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The New Music Business with Ari Herstand

The New Music Business with Ari Herstand

Ari Herstand is the best-selling author of How to Make It in the New Music Business. Forbes calls him ?The poster child of DIY music.? In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn?t let his guests off easy. If there is a way, Ari will find it.

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Primary Wave Publishing on Sync Licensing Cover Songs and Legacy Recordings with Marty Silverstone

Marty is Head of Sync at Primary Wave, overseeing licensing activity for Primary Wave?s music publishing and management clients. With staff in Los Angeles and New York, the dynamic Primary Wave Sync team is a key part of Primary Wave?s proactive marketing approach, constantly creating new opportunities and driving big ideas for music in film/TV, advertising, video games, and other visual media.

In 17 years in music publishing, Marty has worked with and secured placements in film, TV and advertising campaigns for artists such as Kurt Cobain, Smokey Robinson, Def Leppard, Hall & Oates, Aerosmith, Collective Soul, Bruce Hornsby, Kenny Loggins, L.P. and Foy Vance.He was recognized as one of Billboard Magazine?s Top Branding Power Players in both 2018 and 2019.

Ari and Marty discuss how cover songs work in sync licensing along with how legacy acts get their music licensed. They also touch on what kinds of music brands are looking for at the moment. The two are joined by Ari?s Take Academy students for a Q&A at the end.

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Primary Wave

Website: https://primarywave.com/

 

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2021-08-25
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Afrobeat Artist Fiokee on Nigerian Music Scene and Staying Independent

Ifiok Effanga, professionally known as Fiokee, dubbed as Africa?s No1 sensational Guitarist is a Nigerian talent who hails from Akwa Ibom. He is known for his treble guitar solos infused with highlife steeped guitar lines. Fiokee is associated with acts such as Tiwa Savage, Yemi Alade, Patoranking, Reekado Banks, Adekunle Gold, Flavour, Simi, and Kiss Daniel, among others.

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Fiokee

Instagram: https://www.instagram.com/fiokee/?hl=en

 

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2021-08-18
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Imogen Heap is Building a More Equitable Future for Musicians

Self-produced British composer and recording artist for over 20 years, Imogen Heap has released five solo albums, another as one half of Frou Frou and collaborated with countless and varied artists including Taylor Swift, Nitin Sawhney, Deadmau5, Eric Whitacre, Jeff Beck and Jon Hopkins. Her compositions and songs pop up in blockbuster and indie films as well as countless TV shows, are featured in underground rap and dance music and covered by the likes of Ariana Grande. As composer and arranger for one of the biggest hits in theatrical history, Harry Potter and The Cursed Child, Imogen won the Drama Desk Outstanding Music in a Play award. As a sought-after speaker and performer, Heap hosted 2020?s Grammys Premiere Ceremony. Heap?s collaborative and multi-dimensional workflow attracts companies for commissioned works, leading to songs such as Tiny Human, the first song to distribute payments via a Smart Contract, and The Happy Song, a highly successful song for children in their early-years. Heap, recognized as an artist's artist, has won two Grammys and an Ivor Novello award. In recognition of her pioneering work at the intersection of music and tech, Heap has a hat trick of three honorary doctorates for the gestural music-ware 'MI.MU gloves' system and recently for ?The Creative Passport?, an integrated digital ID solution, empowering music makers to be the change toward a fair and flourishing music ecosystem.

In this episode, Ari and Imogen discuss NFTs, metadata and payment transparency and how to properly credit (and pay) creators using the blockchain. Overall, how to make the future of music more equitable for musicians.

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Imogen Heap

Website: http://www.imogenheap.com/

 

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2021-08-04
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Andy Grammer on Songwriting, Fear and Persistence

This interview with Andy Grammer was recorded live during Ari's book signing event at Barnes & Noble at The Grove in Los Angeles on January 16, 2020. Andy dropped gem after gem after gem for artists, songwriters, and managers on how to approach songwriting, a music career, and just life in general.

Multi-platinum selling pop artist Andy Grammer is all about inspiring and empowering the world by communicating his truths through his music. Grammer is the first male pop star in a decade since John Mayer to reach the Top 10 at adult pop radio on his first two singles. His discography includes a succession of anthemic pop hits, including "Keep Your Head Up," "Fine By Me," "Honey, I'm Good.," "Good to Be Alive (Hallelujah)," and "Fresh Eyes." His most recent album Naive is home to his latest single, "Don't Give Up On Me," which quickly reached the Top 10 on iTunes and is already certified gold.

4:34 - Andy's journey from before his first album came out

7:27 - How long Andy was performing on the Promenade

11:17 - The importance of giving; it's about the audience

12:10 - What kept Andy going through the soul-crushing gigs 

14:57 - Was there a shift in perception that enabled Andy to leap to the next stage in his career

19:12 - How Andy transitioned from playing the Promenade to doing radio tours

20:52 - Manager as a partner

24:00 - How to know when you've reached your threshold

26:57 - Andy's routine that enables him to crush fear regularly; has the fear ever gotten to be so much that he can't handle it?

30:27 - Does Andy's fear ever prevent him from writing new tracks, especially since he's already written so many hits

32:07 - How Andy knows if he's written a good song after a session

35:05 - Andy's co-writing process

41:29 - When he first went into a top-level writing session; what was that like?

42:42 - How he remains humble with all of his success

47:45 - What is branding?

53:47 - Andy's way of processing songs that he's written

55:33 - How Andy makes it in the new music business

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Andy Grammer:

Website: https://andygrammer.com/

Facebook:

2021-07-21
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Euphoria Music Supervisor Jen Malone Gives a Sh*t

This is a re-run episode from last year with music supervisor Jen Malone. She has placed music and worked on Euphoria, Atlanta, Creed 2, The Resident, Boomerang, Baskets, Shelter, Lady Dynamite, and Step Up. That's just scratching the surface. She has worked in sync licensing now for over a decade and is so well established respected.

We dug in deep on sync licensing. We talk about what a music supervisor does. She also gave advice and tips on how independent artists can get their music synced and things to look out for in the contracts, quote requests, and things you should strike from the deals. We also discussed how to setup your music to pitch to supervisors effectively and have the best chance of having your music synced.

11:43 - What is a music coordinator?

13:06 - How pitching music has changed over the years

17:03 - How do you like to be contacted when?

19:03 - Are there any tools that you use for audio clearance and recognition?

23:19 - How do you find new music?

24:43 - What's your process like when coming into a new project?

25:45 - Who created the sonic vibe of Euphoria?

26:40 - What is the process on working with the director?

30:20 - When did you come into Creed 2?

34:05 - Can you work on multiple shows at once?

35:25 - How much does your personal taste influence your selections for the projects you're working on?

37:55 - How do you pick music for scenes that are difficult? How do you create such a juxtaposition?

42:30 - Are there any standout independent musicians that you've seen get a "break" from one of their placements?

45:55 - What are the music discovery trends you've seen over the past years?

49:20 - Do you curate any playlists?

50:25 - How do you stay organized when you're working on so many projects at once?

52:00 - What are the differences working with the different platforms? Is there a standard placement rate?

53:55 - The Discovery channel devaluing music and screwing over musicians

59:35 - Jen Malone sides with musicians and helps them negotiate licenses

1:02:55 - How much negotiation is allowed with the contracts you're working with? What advice would you give to someone who wants to have their music synced?

1:09:55 - How do you define making it in the new music business?

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook:

2021-07-14
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Ritt Momney on TikTok Fame and Numbers Perspective

Ritt Momney (real name Jack Rutter) is a 21-year-old musician who went viral on TikTok at the end of 2020 for his song "Put The Records On." This virality propelled him into a favorable deal with Disruptor Records under Columbia Records.

Jack talks about how he distributed "Put The Records On" via TuneCore and why he signed it over to Disruptor Records. We also discuss perspective, numbers, approaching social media.

3:55 - Living in Los Angeles and how Ritt Momney met his manager

8:00 - Prior to getting a manager, was there traction with Ritt Momney?

9:45 - Perspective when achieving your goals

12:50 - Not having human connection after releasing "Put The Records On" and getting the reactions on social media

19:05 - How "Put The Records On" went viral on TikTok

22:17 - When Disruptor Records approached Ritt Momney and why he signed with them

36:10 - What the next phase of Ritt Momney looks like

44:17 - Tour and festival plans for Ritt Momney

49:58 - What it means to Ritt Momney to make it in the new music business

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Ritt Momney:

Website: https://www.rittmom.com/

Instagram: https://www.instagram.com/rittmomney/

Twitter: https://twitter.com/rittmomney

YouTube: https://www.youtube.com/channel/UCd7OtTy4s4swX4891VbF3Hg

Facebook: https://www.facebook.com/rittmomney/

TikTok: https://www.tiktok.com/@rittmomney

 

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2021-07-07
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Stand Atlantic on Pop Punk Resurgence, Building a Fanbase Live

Today my guest is David Potter of the band Stand Atlantic out of Sydney, Australia. This is the first guest on the show from the pop punk music scene. The band typically does 200 shows a year, and we talk about what it's been like going from 200 shows to 0 shows.

We dig into how they got started, found their manager, and booking agents. We discuss tour buy-ons and what he thinks of the whole pay-to-play system.

3:22 - How Australia's been during the pandemic

9:38 - Touring and the pop punk scene in Australia

13:59 - Music being cyclical and Stand Atlantic becoming accepted in the Australian music scene

17:30 - How most of Stand Atlantic's fans discovered them

21:06 - Using social media to build a following and splitting up band members' responsibilities

25:30 - Reckoning with streaming numbers

30:28 - David switching from the bassist to guitarist

38:04 - Stand Atlantic's sponsorship with Fender

39:44 - Don't fall for scams or pay-to-play situations

47:02 - Experimenting with livestream shows

51:48 - The process in creating "deathwish"

57:09 - How David defines success

1:00:49 - What it means to David to make it in the new music business

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Stand Atlantic:

Website: https://www.standatlantic.com/

Instagram: https://www.instagram.com/standatlantic/

Facebook: https://www.facebook.com/StandAtlantic/

Twitter: https://twitter.com/StandAtlantic

Spotify: https://open.spotify.com/artist/1W2Fv4YUnjC8hx2qQd6fGh?si=WNqYxGhQT1i4kbAPRsj4mw&dl_branch=1

 

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2021-06-30
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Cory Wong on Vulfpeck, Freelancing and Band Leading

Most know this week's guest, Cory Wong, as the guitar player for Vulfpeck, but he's also played in Jon Batiste's band for Stephen Colbert's late night show as well as Blake Shelton and others. He currently lives in Minneapolis, Minnesota. 

