#119: Conferences, Connections, and Community with Chris Murman

In this episode of the Agile Mentors Podcast, Brian Milner chats with Murman about the value of attending Agile conferences, the importance of networking, and the impact of volunteering in the Agile community. They share personal stories, advice on making the most of conference experiences, and insights into how volunteering can open up new opportunities for personal and professional growth.

Overview

Brian Milner and Chris Murman dive into the world of Agile conferences, focusing on the upcoming Agile 2025 event and the benefits of attending. They discuss the evolving purpose of conferences, why networking and volunteering are crucial, and how approaching conferences with an open mind can lead to unexpected learning and connections.

Chris also shares his journey from attendee to conference chair, providing a behind-the-scenes look at what goes into creating a memorable conference experience. Whether you're a conference regular or considering attending your first one, this episode offers valuable perspectives on getting the most out of these unique events.

References and resources mentioned in the show:

Agile 2025
Chris Murman
Connect with Chris on LinkedIn
Agile Alliance Speaker Submission Tips Webinar
#105: Scrum Conferences & Neurodiversity with Brian Milner
Special Episode Scrum Gathering Denver 2022
Mountain Goat Software’s Accurate Agile Planning Course
Subscribe to the Agile Mentors Podcast
Join the Agile Mentors Community

Want to get involved?

This show is designed for you, and we’d love your input.

• Enjoyed what you heard today? Please leave a rating and a review. It really helps, and we read every single one.
• Got an Agile subject you’d like us to discuss or a question that needs an answer? Share your thoughts with us at [email protected]

This episode’s presenters are:

Brian Milner is SVP of coaching and training at Mountain Goat Software. He's passionate about making a difference in people's day-to-day work, influenced by his own experience of transitioning to Scrum and seeing improvements in work/life balance, honesty, respect, and the quality of work.

Chris Murman is the Agile 2025 Conference Chair with over 15 years of experience in product management and leadership, He has directed successful launches for top brands like Verizon, NBC Universal, and Chick-fil-A. As the Executive Director of Product at JP Morgan Chase, and leads 20 cross-functional teams, driving innovative financial solutions and spearheading AI/ML initiatives that save over 6,000 man-hours per quarter.

Auto-generated Transcript:

Brian (00:00)
Welcome in Agile Mentors. We're back for another episode of the Agile Mentors Podcast. I'm with you as always, Brian Milner. And today, a very special friend is here with us, Mr. Chris Murman. Welcome in, Chris.

Chris (00:11)
What's up, Brian? I don't know that I'm a mentor, but I'm here anyways.

Brian (00:12)
You're definitely a mentor. In fact, we're going to explain to people why you are here in just a moment. Chris is an Agile coach extraordinaire. He has been in the community for quite a while. And he is a fellow Dallas native here with me. And we connect a little bit at the last year's Dallas conference here for Agile.

Chris (00:19)
Okay, okay, sure. Sure, sure.

Brian (00:40)
And one of the things that I noted in that conference was they announced the next one, which is coming up in Denver, end of July, beginning of August -ish, we'll put it that way. And he was announced as the chair of that conference. So Chris is actually going to be in charge or leading or behind the scenes for just about everything that's going to take place at that Agile 2025 conference in Denver. So I wanted to have Chris on to talk about that a little bit. Don't think of this as an ad. It's not an ad for it because what I wanted to kind of help people understand was kind of the why behind it. When I normally talk about the conference, it's maybe a month or two before. Well, now it's next summer. So you have some time to plan. And now is the right time to kind of put that kind of stuff in your calendar if it's something that you're thinking about doing. or even maybe thinking about maybe should you volunteer or something like that for it. So Chris, how did you get involved with this kind of thing? How did you get involved with helping out with the conferences? What made you decide to help out in any way, shape or form?

Chris (01:54)
Well, like many, when I first started the work, I I fell into Agile backwards just like everybody else did. None of us did this on purpose. It just came along and we just started doing it and then it became something to do. in the 2010s when Agile was riding high and I... I saw these conferences as really cool learning opportunities and connection opportunities. People that I knew from the, that you and I both know from the local area, from meetups, would tell me about these conferences. I was attending DFW Scrum the last time that Agile 20XX was in Dallas. I did not go, but. cause I, was too late for me to find out and it was kind of pricey. And so I was like, so like conferences are where you just go and meet people and then they're like, yeah, you should just kind of go. So as, as with many of us who are like, well, how do I pay for these conferences to go? just said, well, I'll submit to speak. And, I don't know about you, but my first few submissions were not great. I, I, I. People always laugh when I say this, but I would literally copy and paste the headline and the entire copy of blog posts that I thought would be really cool to talk about. Because I started my blog, that was kind of how Chris Murman .com is kind of how people first started meeting me because I would promote it on platforms and stuff. Agile Twitter used to be really fun back in those days too. So I would just copy and paste the entire blog post as my abstract. And of course, now knowing what I know, like that was, that's just the worst thing to do in the world. but I didn't know what else to do. So I fell flat on my face the first few years and started getting some advice and feedback and such, and started getting accepted to speak around 2016. Spoke at. Spoke at several conferences that year, spoke at several conferences in 2017. 2018 comes along and they're like, and I'm like, hey, how do I help out? Like this is really cool. I connected with the Agile Alliance community, that specific conference community very, very well. And I'm like, well, how can I help? And they're like, here's three or four people, email them until they say yes. And I'm not.

