in companies, leading to higher market caps. However, in business, the focus should be on revenue TAM and the size of the spending market. We provide examples of content that generates a large audience TAM but doesn't drive revenue. We emphasize the importance of understanding when to build reach versus when to convert, and the need to prioritize revenue TAM for business growth.

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Audience TAM vs Revenue TAM (00:41) Difference between audience TAM and revenue TAM (01:09) Importance of revenue TAM in generating business revenue (01:48) Building a personal brand requires a massive audience TAM (02:13) Example of Salesforce and their focus on revenue TAM (02:41) Difficulty in generating likes for revenue-focused content (03:29) Balancing reach and conversion in business strategies (03:53) Easier to grow a business with a massive revenue TAM (04:11) Understanding when to focus on reach vs conversion (04:53) Audience TAM can be a distraction if it does not lead to business outcomes. (05:12) That?s it for today! Don?t forget to rate, review, and subscribe!

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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2023-12-03
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The Anatomy of New York Times' Revenue

In episode #2624, We discuss the breakdown of the New York Times' revenue. We highlight the significant role of affiliate marketing in generating income for the company, with Wirecutter affiliate commissions estimated to bring in at least $6 million per month. The New York Times has successfully transitioned into a digital subscription media company, boasting over 10 million subscribers. The company's strong brand, diverse revenue sources, and focus on high-quality content have contributed to its success.

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: The Anatomy of New York Times' Revenue (00:25) Discussion on the potential revenue from affiliate marketing (01:30) Highlights of New York Times' subscribers and operating profit (02:50) Importance of building a brand for marketing success (03:39) Diversification of revenue sources to protect against SEO changes (04:26) The significance of building a brand over time (05:24) That?s it for today! Don?t forget to rate, review, and subscribe!

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Links Mentioned in Today?s Episode:

Glen Allsopp?s Post

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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2023-12-02
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These New OpenAI Developments Will Change Marketing Forever

In episode #2623, We discuss recent developments from OpenAI that will revolutionize marketing. OpenAI now allows us to create our own GPT without coding, enabling our company to quickly generate data and insights. OpenAI has also made Chat GPT faster and cheaper, making it more accessible for us marketers. We can now upload entire books or social media posts to analyze and extract key takeaways. OpenAI's features are particularly useful for our employee onboarding and creating marketing efficiencies. Additionally, OpenAI has introduced Copyright Shield to protect us from legal claims. The platform's multimodal capabilities will soon allow us to analyze images, videos, and audio.

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: These New OpenAI Developments Will Change Marketing Forever (00:01) OpenAI allows users to create their own GPT without coding. (01:55) Chat GPT four turbo is faster and cheaper. (03:29) Users can upload an entire book for analysis. (04:30) OpenAI introduces Copyright Shield to defend against legal claims. (05:09) Multimodal capabilities will allow for image, video, and audio analysis (05:16) That?s it for today! Don?t forget to rate, review, and subscribe!

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Links Mentioned in Today?s Episode:

OpenAI DevDay Recap

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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2023-12-01
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Dark Social's False Attribution to 'Direct' Traffic

In episode #2622, We discuss the challenges of accurately tracking web traffic in the age of dark social. We highlight the misclassification of social referral traffic as direct and the impact it has on us marketers and website owners. With the rise of privacy concerns and the decline in tracking consent, traditional analytics platforms like Google Analytics are becoming less reliable. We emphasize the need for us marketers to invest in brand recall studies and qualitative data to better understand where our visitors and buyers are coming from.

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Dark Social's False Attribution to 'Direct' Traffic (00:40) Misclassification of social referral traffic as direct traffic (01:38) Explanation of dark social and its attribution challenges (02:03) Increasing privacy concerns and its effect on tracking web traffic (02:54) Shift towards traditional marketing models and multitouch attribution (03:45) Strategies to capture qualitative data and attribute leads (04:17) Importance of investing in brand recall studies (04:23) Difficulty in analyzing data with Google Analytics (05:23) Use of custom reports and daily dashboards for analytics (05:46) That?s it for today! Don?t forget to rate, review, and subscribe!