I encourage you to spend time with this episode, especially if you're a session player, band leader, or studio cat. We talk about payment models, ethics, and etiquette when you're in the studio. He also shares some interesting stories about playing with Vulfpeck.

7:35 - What it's been like for Cory not being able to tour or play live

21:37 - Real world value vs. vanity metrics

28:07 - Cory and the Wongnotes

56:10 - What is the etiquette when working with other musicians in the studio or on set?

1:03:52 - How Cory dictates what sessions he takes

1:09:00 - Pay structure for Cory's hired musicians and Vulfpeck

1:25:00 - What it means to Cory to make it in the new music business

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Cory Wong: 

Website: https://www.corywongmusic.com/

Instagram: https://www.instagram.com/coryjwong/

Twitter: https://twitter.com/corywong

Facebook: https://www.facebook.com/corywongmusic

YouTube: https://www.youtube.com/channel/UCQqC08JWnJGJIgw43XJ0GXw

 

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2021-06-23
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Micro Sync Licensing with Musicbed CEO

Daniel McCarthy is the CEO of FM, which includes the music platform Musicbed. It's one of the more popular sync hybrid platforms. It includes the typical sync agency but also acts as a music library. Musicbed works with indie filmmakers, wedding video filmmakers, and photographers. Their clients go all the way up to brands that place commercials in the Super Bowl and everyone in between.

We talk about how all of the smaller placements work and how artists get paid. We discuss how big sync licensing placements work and how artists are making hundreds of thousands of dollars. Some of their artists have made millions of dollars.

5:54 - How Musicbed got started and Daniel's story

13:12 - Musicbed's business model and definition of one stop

23:25 - What is micro licensing and content ID?

31:23 - How Musicbed subscriptions and the various levels of clearance work

35:45 - Getting screwed on a licensing deal and how to prevent it

43:21 - Fees for TV, film, and ad campaigns

49:09 - What Musicbed's artists are making annually

53:17 - Musicbed user interface

59:21 - How does an artist work with Musicbed?

1:01:36 - What it means to Daniel McCarthy to make it in the new music business

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

 

See acast.com/privacy for privacy and opt-out information.

2021-06-16
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Publishing Deals, Songwriting Camps from Beyoncé Collaborators Noble

My guests today are Noble, a production duo originally from South Africa now residing in Los Angeles. They recently signed a publishing deal with Campfire Songs. 

They talk about their story and are most known for their cut of Beyoncé's Lion King soundtrack. They have tons of other cuts with artists from all over the world, but they're just getting started. We nerd out a little bit on gear, analog and digital plugins, and they give some really good advice on how to get a publishing deal.

3:35 - How Noble met

7:30 - Noble's production process and how they work a session

15:09 - MIDI vs. acoustic instruments vs. plugins

23:18 - How Noble went from kids hustling to working with Beyoncé

31:18 - Attending a writing camp for Lion King and why it was such a humbling experience 

35:00 - How Noble met their manager Seth Kallen

38:51 - How Noble's publishing deal is structured 

45:00 - The difference between record deals and publishing deals

49:00 - Advice to upcoming songwriters and producers looking to get a publishing deal

55:26 - Next steps for Noble

58:45 - Why Los Angeles

1:04:00 - What it means to Noble to make it in the new music business

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Noble: 

Website: https://www.noblemakesongs.com/

Instagram: https://www.instagram.com/noblemakesongs/

Twitter: https://twitter.com/noblemakesongs

 

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2021-06-09
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Album Release Strategy, Hot 100 Hit, from Create Music Group

My guest is Alexandre Williams, the co-founder and COO of Create Music Group. They're a distribution, publisher, YouTube royalty collection, rights management, influencer, and TikTok (through Flighthouse) marketing company. Inc Magazine named them the second fastest growing company in America in 2020.

Create Music Group has over 25,000 artists and 5,000 label clients. They distributed Tekashi 6ix9ine's track "Trollz" with Nicki Minaj, and it reached No. 1 on the Billboard Hot 100. It's the first time that a completely independent, distributed single has ever reached the No. 1 slot in the Billboard Hot 100.

We discuss playlist pitching, release strategy, and how Create Music Group approaches working with their artists. 

6:20 - What is the core mission of Create Music Group?

10:53 - Create Music Group's business model

12:27 - How CMG allocates their resources for their 25,000 artists

18:15 - Advances and CMG's proprietary algorithm to determine them

19:59 - Devoting time and resources into the 'middle class musicians'

24:52 - How CMG decides which artists to work with

28:18 - Building strategies for and with artists

31:55 - The secret to pitching to official Spotify playlists

38:18 - How much goes into the release plan before and after a track comes out

41:07 - How important is release day?

45:35 - How relevant is press today? Is it worth it?

48:36 - Breakdown of a marketing budget

54:16 - Advice to artists who don't get the response they're hoping for after their release

59:16 - What it means to Alexandre to make it in the new music business

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

 

See acast.com/privacy for privacy and opt-out information.

2021-06-02
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They Hacked Their Way on Tour With their Favorite Band by Selling CDs to Fans in Line

Michael Walker is a keyboardist for the band Paradise Fears, who made headlines years ago for a thing they called "tour hacking." What they did was sold 24,000 CDs at around $10 in just a few months to fans standing in line for concerts. Not their concerts. This is the DIY method of DIY'ers.

Obviously this tactic doesn't really work anymore, so we talk about the evolution and what that turned into, what his ideas are now, and how you can turn those tour hacking ideas into something that works today. We went deep into marketing concepts, tactics, and human psychology.

4:15 - Selling CDs to people in line at other bands' shows and making more than $100k

13:12 - Going on tour with All Time Low

18:12 - Selling merchandise and building fans through social media

33:24 - Making money and just to make money + the super fan concept

39:10 - What has Michael learned by working with this grassroots band over the past few years? 

47:55 - Facebook Messenger and paid traffic and goals

56:40 - Building effective funnels

1:07:45 - What it means to Michael Walker to make it in the new music business

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Michael Walker:

Website: https://www.modern-musician.com/

Facebook: https://www.facebook.com/themodernmusician/

Twitter: https://twitter.com/mjwalker0

Instagram: https://www.instagram.com/michaelmodernmusician/

 

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2021-05-26
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How to Go Viral on TikTok from Flighthouse

Today's guest is Austin Georgas. He is the senior account manager at Flighthouse Media. They are a full on influencer and media agency that help break songs on TikTok. They've worked on previous campaigns like Doja Cat's "Say So," Internet Money's "Lemonade," Surfaces' "Sunday Best," and Arizona Zervas' "Roxanne." They are one of the best at what they do.

Austin breaks down exactly how going viral on TikTok works and what the process is behind it and how micro and macro influencer campaigns are run at this moment. The influencer campaigns change all of the time, so he talks about how they change. If you're new to influencer marketing and TikTok, you're going to get a ton of valuable information out of this conversation. 

6:00 - Background on Flighthouse and Austin Georgas

9:52 - The "Roxanne" campaign on TikTok

12:24 - Who is considered a "micro influencer"? 

14:27 - TikTok's algorithm works much differently than Instagram's

18:45 - What it's like engaging micro influencers for a campaign

20:55 - Macro influencers and running campaigns with them

25:44 - What does viral and "number of videos" mean on TikTok?

29:29 - Using sounds on TikTok

39:36 - Does Flighthouse give creative guidance to influencers they're working with?

42:03 - How Flighthouse decides on influencers' compensation

48:10 - Working with labels' artists

51:19 - How many influencers does Flighthouse have in their roster?

52:17 - Why doesn't money go as far anymore on TikTok?

54:11 - How does an independent artist find micro influencers on TikTok?

1:00:42 - What it means to Austin to make it in the new music business

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

 

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2021-05-19
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Environmentally Friendly NFTs with Crypto.com's EVP

Joe Conyers III is the EVP and Global Head of NFTs at Crypto.com. He's also the co-founder of Songtrust, the largest admin music publisher. Songtrust is owned by Downtown Music Holdings, and when Joe was the chief strategy officer at Downtown they purchased CD Baby. 

He was named a digital power-player four years in a row by Billboard magazine. The real headline of this episode is that Crypto.com hosts their NFTs on a much more environmentally friendly blockchain. It is not on the Ethereum blockchain, which has a massive impact on the environment.

4:48 - Joe Conyers III being the co-founder of Songtrust and explaining what an NFT is

9:35 - How NFTs relate to music right now

10:50 - The most popular NFTs, why people are spending so much money on them, and authenticity

18:46 - Tracking resells of an NFT

21:47 - The difference between a sale and an auction

28:15 - Blockchain technology and how a transaction works

31:25 - What happens if a place you purchase an NFT goes down or gets hacked?

35:03 - Buying and reselling on different platforms

36:50 - How does Crypto.com work?

45:17 - Environmental impact of NFTs and the blockchain

55:09 - What it means to Joe to make it in the new music business

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

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2021-05-12
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The MLC is Sitting On $423 Million, How Songwriters Can Claim It

Kris Ahrend is the CEO of the Mechanical Licensing Collective (MLC). This is the organization that was set up and appointed by Congress by the Copyright Office after the Music Modernization Act was signed into law. They officially went into effect in January of 2021. What the MLC does is collect mechanical royalties from streaming services in the United States. These are just royalties for songwriters. The DSPs pay the MLC and the MLC pays the rights holders. 

Article: https://aristake.com/songwriters-claim-mlc-money/

MLC's website: https://www.themlc.com/

4:35 - What is the MLC and what do they do?

8:00 - Mechanical royalties and PROs, and where does the Harry Fox Agency play into everything?

14:50 - What is the statutory rate? 

17:03 - How to find how much you've earned in mechanical royalties through the MLC

18:50 - Why you don't need the MLC if you have an admin publisher

21:08 - Why BMI, SESAC, ASCAP, or GMR is not enough to collect all of your royalties

24:30 - International mechanical royalties

26:47 - How much money is being lost to ASCAP, BMI, and SESAC's commissions? 

32:30 - The MLC and admin publishers

34:58 - Where does the data in the public search feature come from?

39:20 - The MLC has $430 million in unpaid royalties

46:47 - Additional sources where the MLC gets its data

50:10 - How much it costs to register with the MLC

51:43 - Who calculates the data and royalty amounts? 

54:30 - Historical royalties from the DSPs

57:58 - Different types of publishers the MLC lists in their database

1:03:45 - How to search MLC's database by song title

1:07:11 - How long you have to collect your royalties from the MLC

Connect with Ari?s Take:

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See acast.com/privacy for privacy and opt-out information.

