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Sync My Music

Sync My Music

Discover how to license your tracks to TV Shows, Movies & Commercials through the industry of Music Synchronization Licensing. The Sync My Music Podcast is hosted by 13-Year industry veteran producer Jesse Josefsson with thousands of placements with ABC, NBC, CBS, MTV, Nike, Ford & many more. Subscribe for weekly episodes that will include personal insights, industry player interviews, highlighted success stories & educational walk-throughs. For more of Jesse's educational resources, visit: www.syncmymusic.com If you enjoy this podcast, please leave a review on the app/platform you're currently using - this will help keep this podcast free & 100% ad -free! Thank you.

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Music Library Owner Reveals 'Holy Trinity' Of Licensable Music

My guest this episode is A.J. Gundell, a 13-time Emmy award winning audio professional who created and operates Future Hits, a well established boutique Music Library.  His company's placements include Fox, ABC, NBC, CBS, HBO, Nike and many others. 

A.J. shares his insights as a Library owner as to how a composer/producer can really stand out and create a strong first impression with a Music Library.

2021-05-31
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Meet The Producer Who Created The Sound Of Fox Sports

Today I'm joined by an incredible producer with an amazing success story. Todd Andrew is a full-time sync licensing producer that has nailed many TV theme placements (most notably on the Disney Channel & Fox Sports). These placements have made Todd tremendously successful and today we're lucky to be able to hear how he did it!

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2021-01-29
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Why I'm Cutting Out All NEWS CONSUMPTION In 2021

I've decided to break a 12 year habit of heavy news consumption. Why? Because I'm tired of letting others decide what I should be focusing on. In 2021 I will decide for myself what I focus on.

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-12-31
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Ep. 53: How To Be A Great Parent AND Sync Licensing Producer

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2020-12-07
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Ep. 52: How To Sound Expensive With A Limited Budget

Let's be honest - none of us have EVERY piece of gear we could dream about having in our home studio. So how can we make sure we're creating the highest quality music with our limited budgets? Today I have 4 tips that should help you start making the RIGHT choices for what you invest your money into.

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-11-06
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Ep. 51: "Do I Really Have To...?" YES!

In this episode I talk about the 4 most common questions I get that start with the phrase "Do I really have to...?" These are coming from producers who really want to make licensing their full-time income, but they're questioning how much work it's actually going to take to get there. (Spoiler alert: the answer to every single one of these questions is YES!)

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-10-30
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Ep. 50: Chat w/ SA Members about Sync Psych!

This week I hosted a group chat with a few Sync Academy members to find out how the new Sync Psych Tutorials have been impacting their lives. Lots of great suggestions and insights to be heard in this week's show! (I apologize for my personal audio being too loud and little distorted - have some kinks to work out with our Zoom calls)

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-10-23
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Ep. 49: How Your Ego Can Help You WIN In Sync Licensing

Most people think of the ego as a negative trait to overcome, as if it were some kind of character flaw. I don't see it that way. I think the ego can be used as a tool to help you when you need it! Listen to this week's episode as I dive into how your ego can become your most powerful asset!

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-10-16
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Ep. 48: How 'Sync Psych 101' Is Already Working For Producers!

My new course 'Sync Psych 101' is off to a great start. I've already received tons of feedback from members who have watched many of the included tutorials. Today I'm sharing with you the most interesting points of feedback and how Sync Psych is already helping hundreds of producers change their mindsets.

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-10-09
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Ep. 47: The REAL Reason Producers Give Up on Sync Licensing

After 4 years of educating producers about Sync Licensing, I've seen hundreds of them bail out of the business. The shocking thing is that it wasn't due to a lack of knowledge, work ethic or even talent! It was all due to a negative Mindset that had taken hold of their perspective. Today I'm excited to announce my newest Course that will attempt to break producers free from their fear and anxiety about succeeding in the Sync Biz.

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-10-02
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Ep. 46: Top 5 Dumbest Pieces Of Advice I've Heard

With Sync Licensing being such a mystery to many people, there's a lot of DUMB advice being shared out there. Today I'm going to spell out the Top 5 that I think really do producers a disservice. Not only are these all totally wrong, they can actually do harm to a producer's reputation in this industry.

