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DIY Musician Podcast

DIY Musician Podcast

Making music has never been easier, but building a music career today is altogether different. Finding the right audience for your music takes an entrepreneurial mindset, a lot of hard work, and a willingness to experiment. The DIY Musician Podcast features interviews with artists of all styles and backgrounds who?ve found a unique but authentic pathway to success, as well as in-depth discussions with music publicists, promoters, lawyers, publishers, talent buyers, and more. This podcast is geared towards independent musicians who want to build a sustainable music career without giving up (too much) financial or creative control. Hosts Kevin and Chris work with hundreds of thousands of artists at CD Baby, and are actively releasing and promoting their own music too; they're part of the same community they?re helping to educate and encourage with each new episode.

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#352: 2024's DIY Musician Creative Resolutions and Tidal's Collabs Revolution

In this episode of the DIY Musician Podcast, Cristina sits down with DIY Musician regulars Rachel and Jack to delve into their New Year's creative resolutions, share insightful songwriting goals, and reflect and celebrate their artist triumphs from 2023. As a bonus, Rue joins the conversation to provide valuable information on Tidal's innovative "Collabs" product, offering listeners an exclusive peek into the cutting-edge features reshaping the music collaboration landscape.

2024-01-17
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#351: Artist Spotlight - Navigating a Dynamic Creative Career with Abigail Fierce

In this episode the of the DIY Musician Podcast, Jack sits down with Abigail Fierce and discusses her dynamic career between being an LA-based indie-pop songstress, her songwriting process, to her growing acting resume!

2024-01-03
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#350: Forecasting the Musical Trends of 2024

In Episode 350 of the DIY Musician Podcast, Cristina and Rachel share their personal predictions for the future of the music industry in 2024. While these predictions are purely for fun and not grounded in data, their enthusiasm and insightful banter make for an entertaining exploration of what the musical journey might hold in the coming year.

2023-12-22
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#349: Celebrating 25 Years of CD Baby!

In Episode 349 of the DIY Musician podcast, Cristina has the pleasure of sitting down with two remarkable guests, Anna Held and Christine Barnum from CD Baby, as they celebrate an incredible 25 years of CD Baby being the leader in independent music. The episode is a journey through time, delving into the past of CD Baby and sharing amusing anecdotes that reflect the vibrant spirit of our journey. As we reminisced about the challenges and triumphs, the conversation was not only a nostalgic reflection but also a testament to the enduring importance of the artists who have been the heartbeat of our company. 

2023-12-02
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#348: The Scenius Approach to Navigating Industry Changes

Join Cristina and Rachel as they delve into the strategies for fostering community within the DIY music market, addressing the challenges posed by industry changes. Inspired by Brian Eno's concept of "scenius," the discussion revolves around the communal intelligence that drives cultural movements. Together, they explore the power of community building, emphasizing the importance of supporting local artists, collaboration with other creatives, and other opportunities to keep the DIY music scene thriving.

 

2023-11-06
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#347 - The Future of the Podcast & BARii's Odyssey from DIY Musician to Writing for The Proud Family

Cristina gives a little insight into what is next for the DIY Musician Podcast, and Jack interviews artist BARii about their incredible journey as a DIY artist turned pro-songwriter.

2023-10-23
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#346: 8 Friends Every Musician Needs in Their Corner

Relationships are the driving force behind a successful music career. Think of a photographer who captures your essence, a marketing expert who promotes your music, and a meticulous mentor who helps you find order in chaos. As an independent artist, you'll encounter a diverse network of supporters who can redefine your musical journey. In episode #346 of the DIY Musician Podcast, Chris and Cristina explore these essential connections, unveiling eight key allies you should engage with. Plus, Chris has a big announcement...

2023-09-28
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#345: 10 Ways to Simplify Your Instagram Ads

Running ads for your music isn't easy, no matter what the experts tell you. But it CAN be one of the best ways to reach new listeners and build a lasting audience of fans and customers. So in this episode, Chris and Cristina talk about 10 ways to streamline your ad efforts. The point of this conversation isn't to provide tips on maximizing and optimizing and endlessly tinkering with options. It's to simplify your life running ads, so you can realistically see progress, not perfection. 

2023-08-24
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#344: Growing a Band into a Business (with Bombadil)

After 18 years as a band AND business, Bombadil is still going strong. In this "Artist Spotlight" episode of the DIY Musician Podcast, Cristina and Chris interview James Phillips of the independent indie-folk group about their long journey as a recording and touring act, the challenges they faced along the way, and how the keys to their longevity are creative respect, daily habits of collaboration and communication, and treating every aspect of their music like a business.