2021-05-05
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VÉRITÉ on NFTs and 350 Million Streams Without a Label

VÉRITÉ is an incredible artist who has had over 350 million streams all independently. She has never signed to a label. She discusses why she stayed independent her entire career. 

We also dig into NFTs. She's, to date, dropped 3 NFTs and made 10s of thousands of dollars on them. She explained what they are, how she got started, what the future of them is, why they're important, and their challenges. If this is your first introduction into NFTs, get ready. We go deep. But she also breaks it down really well. 

She's also the host of the podcast, Anatomy of an Artist, which I was a guest on: https://spoti.fi/3npAAMH

Quick links: 

3:00 - Discussing "voice social" and how it's changed

6:15 - VÉRITÉ's Anatomy of an Artist podcast and her episode with 3LAU

9:58 - The process and approach of "by now"

14:26 - How VÉRITÉ feels before and after releases

17:07 - Setting expectations for releasing music and getting feedback from fans

21:15 - NFTs and fans investing in VÉRITÉ's sound recordings

24:32 - Explaining NFTs as if we were five-year-olds

32:20 - How the blockchain can revolutionize metadata in music

35:15 - VÉRITÉ being an independent artist

38:34 - Was it a conscious decision to remain an independent artist? 

42:30 - HypeMachine and being covered by blogs to propel VÉRITÉ's career

45:30 - VÉRITÉ's five strategies for every release

51:28 - What is next for VÉRITÉ? 

54:22 - Taking into account the environmental impact of NFTs

59:00 - What it means to VÉRITÉ to make it in the new music business

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

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Connect with VÉRITÉ:

Website: https://www.veriteofficial.com/

Facebook: https://www.facebook.com/veritemusic

Twitter: https://twitter.com/Verite

Instagram:

2021-04-28
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Sync Agent Explains the Game

Today's guest is the CEO and co-founder of Audiosocket, Jenn Miller. Audiosocket is a sync licensing company. They have an agency side, ASX, and a micro licensing section, which we get all into the nitty gritty and depths of what that actually means. They're the inventors of mass music as a service, which deals with the micro licenses that we talk about. They invented the platform. So if you need a song for a wedding, mom and pop local shop, ad for your YouTube, then you can use Audiosocket for that at very affordable rates. 

We talk about what it's like running a sync agency and the kinds of briefs Jenn is seeing these days, the price ranges, and what Audiosocket is doing specifically. She also gives great advice on how to be successful in sync licensing.  

Quick links: 

3:50 - Background on Audiosocket and what they do

7:07 - What is ASX? What is micro licensing and how does it work? 

9:23 - How do you clear a micro license?

14:06 - How does an artist make money on a company licensing an entire catalog for $500/year subscription?

19:27 - Leaving the retitling era and how exclusive/non-exclusive tracks work

23:33 - How does Audiosocket ensure that artists in their catalog are not devalued? 

25:51 - Does Audiosocket have artists that do micro licensing and in ASX? 

27:27 - About the placements Audiosocket has placed 

29:27 - How do deals with composers work?  

30:20 - Jenn's tips to artists for getting more sync placements

35:14 - Should artists spend time building relationships with music supervisors or work with a sync agent/agency? 

39:18 - How Audiosocket negotiates credits for artists

41:11 - Ari's Take Academy student questions

51:58 - How to get your music into Audiosocket's catalog 

53:39 - What it means to Jenn Miller to make it in the new music business

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

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Twitter: https://twitter.com/ariherstand

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Connect with Audiosocket: 

Website: https://www.audiosocket.com/

Instagram: https://www.instagram.com/audiosocket/

Facebook:

2021-04-21
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Ricky Montgomery From Viral on TikTok to Major Label Bidding War

You may know Ricky Montgomery from his Vine days. You may know him from his band The Honey Sticks. Or you may know him because a few of his songs went viral on TikTok in 2020. This led to a massive bidding war amongst 50 major labels. He ended up signing a deal with Warner Records. 

This is a very interesting deal he signed. We get all into the weeds of this, so I encourage you to listen to the very end if you want to hear what major label deals look like for artists these days. He shares some really interesting anecdotes on how the bidding wars went down. 

Quick links: 

2:45 - Ricky Montgomery's Los Angeles space and where he calls home

7:51 - About The Honey Sticks' tour before the pandemic cancelled

11:15 - Ricky Montgomery's success on TikTok and how it happened

17:14 - What inspired Ricky's love for the digital world

22:27 - What it looks like running an indie career for The Honey Sticks

26:27 - How Ricky figured out and navigated the digital world

30:46 - How did Ricky convert his Vine fans over to other platforms when Vine died?

39:00 - Social media platforms have no regard for the creators that make their platforms thrive

41:44 - Why Ricky signed a major record deal and the details of his deal

54:20 - What's the difference between a licensing deal and master ownership? 

57:02 - The stories behind the re-releases of "Line Without a Hook" and "Mr. Loverman"

1:03:28 - What's the next step for Ricky now that he's signed a record deal? 

1:09:50 - How are remote writing sessions working for Ricky? Does he like them? 

1:14:48 - What it means to Ricky Montgomery to make it in the new music business

--

Connect with Ari?s Take:

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Connect with Ricky Montgomery: 

TikTok: https://www.tiktok.com/@rickymontgomery

Spotify: https://open.spotify.com/artist/0ZUvK7zGdXLd78mQr3t1Tw?si=R9jUhEZ2TuuCp9RY087jrA

 

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2021-04-14
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How To Tell Your Artist Story and Connect With Your Audience from Marketing Experts

My guests today are Livia Tortella and Brian Popowitz of Blackbox, a marketing agency that has worked with artists like JP Saxe, Christina Perri, Jesse McCartney, and many others. Before Livia started this marketing agency, she was the co-president and CMO (Chief Marketing Officer) of Warner Brothers Records. Before that, she was the SVP of Marketing at Atlantic Records. And before Atlantic Records she worked at Island/Def Jam. And before Island/Def Jam, she was at PolyGram. She's been in the major label system for many years, but just under a decade ago she broke out and started Blackbox. 

Blackbox is a marketing agency that has worked with Andra Day, JP Saxe, Best Coast, Christina Perri, Dirty Honey, Jesse McCartney. They even worked on Kid Rock's faux Senate run. With JP Saxe specifically, they worked with him before his record and publishing deal and when he was completely independent. They helped take one of his first songs, "The Few Things," to over 20 million streams. They also helped Andra Day to acquire more than 250,000 social media fans. 

Brian and Livia break down their process, what they do, and how they help an artist tell their story effectively. They also give some really great strategies on how to tell that story. 

Quick links: 

5:08 - What is Blackbox?

10:38 - What is a narrative? Why is it important?

12:15 - Does Blackbox function as a manager for artists? 

15:40 - How Blackbox developed JP Saxe and helped him tell his story

21:22 - What does the onboarding process look like? How does an artist tell their story?

35:36 - How do you get an artist to communicate their story visually?

39:38 - When does paid media advertising come into play in a marketing strategy?

43:38 - Where are we at with paid media? What platforms is Blackbox using for its clients?

46:40 - What is influencer marketing? How is it working in the space today?

48:05 - How's TikTok marketing functioning right now? Is it effective? 

51:15 - Ari's Take Academy student questions

1:05:11 - How Brian and Livia define making it in the new music business

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

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Connect with Blackbox:

Website:

2021-04-07
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How To Create an Artist Brand from Scooter Braun's Creative Director

Today's guest is Jessica Severn. She, for 7 years, worked at Scooter Braun's company, SB Projects, doing creative direction. She spearheaded the campaigns for Justin Bieber's stuff over the past decade. She also worked with Yungblud and Ariana Grande. If you look at Scooter Braun's roster you will see the kinds of campaigns she's worked on.

Don't worry! We didn't talk about how to run a superstar campaign. We talk about artist branding. What does that mean? What is a design aesthetic, the importance of it, and why you should think about branding. How do you put together album, single, and music video campaigns? I think you're going to enjoy this conversation.

--

Quick links: 

3:31 - When and how an artist should think about branding

9:29 - The next steps after an artist fills out Jessica's "brand therapy" form and how to create a mood board

13:20 - Why does someone do a mood board? What's the point? 

17:39 - Why does anybody need to care about the brand aesthetic from a philosophical view? 

20:54 - The importance of visuals and sonic branding remaining similar

23:05 - How Jessica's packages have changed since marketing has become less "glossy"

24:54 - It seems like the more money that is spent on social media campaigns, the worse it's going to do

27:14 - Is it necessary for someone like Jessica to be involved in a project? 

30:32 - Which platforms are catching and doing well for artists and brands? 

33:18 - Does Jessica and her team help with TikTok strategy? 

36:24 - How do you refocus an artist or brand that doesn't think a project is "on brand" for them (TikTok, for example) 

38:22 - What platform is the artist "hub" or "calling card" these days? The website? Instagram? 

45:03 - The "why" is the most important question when working on projects

47:00 - Should you waste money on a high priced photo from a shoot or save them for a high profile press outlet that wants exclusive photos? 

53:11 - Jessica's company Deadhappy and how the creative direction business works

1:00:31 - What does a licensing agreement look like for the work that Jessica's company creates? 

1:04:42 - What it means to Jessica Severn to make it in the new music business

--

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

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2021-03-31
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How Music Gets in Commercials from Music Supervisor/Actor Winslow Bright

Winslow Bright is a music supervisor and music producer at Search Party Music. They primarily put music in commercials. They do really big campaigns like Sephora, Beyond Burger, Calvin Klein (the one that featured Justin Bieber and Lil Nas X), Mini Cooper, and many more. 

We talk about what that job is all about and how they decide what songs are going to get placed. Winslow shares information on what goes on behind the scenes when a song is placed. She also talks about how cover songs get placed. We also talk about how original music gets composed and scored for commercials, who those people are, and where they come from. 

Winslow has an interesting background. She's an actress and musician. She's currently working as both. She's in a Shonda Rhimes show called Inventing Anna. She discusses all of the hats she's wearing as a music professional and what it's like. 

--

Quick links:

4:45 - What Winslow Bright does at Search Party Music

7:27 - When does Search Party Music get involved in a project?

10:33 - What does a budget for original music look like?

19:30 - Is a 50/50 split between master and publishing common these days? 

22:08 - Are most favored nations clauses (MFNs) common? 

24:23 - What's the process for placing cover songs? 

31:29 - Is an existing cover used? 

34:33 - How does Search Party Music approach lesser known artists? What's the process like? 

41:22 - How Winslow Bright got into music supervision

58:44 - How does Winslow balance and bounce between everything she does? 

