Bonus: Best and Worst Brand Launches with Armin Vit

The launch tactics of a rebrand can make or break the success of the change. In this bonus episode, host Blake Howard and Brand New’s Armin Vit have a casual nerding-out as they each share their best and worst rebrand launch examples. 

Brands covered in this episode: 

• London 2012 Olympics by Wolf Ollins  
• Block 2022 done in-house  
• MailChimp 2017 by Collins
• Kia 2021 by Blackspace  
• Iceland Football Team 2020 by Brandenberg
• AirBNB 2014 by DesignStudio 
• Staples 2019  
• Comcast 2012  
• City of Florence 2022 by Tatum Design
• Toyoko 2020 Olympics  
• Gap 2010 by Laird and Partners 
• Best Buy 2018 done inhouse  

For more on Armin Vit visit: https://www.underconsideration.com/ or https://www.underconsideration.com/brandnew/

To see the changes of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.

Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard, (@blakehoward), edited by Gabe Kitzman , and artwork by Rachel Jackson.