This is the story of an ad campaign produced for the 1992 Olympic games in Barcelona. Perennial runner-up in the sports shoe category, Reebok, was trying to make its mark and take down Nike. They chose two athletes, plucked them … Continue reading →
Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and get exclusive access to bonus episodes.
Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.