1:03:52 - What it means to Winslow to make it in the new music business

--

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

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Connect with Ari Herstand:

Website: https://ariherstand.com

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Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

 

See acast.com/privacy for privacy and opt-out information.

2021-03-24
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Music Supervisor for To All The Boys, Virgin River, One Tree Hill, Lindsay Wolfington on How She Places Music

I'm so excited to have Lindsay Wolfington on the show today! She is a music supervisor and initially broke into the music supervisor world when supervising for One Tree Hill. I feel very closely connected to this show because it was one of my first massive, massive placements. It changed the trajectory of my career once my song got placed. I tell the story of how it all went down and what came from that placement. 

She also works on Virgin River, Fear Street, and Warrior Nun on Netflix. She won awards for the music she placed in To All the Boys I've Loved Before and To All the Boys: P.S. I Still Love You. Her music supervision list is long, and she is a superstar in the music supervision world. We had such a great conversation.

At the end of this episode we brought in students from the Ari's Take Academy course Advanced Sync Strategies for Film, TV and Video Games to ask their questions. 

Learn more about Advanced Sync Strategies for Film, TV and Video Games: https://aristakeacademy.teachable.com/p/advanced-sync-strategies-film-tv-video-games

--

Quick links:

3:45 - Music supervision being recognized in mainstream media and what the Guild of Music Supervisors is

7:30 - What music supervision is according to Lindsay Wolfington

11:00 - When and how Lindsay was brought into working on Virgin River

13:12 - The process of clearing the sound recording and publishing

16:43 - Lindsay's advice to independent artists when pitching music to make music supervisors' jobs easier 

21:34 - How Lindsay prefers to listen and receive music

23:08 - Ari's story of getting placed in One Tree Hill

25:45 - How Lindsay works with budgets for independent artists and major label artists

34:14 - Netflix's sleazy contracts on artists giving up their publishing rights

41:23 - How Lindsay keeps her music library organized

44:02 - What're the differences between a sync agent and a music library? 

48:23 - Advice from Lindsay for people who want to become music supervisors

54:13 - Questions from Ari's Take Academy students

1:04:03 - What it means to Lindsay to make it in the New Music Business

--

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

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Connect with Ari Herstand:

Website: https://ariherstand.com

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Twitter: https://twitter.com/ariherstand

YouTube:

2021-03-17
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How To Become a Grammy Winning Producer from BTS and Beyonce's DJ Swivel

Today my guest is DJ Swivel. He is a producer, engineer, songwriter, most notably for BTS, Beyonce, The Chainsmokers, Mary J Blige, Kanye West, Fabolous, Bow Wow, Redman, Jay-Z, Ghostface Killah, Mariah Carey. The list goes on.

We talked a lot about getting started in the industry as a producer and engineer, and what it takes and what it means. He discusses diversifying your business and what it means to make it in the new music business, of course the final question I ask everybody. His answer was really interesting.

We also go deep into the LA vs. New York vs. Atlanta vs. Nashville vs. Miami discussion. He gave some really great insight as to what the scenes are shaping up to look like and why he moved from New York to LA. I really enjoyed our conversation. I learned a lot. I think you're going to dig this conversation. 

DJ Swivel's Story Time on The Chainsmokers: https://youtu.be/XcYtTuHzv6Q

-- 

Quick links: 

3:16 - Working remotely and how DJ Swivel has accommodated

9:26 - Co-founding SKIO Music and where his entrepreneurial spirit came from

16:55 - Winning a Grammy does not mean you're set for life: advice for making sacrifices in your music career

23:00 - Getting started as a producer in 2021 and being raised to treat money with respect

34:20 - The ethics of unpaid internships

46:18 - DJ Swivel's plugin business

54:32 - How DJ Swivel has sought out feedback and criticism over the years

57:35 - Why DJ Swivel left New York and what his thoughts are on the various music hubs around the US

1:06:17 - What it means to DJ Swivel to make it in the new music business

--

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

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Connect with Ari Herstand:

Website: https://ariherstand.com

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Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Connect with DJ Swivel: 

Website: https://djswivel.com/

Instagram: https://www.instagram.com/djswivel/

YouTube: https://www.youtube.com/channel/UCuhOAJMCXD7BviDIWkPWHHw

Apple Music playlist:

2021-03-10
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Tanerélle's Manager on Playboy, Livestreaming and Breaking Out Independently

Today my guest is Felicia Bennett. She is an artist manager and formerly a tour manager. She now manages Tanerélle, the breakout R&B artist. This last year they've had an incredible year. Tanerélle toured with Ari Lennox over Europe. She had a massive sync in Insecure, which propelled her song to No. 1 on the Shazam charts. She was the December 2020 playmate of Playboy. She's also an actress and starred in Victoria Monet's latest music video. 

At the start of the pandemic, they did an amazing virtual live concert for Trillerfest. Tanerélle was also part Rihanna's Savage X Fenty lingerie line as a model. She has a very diverse career with many different facets, and I dig in with Felicia on how all of that happened, how they're making it work, and how they're planning out the trajectory for this interesting and diverse career. 

--

Quick links:

3:43 - How Felicia and Tanerélle's relationship started and what they've accomplished in the last year

9:48 - Felicia's jump from a tour manager to an artist manager

12:40 - Were Felicia and Tanerélle aligned when they first started working together?

15:40 - What was Felicia's first things to do when she was brought on as the manager? 

17:22 - Discussing the various headline moments that Tanerélle has had recently

19:46 - Felicia's experience in what is 'moving the needle' - is it social media presence or music?

23:04 - How women are reclaiming the Playboy brand and how Tanerélle landed the December 2020 playmate

27:58 - How Tanerélle got a sync placement in Insecure and how it changed her career

35:02 - Getting funding without a label (or giving up ownership)

38:48 - Savage X Fenty and how the relationship came to be

42:24 - Trillerfest and Galactica livestreams

51:52 - What it means to Felicia Bennett to 'make it' in the new music business

--

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

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Connect with Ari Herstand:

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Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

 

See acast.com/privacy for privacy and opt-out information.

2021-03-03
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College Booking and When Touring Is Coming Back

Today's guest is Ari Nisman. He is the founder and president of Degy Entertainment. They are one of the largest booking agencies for colleges and military. They have hundreds of artists on their roster and book thousands and thousands of shows every year. 

But in today's conversation we talk about how the college entertainment market works; how the military booking market works; how much they pay for all of that; and how much each booking earns. Surprisingly they're paying guarantees. You're not having to worry about promoting those shows. So we break all of that down. 

We also talk about how Degy Entertainment pivoted once live music was shut down and what the virtual space looks like, even ticketed ones they've been executing within the Degy market. We discuss Degy World, which is an avatar-based, virtual, interactive world that they've built. It's proprietary. This is how they're able to host festivals, conferences, concerts, and dating events.

Ari also talks about the live entertainment world and what it's going to look like when it returns.

-- 

Quick links:

4:32 - What has attracted Ari Nisman to social media app Clubhouse

5:58 - When is live entertainment going to return? What is it going to look like?

11:30 - What is a middle man?

13:54 - Why will college buying come back before anything else?

16:55 - How does the college market work? 

19:54 - Talking about the music and artists that work in the college market

23:16 - Why do campuses push back against hip-hop music? 

27:18 - Is Degy Entertainment booking more independent artists or bigger artists these days?

29:09 - What can an independent artist expect for a guarantee on a military base? 

30:30 - What are the buying opportunities for independent artists in the college market?

32:49 - What are NAPCA and APCA?

39:18 - How Degy Entertainment pivoted into the digital realm and what they're doing with Degy World

44:58 - Working with FanFX to create a unique livestreaming experience and proprietary system

48:45 - Has there been any work for artists livestreaming recently? 

50:52 - Is the college market spending what they were spending pre-COVID?

53:17 - What is Degy World? Where did the idea come from?

1:05:38 - What it means to Ari Nisman to make it in the new music business 

--

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

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Connect with Ari Herstand:

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Twitter: https://twitter.com/ariherstand

YouTube:

2021-02-24
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Repairing Racial Inequities in the Music Industry with Artist Manager Jonathan Azu

Today we are re-running an episode. This is the first time we've ever done this. It's an episode that initially premiered last July with artist manager Jonathan Azu. This is in honor of Black History Month this month because Jonathan and I had a really illuminating conversation about how to repair racial inequities in the music business. We also discuss how our industry, at the executive level, is so white. Specifically in Billboard Power 100, there's only one black person in the top 50. Jonathan has some ideas as to why and how we can help repair those disparities.

Jonathan Azu is also a member of the Black Music Action Coalition (BMAC), which I spoke about last week with Dina LaPolt who is one of the founding members. Jonathan also recently launched the Diversity in Music. It is the first ever employment talent directory for underrepresented women and minorities in music.

Jonathan Azu is an artist manager for artists like Cory Henry, Luke James, Emily King, and Michelle Williams among others. He used to be the executive vice president and general manager of Red Light Management. He is also a two-time Billboard magazine 40 Under 40 power player. Over a year ago, he launched his own management company called Culture Collective.

A Forbes 2017 article outlined that hip-hop and R&B genres are responsible for 25% of all music consumption and over 29% of all on-demand streams across the United States. However, executives of color are still relatively scarce atop major music companies. The top 10 out of 10 on the Billboard Power 100 list are all white, and there's only two people of color in the top 50. Azu breaks this down on why he thinks this is and how to fix it because it's a problem.

--

Diversity in Music: https://diversityinmusic.org

--

Quick links:

3:14 - How Jonathan Azu and his artists have been doing since touring has been shut down

11:44 - What Azu's artists are doing in quarantine - how they are staying busy

14:59 - Artists doing live streaming events

17:47 - About Culture Collective and Azu's journey to get to where he's at today

28:01 - Advice to white colleagues asking for advice on curbing systemic racism in the music industry

34:27 - About The Black Music Coalition

38:09 - Lack of racial diversification in the Billboard Power 100 list

40:29 - Shifting internships to paid internships and going outside typical recruiting tactics - should there be mentorship programs?

42:12 - Would reparations be the correct route to approach racial injustices in the music industry?

53:02 - Are people losing interest in the black lives matter movement?

58:04 - Was having an all black roster for Culture Collective intentional?

1:03:59 - Azu's artist Emily King two Grammy nominations

--

Connect with Ari?s Take:

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Connect with Ari...  

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2021-02-17
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Music Attorney Dina LaPolt on Getting Laws Passed and Fighting for Songwriters

Wow! Today my guest is superstar music attorney Dina LaPolt. If you don't know who she is, she is one of the most well respected, well known music attorneys in the world. The amount of awards she has is unfathomable: Hollywood Reporter, Billboard's Power 100, Variety, MIDEM, Recording Academy, GRAMMYs. She's also been the attorney for 2Pac's estate, deadmau5, 21 Savage, Britney Spears, and Steven Tyler. 

