The Appeal of Lead Gen Businesses (Especially Old Ones)

A primer on lead gen businesses from Jaime Arias, who bought a 14-year-old biz that generates online leads for dentists. 

Topics in Jaime's interview:

• Choosing self-funded over a traditional search fund
• Buying tiny sites on Flippa
• The opportunity with "old" internet businesses
• 3 types of sellers on Flippa
• Using BuiltWith to generate proprietary outreach list
• About Patients4you
• Lowering acquisition targets from $750k - $1m cash flow to $200k - $400k
• "Rank & Rent" model for local lead gen
• What are you really buying with a lead gen business?
• Lead brokers
• SEO vs. PPC for lead gen
• Isn't Google Ads too competitive already for local lead gen?
• Getting comfortable with Google algorithm risk
• Why Patients4you is an agency more than a lead gen website
• Deal terms
• Using BizBuySell for digital businesses
• Centurica
• How he's growing Patients4you
• Slow feedback loop of local lead gen businesses

Reach Jaime at:

• jaimearias.com
• LinkedIn

Get complimentary due diligence on your acquisition's insurance & benefits program:

• Oberle Risk Strategies - Search Fund Team

Learn more about Walker Deibel's done-with-you buy-side advisory:

• The Acquisition Lab

Connect with Acquiring Minds:

• Connect with host Will Smith on LinkedIn
• Follow Will on Twitter