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Business of Architecture UK Podcast

Business of Architecture UK Podcast

Join UK architect Rion Willard as he interviews successful UK-based architects and designers on the secrets for running a profitable and impactful architecture practice. Learn how to master the game of business from some of the world's leading architects and designers.

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078: Why are Architect Fees Low? with Rion Willard

This week I respond to a recent micro poll, which I conducted on social media that asked architects what they thought the biggest challenge facing the industry is. The results came in showing that the 'Low fees' were considered the biggest challenge followed by climate change, with many commenting that our ability to influence climate change is related to our ability to produce revenue.

Do you agree? I shared the results from the initial poll all over social media and asked the question do you agree? Do architects actually have low fees? and if so why? What are the reasons behind low fees across the profession? What do you think the practices who command high fees doing? (I give some case studies of some practices I spoken to who are crushing it).

The posts and polls were viewed by over 6000 people and many of you responded and gave your insights. This podcast is a curation of some of those comments and ideas from architects, marketers, property experts, business owners, media institutions, students and industry thought leaders with some of my own commentary and thoughts on the subject.

At the Business of Architecture UK our mission is to help architects command the fees they desire and our ongoing industry research helps us refine and develop our tools, strategies and consulting. So I want to thank everybody for their ongoing contribution and encourage everyone to view this as conversation that is important for us all to participate in, so please your thoughts and ideas in the comments or email me at [email protected]

In this episode you will discover:

- An array of industry opinions to the root causes of low fees

- Examples of what leading practices are doing to command well deserved fees and how they are winning work

- Latent opportunities that lie in our businesses This week's resources:

Discovery call with Rion

https://www.businessofarchitecture.co.uk/discoverycall

2020-02-16
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077: Applying Architectural Principles to Business with Lennart Grut

This week I speak with Lennart Grut, senior partner at Rogers Stirk Harbour + Partners.

Lennart is the Partner principally in charge of managing the practice?s key international projects and has worked at RSHP for three decades starting work with Richard Rogers, Renzo Piano, Peter Rice and others on the Pompidou Centre in Paris. From engineer to senior partner his role now includes organising and managing multidisciplinary teams in multilingual environments to ensure delivery of projects.

In this interview Lennart discusses:

The unique constitution that structures the business of Rogers Stirk Habour + Partners How they have weather numerous economic recessions The generation change of the practice and the future of the business model

 

This week's Resources

Discovery Call with Rion

https://www.businessofarchitecture.co.uk/discoverycall

Rogers Stirk Harbour + Partners

http://www.rsh-p.com

2020-02-03
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076: Pitched Black: Being Your Own Client with Rhys Cannon, Gruff Architects

his week's podcast was conducted on site in South London at Pitched Black, the new home designed by Gruff Architects.

Rhys Cannon walks me through the evolution the of Gruff, how they won those important early projects up to now with the completion of Pitched Black and their ventures into new sectors.

In this episode Rhys discusses

How Gruff created visibility in the early days of the practice How he structured the relationship being both client and architect with the design of Pitched Black How Gruff have used innovative construction and manufacturing techniques to create bespoke items for specific projects

Today?s Resources:

Book your business discovery call with Rion

https://www.businessofarchitecture.co.uk/2020-Results-and-Vision-call

 

Gruff

http://gruffarchitects.com

2020-01-27
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075: Running a Global Multi-generational Practice with Tom Kundig, Olson Kundig

What a corker of an interview this was! What a delight and absolute pleasure to be speaking to an archi-hero of mine, Tom Kundig the principal and owner of the Seattle-based firm Olson Kundig Architects.

Tom's honours include some of the highest design awards, including a 2008 National Design Award in Architecture Design from the Smithsonian Cooper-Hewitt; a 2007 Academy Award in Architecture from The American Academy of Arts and Letters; selection as a finalist for the 2005 National Design Award for Architecture; a MacDowell Colony Fellowship; and selection as an Emerging Architect by the Architectural League of New York. He has also received eleven National American Institute of Architects awards. In 2011, he was included in The Wallpaper* 150, Wallpaper (magazine)'s list of the 150 people who have most influenced, inspired and improved the way we live, work and travel over the last 15 years.

In this conversation Tom discusses:

- how a practice of 200 still produces some of world's most extraordinary private residences and the importance of that work within the practice

- what is a good client and how to find them, in his words 'The whole industry is about finding good clients'

- the complexity of branding a cross generational design practice with multiple distinct architectural voices

2020-01-15
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074: Creating a New Global Social Network with Purpose, Simon Puleston Jones?

Some of the most powerful lessons in business can come from interacting with other disciplines and industries.

In this podcast I begin a series of conversations that will continue throughout 2020 where I will speak to a number of business owners, entrepreneurs, app and product developers outside of the architecture industry to understand their stories of creating, organising and building businesses.

This week's story captures the early stages of a new social network driven by civic responsibility and purpose.

I thought this story particularly pertinent to architects as I am meeting more and more architects who are in the process of developing their own apps and tech platforms.

Our profession typically also upholds and shares the same social purpose and desire to contribute to society as this week's guest.

Simon Puleston Jone's entrepreneurial venture begins after a distinguished career having been CEO and then Head of the Futures Industry Association (FIA Europe), Chairman of the Joint Trade Association Group (JTAG), Director at Barclays Investment Bank and prior to that he was solicitor in the Capital Markets Group of the Financial Markets Department of Simmons & Simmons advising on global investment banking and corporate clients.

After an eventful year with a number personal and professional transitions a powerful and transformative personal development and training seminar catalysed within Simon an entrepreneurial hunger and desire to serve others and the environment.

Based on the 17 United Nations Sustainable Development Goals the idea was to use tech for good and create a new global social network for individuals, nonprofits, companies and other platforms that are making a difference by taking action on today's pressing social and environmental issues - from climate and sustainability to diversity and beyond.

The app became 'Woken Up.'

In this episode you will learn:

- How Simon took a mission and a vision from idea to app

- How early seed investment can be raised and what obstacles are involved

- How having an appetite for risk whilst knowing how to manage it in an entrepreneurial venture is essential

 

Today's Resources:

Book your 2020 Results and Vision call with Rion

https://www.businessofarchitecture.co.uk/2020-Results-and-Vision-call 

Woken Up

https://www.wokenup.com

Simon Puleston Jones

https://www.linkedin.com/in/simon-puleston-jones-wokenup/

2020-01-09
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073: A Scandinavian-flavoured Approach to Systematically Producing Consistently Beautiful and Profitable Work with Magnus Strom

We kick off 2020 with Magnus Ström of Ström Architects who specialise in delivering stunning modernist homes, often located in areas of outstanding beauty across the UK and internationally.