She co-founded Songwriters of North America (SONA) in 2015. They're an advocacy organization representing songwriters. She was also instrumental in getting the Music Modernization Act passed in 2018, which has done wonders for songwriters and artists across the board. The Music Modernization Act was the first major update to copyright law in decades. She regularly advocates for artists, musicians, and songwriters on Capitol Hill. 

This conversation was fiery. We got into it. I told the challenges that independent artists and songwriters are dealing with and how we rarely get a seat at the table. When drafting new laws, independent musicians need a seat at the table. Dina also talked about what she did with the CARES Act. She made sure musicians and songwriters were included in the CARES Act and HEROES Act. Additionally, she made sure that a mixed earners stipulation was added in the follow-up bill. She described what she's working on right now with the new Administration to make sure that musicians and songwriters don't get left behind.

Dina is an absolute rockstar on the business and overall. It was such a pleasure and honor to have her on the show. I know you're gonna love this conversation. She does not hold back! 

--

Quick links:

4:57 - About the CARES Act

10:55 - Dina breaks down the Digital Millennium Copyright Act (DMCA) and where it's at now

21:35 - Major music publishers like UMPG always get the best deal while smaller independent artists get screwed

26:58 - What is the solution from the Copyright Office? What is the ask from the music industry? 

39:45 - About the Music Licensing Collective (MLC) and how it functions

43:56 - How politics gets involved in music activism (and how to communicate with Republicans and Democrats)

49:06 - What it means to Dina LaPolt to make it in the new music business 

--

Get involved: 

Songwriters of North America (SONA): https://www.wearesona.com/

Music Artists Coalition (MAC): https://www.musicartistscoalition.com/

Black Music Action Coalition (BMAC): https://www.bmacoalition.org/

American Association of Independent Music (A2IM): https://a2im.org/

--

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2021-02-10
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Disney Music Supervisor on Placing Music for Trailers

My guest today is Brian Vickers. He is a music supervisor at Disney. Yes, thee Disney; Walt Disney Studios. He works on the in-house trailer department, which they call "The Hive." He's going to talk more about that. He's worked on a number of Disney films, including The Avengers, Star Wars: The Last Jedi & The Rise of Skywalker, Black Panther, Soul, Hamilton, Frozen II, Black is King, and many, many more.

He has worked at other trailer house and music supervision companies. He actually got a start as a performer. He performed on The Sing Off, believe it or not.

We dig into all things sync licensing, specifically in the trailer department because that is Brian's current specialty. But we talk about getting the sync licensing on both sides, so as an artist of course (always my angle). We spend a significant amount of time on how to become a music supervisor yourself. Brian gives some great tips for how to do that.

--

Quick links:

3:11 - Working as a music supervisor for Disney since COVID-19 hit and quarantine started

12:38 - "Custom spots" and what the conversations look like between music supervisors and musicians

17:41 - How to find reputable trailer music production companies

20:13 - Do these trailer houses have in-house composers or producers that they work with? 

23:10 - Clearing tracks / staying away from samples and making supervisors' jobs easier

25:35 - Placing a song because it is perfect and then it doesn't work out when it 'goes up the chain'

28:39 - Breaking down the song placement process

33:59 - Brian's musical background

42:28 - Music supervisor and sync licensing community

45:40 - How to reach out to music supervisors

50:30 - How to become a music supervisor

58:00 - What it means to make it in the new music business

--

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

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Website: https://ariherstand.com

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Connect with Brian Vickers:

LinkedIn: https://www.linkedin.com/in/brianvickers318/

Twitter: https://twitter.com/ChadTheCoolcat

IMDb:

2021-02-03
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Twitch VP of Music: $50K+/yr Only Takes 183 Fans

My guest today is Tracy Patrick Chan. He is currently the Head of Music at Twitch. He is the top honcho; the dude; he's the guy in charge of the direction of all things music at Twitch. He started at Twitch at the beginning of the pandemic in early 2020. 

He has a very impressive resume. He was the guy that created Spotify for Artists. Before that, he was at YouTube and created the artist tools like YouTube analytics. And depending on when you're listening to this episode, things may have changed and evolved quite a bit because we talk about specific programs and features, but the bulk of what we discuss is how to be successful on Twitch. 

Should you start Twitch? Who's Twitch for? Is it good for everyone or just a select few? Do you need millions of followers to make a living on Twitch (you don't)? He talks about a really interesting stat about making a living on the platform. It's astounding on what you actually need to make a living on the platform.

Today's a special episode. It's a live podcast episode in the spirit of what we're talking about, which is livestreaming on Twitch. We invited Ari's Take Academy students to be a part of the conversation, and you'll hear a few of their questions at the end.

--

Twitch for Artists: https://www.twitch.tv/p/en/artists/

-- 

Quick links:

4:50 - About Tracy Patrick Chan

10:23 - Challenges with musicians streaming on Twitch

13:12 - Subsidizing lost income from touring with livestreaming on Twitch

21:55 - Making a living on Twitch takes fewer fans than you think - here's how to do it

41:42 - What are musicians allowed to stream on Twitch? Can they stream cover songs? 

44:15 - How much of Twitch is live and how much is replays? 

46:40 - What is Soundtrack?

49:07 - How to get your music on Soundtrack

52:00 - Ari's Take Academy student questions

1:03:40 - What it means to Tracy Patrick Chan to 'make it' in the New Music Business

--

Connect with Ari?s Take:

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Academy: https://aristakeacademy.com

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See acast.com/privacy for privacy and opt-out information.

2021-01-27
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Mothica Went Viral on TikTok at Just the Right Time

Welcome to season two of the New Music Business podcast! This first episode of the new season is with Mothica. She is an incredible artist in the pop realm. She kind of blew up in 2020 from TikTok and is one of those crazy TikTok success stories. After her song went viral on TikTok, she gained a lot of traction on streaming platforms. Just in 2020 alone she garnered more than 25 million streams on Spotify.

Mothica has been releasing music for about six years now and released her debut album in 2020. We talk all about that. The pandemic and quarantining got her to try out TikTok, and she exploded from there. I'll let her tell you how that all happened. 

We recorded this outside in-person in December socially distanced. We were very careful. We were wearing masks as we were setting up and tearing down. We only took them off during the interview. We sat probably 10-15 feet away from each other. We made sure we were being very safe. 

-- 

Articles/Links mentioned: 

Teespring vs. Printify vs. Gooten vs. Printful vs. Teelaunch: Best Print On-Demand Merch Companies for Musicians: https://aristake.com/print-on-demand-comparison/

--

Quick links:

3:52 - How quarantine has been for Mothica

7:10 - Advising musicians to join TikTok and what to do on the platform

10:03 - Going viral on TikTok and other factors that attribute to Mothica's success

13:50 - Getting sober and releasing a debut album

17:58 - How the Mothica brand and world was created

25:11 - Mothica's music video "Blackout" and how it came to be and funding the video from merch sales

31:55 - Has Mothica been approached by major labels and will she remain independent?

35:03 - Working with AWAL for music distribution

39:15 - Being open with her suicide attempt, drugs/alcohol, and being sexually assaulted 

45:25 - Writing "VICES" and the process behind it

50:03 - The release strategy for Mothica's album 'Blue Hour'

59:10 - How to build a TikTok strategy into your release strategy

1:04:31 - What it means to Mothica to make it in the new music business

--

Connect with Ari?s Take:

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Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

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2021-01-20
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Audrey Nuna's Path to a Major Label Deal with Her Manager/Producer Anwar Sawyer

Today's guest is Anwar Sawyer. He started as (and still is) a songwriter and producer. He's based in New York and is a classically trained pianist. He studied classical piano and composition at Westminster Choir College and New York Institute of Technology. He's signed to Roc Nation Publishing and has now started a management company, SMG Entertainment, where his breakout artist is Audrey Nuna. She's currently signed to Sony Arista Records.

Anwar and I talk about being a producer/songwriter and writing thousands of songs and even how he got his publishing deal. We also talk about developing this young artist and what the process is behind that. She has millions and millions of streams and has collaborated with DJ Snake and Jack Harlow. And by the time you're listening to this episode, she might be taking over the world because she's a pop star on the rise. 

This was a live podcast in front of Ari's Take Academy students. They were able to ask questions at the end. We included a few of their questions at the end, and I know you're not going to want to miss them.

If you want to check out Ari's Take Academy head over to the website: https://www.aristakeacademy.com/

--

Quick links:

3:35 - About Anwar Sawyer

8:35 - How Anwar landed his Roc Nation Publishing deal

17:44 - What's it like being a songwriter/producer signed to a publishing deal?

19:25 - How Anwar and Audrey Nuna started working together

24:00 - How do you promote an artist with 0 fans? What's the release strategy look like?

28:33 - Once Audrey's following and stream counts begin growing, what were your next steps?

33:18 - When "Soufflé" was released, where was Audrey Nuna at in her career? What were her numbers like?

35:22 - A simple compliment can be your 'in' with a music professional

41:42 - What made Anwar and Audrey Nuna sign with Sony Arista Records over other labels? 

45:53 - Ari's Take Academy student questions

52:31 - What it means to Anwar Sawyer to 'make it' in the New Music Business

--

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

Twitter: https://twitter.com/ArisTake

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Connect with Anwar Sawyer:

Website: https://www.smgent.com/

Instagram:

2020-10-28
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Nu Deco Ensemble Orchestra is Changing the Classical World

Today's guests are Sam Hyken and Jacomo Bairos of the Nu Deco Ensemble based in Miami, Florida. This episode is for all of you orchestra nerds out there. I'm guilty of that. I played in an orchestra for most of my life. For those of you who don't know, I'm a trumpet player. I love going to the LA Phil and love orchestra music. 

The Nu Deco Ensemble does something quite different. They were formed in 2015 and are an eclectic orchestra with members from all over the country. They're known for doing collaborations with pretty big artists like Ben Folds, Jacob Collier, Wyclef Jean, and Emily King to name a few. Their upcoming season starts October 29th, 2020, and this year is going to be quite different due to COVID-19. They're going to be livestreaming all of their performances.

Nu Deco Ensemble's manager is Andrew Leib from Red Light Management. He was on a previous episode of the show: https://aristake.com/red-light-manager-andrew-leib/

--

Quick links: 

4:10 - About Nu Deco Ensemble & how they uniquely collaborate with artists

8:30 - Every instrument is mic'd in the Nu Deco Ensemble

10:10 - The drummer's pocket is so deep; building a good repertoire with ensemble members

13:55 - Have all of the members been with the ensemble since the beginning? 