Brian (04:18)
Yeah. Hahaha.

Chris (04:34)
I just was annoying and said, no, I'm not kidding. I want to help. And I got to chair a track. You know, I chaired all kinds of tracks for the next few years. coming out of COVID, I got asked to be on the program team. which is just when people are like, what's the difference between leading a track and leading like the entire program? Think of it as like, The track is like one tiny, tiny sliver in the program team has to go really very narrow across everything to know where everything is. Not that I know every set. I still, I'm like, that was that session was the conference that year. But, so we just have to be more broad in what are the themes that we want to talk about? What are the things that we want to do? and, and, you know, when you join the program team, you know, one of these years it's going to be your year. And then when you. when you're a conference chair, that's your final year on the program team. And then you just go back to civilian life, I guess. I don't know, which is, don't, I don't ask Dana. I don't know what civilian life is on the side of the conference just yet, but I will very soon. So I don't know. It's a, that's a rambling answer, but it's for the most part, that's really how I got going was just, I just wanted to go. You know what I mean? I just wanted to be there. And the only way I could do it was to get a free ticket.

Brian (05:34)
Ha ha ha. Yeah. Yeah, yeah, that's a, well, that's a great answer. I mean, I, I think I'm kind of, I mean, I probably have a little bit, there was probably a few more years I submitted before I got accepted to speak at the Agile Conference, but I probably submitted three or four years before I got something accepted. And that's even after reviewing a few years and seeing what good and bad submissions were like, you know, and trying to understand that.

Chris (06:22)
Thank

Brian (06:25)
But we were talking a little bit beforehand about just the concept of a conference in today's world. I know that we've seen sort of a decline in people who are attending conferences a little bit. And I'm not really sure whether this is a momentary thing or an economy -based thing or what. But when people ask you why attend a conference, what What do you tell people?

Chris (06:55)
Well, there's many things that you can get out of a conference. That's the cool part about it is that you can attend the conference for many reasons. And I would say now in 2024, coming into next year, 25, I don't know that the reasons for attending the conference are the same as they used to be, right? Because when we first started coming, there's this like, I don't mean to sound pedantic or like over inflate myself, but there's a level of like fame in our community. We have a tiny, tiny community. So you can get agile famous a lot of different ways. Like now you can just be an influencer and write like Chris Stone is a perfect example of someone who just cranks out a ton of content that it's for the most part pretty good and get the following that way. And then people meet you that way.

Brian (07:27)
You Yeah, yeah.

Chris (07:53)
there were a lot of ways that you could meet people back then. you could really meet a ton of people there. You could make a ton of connections. So ultimately, I just really wanted to learn. I love learning and I love being connecting with other people. I did theater as a kid, was performing at church as a kid. I was just that person that was always on a stage. so speaking is just another extension of that. You being in a training room all the time, again, it's just a performance. You're just giving a performance where there's hopefully... a few nuggets of wisdom. When I realized that that's all that it was, well then I wanted to do it. You know, I don't think that, but I don't know that that's the same anymore. I don't, you know, I don't hear people say, I learned a ton at this conference every year, right? Because a lot of work, we're,

Brian (08:39)
Right. Yeah. Hmm.

Chris (08:59)
we're rehashing the ideas in a new way. We're trying to explore things in a new way, but we're really kind of taking many people feel like that we're just taking the same rock and turning it over and just getting seeing if we'll be surprised the next time we flip the rock over, right? Like there's only so many times you can flip that rock over before you don't find anything new anymore. So, I, it is interesting to think about why do we What is the purpose of a conference? You know, because do you want to be known so you can get paid, right? Or get a job? You know, there's a lot of people that want a job. So can you get a job by going to a conference? I don't know. I don't, there weren't a lot of jobs in 2023 to hand out. There were some to be had this year. If you attended the conference and were looking like there were several people that had things to talk about and interviews to be had.

Brian (09:28)
Yeah.