With an impressive and growing portfolio of delicious homes, Magnus shares with me how he has brought business precision to many elements of his practice, systematising important processes in both the delivery and acquisition of new work to ensure consistent quality and profitability.

In this interview you will learn:

How Magnus uses social media to attract high end residential projects How Ström Architects developed a ?niche? How Magnus evolved in his role from Project Architect to being the CEO of his practice

This week?s resources:

Book your 2020 Results and Vision call with Rion

https://www.businessofarchitecture.co.uk/2020-Results-and-Vision-call

Ström Architects

https://www.stromarchitects.com

2020-01-03
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072: Rethinking Procurement & Business Identity with Russell Curtis

In this week's podcast, I interview Russell Curtis on of the founding directors of RCKa, where he oversees RCKa's commercial and residential infill projects and is responsible for the delivery phase of the practice's work.

Russell is also a founding director of Project Compass CIC, a not-for-profit organisation campaigning for increased transparency and accessibility in public sector procurement in the UK.

In this conversation you will learn:

How RCKa evolved into doing public work Why post occupancy evaluation and the life cycle of our buildings is so important in communicating our value as architects Strategies for how young practices can begin to win public work

 

This week's resources:

Book your 2020 Results and Vision call with Rion

https://www.businessofarchitecture.co.uk/2020-Results-and-Vision-call

 

RCKa

https://rcka.co.uk

Project Compass

https://projectcompass.co.uk

2019-12-19
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071: Being an Architect in the 21st Century with Gianpiero Venturini

This week I speak with Gianpiero Venturini, founder of Itinerant Office, curator of the New Generations Festival and author of ?ATLAS of emerging practices: being an architect in the 21st century? in the second part of our interview.

Itinerant Office curates events, exhibitions, and publications, facilitating exchange of knowledge supported by a multi-disciplinary network.

In this podcast Gianpiero and I discuss his book ?ATLAS of emerging practices: being an architect in the 21st century? (check the special 20% discount code below for your copy ).

ATLAS of emerging practices provides an overview of the state of the architect?s profession, analysing themes, trends, projects, and methods that characterise the professional practice, and understanding this discipline through the research carried out with a selection of emerging architectural practices in the European territory. In this episode Gianpiero discusses:

- How research driven practices find funding for their projects

- How architects across the European territory are practicing in different fields

- The important questions Itinerant Office asked of hundreds of architects and that we can ask ourselves in our own practices

THIS WEEK'S RESOURCES

Have a Business chat with Rion booking link https://boaukrionchat.youcanbook.me

SPECIAL OFFER ON ATLAS of Emerging Practices  https://itinerantoffice.bigcartel.com/products

Use 20% discount code ATLASBUSINESS 

Past, Present, Future:

www.pastpresentfutureproject.com

Itinerant Office:

www.itinerantoffice.com

UrgentCity:

www.urgentcity.eu

 

2019-11-19
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070: The Atlas of Emerging Practices with Gianpiero Venturini

This week I speak with Gianpiero Venturini, founder of Itinerant Office, curator of the New Generations Festival and author of ?ATLAS of emerging practices: being an
architect in the 21st century?.

Itinerant Office curates events, exhibitions, and publications, facilitating exchange of knowledge supported by a multi-disciplinary network.

In this podcast Gianpiero and I discuss his book ?ATLAS of emerging practices: being an
architect in the 21st century? (check the special 20% discount code below for your copy ).

ATLAS of emerging practices provides an overview of the state of the architect?s profession, analysing themes, trends, projects, and methods that characterise the professional practice, and understanding this discipline through the research carried out with a selection of emerging architectural practices in the European territory.

In this episode Gianpiero discusses:
- How young architects are challenging the traditional mould of what an architecture practice is
- What happens when architects cross industry boundaries and create and engage in new disciplines with architectural skills
- What the next generation of architects, post starchitect era, looks like.

THIS WEEK'S RESOURCES

Have a Business chat with Rion booking link
https://boaukrionchat.youcanbook.me

https://itinerantoffice.bigcartel.com/products
We have also created a 20% discount code for your Business of Architecture followers, which is ATLASBUSINESS

Past, Present, Future:
www.pastpresentfutureproject.com

Itinerant Office: www.itinerantoffice.com

UrgentCity:
www.urgentcity.eu

2019-11-19
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069: Honesty in Architectural Photography with Rob Fiehn & Jim Stephenson?

Honesty in buildings and materials is a very architectural concept. But what does 'honesty' mean when we speak about architectural photography and why is it important to consider when marketing our services?

In this discussion I am joined by PR Maestro Rob Fiehn and Jim Stephenson, a photographer film maker whose unique body of work has been beautifully documenting the built environment and its untold stories for the last decade. This has lead him to work with the likes of BIG; Herzog & de Meuron; Assemble; Zaha Hadid Architects; Foster & Partners; Rogers, Stirk Harbour and Partners; JRural Studio; Sou Fujimoto Architects; 6a and many others..

In this episode you will hear us discuss:
- Why the Art of striking the perfect balance between 'realism' and 'creative license' in the photography of your projects is essential to getting published
- The important distinctions between different types of architectural photography and when and where to use them to maximise their effectiveness
- Why it's important to understand the usage license and rights on your pictures and why crediting your photographer helps the whole industry!

THIS WEEK'S RESOURCES

Jim Stephenson
https://clickclickjim.com/

Rob Fiehn
http://www.robertfiehn.com/

Have a Business chat with Rion booking link
https://boaukrionchat.youcanbook.me

2019-11-12
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068: Building a Practice in London & Mexico City with Salvador Rivas

In this week's podcast I speak with Architect Salvador Rivas who is the founder of s*arc : Salvador Rivas Architects who have offices in London and Mexico City.

With a decade of experience working at Fosters and Partners to now leading Salvador Rivas Architects, Salvador shares his journey and the lessons learnt from one the world's great practices and how he is implementing them in building his own international office.

In this episode you will learn:
- Business revelations and mindset learned from Business Mentoring
- The remarkable salesmanship skills of Norman Foster
- Advice on planning an exit strategy from your existing employment and move successfully into your own practice

 

TODAY'S RESOURCES

s*arc : Salvador Rivas Architects
https://www.srivasarchitect.com

Have a Business chat with Rion booking link
https://boaukrionchat.youcanbook.me

2019-10-22
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067: Using Architectural Photography to Grow Your Practice with Keith van-Loen

In this week's episode I venture down to south east London into the beautifully concreted home of passionate modernist aficionado and architectural photographer Keith van-Loen.

