#224: Why Your High Sales Conversion Rate Is Actually A BAD Thing

Did you know that closing too many clients can be a bad thing?

I know it sounds completely backwards, but a high sales conversion rate (70%+) is usually a sign of an unhealthy business.

In episode 224 of the 6 Figure Creative Podcast, I break down the two reasons why a high sales conversion rate is a bad thing, and what two actions you can take to build a happier, healthier freelance business.

In this episode you’ll discover:

• Why "winning" too many clients is a bad thing
• The ideal close rate for your sales process
• What to do if your close rate is too high
• Avoiding the scarcity mindset of wanting to win every client
• Sales leads vs. marketing leads - and why they are important
• When to raise your rates

For full show notes, visit https://6figurecreative.com/224