Admins as Innovators: Driving Business Transformation

Embark on a transformative journey with us and our esteemed guest, Abi Claus, as we celebrate the spirit of growth and new beginnings. Witness Abi’s stunning transition from fashion merchandising to her current role as the Director of Salesforce at Stronghold Technology Holdings. Her story is a beacon for those who dare to leap into the tech world, armed with curiosity and the will to seize opportunities. Together, we uncover the essence of professional development, illustrating how unexpected paths can lead to formidable success in the rapidly evolving landscape of technology.

From the challenges of a solo Salesforce administrator to the thrill of working as a Consultant with multi national enterprise organizations, we get to see how Abi tackled it all. Discover the art of balancing technical know-how with the soft skills that are indispensable for professional advancement, as we share anecdotes and lessons that underscore the power of persistence and learning.

Abi Claus is the Director of Salesforce at Stronghold Technology Holdings, a tech-startup arm of Stronghold Investment Management, a Dallas-based private equity firm. She manages a team of Salesforce developers who implement and administer the company’s CRM and integrations with bespoke applications while developing technologies to transform both the oil-and-gas and land-and-title industries. 

Abi shares a passion for building amazing teams and curating company culture, as well as translating complex technical concepts into relatable language, optimizing end-user experience, troubleshooting user adoption challenges, and implementing change management strategies. 

Over the course of her career, Abi has received multiple technical certifications from Salesforce for her implementation and administration expertise. Prior to joining Stronghold, Abi was a Salesforce consultant and solution owner at Slalom, where she built and developed breakthrough technologies implemented by Fortune 500 companies and state and local governments. She previously worked in the high tech, healthcare, automotive and finance industries. Abi holds an undergraduate degree in merchandising from Texas Woman’s University. 

A skilled presenter and renowned expert, Abi was a speaker at one of the world’s largest tech conferences, Dreamforce, in 2019. She is a user-group leader for Women in Tech, was featured on the Top 50 Women Leaders in Dallas in 2023, as well as a mentor for future leaders navigating their careers.

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