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Links Mentioned in Today?s Episode:

Rand Fishkin Blog

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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2023-11-30
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Why Millionaires & Billionaires are Becoming Content Creators

In episode #2621, We explore the strategies of successful content creators, drawing inspiration from figures like Chamath Palihapitiya and Andrew Wilkinson, both millionaires who have activated paid subscriptions for their Twitter accounts. We discuss their keen understanding of the value of building and leveraging an audience for various opportunities, highlighting the potential for financial success through subscriptions, investments, and business deals. We draw parallels with other content creators, such as Jason Lemkin and Harry Stebbings, who have successfully built conferences, and venture capital opportunities, and gained access to deal flow through their respective platforms. We emphasize the strategic move of building an audience as a means to stand out from the crowd and create diverse opportunities.

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Why Millionaires & Billionaires are Becoming Content Creators (00:01) Chamath and Andrew Wilkinson are becoming content creators (01:50) Building an audience helps make money and get business deals (03:51) Examples of successful content creators: Jason Lemkin and Harry Stebbings (05:13) Tim Ferriss has a large audience and makes money from investing (06:31) Building an audience is a smart move for success (07:12) That?s it for today! Don?t forget to rate, review, and subscribe!

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Links Mentioned in Today?s Episode:

Chamath Palihapitiya X Andrew Wilkinson X

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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2023-11-29
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How SGE Will Dramatically Change Your SEO Traffic

In episode #2620, We delve into the impact of Google's search generative experience (SGE) on SEO traffic. SGE, an AI-generated response providing instant answers in search results, is poised to alter the click-through rate (CTR) model, resulting in lower CTRs for top-ranking positions. We stress the importance for content creators like us to produce comprehensive and up-to-date content to stay competitive in this evolving landscape. Furthermore, we observe a shift in user behavior, with longer search queries contributing to an elongated tail of search terms.

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: How SGE Will Dramatically Change Your SEO Traffic (00:33) SGE provides AI-generated responses and suggestions (01:26) SGE is cautious with financial and health advice (01:51) Post-SGE click-through rates for top positions decrease (02:25) SGE presence varies, affecting traffic differently for each query (03:02) Content creators should make thorough and updated content (04:06) Users won't wait more than 14.6 seconds for AI snapshots (04:37) Longer tail searches are becoming more common (05:54) That?s it for today! Don?t forget to rate, review, and subscribe!

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Links Mentioned in Today?s Episode:

Michael King?s article on SGE

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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2023-11-28
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Critical Agency Acquisition Mistakes

In episode #2619, We delve into the crucial mistakes to steer clear of when acquiring an agency, drawing from our own experiences and aiming to offer valuable insights to those contemplating a similar move. We underscore the significance of avoiding errors such as neglecting to retain the founders and management team, rushing through the due diligence process, and overlooking the importance of ensuring a cultural fit. Our emphasis lies in taking the necessary time to find the right agency, conducting meticulous due diligence, and aligning incentives with the founders for a successful acquisition. Additionally, we stress the pivotal role of cultural fit and advocate for open communication throughout the acquisition process.

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Critical Agency Acquisition Mistakes (00:32) Importance of retaining the top talent during the acquisition (01:39) Need for founders to stay on board for knowledge transfer (02:59) Importance of conducting thorough due diligence before acquiring (03:56) Taking time for due diligence and decreasing the seller's advantage (05:32) Key factors to consider during due diligence: churn, revenue, growth (06:20) Importance of cultural fit and interviewing for it (06:52) The Leader's responsibility to be closely involved in the acquisition process (07:10) That?s it for today! Don?t forget to rate, review, and subscribe!

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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2023-11-27
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Are Agencies Ripe For Rollups?

In episode #2618, We delve into the question of whether agencies are ready for roll-ups, the process of acquiring and merging multiple companies in the same industry. We highlight the potential advantages for agencies, emphasizing the benefits of combining customer bases, reducing expenses, and cross-selling services. This strategic approach can result in heightened revenue, decreased churn, and elevated valuations. Despite these potential gains, we caution that agencies experiencing declining profits and harboring unrealistic expectations may encounter challenges in finding suitable buyers. Our prediction is that the market for agency roll-ups will become more favorable, particularly in early 2024.

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Are Agencies Ripe For Rollups? (00:35) Small agencies can get 3-4x EBITDA, and large agencies can get 10x+ (01:44) Combining smaller agencies can generate more revenue and savings (03:20) Cross-selling services between agencies can increase profitability (04:34) Many agencies are looking to sell due to a lack of leads and high churn (05:45) Agencies' valuations and expectations are declining (06:54) Unrealistic expectations are hindering agency roll-ups (07:00) The timing for agency acquisitions is getting closer (07:20) That?s it for today! Don?t forget to rate, review, and subscribe!