17:20 - How far in advance does Nu Deco Ensemble prepare before they collaborate with a guest? 

25:04 - What other things does Sam factor into his arrangement of a piece? 

28:33 - What is the identity for Nu Deco Ensemble?

31:07 - Why Miami? 

37:16 - How do you go about starting an orchestra in Miami? 

45:05 - What is the future of Nu Deco Ensemble? Have they always featured artists? 

51:10 - How much of Miami's cultural influence is integrated within the Nu Deco Ensemble arrangements? 

1:00:07 - Nu Deco Ensemble's community involvement

1:06:40 - What it means to Sam and Jacamo to make it in the new music business

--

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

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Connect with Nu Deco Ensemble:

Website: https://nu-deco.org/

Facebook:

2020-10-21
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How to Livestream for Musicians with the #1 Musician on Periscope - Clare Means

Today's guest is Clare Means. She's a Los Angeles-based singer-songwriter. She got her start performing on the Santa Monica Pier. Now she's known for her success on the livestreaming platforms, specifically Twitch, Facebook, YouTube Live, and Periscope. She's actually one of the most watched musicians on Periscope. Since quarantine started, she went all in on livestreaming. 

Clare talks all about her journey livestreaming, how she built up to be the most successful livestreamer on Periscope, and what it's looked like since she started livestreaming on all of the other platforms. She breaks each of them down and explains how you can make money on them. She makes her full living exclusively livestreaming. 

I've been so intrigued by her journey livestreaming, which is why I asked her to be an instructor for an Ari's Take Academy course to teach it. Use code NMB for 10% off: https://aristakeacademy.teachable.com/p/livestreaming-for-musicians

--

Quick links: 

2:55 - About Clare Means and her setup

7:14 - Clare's livestreaming story and how she got started

11:23 - Stories from Clare street performing

17:07 - How Clare got people to stop and listen to her street performing

22:25 - What about street performing has made Clare a better livestreamer? 

27:20 - The platforms Clare livestreams to and why

31:24 - Monetization possibilities on each livestreaming platform

39:07 - Which platform Clare makes the most money on and where her engagement is the best

47:58 - Clare's advice to musicians who want to get started livestreaming

55:12 - What it means to Clare Means to 'make it' in the new music business

--

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

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Connect with Clare Means:

Website: https://www.claremeansmusic.com/

Spotify: https://open.spotify.com/artist/5gc2EPzFCpY9xxn1BGqjET?si=3UdTcG_-TsS1bu0-9Zprtw

Facebook: https://www.facebook.com/ClareMeans

Twitter:

2020-10-14
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Paradigm Fired Them So They Started a New Booking Agency With an Impressive Roster

Today on the show is Marshall Betts. He is an agent formerly of Paradigm, but after Paradigm dissolved its entire music division and laid off hundreds of employees Marshall Betts along with a few of his co-workers at Paradigm launched a new agency... TBA Agency. Get it?

They got a lot of press when they came out of the gates, but they launched on September 1st of 2020. They took their roster with them, and it currently includes Courtney Barnett, CHVRCHES, Madame Gandhi (who was previously on the show), The War On Drugs, Hot Chip, and many more.

Marshall and I talk about everything in the live concert market, from when he thinks it's going to come back in the traditional sense to everything that's happening right now and what agents' jobs are. He talks about ticketed livestreams and drive-in concerts. He also talks about what he looks for when he's signing artists, and I was encouraged to hear what he said when he signs new artists.

--

Oprah?s Drummer Madame Gandhi on Feminism, Activism, Music Video Budgets as an Indie Artist: https://aristake.com/madame-gandhi/

--

Quick links:

5:10 - Is New York still a music industry hub?

7:44 - Shifting out of Paradigm and starting TBA

18:38 - How many people work at TBA? Is it expanding? How are you funding TBA?

22:58 - How are ticketing livestreams working for TBA's artists? 

24:50 - What are some of the deals for the ticketed livestreams? Is there a favorite platform?

27:20 - What are the production costs for the livestreams? How big are the crews?

29:32 - How do you keep the livestreams interesting and fun? What are the interesting tactics artists are doing to justify the ticket price?

32:33 - What is the range for ticket prices? What are the attendance numbers? Can you anticipate the livestream attendees based on the tickets they sell when performing live? 

37:25 - How is the livestreaming space evolving? Is it going to go away?

39:25 - Has TBA done any drive-in concerts?

42:48 - What's TBA's day to day look like now?

45:45 - Recommendations on what artists can do while they wait for live music to return

49:15 - What does Marshall look for when signing a new artist?

55:38 - What it means to Marshall to make it in the new music business

-- 

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

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2020-10-07
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Former Major Label Executive is Creating a New Investment Model

Today's guest is Nick Gatfield. He has been in the music industry for decades. He was a major label executive for 25 years, most recently Sony Music UK, which he left in 2014. He's worked at various majors over the years, including Universal and EMI. He was there when they signed Radiohead and was also part of Amy Winehouse's team. 

But now he's out of the major label game and runs an investment company called Twin Music. They invest in artists, recordings, and various artists' assets. I will let Nick explain how it all works because he is so knowledgeable on this due to his decades worth of experience in the industry. It's clear that he cares about artists and this new model. One of the first artists he signed to this new deal was Allie X, who was on the show about a month ago. I encourage you to check out her episode to learn how this deal works from an artist's perspective.

--

Allie X on Creating Her Artist Package, Breaking Into LA and Staying Independent: https://aristake.com/allie-x/

--

Quick links:

3:53 - How London is doing amidst the pandemic and how the industry is shifting

10:55 - What is Twin Music and what's the business model? 

22:22 - What does the exit strategy look like for Twin Music / the artist? 

25:03 - Does Twin Music just put up the money or is there a team that helps the artists? 

27:18 - Who are Twin Music's distribution and publishing partners? 

29:54 - Is Nick's business model scalable or is it just a wave that will eventually pass?

35:42 - Will major labels always have their place in being the driving force behind popular culture or is the industry shifting away from them? 

37:50 - What percentage of artists that Nick signed when working at the major labels made their advance back on their first album?

46:38 - What does an investment look like? How does someone invest in an artist? 

53:42 - What can an artist expect from an investment deal? Does it work like an advance?

56:25 - What does it mean to Nick to make it in the new music business? 

--

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

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Connect with Nick Gatfield:

Website:

2020-09-30
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Victoria Canal on Releasing Music During COVID and Staying Inspired

My guest today is a my good friend Victoria Canal. She is a 22-year-old artist, singer, songwriter, and now producer based all over the world. She was based in Los Angeles, but when the coronavirus shutdown hit, she moved to Amsterdam where her parents live.

Victoria and I discuss how she's been handling the last six months. This was supposed to be her breakout year. She had two massive tours scheduled. She had just finished one supporting the band Tall Heights. Then she leveled up to an even bigger tour supporting Leslie Odom Jr. She also just came out with her EP, 'Victoria,' and as you can imagine, the release strategy changed quite a bit. So we talked about that. 

I had Victoria's manager, Andrew Leib, on the show a few months back. You can get the other side of Victoria's career. He talks about why he wanted to sign Victoria and what it has been like working her so far. Listen to Andrew's episode here: https://aristake.com/red-light-manager-andrew-leib/

--

Victoria's interview on The Third Story Podcast with Leo Sidran: https://aristake.com/victoria-canal-instagram-engagement/

--

Quick links: 

3:23 - About Victoria and what it's like living in Amsterdam during the pandemic

8:40 - Victoria's manager discovering her and her journey as an evolving artist

15:28 - What was it like working with a different producer than the one that helped write the songs?

23:05 - Learning production and potentially producing for other artists

24:38 - Victoria's daily routine

26:30 - Victoria's creative and songwriting phases and mental health

31:30 - How Victoria is handling not being able to perform and having her life shut off

39:35 - What's it like releasing a body of work during this time? What are the expectations? 

49:41 - Do find yourself being more pressured to create and release content?

52:32 - The relationship between artist/fans/humans is important

55:50 - What it means to Victoria to make it in the new music business

--

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Victoria Canal:

Website:

2020-09-23
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How California Musicians Got F'd (and Now Relief) Under AB5

I don't have a guest today, but I'm going to talk about the new law that was signed, AB2257, in California that amended AB5. AB5 is a California law but has implications all over the states. If you haven't heard about AB5 I'm going to talk all about it. 

--

Referenced articles: 

California's Music Economy is About to Crash: https://aristake.com/ab5/

I Met with AB5 Author Assemblywoman Gonzalez. Here's How It Went: https://aristake.com/gonzalez-meeting/

I Met with Senate Majority Leader of CA About AB5. Here's How It Went: https://aristake.com/senator-hertzberg-ab5/

Finally, The California Music Industry Gets Relief Under AB5: https://aristake.com/ab5-musician-relief/

--

Quick links:

1:30 - What are AB5 and AB2257?

7:49 - What was AB5's purpose?

9:20 - AB5 is very pro-union

11:42 - Implications of AB5 and meeting with Lorena Gonzalez for "clean up" bill language

18:42 - Putting public pressure on lawmakers

23:55 - Coming to an agreement with language with AFM for Assemblywoman Gonzalez 

--

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

 

See acast.com/privacy for privacy and opt-out information.

2020-09-16
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Platinum Selling Producer / Songwriter for Drake, Travis Scott, Halsey, Khalid - Rogét Chahayed

Today's episode was a live podcast episode for Ari's Take Academy students with guests Rogét Chahayed and his manager Greg Katz. Rogét is a Grammy-nominated producer and songwriter whose songs have sold over 30 million copies. He's worked with some of the biggest names in the business, including Halsey, Travis Scott, Drake, Miguel, G-Eazy, Ke$ha, Calvin Harris, Carly Rae Jepsen, and more.

We got into both the production and business sides. We discussed producer points, splits, songwriter credits, publishing, and how to get a publishing deal. Rogét also gives great advice to aspiring songwriters and producers on how to get started.

This podcast was live for Ari's Take Academy students. At the end of the conversation, they were able to ask Rogét and Greg questions.

--

Quick links:

2:45 - How Rogét went from studying classical music to working with Dr Dre

8:04 - About Rogét's first production

11:00 - How Greg started managing Rogét

13:45 - Being under credited and what that was like

16:35 - Advice to artists and producers on how to protect themselves from being under credited and screwed

21:25 - What's the difference between a songwriter and producer? 

24:04 - When do you discuss splits?

