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Acquiring Minds

High Margin & Big Upside in Lice Treatment

98 min • 25 november 2024

Derek Croft bought a $1m SDE business with a national footprint in an unusual niche. Just don't call him The Lice King.

Topics in Derek’s interview:

  • Leaving Bain to search for a business
  • Acquiring LiceDoctors
  • Why it’s good for a profitable business to be imperfect 
  • Personal satisfaction from helping customers
  • Payroll emergency on day 2
  • Competition in the lice removal industry
  • High staff turnover despite good pay
  • Speeding up their response time
  • Raising public awareness of their service
  • His goal to double in 5 years

References and how to contact Derek:

Work with an SBA broker who focuses exclusively on helping entrepreneurs buy businesses:

Get a complimentary IT audit of your target business:

Learn more about Walker Deibel's done-with-you buy-side advisory:

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