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Check out Bombadil's music and tour dates.

Follow their touring and recording adventures.

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Distribute your music with no annal fees.

Plan your successful release with a customized timeline. 

Learn how to grow your audience, boost your streams, and build a sustainable music career on your own terms. 

2023-07-26
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#343: A Musician's Guide to Threads

Threads is one of the fastest growing apps in history. Can musicians benefit from adopting this "carbon copy of Twitter," or is it all hype? In this episode, we ask CD Baby's Social Media expert Rachel Bearinger all about the app, its origins, how it's integrated with Instagram, present and future functionality, and the real concern: Should musicians embrace Threads, ignore it, or wait and see?

2023-07-20
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#342: Time as an Instrument (Carving Out More Moments for Your Music)

Are you struggling to find the time to make and promote your music? In this episode, Chris & Cristina discuss ways to carve out MORE time for your music amidst a busy life, and how to get more productive and creative within the limited time you have already.

2023-07-06
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#341: Musicians, Don't Be THIS Person!

As the old saying goes, you never get a second chance to make a first impression. Sadly, music is such a public-facing endeavor that our egos are often on high-alert, which can lead to to moments where we put our worst foot forward! What can we do about it? In this episode, Chris & Cristina discuss some common musician pitfalls when it comes to social etiquette, networking, artist mindset, and more. Plus, we'll hear a short discussion between CD Baby's Jack Poulis and Lee Wilson, an R&B singer who found success while exploring a completely different genre. 

2023-06-28
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#340: 5 Things Musicians Get Wrong About Advertising

IF you do it right, advertising on social is one of the best ways to build an audience for your music. But so many musicians are held back by bad attitudes and misconceptions about advertising. In this episode, Chris interviews social advertising expert Kyle "Circa" LeMaire to set the record straight on music advertising.

2023-06-21
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#339: How to Reach Fans Beyond Social Media

There's no doubt, great social content can unlock so many doors in your music career. But ?social? can also feel tired and impersonal, like you're shouting into the void. In this episode, Chris & Cristina discuss how to engage audiences without relying on big platforms or one-off posts. Check out this inspiring list of alternative ways you can interact with your fans so that your messages and conversations feel personal and surprising!

2023-06-15
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#338: 5 Things I Wish I Knew When I Started Making Music

Are there common struggles most young musicians face? Can they be avoided? Whether you're a new musician just starting out, or you're an experienced artist looking for a reminder on healthier ways to maintain your music career, this episode is for you. Cristina and Chris discuss the five things they wish they'd known years ago. If they'd learned these lessons earlier, their music (and happiness) might've been further along by now. 

2023-06-08
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BONUS EPISODE: The Future of DIY

After 15 years of hosting this podcast, Kevin Breuner has moved on to the next adventure in his music career ? but the DIY Musician Podcast will continue! What's going to change? What's going to stay the same? In this quick bonus episode, Chris Robley previews the new format, and tells you how you can shape the future of this podcast!

2023-05-31
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#337: My Top 6 Pieces of Advice for Artists - Kevin?s Parting Words

After 17 years at CD Baby and 15 years hosting this DIY Musician Podcast, Kevin Breuner has a big announcement: He's saying farewell to both and looking forward to a new adventure in his music career.  

Where's he headed? What did he learn from his time at CD Baby? And what's his top 6 tips for musicians who want to make a life in music?  All that and more in this episode.

2023-05-24
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#336: The INSANE Social Content Idea List for Musicians

Artists who want to promote their music online know they have to be active on social to build an audience and engage fans, but some days you just don't know what to post!

If you're stumped for social inspo, check out this episode of the DIY Musician Podcast where we run through an insane list of ideas for you to try. 

2023-05-18
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#335: Why Musicians Quit: And How to Avoid It!

Pursuing a music career can be incredibly challenging. As an independent musician, it's easy to get overwhelmed and frustrated. The journey is full of ups and downs, and the road ahead looks like endless work.

But why do musicians really quit? What are the pain-points that cause so many talented musicians to throw in the towel? And most importantly, how can you overcome these challenges and thrive in your music pursuits?

In this episode of The DIY Musician Podcast, we'll take a look at some common reasons why musicians quit, and offer encouraging solutions to help you keep moving forward! 

2023-05-09
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#334: 5 New SPOTIFY Features + 5 Fun Hacks!

