The Future of App Subscriptions w/ David Barnard

Subscriptions are a great way for mobile apps and games to lock in steady revenue streams. As developers become more sophisticated in their strategies, managing their offerings and navigating the market comes with its own set of challenges. 

In this chat, we sitting down with David from RevenueCat for an insightful discussion about the current state of subscription apps, trends that app owners need to be aware of to remain competitive, and what the future holds for subscription apps.

► Get a demo of Appfigures: https://fg.rs/getdemo
► ASO Tools: https://appfigures.com/aso-tools
► App Intelligence: https://appfigures.com/app-intelligence
► Find Ariel on Twitter: https://twitter.com/arielmichaeli

► Get started with RevenueCat: https://www.revenuecat.com/
► Find David on Twitter: https://twitter.com/drbarnard?lang=en

0:00:00 - Intro
0:05:54 - Kicking off
0:14:25 - Subscriptions Fatigue vs. Value Fatigue
0:25:03 - Market is self-correct
0:32:19 - Evolution of revenue models
0:43:23 - Don’t raise prices!
0:50:01 - The right metric to track for success
1:02:37 - Are Apple Search Ads good for growing downloads? 
1:05:56 - What does RevenueCat do?  
1:14:23 - Outro