A chat with Sheena Campbell from the Patient Information Forum (PIF).
This episode covers the importance of health literacy and how numbers and data can be confusing or challenging for many people when accessing healthcare services.
We discuss how numbers appear in healthcare, such as medication dosages, appointment times, and risk and benefit communication. Sheena provides insights and tips on how to present health information and data in more accessible and understandable ways.
01:44: Sheena's relationship with numbers
02:16: Overview of the Patient Information Forum (PIF)
04:03: Membership and benefits of PIF
05:11: Health literacy
08:41: Numbers in healthcare
13:25: Communicating medical risks and benefits
23:03: Health information in medical settings
32:02: Writing medical questions
35:53: User-centered design in health information
40:49: Misinformation in health information
Follow Sheena Campbell on LinkedIn and Bluesky. Visit and pifonline.org.uk and piftick.org.uk.
Transcript and bio available at accessiblenumbers.com/accessible-health-information