27:50 - Breaking down the producer point system

30:08 - Is it more common to get an upfront producer fee or a backend royalty at Rogét's level? 

35:20 - Breaking down Rogét's publishing deal with Kobalt

40:11 - Pointers to songwriters when looking for a publisher/publishing deal

44:30 - Student questions

58:28 - What it means to Rogét and Greg to make it in the new music business

--

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Rogét Chahayed:

Twitter: https://twitter.com/RogetChahayed

Instagram: https://www.instagram.com/rogetchahayed/

 

See acast.com/privacy for privacy and opt-out information.

2020-09-09
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#1 Malaysian Artist Yuna and Her Managers on Being Independent Again

Today my guests are Malaysian singer Yuna, Ben Willis, and Carlo Fox, the founders of indie-pop!, a management company based out of Los Angeles. This is the first time I've had a conversation with three people at once for the show. Yuna was coming to us from Kuala Lumpur, Malaysia, and Ben and Carlo tuned in from Los Angeles.

Yuna is an incredibly talented artist. She's done collaborations with Tyler, the Creator, Pharrell, Usher, G-Eazy, and the list goes on. We dig into how she got her start on Myspace to now being an independent artist in 2020, what it looks like, release strategy, and who the new gatekeepers are. Ben and Carlo have been in the industry for decades, and they talk about what radio looked like and what it looks like now. Yuna was signed to a major label and now she's independent. We also discuss how they approach music videos, playlist promotion, and who handles what.

--

Quick links:

2:50 - Being in Malaysia during quarantine and what it's like

10:25 - How Ben and Carlo connected and discovered Yuna

15:25 - indie-pop!'s first client Dev and The Cataracs

18:30 - What was the focus when setting up songwriting sessions and getting a label deal?

21:02 - Transitioning away from the Verve Records label and working with Tyler, the Creator and G-Eazy

27:53 - Setting up writing sessions when Yuna first moved to Los Angeles

32:05 - What Yuna thought of the writing sessions when she first moved to Los Angeles

34:36 - Who's handling what the label typically handles (promotion, release strategy, etc) now that Yuna's independent? 

44:20 - How important is radio nowadays?

44:25 - What does the release strategy look like in 2020? 

54:00 - Who are the gatekeepers in 2020?

59:40 - When you're releasing a new single, what are the conversations about the story like? How do you tell the story? 

1:00:41 - The story behind "Stay Where You Are"

1:05:45 - What does it mean to make it in the new music business? 

--

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Yuna: 

Facebook: https://www.facebook.com/yunamusic

Twitter: https://twitter.com/yunamusic

Instagram:

2020-09-02
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Emily Kinney on the Art and Business of Acting and Music

Today my guest is the multi-talented Emily Kinney. Most people know her as an actress. She starred in The Walking Dead from 2011-2015. She's also been on Masters of Sex, The Flash, Arrow, Law & Order: SVU, and many others. She was also in Spring Awakening on Broadway.

She just launched a podcast of her own called My Caffeine Withdrawal where she interviews musicians, actors, and other friends like Josh Radnor, Local Natives, K.Flay, and many others. She's also a very talented musician.

We go in a different direction than other episodes. We touch on the business, but we straddle the line on how acting relates to music and how music relates to acting. We talk about the differences in both and the learning curves in both. She has a lot of releases under her name, so she has experience in the business of music and movies.

--

Quick links: 

3:15 - Emily's podcast, how she's recording them, and what inspired her to launch it

8:45 - Enjoying music vs. listening music for a purpose

12:05 - Emily's recording process behind her song "Easy"

15:25 - What happens if you're not easy to work with in the acting world?

20:40 - Are there similarities between the different artistic mediums? 

28:45 - Do you ever ask yourself if you question whether you're the best fit for the role you're playing? 

31:06 - Playing in Spring Awakening on Broadway in New York and auditioning for film and TV

38:33 - How did you learn the acting and music business worlds?

43:09 - Defining success is extremely personal

55:15 - Is Emily business-minded or does she bring on a team to handle everything? 

1:01:45 - What it means to Emily to make it in the new music business

--

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Emily Kinney:

Facebook: https://www.facebook.com/EmilyKinneyMusic

Twitter: https://twitter.com/emmykinney

Instagram: https://www.instagram.com/emmykinney/

My Caffeine Withdrawal:

2020-08-19
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Spotify's Payment Model and Your Release Timeline

In today?s episode I discuss the controversy surrounding the CEO of Spotify, Daniel Ek?s comment: ?you can?t record music once every three to four years and think that?s going to be enough.?

I also go into how Spotify?s payment model actually works and if it?s fair or not.

--

Quick links:

1:56 - What Daniel Ek said

3:20 - How the music industry reacted to Ek's statement

9:10 - Art creation and new music business release strategy

13:15 - Making a living on Spotify streams and playing the playlisting game

23:35 - Breaking down the Spotify payment system

33:20 - Being successful without playing the Spotify playlisting game

--

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

 

See acast.com/privacy for privacy and opt-out information.

2020-08-12
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Allie X on Creating Her Artist Package, Breaking Into LA and Staying Independent

Today my guest is Allie X. She's a Canadian singer-songwriter and artist who's been living in LA for the last few years. She is an incredibly talented artist and has over 100 million streams and 1.5 million monthly listeners on Spotify.

We talk about what her journey has been like the last few months and how she's shifted her plans and release strategies. Then we go into her background, how she became Allie X, and how she's been so successful without the support of a major label. She has a very interesting story and cool ways of doing things.

--

Quick links:

2:45 - Moving back to Canada and changing schedule

9:30 - Allie X's work schedule now

11:18 - What Allie X's team looks like

13:00 - Unique business model and the profit share

25:19 - Getting into a publishing deal after moving to Los Angeles

29:49 - Finding the Allie X aesthetic and visual brand

35:30 - Finding the right people to work with and how to reach out to them

38:25 - What does an Allie X promo strategy look like?

47:50 - How the Canadian government has supported Allie X's career and what it takes to apply for these grants

57:00 - What it means to Allie X to make it in the new music business

--

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

Connect with Allie X:

Facebook: https://www.facebook.com/alliexxxxandra

Instagram: https://www.instagram.com/alliex/

Twitter: https://twitter.com/alliex

Website: https://alliex.com/

Spotify: https://open.spotify.com/artist/0wnYgCeP013HkKoOyC5V32

 

See acast.com/privacy for privacy and opt-out information.

2020-08-05
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How Artists Can Get Advances Without Signing To a Label

Today my guest is John Funge. He's the CEO and co-founder of The Music Fund, a startup company that issues advances to artists for their streaming revenue. They're not a record label even though labels are typically the ones offering advances to artists. They are innovating and disrupting in the music industry, and John goes over their business model. 

As I dug deeper and interviewed artists who're using them, it seemed like a very cool company. Now they're partnered with Ari's Take. 

Quick links: 

3:25 - About The Music Fund and what they do

10:00 - Does The Music Fund's business model work?

20:00 - How the algorithms account for massive playlist adds and spikes/drops in royalty revenue

23:17 - Success stories from artists who've used The Music Fund

25:20 - Should I apply for The Music Fund? What data should you be looking at before you apply?

31:10 - How investors are involved

--

Connect with Ari?s Take:

Website: http://aristake.com

Academy: http://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: http://ariherstand.com

Instagram: http://instagram.com/ariherstand

Twitter: http://twitter.com/ariherstand

YouTube: http://youtube.com/ariherstand

Facebook: http://facebook.com/ariherstand

Connect with The Music Fund:

Website: https://themusic.fund/

Twitter: https://twitter.com/themusicfund/

LinkedIn: https://www.linkedin.com/company/themusicfund/

 

See acast.com/privacy for privacy and opt-out information.

2020-07-29
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Repairing Racial Inequities in the Music Industry with Artist Manager Jonathan Azu

Today's episode was recorded live in Los Angeles in my guest's, Jonathan Azu, backyard. This was the first in-person interview I've done since the coronavirus shutdown and we've all been locked in quarantine. But Jonathan has a beautiful backyard where we could safely social distance, so we set up there. It was nice to be in the physical presence of somebody for once. I've missed that so dearly.

Jonathan Azu is an artist manager for artists like Cory Henry, Luke James, Emily King, and Michelle Williams among others. He used to be the executive vice president and general manager of Red Light Management. He is also a two-time Billboard magazine 40 Under 40 power player. Over a year ago, he launched his own management company called Culture Collective.

We talk about how he shifted his business model now that live touring is shut down. We also talk about how the music industry can be more racially diverse and equitable, specifically how music companies can address the racial inequalities that exist at an executive level but really all levels.

A Forbes 2017 article outlined that hip-hop and R&B genres are responsible for 25% of all music consumption and over 29% of all on-demand streams across the United States. However, executives of color are still relatively scarce atop major music companies. The top 10 out of 10 on the Billboard Power 100 list are all white, and there's only two people of color in the top 50. Azu breaks this down on why he thinks this is and how to fix it because it's a problem.

--

Quick links:

4:20 - How Jonathan Azu and his artists have been doing since touring has been shut down

12:50 - What Azu's artists are doing in quarantine - how they are staying busy

16:05 - Artists doing live streaming events

18:53 - About Culture Collective and Azu's journey to get to where he's at today

29:07 - Advice to white colleagues asking for advice on curbing systemic racism in the music industry

35:33 - About The Black Music Coalition

39:15 - Lack of racial diversification in the Billboard Power 100 list

41:35 - Shifting internships to paid internships and going outside typical recruiting tactics - should there be mentorship programs?

43:18 - Would reparations be the correct route to approach racial injustices in the music industry?

54:08 - Are people losing interest in the black lives matter movement?

59:10 - Was having an all black roster for Culture Collective intentional?

1:05:05 - Azu's artist Emily King two Grammy nominations

--

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube:

2020-07-22
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Kanye, American Idol, Grammys, Herbie Hancock, Miguel, Cirque du Soleil?s Ableton Programmer on Making It Work

Today on the show is Laura Escudé. She is a fantastic violinist, producer, and Ableton's first ever official certified trainer. She was hired by Ableton to teach people how to use Ableton Live. She then went on to tour with artists like Kanye West, The Weeknd, Ariana Grande, Harry Styles, Mariah Carey, Logic, Herbie Hancock, and Jay-Z to name a few. 

Now she teaches people how to do what she did for those shows: program huge arena shows.

We also chat about how she's making it work with the entire touring industry shut down and what you can do as well. We've known each other for a few years, so I loved catching up with her.

