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Acquiring Minds

Buying a $3m Course Business (Whose Founder is the Face)

37 min • 19 januari 2023

Online course businesses have dazzling margins but a key weakness. Dom Wells explains how to acquire one & make it work. 

Topics from the interview with Dom:

  • Opportunity for acquisition entrepreneurs to buy a course business
  • What to look for when acquiring a course
  • The role a course founder's personal story plays
  • How to ease the founder's face out of the brand
  • Why faces of successful students of the course are actually more valuable
  • How courses can charge so much ($500 and more)
  • Buying underperforming Udemy courses
  • Importance of marketing funnels to a course business
  • Ongoing development costs of a course (vs. SaaS)

Links & how to contact Dom:

Register for a live gathering of SMB, Micro-PE, and ETA owners, operators and investors:

Learn more about Walker Deibel's done-with-you buy-side advisory:

Connect with Acquiring Minds:

00:00 -00:00