Coming from an engineering background and with a multitude of photographic experience working with editorial magazines to advertorial and advertising both B2B and B2C, Keith brings a highly specialised set of expertise to creating a photographic asset that captures architectural work. Keith discusses how architectural can be used to create a company brand whilst creating a visual narrative of a building that will resonate with past and future clients.

In this episode you will learn:
- How to get the most value from your architectural photographer
- How you can use photography to create a memorable company brand
- The keys to ensuring a great photoshoot

TODAY'S RESOURCES

Keith van-Loen website
http://www.vanloenphotography.com

Have a Business chat with Rion booking link
https://boaukrionchat.youcanbook.me

2019-10-14
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066 Learning to Use Failures when Designing Your Business with Rion Willard

In this week's podcast I include a segment from my recent webinar "Fail Forward, Fail Fast", which explored how we can utilise the iterative design, the same way we design buildings and apply it to designing our businesses.

Elon Musk once said "Failure is an option here. If things are not failing, you're not innovating enough."

Learning to re-frame our business mistakes and failures as part of an evolutionary cycle takes much of the sting out of the pain of going through them and also allows us to see them as contributing factors to growth and sustainable business.

If we learn from our mistakes they become some of our greatest allies in building fulfilling businesses.

In this podcast you will learn:

- How to reframe mistakes as part of your business evolution

- Brian Eno's creative playbook for encouraging paradigm shifts

- The Reality of Business and the Myth of Business 

 

TODAY'S RESOURCES

Have a chat with Rion booking link:

https://boaukrionchat.youcanbook.me

 

Business of Architecture UK

www.businessofarchitecture.co.uk

 

 

2019-10-07
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065: Marketing Strategies for Architects with Eric Bobrow and Richard Petrie, The Architect Marketing Institute

In this interview I sit down with some of the leading minds in architect marketing strategies, Eric Bobrow and Richard Petrie of The Architect Marketing Institute.

The Architect Marketing Institute is a consulting firm focused on helping architects win better projects through effective marketing.

Eric Bobrow is one of the world's foremost internet marketing strategists for architects. He has helped hundreds of architects grow their businesses and has worked with architects for the past 30 years helping them use systems and tools to streamline and grow their practices.

Richard Petrie is a leading architect marketing coach. He has a degree in marketing from University of Canterbury in New Zealand. A former international cricketer Richard brings that same high performance mindset to marketing for his clients that include hundreds of architects around the world. He's the author of the book, "What To Do When Your Marketing Sucks" and he's consulted with business leaders and dignitaries around the world.

In this episode you will learn
- Why giving away free advice is damaging your practice and the industry
- How to avoid falling into the trap of being perceived as a generalist (with no specialism) but retain the joy of working a variety different building typologies
- What makes a great niche to focus in & emerging market trends

TODAY'S RESOURCES
Richard's Webinar
www.businessofarchitecture.co.uk/marketing-webinar

Architect Marketing Institute 1-2-1 Breakthrough Call Application
www.businessofarchitecture.co.uk/marketing-breakthrough

2019-09-27
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064: Growing an International Luxury Interior Design Studio with Rachel Laxer and Beth Clancy

This week on the Business of Architecture UK, I visit Rachel Laxer Interiors, an Luxury Interior Design Studio based in London and New York with a portfolio of international work.

In this interview principal Rachel Laxer and senior design director Beth Clancy discuss their working relationship, how Rachel began the studio and the details of how they manage their clients budgets and vision.

Themes explored in this interview:
- Making the transition into commercial work from private residential
- Financial management for projects
- How and what's it like to work with Architects

TODAY?S RESOURCES

Architect?s Marketing Institute 1-2-1 Breakthrough Call Application
www.businessofarchitecture.co.uk/marketing-breakthrough

Rachel Laxer Interiors
http://rlaxerinteriors.com

2019-09-16
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063: Business Systems for an Architecture Practice with Maria Mustapha

In this week?s interview I speak with Maria Mustapha, a business strategist and director of JMA Projects, a Business Systems Consultancy that helps Interior Designers and Architects work smarter and build a 21st century business with better processes & technology.

With a background in a number of various industries from engineering and construction, branding and marketing, to software development projects, Maria has a unique insight into the constraints many new architectural businesses face.

In this interview you will learn:

? What are the most important and first systems you need to have in place in your architecture business
? What questions should you ask to a qualify a prospective client before you start working together
? What time consuming activities you should and can be outsourcing and what technology can be used to automate routine tasks

TODAY?S RESOURCES

Architect?s Marketing Institute 1-2-1 Breakthrough Call Application
www.businessofarchitecture.co.uk/marketing-breakthrough

Work with Maria at JMA Projects
https://jma-projects.co.uk

2019-09-09
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062: What Happens When An Anthropologist Studies Architects at Work? with Dr Thomas Yarrow

I was absolutely delighted and fascinated to meet this week's guest on the Business of Architecture UK. Dr Thomas Yarrow is an Anthropologist at the University of Durham, who has recently completed an ethnographical study of architects at work, through an intimate observational collaboration with architecture practice, Millar Howard Workshop.

Dr Thomas Yarrow completed his undergraduate degree in archaeology and anthropology at Cambridge University before undertaking his PhD in social anthropology also at Cambridge University, completed 2006. After completing his PhD he held a Leverhulme fellowship in anthropology at the University of Manchester. He has also lectured in anthropology at the Centre of West African Studies, University of Birmingham and at the School of Environment Natural Resources and Geography, at the University of Wales, Bangor.

His book 'Architects: Portraits of Practice' explores the ?struggle & doubts of the design process? & 'explores the architect's world of anxiety, exhilaration, hope, idealism, friendship, conflict & personal commitment that feeds creativity'.

In this Interview the following themes are explored and reflected upon
- The Revolution of the Everyday - how our sense of a utopian future can obscure the utopias of the everyday
- The potential for the future of the architect is lies in our ability to thoughtfully reconcile complexity
- Why the real power of the architect is our confidence in dealing with the uncertainty of 'not knowing'.