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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2023-11-26
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Modern Content Marketing Vs. Old Content Marketing

In episode #2617, We discuss the difference between old and new content marketing strategies. We highlight that classic content marketing is informed by keyword research and focuses on SEO, while modern content marketing is informed by audience research and utilizes social media as a key distribution channel. We emphasize the importance of leveraging all available channels and adapting strategies to meet the needs of the target audience. The key to successful content marketing lies in finding the intersection between a unique point of view, understanding audience needs, and targeting high-volume keywords.

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Modern Content Marketing Vs. Old Content Marketing (01:13) Importance of audience research and social media in modern content marketing (02:18) Classic and modern content marketing methods are both effective (03:05) Leveraging multiple channels for marketing success (04:01) The importance of finding marketing channels that work (04:50) SEO is still valuable and evolving (06:41) Posting frequently with a unique point of view (07:11) Importance of systems and processes in marketing (07:35) Scaling marketing with systems and processes (07:55) The meta lesson of using YouTube for content marketing (08:09) That?s it for today! Don?t forget to rate, review, and subscribe!

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Links Mentioned in Today?s Episode:

Rand Fishkin Blog ?The Final Chapter of My First Startup?

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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2023-11-25
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The $68B SEO Industry Will Go Extinct?

In episode #2616, We discuss the future of the SEO industry in light of advancements in AI technology. While some believe that AI could render SEO extinct, We argue that SEO will evolve rather than disappear. We highlight the importance of Google's revenue from ads and partner networks, which makes it unlikely for Google to crush the SEO industry. We emphasize the need for SEO professionals to adapt to these changes and optimize for AI engines like Bard.

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: The $68B SEO Industry Will Go Extinct? (00:25) Discussion about Google's revenue and AdSense (01:56) Possibility of Google using AI to give all search answers (02:57) Potential lawsuits and credibility issues with giving all answers (03:33) Prediction that AI will change search but not crush it (05:01) Criticism of the statement that the SEO industry will not survive (05:35) Mention of upcoming episodes on search generative experience (06:05) Companies seeking advice on optimizing for AI engines (06:18) That?s it for today! Don?t forget to rate, review, and subscribe!

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Links Mentioned in Today?s Episode:

Fortune article on SEO 

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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2023-11-24
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The Sites That Dominate Affiliate Rankings

In episode #2615, We discuss the websites that dominate when it comes to affiliate rankings. We highlight Reddit as the most popular product review domain on the English-speaking internet, ranking in the first ten results for 67% of search terms. We also mention the rise of other domains like Quora and the consistent performance of established sites like the New York Times and Forbes. The conversation touches on updating content for higher ROI and the potential monetization opportunities for Reddit through affiliate links.

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: The Sites That Dominate Affiliate Rankings (00:29) Explanation of what product review affiliates are (01:16) Reddit's dominance in product review rankings (01:55) Quora?s significant jump in popularity (02:49) Forbes' focus on affiliate revenue and content updates (03:26) Importance of updating existing content for higher ROI (04:45) Neil Patel's team's monthly updates strategy (05:10) Recommendations to analyze Conde Nast, New York Times, Wirecutter (05:27) Hypothesis on Reddit's ranking and monetization strategies (05:51) That?s it for today! Don?t forget to rate, review, and subscribe!

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Links Mentioned in Today?s Episode:

ViperChill Post on X

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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2023-11-23
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Why TikTok Shops Might Be The Next Big Opportunity

In episode #2614, We discuss the potential of TikTok shops as the next big opportunity in e-commerce. We highlight the growing number of Americans buying products on TikTok and the platform's push to make TikTok shops succeed. We emphasize the importance of having a good product and building relationships with creators for successful TikTok shop ventures. However, we note that TikTok shops may not be suitable for all businesses, especially those selling high-ticket items or requiring personal interaction before purchase. Overall, TikTok shops present a massive opportunity for entrepreneurs to capitalize on the platform's popularity and drive revenue.

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Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Why TikTok Shops Might Be The Next Big Opportunity (00:23) One out of ten Americans will buy something on TikTok shop this year (01:05) Discussion on the growth rate of social buyers on TikTok (02:26) Importance of considering selling products on TikTok shop (03:00) Opportunities on other social channels like Pinterest (03:40) Building relationships and being a middleman for TikTok shops (04:33) Not suitable for all businesses, especially B2B and high-ticket items (05:30] That?s it for today! Don?t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today?s Episode:

Greg Isenberg Post 

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

2023-11-22
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Amazon's fastest new growing business segment?