Spotify has launched some new tools for artists to promote their music, and in today's episode we're going to discuss how to use these new features and what they might mean for your music poromotion. Plus, we have 5 fun music marketing hacks!

 

2023-04-26
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#333: Cassie Petrey - Building a Social Strategy

Whether you love it or hate it, social media is one of your best options when it comes to finding an audience for your songs and building a lasting fanbase. 

In this episode, we talk with Cassie Petrey, CEO and co-founder of Crowd Surf, a music marketing firm that has run social media campaigns for household names like Camila Cabello, Kim Petras, and Backstreet Boys, as well as countless local and grassroots artists. 

2023-04-12
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#332: 15 Email Marketing Mistakes Musicians Make

Email is still the most effective online communications channel you have to market your music, drive sales, and deepen your connection with fans. 

If that's statistically true (and it is), then why do so many musicians fumble when it comes to their email list? 

In this episode, we'll address 15 common mistakes musicians make when it comes to email marketing.

2023-04-03
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#331: 5 Things Musicians Should Leave Behind in 2023

Are you holding your own music back? 

Whenever we hear an artist rationalize why they haven't achieved a certain level of success, it often seems like they're getting in their own way due to some outdated beliefs or faulty priorities.

And this has nothing to do with the quality of the music. Sometimes people with amazing songs aren't reaching the audiences they could because they're holding too tightly to ideas that no longer serve them.

Is it time to embrace new tools, trends, and mindsets? Time to abandon some stale modes of thinking? In this episode, we'll discuss five things we should all let go of!

2023-03-09
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#330: 10 Ways to Build Anticipation for Your Music

There's too much music out there now for an average listener to care about YOUR SONGS just because they're available on streaming platforms. 

That's why you need to create anticipation BEFORE your new music launches. In this episode we'll discuss how to do exactly that, drawing lessons from artists such as Walk Off the Earth, Emma McGann, and Ellie Dixon.

2023-02-27
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#329: Releasing Music: Paid or Famous?

Would you rather earn a living from your music or gain massive reach on social and streaming? 

Of course those two things don't HAVE to be at odds, but when you're towards the beginning of your music career, it helps to focus on one top priority. 

There isn't a correct goal; it'll differ depending on your interests and talents. But how you allocate your time and budget will change based on the priority: paid or famous?  

In this episode, we discuss those differences.

2023-02-20
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#328: A.I. and Music - Why Musicians Should Care!

Everyone is talking about A.I. ? or "artificial intelligence" ? and the impact it will have on musicians and artists.

Will advanced machine-learning and information synthesis help usher in a new era of creativity, or could artificial intelligence destroy the music industry (on its way to destroying humanity?)

2023-02-07
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#327: The Key to Making More Money from Your Music

For independent artists, the most reliable way to earn a living from music isn't streaming, social monetization, or even lucrative opportunities in sync licensing. It's merch sales! 

In this episode, Dave Cool of Bandzoogle talks about creating merch items your fans will love, how to make effective offers, and using the best tools for selling online.

2023-01-27
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#326: Gamifying Your Music Promotion Using Discord

Want to bring your listeners on a journey? To send them on an adventure that goes deeper than bonus "behind the music" content? How about a multi-player RPG your fans can play together on Discord!?

That's exactly what celebrated songwriter and Twitch livestreamer Emma McGann did with her newest album "The Monsterverse." She created an immersive experience for fans that combined her recordings, videos created with 3D graphics, an RPG built using a Discord Bot, and more. 

The Monsterverse takes "music promotion" to a whole new level. In this episode of the podcast, Emma tells how (and why) she constructed a whole world around her music. 

2023-01-18
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#325: Releasing Music in 2023

If you're releasing new music in 2023, of course you want it to "succeed" and reach as many listeners as possible!

But you'll need much more than checklists and rote release strategies; making your music relevant in a world of infinite songs takes the right combination of good marketing mechanics AND exceptional tunes, videos, messaging, and more. 

In this episode we're gonna go deep and help you build a great foundation for any new singles or albums you release this year. 

2023-01-10
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#324: Music Predictions for 2023

n some ways, 2022 felt like another year on pause. In other ways, the past 12 months passed in the blink of an eye. How did music trends (and the music industry) change this year? And what are our biggest predictions for music marketing, music creation, and music consumption in 2023? 