TODAY'S RESOURCES
Architect's Marketing Institute 1-2-1 Breakthrough Call Application
www.businessofarchitecture.co.uk/marketing-breakthrough

Architects: Portrait of a Practice
https://www.amazon.co.uk/Architects-Portraits-Expertise-Technologies-Knowledge/dp/1501738496

Millar Howard Workshop
https://www.mhworkshop.co.uk

Dr Thomas Yarrow
https://www.dur.ac.uk/research/directory/staff/?id=9727

2019-09-02
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061: Succeed in the Gig Economy with Diane Mulcahy

This week's podcast is a powerful conversation with a highly accomplished guest, Diane Mulcahy, author of The Gig Economy - The Complete guide to getting better work, taking more time off and financing the life you want!.

I recently read this book at the recommendation of a business mentor and excitedly consumed it at pace. When finished I was certain that this was one of those critically important books that architects and students must read as it wonderfully articulates so many important lessons about the changing economic landscape within which we practice and offers many practical exercises for transitioning, embracing and using the gig economy to create fulfilling working careers.

As well writing best sellers on amazon, Diane is a Private Equity Advisor, Harvard Business Review and Forbes contributor, Adjunct Lecturer on the MBA program at Babson College, Boston, and a consultant and advisor to Fortune 500 and startup company clients.

In this interview you will discover:
- How you can create a secure career in The Gig Economy with multiple streams of income
- An Exercise for developing an exit strategy from full time employment into independent working without taking huge risks
- How independent working can create a more fulfilling, productive and effective company culture for all the team.

THIS WEEK'S RESOURCES

Architect's Marketing Institute 1-2-1 Breakthrough Call Application

www.businessofarchitecture.co.uk/marketing-breakthrough

Diane Mulcahy

https://www.dianemulcahy.com

The Gig Economy 

https://www.amazon.co.uk/Gig-Economy-Complete-Getting-Financing/dp/0814437338

 

2019-08-22
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060: How to Finance Your Own Projects with Michael Bristow

This week I speak with Micheal Bristow, CEO and co-founder of CrowdProperty, a peer to peer lending platform for property projects.

Prior to starting CrowdProperty, Michael spent 18 years as a strategy consultant advising leading international companies and private equity funds on mergers and acquisitions and corporate strategy as well as growing an 8-figure property portfolio predominantly in London.

CrowdProperty provides a powerful alternative to traditional institutional finance, which for architects who want to do their own projects, can be especially attractive - just think of the possibilities!!

Listen to this week's podcast to find out :

How you can raise finance for your own project through peer 2 peer lending Why Institutional finance is preventing projects from happening How project finance works for you and your clients

 

This week's Resources

Book Your 1-2-1 Breakthrough Strategy with the Architects Marketing Institute 

http://architectresources.org/chat-now

 

Find Finance for your Project

https://www.crowdproperty.com

 

Sign up For the Business of Architecture UK Email list to receive our latest content and special offers

www.businessofarchitecture.co.uk 

 

2019-08-15
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059: Winning Game Changing Projects with Tarek Merlin, Feix Merlin

What a joy! I love podcasting. I always get the good fortune to visit many architectural practices and get tantalising glimpses behind the scenes.

Every so often I get the opportunity to conduct an interview in a recently completed project of the Business of Architecture guest.

This week was one such interview as I sit down with Tarek Merlin, co founder of Feix Merlin, in their recently completed socially conscious private members club in Mayfair, The Conduit.

Tarek discusses organic growth, the way that their practice has evolved as well the successes and challenges of their pivotal project, the Conduit.

In this interview you will learn:

- The power of 'being human' in cultivating meaningful business relationships

- The innovative business models Feix Merlin are employing with developer clients

- What makes a successful business partnership

This week's Resources
Feix and Merlin

https://feixandmerlin.com

2019-08-11
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058: Getting Published Made Easy with Bowerbird

In this week's episode I sit down with co-founders Nic Granleese, Ben Morgan and the UK Head of Operations Celeste Bolte of the Bowerbird Architecture App, a digital platform that makes getting your architecture project published very simple.

Nic, formerly an architect turned architectural photographer and Ben, a former design journalist & Celeste, who's background is in communications, now operate an ever growing international platform connecting architects and designers with 1254 magazines, newspapers & websites.

In this podcast the Bowerbird trio go into depth about how best to go about getting your work published. In this episode you will learn:
- The essential components to a powerful story about your project
- How to get the most out of your project images
- The common mistakes architects make when publishing their work

Today's resources:
Bowerbird
https://www.bowerbird.io

2019-08-01
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057: Growing a Multi Disciplinary Urban Design Studio with Laura Crescimano

On this week's episode, I visit Google HQ in London to speak with Laura Crescimano, co-founder of San Francisco based SITE Lab, a multi disciplinary urban design firm.

Laura is an expert on urban design, with an intimate knowledge of public realm and social power of space. Designing both processes and places, Laura?s projects range from Pier 70, where she led a multidisciplinary team through the design and community process for a 35-acre mixed-use waterfront development in a historic industrial district in San Francisco, to leading the design for Google?s first proposed mixed-use neighborhood located at their headquarters in Mountain View, to designing Pop-up Care Villages for the homeless services non-profit Lava Mae to help them provide mobile showers as well as ?radical hospitality.?

In this interview you will learn:
- How Laura and Evan won those early masterplan projects and rapidly created a team
- How SITELab Continues the Legacy of co-founder Evan Rose
- How Laura executes creating self generating projects and client relationships which continue to grow their firm.

This week's Resources
http://www.sitelaburbanstudio.com

2019-06-27
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056: Twitter, Making Sure You Get Paid & Creating a Fulfilling Practice with Armin Gangugly

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2019-06-27
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055: How to Turnaround Your Architecture Practice with Barry Stott Brookes

This week I'm speaking with Barry Stott Brookes who is the director and founder of Architects Atelier and a graduate of the Business of Architecture marketing course.

In this interview Barry tells us how he took his once struggling business and transformed it into his ideal practice, with clients he loves working with, rewarding projects and the freedom to enjoy his life and work.  

Barry embarked on educating himself in marketing, sales and business strategies and has seen his business thrive whilst becoming a great architect and business man. In this interview you will learn:

- How Barry NEVER has to chase unpaid invoice 

- The simple strategy Barry uses to protect his cashflow by thinking of his service like it's a product

- The system Barry uses to ensure consistent, reliable and predictable referrals. 

 

Today's resources:

Architects Atelier

https://www.thearchitectsatelier.com

Book your free strategy session

http://architectresources.org/boauk-podcast

2019-06-17
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054: Creating and Winning Beautiful Commercial Work with Aleksandrina Rizova

This week I am speaking with Aleksandrina Rizova of Aleksa Studio.

