Automation Revolution: Powering Efficiency with AI

Join us on this week's episode as we jump into the topic of Automation, AI, and marketing alongside Christina Anderson and Steven Stouffer. Christina's leap from education into technology and Steven's ascent from accidental admin to SaaS leadership underscore the transformative power of automation and a passion for learning in shaping careers.  As the conversation steers toward AI's expanding role in marketing, we shed light on the critical balance between human ingenuity and AI efficiency. We highlight the importance of a hands-on approach when integrating AI-assisted content creation, ensuring that quality remains paramount over quantity. To maintain the level of quality we discuss the art of prompting AI for top-notch content and how new admins should be strategic with their AI prompts instead of just asking basic questions like, "Write me a blog about...".

Wrapping up, we dive into career development with heartfelt advice for emerging admins. Touching on the power of community, the necessity to challenge imposter syndrome, and the unique learnings one gathers from user groups and tech conferences. Whether embracing the grind at a startup or widening your horizons through speaking engagements, the insights from this episode are bound to resonate with professionals at any stage.

Christina is the Marketing Strategist at Sercante. As a Certified Pardot Consultant, Salesforce Marketing Champion, Trailblazer Community Leader, and Former Host of the Pardot Life Hacks Podcast, she enjoys sharing valuable content with the rest of the ecosystem to help others advance in their careers and achieve their goals on the Salesforce platform. An experienced marketing leader for Salesforce consultancies, Christina collaborates with the Sercante marketing team to advance the mission of the business and shares her strategic expertise with clients, partnering alongside sales and marketing teams to accomplish their objectives.

linkedin.com/in/anderson-christina/

Stephen is the VP of Digital Transformation & Innovation at SaaScend, leading a team of marketing operations experts to help go to market teams scale their revenue operations. From the humble beginnings of accidental admin to SaaS leadership, Stephen has spent his career harnessing the power of Marketing Automation, AI, and Salesforce trying to make sense of a data-driven world!

linkedin.com/in/stephenstouffer/