The right headliner can make or break your year, whether the rest of the line-up is excellent or not.
But it's not as easy as just throwing heaps of cash at your favourite band to land the booking you need.
With more events to choose from, competitive festival exclusive deals, fees going through the roof and bands booking further and further in advance, it can be a nervous time trying to get the right cherry on top.
James and Gav get into it...
We go again, every Thursday morning.