2023-01-04
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#323: Talkin' TikTok Trends - How to Use Them for Your Music Promo

TikTok is a powerful platform for music discovery; your songs and videos can reach the right new fans because of TikTok's algorithm. But did you know it's also one of the best places to find inspiration and showcase your  quirkiness. 

TikTok travels at the speed of memes, and that means there's a constant churn of humor, skits, trending audio, fun filters, and more. Conversations to join. Creative collaborations. Things to imitate or spin your own unique way. More than other entertainment or social apps for artists, TikTok frees you of always needing to be the prime instigator and driver of every piece of content. 

In this episode we talk with multi-instrumentalist, TikTok connoisseur, and CD Baby's social media expert Rachel Bearinger ? all about the culture of TikTok, how to source inspo, stay organized on the app,  and keep up with the pace of a platform that thrives on memetic energy. 

2022-12-23
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BONUS EPISODE: Viral Success for Niche Music - How TikTok Worked for Windborne

How does niche music reach millions on TikTok? In this discussion from 2022's DIY Musician Conference, CD Baby's Chris Robley spoke with Jeremy Carter-Gordon of the vocal group Windborne. 

Not only have Windborne's videos gone massively viral, but the group grew their TikTok audience while staying true to how they want to perform and represent their music. 

In other words: Windborne didn't work for TikTok. TikTok worked for them. And in this session, we break down the story, the strategy, and their editing and caption tricks. We also analyze fun example videos along the way! 

2022-12-14
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#322: Breaking Into Your Local Music Scene

Whether you're new to music, new to town, or finally getting back out there after a break, it can be really beneficial to make solid connections in your own hometown before you try to conquer the world. How do you break into your local music scene and build a loyal audience?

2022-12-08
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BONUS EPISODE: Get the Gig, Keep the Gig!

Want to know how to make yourself more desirable, marketable, and overall employable as a side-person or session musician in today's post-pandemic climate? 

In this session from the 2022 DIY Musician Conference in Austin, TX, you'll hear from Damon Grant (who has worked with Charlie Hunter, Madonna, and many more) and Stephen Bidwell (of Black Pumas), all about good preparation, the right tools, memorization hacks, professionalism, and heading off personality conflicts with artists, managers, or other players. 

Though both presenters are percussionists, this conversation is relevant for any instrumentalist or vocalist who seeks to work in a supporting role, on tour or in the studio. 

2022-12-02
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#321: Everything After the Music: What Else You'll Need to Succeed

What ELSE do you need for a successful music release besides the mastered music files? A lot! Let's talk through both the big-picture and nitty-gritty things you'll want to prepare before you launch your next single or album into the world.

2022-11-22
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#320: The 5 Hardest Things About Being an Independent Musician

Let's be honest, there are some things about being an independent musician that kinda suck. There are (at least) five common personal and professional struggles that go hand-in-hand with creative pursuits. 

And in this episode we're gonna gripe, we're gonna reach collective catharsis, and then we're gonna figure out how to move beyond the unique hurdles that musicians face. 

2022-11-07
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#319: Musician Horror Stories

Imagine a terrifying world where you're an... independent musician. Boo! 

In this spooky Halloween-themed episode, Kevin and Chris talk about musician horror stories ? both the kind that are common amongst DIY artists and a few uncommonly strange, scary, and disastrous stories submitted by listeners. 

2022-10-27
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#318: Getting 1,000,000 Followers on TikTok

How did an artist who'd been told NO by everyone in the industry blaze her own path to success using TikTok? In this episode, Britnee Kellogg reveals the details behind her massive achievement, sharing the whole story of how she went from 0 to 1,000,000 TikTok followers in a short amount of time. Whether you're a TikTok pro or total novice, this interview should both inform and inspire!

2022-10-20
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#317: 8 Things New Artists Get Wrong

When recording artists are just starting out, they often overcomplicate things that are simple, and underestimate things that will be difficult. This confusion might just be a matter of inexperience, and the artists will learn as they go. But sometimes that confusion is actually caused by well-meaning industry "veterans" stepping in too soon to give poorly-timed (and often intimidating) advice. 

In this episode we'll set the record straight and tell new artists what they should ACTUALLY prioritize when they're getting ready to release music for the first time.

2022-10-17
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#316: Musician's Guide to TikTok

No matter what genre of music you make, TikTok is one of your biggest opportunities for finding fans and building an audience today. If you still feel like you're sitting on the sidelines while the rest of the music industry rushes headlong into TikTok, this is the episode for you ? a broad overview of TikTok for musicians. Kevin and Chris describe what makes TikTok unique in the social media landscape, how the algorithm surfaces content, a few tricks for driving TikTok engagement, and much more. Plus listener feedback!