Prior to establishing ALEKSA studio in 2015, Aleksa worked at Rogers Stirk Harbour + Partners across the commercial, residential and cultural sectors. She was primarily involved in the design and on-site coordination of the Leadenhall Building. Aleksa was awarded the Komfort award for best interior space at the RIBA President?s Medals Student Awards in 2008.

In this interview Aleksandrina discusses how she won those early residential projects and how she has made the move into commercial work, largely in the retail sector and is able to produce work that satisfies both her visual and design agendas with client commercial requirements. She also speaks about a number of self generated projects and products that utilise her expertise with digital tools and fabrication.

2019-06-03
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053: Leadership and Diversity in the Profession with BFA

This week's interview speaks with the co-founders of BFA, Black Females in Architecture a network who's mission is to support, connect and empower black and black mixed heritage women working in the fields of architecture and construction.

Co founders Neba Sere, Selasi Setufe, Alisha Morenike Fisher and Akua Danso discuss how they created the network and many important issues facing the architectural industry today. The leadership and entrepreneurial spirit demonstrated by these ladies provides many essential business lessons for us to model and learn from.

2019-05-21
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052: The 7 Most Common Obstacles To Growing An Architecture Business, BOA UK Live Event Part 2

This is part 2 of the audio from our Live Event in March.

In 2018 I interviewed 42 architects, archipreneurs and industry thought leaders.
Again and again the same themes appeared that I sensed were at the root of many architecture business problems.

Over the Christmas period, I spent a lot of time quietly reflecting and re listening to those interviews in order to distill what these industry experts were telling me they had found to often be some of the most challenging aspects of running an architecture business and what they have done to navigate around them.

From that study I compiled a list of 7 Business Obstacles that in many cases threaten and prevent otherwise successful and intelligent architecture practices from fulfilling in their mission of delivering impactful and meaningful design work.

In this BoA U.K. live event I shared this list and invited a panel of industry leaders and experts to share how they from years of hard won business experience have learnt to successfully navigate around them in order to create game changing businesses.

Sharing their strategies for avoiding the 7 most common obstacles to an architecture business we have:
JOHAN TAFT
The Navy seal of business mentors, for the last 20 years Johan has worked with company leaders, executives, senior partners of firms, business owners and entrepreneurs around the world with a specialist focus on the construction and property sector.

DAVID WEST
Co-Founder and Director of Studio Egret West (SEW). David has over 20 years experience in Urban Visions, Place Making and Strategic Framework plans and has an incredible experience at dealing with the 7 Threats.

TARA GBOLADE
RIBA Journal's Rising Star of 2018. Tara is the founder and director of Studio Gbolade and is an intelligent business woman and entrepreneur, having already created numerous streams of revenue to her practice including apps to design consultation.

HAZEL ROUNDING
Director. Joining shedkm within the first year and contributing significantly to shedkm?s reputation and success, Hazel also spearheaded the opening of the London studio.

TIM BURGESS
Timothy has extensive experience working with funds, family offices and long-term investors to help manage their portfolios and he has walked the path of starting out as a sole practitioner to creating a partnership and growing a team in their central London location. Tim has developed and educated himself in business over the years through extensive self learning and mentorship with other successful architects.

Today's Resources 

REGISTER FOR THIS WEEK's WEBINAR HERE

http://bit.ly/2Jtisj2

 

2019-05-13
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051: 7 Threats To An Architecture Business Part 1

This is the audio from our Live Event in March.

In 2018 I interviewed 42 architects, archipreneurs and industry thought leaders.
Again and again the same themes appeared that I sensed were at the root of many architecture business problems.

Over the Christmas period, I spent a lot of time quietly reflecting and re listening to those interviews in order to distill what these industry experts were telling me they had found to often be some of the most challenging aspects of running an architecture business and what they have done to navigate around them.

From that study I compiled a list of 7 Business Obstacles that in many cases threaten and prevent otherwise successful and intelligent architecture practices from fulfilling in their mission of delivering impactful and meaningful design work.

In this BoA U.K. live event I shared this list and invited a panel of industry leaders and experts to share how they from years of hard won business experience have learnt to successfully navigate around them in order to create game changing businesses.

Sharing their strategies for avoiding the 7 most common obstacles to an architecture business we have:
JOHAN TAFT
The Navy seal of business mentors, for the last 20 years Johan has worked with company leaders, executives, senior partners of firms, business owners and entrepreneurs around the world with a specialist focus on the construction and property sector.

DAVID WEST
Co-Founder and Director of Studio Egret West (SEW). David has over 20 years experience in Urban Visions, Place Making and Strategic Framework plans and has an incredible experience at dealing with the 7 Threats.

TARA GBOLADE
RIBA Journal's Rising Star of 2018. Tara is the founder and director of Studio Gbolade and is an intelligent business woman and entrepreneur, having already created numerous streams of revenue to her practice including apps to design consultation.

HAZEL ROUNDING
Director. Joining shedkm within the first year and contributing significantly to shedkm?s reputation and success, Hazel also spearheaded the opening of the London studio.

TIM BURGESS
Timothy has extensive experience working with funds, family offices and long-term investors to help manage their portfolios and he has walked the path of starting out as a sole practitioner to creating a partnership and growing a team in their central London location. Tim has developed and educated himself in business over the years through extensive self learning and mentorship with other successful architects.

Today's Resources
http://architectresources.org/chat-now

2019-05-09
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050: Being Fearless when Building Dreams with Cory Brian Ingram

This was an impromptu and chance interview that happened a few weeks ago whilst I was travelling in Nashville. I had the good fortune to be staying in the Dream Hotel Nashville and got chatting to Cory who was sitting at the bar. Turns out he was the creative director of the hotel group and was working with an incredible array or architects, designers and brand consultants. So I ran upstairs and grabbed my podcasting kit!

Cory is expert in creating brand language, developing brand experiences and designing consumer luxury goods, especially for the hospitality industry.

Cory?s work has been featured in Vogue, Surface, Vanity Fair, W, Harper?s Bazaar, Elle Décor, The Zoe Report, Refinery 29, Paper Magazine and The New York Times.

His offices are based in New York City and Los Angeles.

In this episode you will learn:
- How to speak to anyone, anywhere in any place
- How to overcome doubt when taking on game changing projects
- The 'inner game' secrets to winning incredible projects and working with dream clients

2019-05-03
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049: Business Development for Architects with Melissa Woolford

In this week's interview I speak with Executive director and founder of the Museum of Architecture (MoA), Melissa Woolford.

MoA is a charity dedicated to empowering architects to run better businesses and to support architects communicating the value of architecture to the general public.

