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99% Invisible

I Can't Believe It's Pink Margarine

27 min • 19 oktober 2021

Margarine is yellow, like butter, but it hasn't always been. At times and in places, it has been a bland white, or even a dull pink. These strange variations were a byproduct of 150-year war to destroy margarine, and everything that it stands for. During this epic fight for survival, margarine has had to reinvent itself, over and over again. 

I Can't Believe It's Pink Margarine

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