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-09-25
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Ep. 45: What An Ideal Student of Mine Looks Like

Today I'm joined by Alan LoPresti, a talented producer who was able to secure 2 deals with Libraries he found through Sync Edge. This has resulted in 85 tracks being accepted along with securing 3 HBO trailer spots. Today you'll get to see how Alan's mindset was what allowed him to make such great progress early in his licensing career.

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-09-16
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Ep. 44: Demand Your VALUE In Sync Licensing

Do you know that you are ESSENTIAL to the entire Sync Licensing industry? It's true! Today I'm going to let you know how to make sure you protect your VALUE in this business instead of getting devalued by your Library partners.

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-09-11
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Ep. 43: How I Got Fired From Scoring A Film

This is NOT a story I wanted to revisit, let alone tell publicly. But I decided to share this story with you guys because I want you to know that I, too, have struggled with my confidence in this industry. I hope you find this episode reassuring. 

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-09-04
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Ep. 42: My BIG Personal News!

Just wanted to share with you all some big changes that have been happening in my life. Next week we'll get right back to Sync Licensing topics ?

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-08-28
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Ep. 41: Yes, The Sync Biz IS Too Saturated

Why am I suddenly changing my opinion about the "over-saturation" of Sync Licensing? It's because I think I found a better way to inspire and motivate those producers who are worried about that. Hope you enjoy!

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-08-21
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Ep. 40: SOLUTIONS For: "What If I Waste Years In This Biz For Nothing?"

I've personally struggled a lot with this fear so this episode is certainly hitting close to home. If you're worried that all this time you are pouring into your Sync Licensing career might be just a big waste of time, think again...

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-08-14
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Ep. 39: SOLUTIONS For: "I Don't Have Enough Time To Make Music!"

Feel like you never have enough time or energy to make music? I really challenge you to rethink that assumption - it's likely that you DO have a lot of flexibility in your daily schedule. In this week's episode we talk about some great hacks to squeezing out extra hours of productivity in your day (even with a full-time job & family!)

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-07-31
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Ep. 38: SOLUTIONS For: "My music has to be PERFECT before I submit it!"

Are you always convinced your tracks aren't "perfect" yet? Worry no more! We've got the cure to this problematic thinking in today's episode...

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-07-24
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Ep. 37: SOLUTIONS For: "I'm afraid of succeeding in Sync Licensing"

Are you worried that if you "make it" in Sync Licensing you'll have larger responsibilities to deliver consistently? Perhaps you're afraid of how others will treat you differently once you achieve your goals? These are all very normal and all included in the general fear of success that many producers feel. Today we dive into this tricky topic with some helpful solutions for you to move past them!

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-07-17
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Ep. 36: SOLUTIONS For: "I'm worried that my music will be rejected"

This week we're beginning a new series of episodes dedicated to the psychological/emotional aspects of attaining success in Sync Licensing. The fear of rejection is a HUGE barrier to success in this industry - so let's take it on head first!

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-07-10
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Ep. 35: Most Profitable Type Of Music To Make + More!

This week we answer some great questions from Sync Academy members including:
What types of genres are the MOST Profitable? How has COVID impacted the Sync Licensing Business? What should you do with your hard drive full of tracks? And much more!

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-07-03
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Ep. 34: How To Avoid Getting "Ghosted" By Music Libraries

This week you're going to learn some smart methods to minimize your risk of getting screwed over by a Music Library (yes, it can happen). Make sure you protect the hard work you've put into your music by implementing these simple tips!

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-06-26
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Ep. 33: Great Questions From Sync Academy Members!

This week I offered a LIVE 1 hour-long Q & A Video Chat with Sync Academy members. We had some great questions pop up so I wanted to make sure you all got to hear the answers!

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-06-19
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Ep. 32: How To Take Feedback On Your Music Like A Pro

Have you ever felt mad or uncomfortable when someone gave you critical feedback on your music? Good, that means you're a human being!