In this interview you will discover:
- Common mistakes architects make in their marketing
- How to develop your career at associate level by learning about business development
- Innovative business models for young practices

Today's Resources:

Museum of Architecture

https://www.museumofarchitecture.org

 

Webinar Registration:

https://attendee.gotowebinar.com/register/4907855266787542274?source=Podcast

 

 

2019-04-22
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048: Navigating Economic Storms In A Design Led Practice with Oliver Salway

This week's podcast is with director of Softroom, Oliver Salway. In this interview Oliver shares how Softroom began using innovative digital rendering techniques to create speculative projects ideal for marketing their architectural talents. From collaborations with emerging design magazines (Wallpaper in 90s) they began to win an exciting array of projects working with global brands and cultural institutions navigating and evolving their practice as economic downturns injured other businesses.

In this interview you will learn:
- What Oliver believes is the new CGI that young architectural practices can utilise to stand out
- Lessons learned from working with airlines
- How to use speculative design to win real projects

This Week?s Resources

Softroom

http://www.softroom.com

 

Book your breakthrough Session with BOA

http://architectresources.org/boauk-podcast

 

 

2019-04-12
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047: What Happens When You Own A Restaurant, Bar and An Architecture Practice with Fourth Space

In this week?s interview I speak with Steve Sinclair, Huw Williams and Paolo Mozzato of Fourth Space about how they have set up a scenario many architects often dream of ? owning a restaurant, Ombra on Vyner Street in London and running an architecture practice.

In this conversation the Fourth Space gents share the valuable business lessons they have learnt from running a restaurant, how they have utilised the unique environment to nurture client and industry relationships.

In this episode you will discover how Fourth Space have:

Created a unique Company Culture Used a restaurant as the front room of their office The lessons learned for an architecture practice from running a restaurant

 

This Week?s Resources

Fourth Space

https://www.fourthspace.co.uk

Ombra

 http://ombrabar.restaurant

 

Book your breakthrough Session with BOA

http://architectresources.org/boauk-podcast

 

 

2019-04-01
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046: When Is P.R. A Bad Idea? with Robert Fiehn

This week I speak with PR Maestro, Rob Fiehn or Robert Fiehn Communications. Rob has an accomplished career to date, working deep within the architectural industry facilitating effective communication with diverse portfolio of practices from small bespoke operations to large international firms helping them communicate both internally and with the wider public.

In this interview Rob discusses when PR is a BAD IDEA. Many architects look at PR as the quick fix solution to a number of business of problems, however without a number of marketing and business fundamentals in place first PR can not be effective and will deliver the desired investment.

In this interview you will learn:

The essentials you need to have in place before you approach a PR The key elements to an effective marketing strategy to maximise your PR What to do when a client is not onboard with your PR strategies

 

THIS WEEK'S RESOURCES:

http://robertfiehn.com

 

2019-03-15
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A Practice For The Future with Piers Taylor

What a delight this week's podcast interview is as I get the opportunity to sit down with Piers Taylor of the Invisible Studio. Sitting in a unit studio at Reading University where Piers teaches, we discuss his career, the growing of two architectural practices Mitchell Taylor and Invisible Studio, working in the media and his blue prints for a light weight low risk architecture practice that delivers fulfilling, challenging design and creates a lifestyle where the distinction between work and play is blurred.

Piers is a true innovator and an inspirational voice for the industry who can powerfully articulate the potential of architecture and an architecture business.

In this episode you will learn how Piers has:

Mitigated the risk of traditional architecture practice with an innovative business model Created his own projects, diversified and created alternative streams of revenue in his career Followed in the footsteps of his architectural mentor and inspiration Glen Murcutt

THIS WEEK'S RESOURCES:

http://www.invisiblestudio.org

2019-03-11
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The 7 Threats to an Architecture Business with Rion Willard

In 2018 I interviewed 42 architects, archipreneurs and industry  thought leaders. 

Again and again the same themes appeared that I sensed were at  the root of many architecture business problems.  

Over the Christmas period, I spent a lot of time quietly reflecting  and re listening to those interviews in order to distill what these  industry experts were telling me they had found to often be some of the most challenging aspects of running an architecture business and what they have done to navigate around them. 

From that study I compiled a list of 7 Business Obstacles that in many cases threaten and prevent otherwise successful and intelligent architecture practices from fulfilling in their mission of delivering impactful and meaningful design work. 

They are:

1. CASHFLOW

2. LACK OF RESOURCE

3. NO MARKET NEED

4. DISCOUNTING TO WIN WORK

5. LACK OF LEADERSHIP

6. FEAR OF SELLING

7. LOSING TALENT

In this podcast I review what these 7 Threats are and how they can erode your business and I relay how many of the architects and industry leaders I have spoken with have overcome them.

Join us at U+I Offices where BoA UK will give you a roadmap around the 7 Most Common Obstacles (the 7 THREATS!!) to a Profitable and Impactful Architecture Business.

THIS WEEK'S RESOURCES:

TICKETS TO Business of Architecture Live Event

http://bit.ly/7THREATS-ITP

2019-03-04
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043: Supporting The Next Generation with Phineas Harper

In this week's episode I speak with Phineas Harper deputy director of the Architecture Foundation. In this conversation Phin discusses the importance of architectural education and how it is essential for it to be protected and the role the profession can take in doing so.Phin also talks at length about the work of the Architecture Foundation in supporting new and upcoming architects and his work organising the radical discussion panels at the Turncoats talks

THIS WEEK'S RESOURCES
http://www.phinharper.com

TICKETS TO Business of Architecture Live Event
http://bit.ly/7THREATS-BOAUKWEB

2019-02-22
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042: "Having the Balls to Diversify" with Pol Gallagher

In this week's episode I speak with founder of ZAP Architecture Pol Gallagher. Pol and the ZAP team have created an exciting and entrepreneurial practice who have become their own clients on a number of projects including the reuse of a dilapidated Victorian theatre into one of London's premier trampoline parks (ZAP Space), which is also where their practice studios are based. And yes I did have a bounce! ZAP's work includes art installations, live events, award winning garden's at the Chelsea flower show and an array of home extensions to super prime properties in some of London's most prestigious postcodes.