Chris (09:55)
some of the jobs are starting to come back. like, okay, well, do you go because you want a job or if you're learning, like, well, what do you want to learn that you can't just learn from watching YouTube or TikTok or, you know, attend like, as you know, training classes are also struggling in the community. like, what is what what is learning in 2024 2025 in the agile community? I think it's worth thinking about, you know what I mean?

Brian (10:23)
Yeah, no, I agree. And I think, from my perspective, I think it's changed a little bit. It's shifted a little bit over time. I think when I first started to go, there was an idea of, yes, I wanted to network and I wanted to understand and meet other people in the community. But as an introvert, I, you know, that kind of scares the crap out of me. And, you know, I can only do a little bit of that before I just feel like my battery is completely depleted. But, you know, when I think when I first went, I did have the idea that I wanted to learn. wanted to kind of be on the cutting edge. I wanted to hear the cutting edge thoughts of people who were out there. And, you know, now I think I still have that mentality when I go, I still want to hear, you know, I want someone to challenge me, you know, like that's, what I really want to hear from, from a speaker is tell me something about this. don't know, or tell me something that, you know, would challenge my, my existing way of thinking about this. so that I can go back and examine it and think, huh, I never really thought of it that way, but maybe that's true and maybe I need to re -examine that. But you know, that's kind of rare. That's not something that you get from just a lot of talks. I know one of the things I try to do when I give a talk is I wanna end with something that I would say, hey, what's the one thing you commit to changing as a result of this? Like what's the one big idea? What's the one... If you left this room and don't remember anything else, what's the one thing that you wanna just star or circle in your notebook and say, I'm gonna go find out more about that or I'm gonna do something about that. And that's where I try to kind of drive toward the whole talk. But I've been in others that, like you said, maybe a little bit more of a rehash of something I've heard before. But I've never left a conference without feeling challenged in some way, even if it's not, even if it's just from a one -on -one conversation that I've had with people, you know, I've been challenged about ideas and had to go back and re -examine and think through things. I'd say it's more, you know, now my balance has shifted. It is more networking now for me than it is that challenging thought, but I still want to find that nugget somewhere in there in the conference time.

Chris (12:41)
So what you said is really interesting and I want to hone in on the specific words you mentioned about challenged, right? the, I do want to, you know, before it sounds like I'm not poo -pooing the idea of conferences in any way, shape or form, but what Brian just mentioned is something that I tell the people all the time. I said it from the stage this year in Dallas, which is like, you get out of it, what you put into it. If you come in with a beginner's mind intending to be challenged, intending to have your assumptions questioned and said, maybe I didn't think about this the way that... I would say that that's probably the thing that I learned every time is that something that I thought was true or wasn't true may not, right?

Brian (13:11)
Yeah, yeah.

Chris (13:35)
You know that half of the conferences are new people every year, right? There's someone new to agile every every year there are there. Thousands of people new to it every year. That's the cool thing about it is that every year there are people that like I just got my CSM like holy cow. That's so like can you imagine showing up to a conference and everybody's like this sucks. I don't want to be here like you're not going to learn anything. I don't get anything out of it like what an awful experience for.

Brian (13:35)
Yeah. You

Chris (14:03)
someone that's new and excited and just wants to, like, there will be something you haven't heard before. But for the most part, the reason why I always get something is because I show up expecting to hear something I haven't heard before. The story won't come out exactly the way you think, right? Or,

Brian (14:09)
Yeah.

Chris (14:22)
the story that they tell, because a good conference is always a great idea plus you, right? It's your stories, your experiences, how this affected you that matters. So sharing your soul, bearing your soul requires the audience to kind of be like, want to be, I want to have someone, you know, kind of bear themselves to me. I want to hear someone be vulnerable.

Brian (14:45)
Yeah.

Chris (14:48)
And those are always the best sessions that you and I always have, is when someone is super vulnerable, super vulnerable with where they are. I thought this was the only way to do this. That's my favorite is when I hear a speaker say, I thought this was the only way to do this. There are so many roads up the mountain that we have for our work. There is not one way to do it. So find a new, come to find a new one. There's a technique that you've probably not tried before or done, or if you have, you didn't do it the way that they did before, that'll seem easier. that's the whole purpose of listening to these things, but it, it, it requires you to show up with more than just here's my tray, man. I have some agile, please. Right. Like that's, this is not a buffet, right? Like you have to like, go find it, right. Seeking positive intent means I have to go seek it. Right. I have to go seek information that I want to have.

Brian (15:21)
Yeah. Hahaha.

Chris (15:41)
and then go get it. Because if I don't, I'm just going to go, yeah, it's cool. I mean, I met some cool people, but I didn't really. OK, well, then you didn't show up with the mentality of being challenged. I challenge our friends, people that have been coming for years, I challenge them every year. You will get something if you want to. Right? If you don't get something, it's because you didn't want to get anything out of it.