Today we discuss the importance of being able to take critical feedback on our music as well as some personal stories to help not feel so alone when you're getting less than desirable feedback.

New To Sync Licensing? Enroll Now In My Free Music Licensing Course



2020-06-12
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Ep. 31: How To Reduce Stress In These Chaotic Times

Today Mike & Trevor join me to talk about our tips and proven methods to reduce our own stress. With so many stressful issues going on in the world right now, consider this your 30 minute vacation for anxiety and stress!

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-06-05
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Ep. 30: Sub-Publishers & Why You NEED Them

Mike, Trevor & I discuss the value that Sub-Publishers have played in our lives, both as composers and as Library owners. You're going to want to partner with Libraries that have Sub-Publishers so that you can spread your reach for sync fees and royalties globally.

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-05-29
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Ep. 29: Royalty Free vs. Production Libraries: Who Will Win?

This week Trevor, Mike & I discuss the differences between the business models of a Royalty Free Library and a Production Music Library and how we feel the industry will evolve with those 2 models in the future.

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-05-22
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Ep. 28: Top MISTAKES That Could Kill Your Licensing Career

After educating producers for 4+ years about the Sync Licensing business, I've started to notice the most common mistakes that are made. Make sure you listen to this week's episode to ensure you avoid these potentially career killing mistakes!

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-05-15
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Ep. 27: Ethics In Sync Licensing - What You Need To know

Trevor & Mike join me once again this week to discuss the various ethical concerns you should be aware of in the TV/Film Sync Licensing business. Where you decide to draw your "line" is up to you, but our attempt with this episode is to make you aware of the power you DO HAVE in this business. 

2020-05-08
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Ep. 26: How Sync Licensing Gave Me The Skills To Conquer Life

This week Trevor & Mike join me to discuss more personal revelations about Sync Licensing careers as well as what our priorities will be moving forward.

2020-05-01
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Ep. 25: Everything BUT Sync Licensing

This is the first episode of the podcast where Trevor, Mike & I discuss everything EXCEPT Sync Licensing. Join us for this fun, unstructured chat!

2020-04-24
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Ep. 24: Music Library CEO Shows You How to Stand Out!

Today I'm joined by Michael Thornton, CEO of Amphibious Music, to discuss what qualities he looks for in producers & composers.  If you want to truly understand how a Library owner thinks then don't miss this episode!

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-04-17
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Ep. 23: The Future Of Sync Licensing

Today I'm joined once again by Trevor Lewallen & Mike Genato to talk about where we see some NEW opportunities arising for producers to get their tracks synced (and paid!).

Now is the time to get educated on these emerging industries to learn how you might be able to serve them with your music.

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-04-10
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Ep. 22: A Full Hour of Sync Licensing Q & A

This week I'm releasing the Live Q & A session I just held with Sync Edge members. There were a lot of great questions asked and I hope this session will inform you just a bit more about how to succeed with TV/Film Sync Licensing!

Wanna join us for the next Live Q & A?
Join Us In Sync Edge Today!

2020-04-03
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Ep. 21: What Brought Us To Sync Licensing?

Today I'm joined once again by Trevor Lewallen & Mike Genato to talk about our origin stories getting into the Sync Licensing business.

LAST CHANCE to join us in Sync Academy and be eligible to win the s61 MIDI Keyboard: Join Here.

2020-03-27
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Ep. 20: How Coronavirus Will Affect Sync Licensing

Today I'm joined by 2 Library owners (and composers) who give me their thoughts and insights for how the coronavirus situation has already impacted their businesses as well as what they see happening in the next 6-12 months. 

2020-03-20
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Ep. 19: Insights From an 'A-List' Music Supervisor

This week I'm joined by heavyweight Music Supervisor Johnny Altepeter who's credits include projects such as Venom, Mary Poppins & Mortal Kombat 11.

Johnny shares with us the various responsibilities he holds as a Supervisor as well as his best tips for success when trying to land those major A-list film, trailer & video game placements.