In this episode you will learn

- The key fundamentals you need to get your own projects off the ground

- Why it takes courage to diversify and why architects should take the risk

- The dangers of taking on the wrong projects

THIS WEEK'S RESOURCES:

Zap Architecture https://www.zaparchitecture.com

ZAP Space https://zapspace.co.uk

TICKETS TO Business of Architecture Live Event

http://bit.ly/7THREATS-ITP

2019-02-17
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041: Emotional Intelligence with Louise Rodgers and Rachel Birchmore

Using Emotional Intelligence to win work, retain talent & grow a business with Louise Rodgers and Rachel Birchmore.

This week's podcast delves into a topic that so many successful business owners, industry thought leaders and CEOs place as the most important business skill of them all - Emotional Intelligence.

Our emotional intelligence underpins all of our decision-making, our ability to take action, handle interpersonal relationships and our overall experience of life. In business it is everything and self-awareness through cultivating Emotional Intelligence not only enables us to reach our business goals faster but also enriches every facet of life.

In this podcast Louise Rodgers, a qualified, accredited executive and business coach and Rachel Birchmore an experienced strategic marketing consultant and trained business, personal & leadership coach discuss Emotional Intelligence and how it architects can use it in their business.

In this episode you will learn:
- Simple Emotional Intelligence practices that can build powerful relationships
- How to use Emotional Intelligence to retain staff
- Why Emotional Intelligence is the key to winning the right kind of work

TIX for BOA UK 5th March 2019

http://bit.ly/7THREATS-ITP

2019-02-08
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040: 20 Business Growth Shortcuts for Under £500 with Rion Willard

This week is a rapid quick fire brainstorm of marketing, advertising and growth strategies for under £500 that can accelerate your business's growth if executed. I've picked up many of these from speaking to many architects, business mentors and entrepreneurs on the show and I use many of these both with the Business of Architecture UK and in my own architecture practice.

In this episode you will get
- 20 Business Growth Hacks for your Practice
- Get a 2 page cheatsheet containing the hacks
- Marketing Strategies for Architecture Business Growth

TODAY'S RESOURCES:

Downloadable Cheat Sheet
http://bit.ly/20BusinessGrowthHacks

EARLY BIRD TIX for BOA UK 5th March 2019
http://bit.ly/7THREATSEarly

 

2019-01-28
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039: The Art of Winning and Delivering Colossal Projects as a Small Practice with Haptic Architects

In this week's Podcast episode I speak with co founder, Tomas Stokke and Senior Associate, Dimitris Argyros of Haptic Architects about how as 20 person practice they have been able to deliver colossal projects at infrastructure scale around the world. This remarkable feat has been enabled by a unique company culture which focuses on the art of deep collaboration both with their clients and larger practices (100 people +) to facilitate high levels of design thinking and solutions to projects which demand the highly developed systems, processes and experience of a corporate practice.

In this interview Tomas and Dimitris share how Haptic works with practices both larger and smaller than themselves and how they have systematically gone about winning and delivering projects such as airport terminals, transport infrastructure, governmental buildings, aquariums and regeneration plans.

In this interview you will learn

The Keys to Deep Collaboration The benefits you can bring to large practices and how to sell them on it How to cultivate collaboration internally amongst staff

TODAY'S RESOURCES:

Tomas mentioned if you wanted to collaborate with them to get in touch. Their details can be found on the website:

https://hapticarchitects.com

EARLY BIRD TIX for BOA UK 5th March 2019
http://bit.ly/7THREATSEarly

2019-01-21
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038: The 3 Most Common Money Blocks that Stop Architects with Jaimie Sarah

This week on BOA UK I'm speaking with Global Success Coach, Jaimie Sarah about the 3 most common money blocks that architects, entrepreneurs and business owners face with their companies. Jaimie has coached CEOs, company leaders, founders and other influential leaders, change agents and public figures. She has been featured in Forbes, attended the Harvard Business School,  has a degree in psychology and is a qualified hypnotherapist.

Jaimie is a master at unearthing the deep rooted obstacles to an individual's performance and in this episode she goes into depth about why approaching our work as business people with a holistic purpose driven approach is the key to reaching unprecedented levels of success.

In the episode you will learn:

The 3 Money Blocks
How to avoid them
How to be your most profitable self
TODAY'S RESOURCES:

For a confidential discussion with Jaimie you can book a slot in her calendar at

http://calendly.com/jsecrooks/30min or visit her website

Definitely Definitely 

EARLY BIRD TIX for BOA UK 5th March 2019
http://bit.ly/7THREATSEarly

2019-01-14
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037: Essential Business Lessons for Growing Your Practice with Tim Burgess

To kick off 2019 I sit down with one of the co-founders of Cove Burgess, Timothy Burgess. Timothy has extensive experience working with funds, family offices and long-term investors to help manage their portfolios and he has walked the path of starting out as a sole practitioner to creating a partnership and growing a team in their central London location. Tim has developed and educated himself in business over the years through extensive self learning and mentorship with other successful architects.

In this interview Tim outlines this journey and discusses:
- How he overcame the most challenging obstacles architects face - themselves!
- How he wins work and builds powerful relationships with his clients
and
- The piece of advice that saved his practice when an unexpected disaster struck

TODAY'S RESOURCES:
http://www.coveburgess.com

EARLY BIRD TIX for BOA UK 5th March 2019 where Tim will be speaking
http://bit.ly/7THREATSEarly

2019-01-08
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036: Building a Client Pipeline with Dicky Lewis and Joe Haire of White Red Architects

This week I am in the heart of Shoreditch speaking with 2 of the 3 co-founders of young practice White Red Architects, Dicky Lewis and Joe Haire.

White Red Architects already has an exciting portfolio of work ranging from High-End Residential to Cultural and Co-Working office spaces.  Both Joe and Dicky embody a strong entrepreneurial sense and see business acumen as one of the most important keys to creating great architecture.

In this episode you will learn:

The systems to use to build a dependable pipeline of clients The single most important conversation practice partners should have with each other Where to network to grow your practice

Today?s Resources:

http://whitered.co.uk

2018-12-12
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035: Multiple Streams of Income for an Architecture Practice with Tara Gbolade

This week I sit down with the entrepreneurial force of RIBA J Rising Star, Tara Gbolade, co-founder of Studio Gbolade and creator of the Mypart3 App, an app which helps professionals pass their Part 3 examinations to become qualified architects.

In this episode Tara shares:

How you can develop a business plan and model with multiple streams of income How you can always dependably deliver high-quality work on time with no stress or late nights How to charge the right fees for developer clients

Today?s Resources
Mypart3 App
https://mypart3.wordpress.com

Studio Gbolade
https://www.gboladedesignstudio.com

2018-12-06
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034: Business Models for Community Projects with Shankari Raj

In this week?s episode of Business of Architecture, I speak with Shankari Raj, Architect and founder of Nudge Group. Shankari has an immense wealth of expertise and knowledge that crosses a number of different disciplines from Architecture, technology, politics, and economics. Her work is focused on bringing about socio-political change and she utilises her architectural practice for developing community-focused projects that unite and influence how parts of the city are developed and used.

