Episode 9: Writely (Google Docs)

Ben and David continue the cloud productivity saga with Google Docs. They examine the suite of acquisitions made by Google with a focus on Writely in 2006. They tackle:

• The nuts and bolts of the Upstartle (company behind Writely) acquisition, founded by Sam Schillace, Steve Newman and Claudia Carpenter.
• SaaS offerings in cloud productivity today.
• Was this a good idea for Google?
• Google's future bets.
• A new section: The Carve Out!

Sponsors:

WorkOS: https://bit.ly/workos25
Huntress: https://bit.ly/acqhuntress
Statsig: https://bit.ly/acquiredstatsig24

More Acquired!:

• Get email updates with hints on next episode and follow-ups from recent episodes
• Join the Slack
• Subscribe to ACQ2
• Merch Store!

© Copyright 2015-2025 ACQ, LLC