New To Sync Licensing? Enroll Now In My Free Music Licensing Course


2020-03-13
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Ep. 18: The Little Details That Really Matter

In this week's episode I talk about the crucial importance of implementing a "Quality Control" process into your music workflow.  This is how you're going to ensure that you become an "inner circle" member with a Music Library. 

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-03-06
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Ep. 17: Future of Sync Licensing w/ AI Technology

This week Shane Roberts of Amper joins me to discuss the AI composing tool his company has developed. We discuss the potential impacts of this technology in the world of Sync Licensing.

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-02-28
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Ep. 16: "I Wish I Knew THIS About Sync Licensing"

25 Year Licensing Producer Ken Vandevrie joins me to talk about the TOP TIPS we would give to anyone new to the business of Sync Licensing.  These Tips can save you months, if not years, of agony and headaches in the Sync biz - don't skip this one!

New To Sync Licensing? Enroll Now In My Free Music Licensing Course



2020-02-21
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Ep. 15: How To Avoid Being Sued When Using Loops

Mike Genato, a composer and Music Library owner, joins me to discuss a legal issue his company is facing due to a loop taken from a popular loop/sample website.

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-02-14
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Ep. 14: You're Not Alone In The Sync Business!

This week I invite 3 Syndicate members to join me for the podcast to share their stories of how they get into the Sync Licensing industry as well as some of their most frustrating and difficult challenges throughout their journey.

Just remember, no matter what you're going through or feeling at the moment in your career...you're not the only one that's been there (I promise!).

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-02-07
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Ep. 13: Who SHOULD Pursue Sync Licensing

As a follow up from last week's episode I talk about the traits that make a Music Producer a GOOD FIT for Sync Licensing.  There are certain characteristics and personality types that tend to fit this niche segment of the industry better. Listen to this episode to find out if you have them!

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-01-31
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Ep. 12: Who Should NOT Pursue Sync Licensing

After working in this industry for 11 years and coaching producers for the past 4 years, I've gotten fairly good at picking out producers who are a "good fit" for Sync Licensing. That means I've also figured out who really isn't set up for success with Sync Licensing - today we'll discuss those traits.

New To Sync Licensing? Enroll Now In My Free Music Licensing Course



2020-01-24
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Ep. 11: Major Cable Composer Reveals His Process

Ron Riddle has composed over 500 episodes for Discovery Networks as well as projects for A&E, National Geographic, History Channel, CBS & more. And lucky for us, he was willing to join me for an episode to discuss his process for keeping a long-running career in Sync Licensing.

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-01-17
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Ep. 10: 2 Artists w/ 2 Different Paths in Sync Licensing

This week I consult 2 artists who are strategizing how they will succeed with Sync Licensing. I hope this conversion helps provide you with insight and guidance for how you may want to proceed in this business.

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-01-10
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Ep. 9: Should You Create Your Own Music Library?

Is it a good idea to start your own Music Library? At what point in your licensing career would it make sense to do so? And what kinds of skills are needed to successfully operate a publishing company? This episode answers all of those questions!

My guest this week, Mike Genato, is a producer who recently made the transition to Music Library owner. In this episode Mike shares his experience in creating his licensing company - the ups, downs & challenges he faced when stepping into the "business side" of the sync licensing business.

New To Sync Licensing? Enroll Now In My Free Music Licensing Course

2020-01-03
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Ep. 8: What Sync Academy Members Did In 2019

To end the year I wanted to highlight some of the accomplishments that many Sync Academy members achieved in 2019.  I'm very humbled to have provided a path, strategy & platform that has helped hundreds of producers get their first foot in the door of the Sync Licensing industry.

Join Us In Sync Academy Today & Start The Next Decade Off With A Huge Jump Start On Your Licensing Career! 

2019-12-27
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Ep. 7: Reduce Holiday Stress

The Holidays are a wonderful, magical & STRESSFUL time of year (especially for musicians and producers). This week I wanted to share some tips I've used to almost entirely eliminate my stressors of the Holiday season. I hope this episode can help you reduce your stress as well!

New To Sync Licensing? Enroll Now In My Free Music Licensing Course



2019-12-20
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