--

Laura's 'Hustle Healthier' article: https://medium.com/@lauraescude/hustle-healthier-a-manifesto-on-how-touring-artists-and-professionals-can-put-their-health-first-62505f588f66

Check out Laura's course: https://bit.ly/laura-escude

Use code ARISTAKE for 10% off

--

Quick links: 

2:55 - Where Laura's quarantining from, what she's been up to, and her studio gear

5:05 - Being the first ever Ableton certified trainer and what it means

6:23 - Landing bigger gigs because of the Ableton certification

9:14 - What was expected of Laura when she became an Ableton programmer

13:40 - Where Laura is set up during a live set for an artist she's working with

14:45 - Laura's extensive touring schedule and her health crisis

18:12 - About Laura's company, Electronic Creatives

22:25 - California's gig worker law AB5

30:10 - Laura's advice to artists who want to tour with big artists

35:00 - About Transmute

--

Connect with Ari?s Take:

Website: http://aristake.com

Academy: http://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: http://ariherstand.com

Instagram: http://instagram.com/ariherstand

Twitter: http://twitter.com/ariherstand

YouTube: http://youtube.com/ariherstand

Facebook: http://facebook.com/ariherstand

Connect with Laura Escudé:

Website: https://lauraescude.com/

Twitter: https://twitter.com/thelauraescude

Instagram:

2020-07-15
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Jamestown Revival's Bassist on Shady Managers, Thousands of Shows, Playing Conan, Tracking to Tape - Nick Bearden

I recorded this week's podcast guest Nick Bearden live from his studio, Retro Lab Studios, in Nashville, Tennessee. He's a sideman, bassist, guitar player, producer, and sound engineer.

Nick Bearden has played thousands of shows with Jamestown Revival, but we go heavy on the business side of managers, where he shares a story on one of the shadiest managers I've ever heard of. We also discuss how freelancers operate.

---

Quick links:

3:15 - Nick Bearden, Jamestown Revival, and his instruments

8:05 - How not to do business in the music industry + sync licensing boom of 2009

18:45 - Tour managing

22:05 - Shady managers and getting ripped off

31:48 - How to know when someone is ripping you off

34:07 - How Nick finds gigs as a freelancer and who he's performing with

39:41 - The story of meeting and working with Jamestown Revival

1:12:58 - The music industry is always paying attention, whether you realize it or not

1:18:38 - Jamestown Revival's experience being signed to a major label

1:28:05 - Nick's advice for freelance musicians who want to be a "session cat" and touring musician

1:33:50 - How Nick defines making it in the new music business

---

Connect with Ari Herstand:

Website: https://www.aristake.com

Instagram (personal): https://www.instagram.com/ariherstand/

Instagram (Ari's Take): https://www.instagram.com/aristake_/

Facebook: https://www.facebook.com/aristake/

Twitter (personal): https://twitter.com/ariherstand

Twitter (Ari's Take): https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Connect with Nick Bearden:

Twitter: https://twitter.com/nickbearden

Instagram: https://www.instagram.com/nickbearden/

Facebook: https://www.facebook.com/Nick-Bearden-84750813293/

 

See acast.com/privacy for privacy and opt-out information.

2020-07-08
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TikTok and Instagram Influencers with Ultra Records Marketing Director

This week's guest is Bina Fronda. She's the marketing director for Ultra Records. Ultra Records has released artists like Steve Aoki, Alexandra Stan, Alan Walker, Lost Frequencies, and more. This was recorded live from Bina's apartment in Brooklyn, NY. She had just gotten back from a concert and festival.

We talk about a bunch of stuff, but specifically we dig into influencer marketing. The thing that I was interested to learn about was how they get in touch with TikTok "influencers" (people with huge followings on the platform, or social media in general). If you ever wondered how those influencers choose which song(s) to dance to, well, oftentimes it's labels paying them to do those dances, skits, or anything like that. 

--

Quick links:

3:54 - Who distributes Ultra Records, and how long Bina has been at the label

9:50 - Amazon Music's official playlists and getting support from Amazon

11:57 - About Ultra Records and a background of the label

15:05 - Bina's role as a marketing director at Ultra Records

17:20 - Bina walking us through the the single release process

31:07 - The rollout strategies for each release and when the planning and rollout begins

37:15 - Who are dance influencers and how do you get in contact with them?

41:15 - What is a Latin influencer?

48:23 - How TikTok influencer marketing works and how to connect with them

54:45 - How to gauge effectiveness of a TikTok campaign

1:00:00 - Gamer artists on Twitch and how to connect with them

1:06:45 - Ultra Records' advertising campaigns with Facebook, Google, YouTube, etc

1:17:20 - Where Ultra Records puts most of its ad spend

1:19:15 - Does Ultra Records run the ads for the releases or do the artists and their managers do them?

1:20:40 - What does it mean to Bina to make it in the new music business?

--

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: http://ariherstand.com

Instagram: http://instagram.com/ariherstand

Twitter: http://twitter.com/ariherstand

YouTube: http://youtube.com/ariherstand

Facebook: http://facebook.com/ariherstand

 

See acast.com/privacy for privacy and opt-out information.

2020-07-01
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Manager for JP Saxe, X Ambassadors, Jukebox The Ghost is Persistent

This is a live episode, virtually, on Zoom, and we invited Ari's Take Academy students to be part of it. They were able to ask questions at the end of the episode.

The episode is with Seth Kallen. He's an artist manager for JP Saxe, X Ambassadors, Jukebox The Ghost, and many others. He talks about how to get opening slots on tours and how he was relentless early on. We discussed creating during quarantine, sync licensing, and touring. Stick around to the end of the episode. We had some great questions from the students. We even had someone from Moscow, Russia ask a question. Seth gave very knowledge answers to them and was super generous with his knowledge and wisdom. 

--

Seth's article on Medium: https://medium.com/@SethKallenThisFiction/what-do-i-miss-i-miss-live-music-the-fight-to-save-the-concert-business-during-a-global-pandemic-b91d64d1b26b

-- 

Quick links: 

3:28 - Where Seth is quarantining from and how his life as a manager has shifted since quarantine started

5:56 - How it's been for Seth now that he's established himself as a manager - does he go to all of his artist's events? 

8:20 - Finding a balance between work and passions

10:40 - Livestreamed shows are not a replacement for live shows

13:40 - What is an artist manager and what do they do?

17:30 - What parts of his artists' career is he involved in?

20:50 - How Seth got started managing Jukebox The Ghost

24:13 - Did Seth finish college? 

26:18 - What is a day-to-day manager?

28:20 - How Seth discovered X Ambassadors

34:10 - How X Ambassadors went from drawing 5 people to a venue in New York to billions of streams, playing numerous venues, and being one of the biggest bands in the world at one point

40:20 - The pitch to get opening slots on bigger tours for artists

43:35 - Being relentless, persistent, and showing your worth; Ari's story about opening for Ben Folds

55:20 - JP Saxe's rise to fame and how Seth connected with him

1:09:20 - How JP Saxe pays it forward and why he remembers those who've helped him in his career

1:12:09 - ATA student questions

--

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube:

2020-06-24
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Making Music During COVID-19: Ari's Take Academy Roundtable Discussion

We are in very interesting times. Last week's episode was all about musicians for black lives and what this movement is all about and what we can do as allies. It has been a challenge for me personally to understand where I fit in with this movement. I've been using my platform to encourage other musicians and people with influence, namely white people, to stand up and support our black brothers and sisters through this movement.

I've been getting a lot of questions about releasing music right now. I've thought a lot about that because it's not just about releasing music but what we should be posting on social media. Should we be promoting anything other than the movement? There's really not a right or wrong answer. I think everyone needs to do what makes sense for them.

If you have more money than time, then donate to organizations that are supporting the movement. If you have more time than money, then spend time educating yourself.

We recorded this episode about a week before George Floyd's death. So we're not going to be mentioning this uprising. We talk about what it's like running our careers and writing music during COVID-10 and quarantine. We hear from all of the Ari's Take Academy instructors, including Lucidious (Streaming & Instagram Growth), Vo Williams (Advanced Sync Strategies for Film, TV and Video Games), Kristen Mathe (Cracking Colleges), Andrew Spalter (Breaking China), and Allyson Toy (Breaking China).

--

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook: https://www.facebook.com/aristake/

Connect with Ari Herstand:

Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand

Facebook: https://facebook.com/ariherstand

 

See acast.com/privacy for privacy and opt-out information.

2020-06-17
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White Musicians for Black Lives

My thoughts on what this moment and movement surrounding Black Lives Matter, #DefundThePolice and the death of George Floyd requires of white people. Namely musicians.

--

Quick links:

1:20 - About the Black Lives Matter movement and the system that has been setup to strongly favor white people

3:30 - Attending the Black Lives Matter protest in Hollywood, California and the work the black America needs us to do

10:45 - What does defunding the police actually mean?

14:00 - Alicia Garza's interview on Meet The Press about defunding the police

15:24 - Patrisse Cullors on defunding the police

17:09 - "But all lives matter!" 

20:18 - Trevor Noah on the right way to handle things

24:06 - This not a time to tune out and why the show had to be paused on June 2nd

30:00 - Two actionable things you can do to educate yourself

31:18 - Ta-Nehisi Coates testifying in Congress about reparations for HR-40

--

Resources mentioned:

Who in Music is Supporting the Black Community (spreadsheet): https://aristake.com/post/music-supporting-black-community

The Case for Reparations: https://www.theatlantic.com/magazine/archive/2014/06/the-case-for-reparations/361631/

13th: https://www.netflix.com/title/80091741

Rolling Stone: The Music Industry Was Built on Racism: https://www.rollingstone.com/music/music-features/music-industry-racism-1010001/

Sonya Renee Taylor: https://www.instagram.com/sonyareneetaylor/

The Show Must Be Paused: https://www.theshowmustbepaused.com/

Trevor Noah: https://www.youtube.com/watch?v=v4amCfVbA_c

Ta-Nehisi Coates testimony on reparations at House hearing: https://www.youtube.com/watch?v=kcCnQ3iRkys

Meet the Press interview with BLM?s Alicia Garza: https://www.youtube.com/watch?v=kxwFJIQUWfg&t=1424s

BLM?s Patrisse Cullors on Defunding the Police: https://www.youtube.com/watch?v=AYa1WjHtzKc&t=119s

--

Connect with Ari?s Take:

Website: https://aristake.com

Academy: https://aristakeacademy.com

Instagram: https://www.instagram.com/aristake_/

TikTok: https://www.tiktok.com/@aris.take

Twitter: https://twitter.com/ArisTake

YouTube: https://www.youtube.com/user/aristake1

Facebook:

2020-06-10
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