In episode #2613, We discuss Amazon's fastest-growing business segment. We're excited to highlight the impressive growth rate of Amazon's advertising services, as it's outpacing its online stores and third-party sellers. We also explore the various ways Amazon is leveraging advertising, including within their own movies and shows. Our conversation touches on the future of Amazon as an ad platform and the potential impact on sellers. Overall, our discussion emphasizes the significance of Amazon's advertising revenue and its potential for further growth.

Don?t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Amazon's fastest new growing business segment? (00:09) Neil mentions that Amazon's fastest-growing revenue sector is advertising (00:24) Eric shares the growth rates of different segments: online stores, third-party sellers, and advertising services (01:07) Neil mentions that Amazon's advertising revenue for the quarter is $12.1 billion (01:25) Discussion on how Amazon is becoming an ad platform (02:00) Neil disagrees and says Amazon is a holding company (02:50) Future of Amazon: more ads, more fees; future for sellers: less margin (03:14) Neil explains the advertising opportunities within Amazon's movies and shows (04:19) Neil discusses the popularity of Amazon Prime and its TV version (05:06) That?s it for today! Don?t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today?s Episode:

CNBC article on Amazon?s advertising revenue

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

2023-11-21
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What you can learn from Sam Altman's Ouster

In this episode, We discuss the recent ousting of Sam Altman, co-founder of OpenAI, and the lessons that can be learned from a business and marketing perspective. Sam Altman was fired by the company during a Google Meets call, leading to the resignation of other key members of the OpenAI team. We emphasize the importance of founder DNA and the negative impact that the loss of a passionate leader can have on a company. We also highlight the significance of maintaining control of the board and the potential consequences of disagreements between founders and board members.

Don?t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: What you can learn from Sam Altman's Ouster (01:16) Importance of founder DNA and passion in a company (02:38) The negative impact of replacing a founder with a hired CEO (03:28) The need for founders to have control over the board (05:06) The potential growth and importance of founder leadership in OpenAI (05:57) Speculation on the achievement of artificial general intelligence at OpenAI (06:47) Speculation on the relationship between Sam Altman and Ilya (06:57) That?s it for today! Don?t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

2023-11-20
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Struggling To Grow On Social Media? Use This Analogy

In episode #2612, We discuss the importance of understanding that social media platforms hold the power when it comes to growing our audience. We highlight the importance of adapting to new features and leveraging ads to increase reach and revenue. We stress the value of being unique and authentic in our content creation, rather than relying on ghostwriters. We conclude by encouraging you to focus on one channel and be a good employee before scaling to multiple platforms.

Don?t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Struggling To Grow On Social Media? Use This Analogy (00:01) An analogy for growing on social media: be an employee. (01:34) Social networks don't work for you, you work for them. (02:39) Consistency and effort are required for success on social media. (03:22) Figure out the type of content that social networks want. (04:00) Social networks prioritize ad revenue over organic reach. (04:24) Leverage ads creatively to generate revenue and build followers. (05:09) Create unique and personal content for better long-term results. (05:42) Start by focusing on one channel and then scale. (05:56) That?s it for today! Don?t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today?s Episode:

Russel Brunson?s Podcast Chamath Palihapitiya?s Twitter

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

2023-11-19
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Here's What The Top YouTubers Taught Us About YouTube Marketing

In episode #2611, We discuss the lessons we learned from top YouTubers about YouTube marketing. We emphasize that the number of subscribers is not as important as the quality of our content. Consistency and producing hit videos are key to gaining momentum on YouTube. We also highlight the importance of engaging thumbnails and headlines to attract viewers. While YouTube is a valuable marketing channel, we advise diversifying our marketing efforts and staying focused on our specific business niche.

Don?t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Here's What The Top YouTubers Taught Us About YouTube Marketing (01:07) Subscribers don't matter, good videos get views (02:29) Consistency and quality are key to YouTube's success (03:44) YouTube is a commitment, not a quick win (04:12) Producing hit content leads to viral growth (05:19) Different content types drive different results (05:51) Importance of compelling thumbnails and headlines (06:59) Learning from successful YouTubers like Russell Brand (07:28) Diversify marketing channels but not businesses (08:17) That?s it for today! Don?t forget to rate, review, and subscribe!

Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today?s Episode:

George Gammon?s YT channel Russell Brand?s YT channel

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

2023-11-18
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