OTT stands for over-the-top, initially named in reference to devices that go ?over? a cable box to give the user access to TV content. In OTT channels, content is delivered via an internet connection rather than through a traditional cable/broadcast provider. However, Ben argues that this term will soon be retired.
-Rapid change in OTT industry
-Where is OTT industry heading
Starting your own OTT network
-Content delivery technology
-Fall 2018: Peak Instagram
-Live streaming techniques
-Driving audiences to OTT platforms
-Ad delivery vendors
-The difficulties of starting an OTT platform
-Having your content everywhere, not just on owned and operated
-Launching too early
-Deals with Comcast
-Epsorts and OTT
-Content budgets and production budgets
DM BEN AT @VEGOBEN ON INSTAGRAM WITH ANY QUESTIONS!
Thursday, May 23rd, 2019
3:50 PM - 5:00 PM
Track I: Herscher Hall, 3rd Floor, Room 303-304
Video OTT/Social Content - YouTube - FaceBook - Snapchat - Influencer - Advertiser - Series
Phoenix Gonzalez, co-founder and President of Sales, dotstudioPRO
Tai Greene, founder and chairman, MCMG
Ben Ganz, President, Vego Pictures
Jeffrey Stansfield, President and CEO, Advantage Video Systems
Lauren Cole, President, Cole Media, Moderator
Rory Kramer is widely known and respected as one of the leaders in the content creator world. He ushered in a brand new style of video which has become the gold standard. He's collaborated with The Chainsmokers, Justin Bieber, Shawn Mendes, and also created and starred in his own MTV show.
We talk about:
-His TV show "Dare To Live"
-Content creation process with The Chainsmokers and other artists
-His inspirations including Jackass, skate videos, MTV, and The Urethra Chronicles (Blink 182)
-When your name becomes a verb (network effects)
-Authenticity and not forcing creative
-Breaking down the technical aspects of the Rory Kramer style
-Being told you're "not on brand"
-Getting in a car with a stranger in Asia to see the Bat Caves
-Originally building montages to avoid audio work
-The MTV development and production process
-Branded content and the notes / creative process
-Rory's old job as a QC technician
-Being in the right place at the right time with the right skillset
-Next day edits
-Instagram stories are the new reality TV
-Influencing a generation of new content creators
-Not just "showing the best and hiding the rest"
In this episode a former Studio Lead at Facebook LA reveals insider information on the products, processes, and politics within Facebook.
-The launch of Facebook Live
-Structural organization and processes within Facebook
-Scaling tech companies
-The current villainization of social media
-Why Facebook's problems are all just PR related
-Will Snapchat go the route of vine (hint: the answer is no)
-What will be the features of the next social media platform
-Should the big tech companies be broken up (hint: the answer is no)
-Will Instagram hide their likes
-Is buying followers fraud
-Why do people use social media?
-Facebook and free speech
-Why tech companies re-invest all their profits
HOLLYWOOD 2.0 - THE VEGO SHOW
HOSTED BY @THEONLYMC
PRODUCED BY @VEGOBEN
A VEGO PICTURES LLC PRODUCTION @VEGOPICTURES
Maquis Tril has over 12 million followers across the major platforms. But are they real? Does it matter? On this episode Marquis exposes the dark side of Instagram and YouTube metrics, and the black market powering them.