In this interview you will learn:

The innovative business models Shankari uses to implement community projects How to work with major developers on grass root projects The creative places where Shankari has modelled her business practice


Today?s resources :
http://www.nudgegroup.com

2018-11-26
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033: Business Essentials: BoA UK Live Event Panel Discussion pt2

On October 11th 2018, 7a Howick Place, U+I Offices, London, 7-10pm we held the Business of Architecture UK Live Event: Business Essentials, this event was designed to give you business strategies and winning formulas for running a profitable and impactful business.

Speaking we had
- A simple cashflow exercise to have your practice running way above the red line and into profitability, led by CEO of Fresh Projects (specialists in architecture practice management software), Simon Berry - see his video explainer here https://youtu.be/px2G6TbtWxM

Our experienced panel shared how to have money working hard for you leaving you free to fulfil on delivering impactful architecture: our guest panel discussion included industry thought leaders sharing their experience and strategies from running successful high growth practices. Speaking was:

ROGER ZOGOLOVITCH
Founding partner of CZWG and Solidspace, 30 years ago Roger began his career as an architect developer with a nifty piece of entrepreneurial flare by acquiring a plot of land, gaining planning permission and reselling the land at a profit before payment for the initial purchase had been completed. Just recently Roger has completed the award winning housing development in Weston Street with AHMM.

JO COWEN
Jo Cowen Architects, 5 years ago it was just Jo and her business partner Chris in the loft space of her home designing extensions in West London...today Jo leads a 40 person strong practice on the Kings Road with a portfolio of multimillion pound projects, she will be sharing how she did this

JOHAN TAFT
The Navy seal of business mentors, for the last 20 years Johan has worked with company leaders, executives, senior partners of firms, business owners and entrepreneurs around the world with specialist focus on the construction and property sector.

MELLIS HAWARD
Director of rising stars Archio. Learn how Mellis has successfully led her business from private projects into the housing and public sectors, winning awards along the way.

TAMSYN CURLEY
Tamsyn originally trained as architect working for Future Systems before setting one of London's top architectural recruitment agencies, Place. An accomplished architect and entrepreneur, Tamsyn will be sharing her unique insights on the industry.

Subscribe to the Business of Architecture UK Mailing list to be the first in line for our next live events and promotional offers: www.businessofarchitecture.co.uk

2018-11-20
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032: Money, Cash Flow and Profit

On October 11th 2018, 7a Howick Place, U+I Offices, London, 7-10pm we held the Business of Architecture UK Live Event: Business Essentials, this event was designed to give you business strategies and winning formulas for running a profitable and impactful business.

Speaking we had - A simple cashflow exercise to have your practice running way above the red line and into profitability, led by CEO of Fresh Projects (specialists in architecture practice management software), Simon Berry - see his video explainer here https://youtu.be/px2G6TbtWxM Our experienced panel shared how to have money working hard for you leaving you free to fulfil on delivering impactful architecture: our guest panel discussion included industry thought leaders sharing their experience and strategies from running successful high growth practices.

Speaking was:

ROGER ZOGOLOVITCH Founding partner of CZWG and Solidspace, 30 years ago Roger began his career as an architect developer with a nifty piece of entrepreneurial flare by acquiring a plot of land, gaining planning permission and reselling the land at a profit before payment for the initial purchase had been completed. Just recently Roger has completed the award winning housing development in Weston Street with AHMM.

JO COWEN Jo Cowen Architects, 5 years ago it was just Jo and her business partner Chris in the loft space of her home designing extensions in West London...today Jo leads a 40 person strong practice on the Kings Road with a portfolio of multimillion pound projects, she shared how this was accomplished.

JOHAN TAFT The Navy seal of business mentors, for the last 20 years Johan has worked with company leaders, executives, senior partners of firms, business owners and entrepreneurs around the world with specialist focus on the construction and property sector.

MELLIS HAWARD Director of rising stars Archio. Learn how Mellis has successfully led her business from private projects into the housing and public sectors, winning awards along the way.

TAMSYN CURLEY Tamsyn originally trained as architect working for Future Systems before setting one of London's top architectural recruitment agencies, Place. An accomplished architect and entrepreneur, Tamsyn will be sharing her unique insights on the industry.

Subscribe to the Business of Architecture UK Mailing list to be the first in line for our next live events and promotional offers: www.businessofarchitecture.co.uk

2018-11-12
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031: Words for Winning Work with Juliette Mitchell

This week I speak with Juliette Michell of Architypal a writing consultancy for architects. In this interview Juliette discusses the power of using words in architecture to bring our work to life for our clients and colleagues. Juliette explains to importance of telling stories, to cultivate company culture, develop powerful and meaning marketing collateral and generate company values and mission statements.

In this episode you will learn :

- The key ingredients to writing a practice profile

- Words and phrases every architect should avoid using on their website

- How the right words can attract the right client

 

Today's Resources: https://www.architypal.co.uk

 

2018-11-05
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030 Marketing Formulas for Architects with Paul Iddon

In this week's episode I travel to Manchester to visit the phenomenal tour de force that is Paul Iddon. Paul has had a unique career which spans across practicing as an architect running his own office to now running a marketing agency which supports product manufacturers market to architects.

His experience in both terratories provides him with a unique insight into the challenges that architects face both as individual small businesses and as a profession as a whole. In this interview Paul offers some pertinent advice to the profession and how we can collective communicate the value of an architect as well highlighting common mistakes individual businesses make when marketing their services.

In this episode you will learn:

The most common mistake architects make with their marketing communication How to attract clients rather than chase them How to detect a 'bad fit' client from the outset

Today's Resources:

http://ai.agency-spring.com

 

2018-10-31
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029: Creating an Architectural Franchise with Lisa Raynes

In this week's episode I travel to Manchester to visit Lisa Raynes founder of Pride Rd Architects, an architectural practice specialising in domestic and residential projects with an innovative business model.

Discovering that the domestic market was relatively unaffected by economic down turns Lisa set up Pride Road Architects as a franchise  to empower architects who want a better work life balance and want a tried a tested method to set up on their own.

 

In this interview Lisa goes into depth about how she set up the business, how it operates and how people can join the movement.

 

 

2018-10-22
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