2022-10-03
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#315: 50 Promo Ideas in 50 Minutes

One of our most frequently asked questions is ?How can I promote my music?? In the era of limitless opportunities for music promotion on social media, through email and with new formats like short-form video, it can be difficult to know where to start.That?s why we compiled this list of 50 promo ideas and crammed it all into 50 minutes!

2022-09-23
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#314: Power Up Your Music Videos

If you think you need to spend thousands of dollars shooting a professional looking music video just to get people to watch, think again! Short-form video platforms like TikTok and Instagram Reels and trusty standbys like YouTube have made it easier than ever for indie artists to reach new fans with quick, affordable videos. In this live podcast recording from the 2022 DIY Musician Conference, Kevin and Chris explain how to make music videos without breaking your wallet or testing your patience. 

2022-09-15
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#313: 2022 DIY Musician Conference Recap & Highlights

With hundreds of attendees both in person and virtual, dozens of presentations from industry insiders and countless jam sessions, mentoring workshops and after parties, the 2022 DIY Musician Conference was the biggest and best indie music event of the year! If you were there, you doubtless made some connections that will last the rest of your music career. If you weren?t, this Conference recap is the next best thing.Kevin and Chris discuss their five takeaways and highlights from the weekend in Austin. And they give us a preview of what?s next for the DIY Musician Conference.

2022-09-07
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#312: How to Promote Your Live Shows with Bandsintown

Live music is officially back! If you?re an artist who plays live often, Bandsintown is an essential tool for listing and promoting your shows.From notifying fans about when you?ll be in their area, to recommendation algorithms to get your music in front of more listeners and a free email platform right in your account, Bandsintown offers artists plenty of ways to connect with fans new and old. Bandsintown Managing Partner Fabrice Sergent joins the podcast to discuss the platform. Learn about Bandsintown?s offerings for artists and fans, and how they?ve pivoted during and after the pandemic.

2022-08-20
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#311: Live Gigs: Thrive, Survive, or Die?

Touring and playing live can be a great way to expand your audience, sell merch and interact with your existing fans. But there are also many things that can go wrong on the road. From vehicle troubles to poor sound systems to fatigue, we address all the issues artists face on tour, and how to handle them.

2022-08-08
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#310: Crafting Your Music?s Elevator Pitch

Before anyone ever hears your music, they need to be convinced to listen. Maybe they?re getting a recommendation from a friend or they see a cool Instagram ad or blog review. Maybe it?s an eye-catching album cover.But sometimes it?s the description of the music that captures someone?s imagination. But you don?t have all day to sell someone on your music. So your description has to pack a punch.Learn how to come up with a compelling elevator pitch for your unique sound with the help of Chris Robley and special guest Cristina Cano.

2022-08-02
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#309: How Sync Licensing Can Launch Your Career

With Kate Bush?s ?Running Up That Hill? and Metallica?s ?Master of Puppets? seeing runaway success after their placement in Stranger Things, sync licensing is back in the news. While these are classic hits from veteran artists, independent musicians can also benefit from just one big sync placement.Learn how sync can change your music career and get expert advice from special guest CD Baby Manager of Sync Licensing Brett Byrd.

2022-07-26
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#308: Successfully Releasing an Album in a Singles World

Even in the age of singles, there are many benefits to releasing an album. Learn why you should keep albums part of your release strategy, and how to successfully release an album.

2022-07-14
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#307: The 2022 DIY Musician Conference Preview

With 60,000 new tracks released on Spotify every day, you need an advantage that will help your music rise above the noise and get noticed amidst that daily mountain of new music.You can?t leave it to luck. Your advantage will come from work, strategy, connections, and collaboration. And you can find all of that at the DIY Musician Conference.Learn how to prepare, what to bring, and most importantly: What to achieve when it?s all happening!

2022-07-08
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#306: 7 Ways to Feel More Confident About Your Music

Most people in the world don?t know what it?s like to put themselves and their ideas out into the world. There?s a level of vulnerability involved in releasing your music for others to hear. These are your hopes and dreams, your thoughts and ideas and your creativity all on display. From the indie newcomer to the seasoned singer-songwriter with a dozen albums to their name, we all have moments of doubt in our music journey. That?s why we?ve outlined seven ways to feel more confident about your music.

2022-06-22
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