Brian (16:01)
Right. I mean, I think we're all kind of guilty sometimes of setting our conference path, choosing the sessions and things that we go to based on things that maybe we already have some familiarity with. And that sounds interesting. yeah, I researched that a little bit. Let me see what they have to say about that. I've tried to intentionally now try to find things that I have no background in. I have no experience in because those are the things that are really going to push me. Those are the things that I don't really have. any knowledge of or forethought on and I'm gonna be taken to a different place. I remember I used to be, I used to get this like really anxious, nervous feeling when I would find out I was wrong about something. You know, I'd be in a conversation at a dinner table with someone and they'd say, well, actually, you know, that's not the way to do it. They'd start to do something else and I'd start to feel kind of anxious about that. But now, now I've like, that's swapped for me. Now when I hear that, when someone says, no, actually there's another way to think about that.

Chris (16:41)
you

Brian (16:57)
I start to get excited. Like it's actually excitement in me because I start to feel like, great, wow, I didn't, this is something new. This is something I had never heard before. And now this is the point where I can grow and break through, you know.

Chris (17:11)
Well, there's, I mean, and there's people that we all, if we've been in these communities before, we can all think of someone that always challenges us, right? Like I can't have a conversation with Michael Sahota without him challenging something that I thought, I just thought was true. And I'm like, no, it's not like, or it might be, but not always. So there's always someone that's just like,

Brian (17:20)
Yeah. Yeah.

Chris (17:37)
sit down so that I can break your mind real quick. And that's always fun. You know, another thing to think about is like, what we get out of the conference also dictates who's going to pay the bill, right? Because we hear in the community a lot, well, companies aren't paying for conferences anymore.

Brian (17:41)
Yeah Mm, yeah, yeah.

Chris (17:59)
That's not true for some aspects of IT. Like all the developer conferences, companies love footing the bill for that. The Microsoft conference, they love footing the bill for that because they send technologists there that come back smarter and can code better and more efficiently and whatever, right? Like better, faster, cheaper, all those things, right? Like they will get something out of it. So the... think the reason why we have to say what do you want at the conference is like, it's gonna kind of dictate who pays the bill. If the purpose of Brian and I who have been to this conference many times and have met so many of the cool people, that's the best part of me going every year is I get to see Matt Barkholm again. Like one of my favorite people in the world that I do not see other than over Zoom, right? Or any number of people, right? Any number of people.

Brian (18:47)
Hahaha.

Chris (18:56)
There's always someone new that I had spoken to online but never met in person. Someone that just, again, someone that just started the work and someone that's like, hey, I read something that you wrote about this years ago and it was really cool. That's cool, right? You won't get that if you don't go out and network and stuff. But here's the thing, if you're there for connections, companies aren't interested in footing the bill for connections. They're interested in footing the bill for...

Brian (19:23)
Right.

Chris (19:26)
learn something, improve something, come away with something. And if Agilent are going to the conferences and just like, I met some really cool people, what else? I met some cool people. All right, cool. I'm not paying next year for you to go to that, right? That's what a lot of companies are trying to do. So we have to sort of imagine like, if the goal is to get companies to pay for people to go again, well, then we need to... That's something that we've asked ourselves in the program team. Like what would get, like what is a program that companies will reimburse for? I think it's, and I don't know that we've got a strong answer either. Everybody's got, I think, there's a lot of I thinks and not a lot of I knows, right? I guess is a good way to think of it.

Brian (20:00)
Yeah. Yeah. Yeah. Well, the other thing I wanted to kind of, because you are, you know, kind of the ultimate volunteer for this upcoming conferences as the chair, you know, I've tried to tell the audience here from time to time about the kind of the benefits of volunteering and why I do it as a speaker, why I've done it in the past as a reviewer. It seems like there's just so many different ways to get involved for something like this so that you don't have to just sit on the sidelines. You can actually be a part of this. And that's a, for me, that's an easy way to have a quick in with the community because you're interacting with people prior to it. So when you show up, it's like, hey, I know you and I know you, because we've been talking and working together on this stuff for a while. So. What kind of case do you make to people for volunteering for a conference like this, like a big conference?

Chris (21:12)
It's so again, going back to like, what do want to get out of it? I think the purpose of volunteering is to kind of learn how the sausage is made to a degree. if someone's like, I'm not really interested in seeing how my sausage is made, then you don't belong in the agile community. Like this is the community of people that want to see

Brian (21:22)
Yeah.

Chris (21:32)
Sausage being stuffed into its casing and just cranked out right like this is this is the community for that like I won't use any more sausage metaphors that although I The the The funny thing about how Volunteering works is that?

Brian (21:41)
Hahaha

Chris (21:50)
You can volunteer in the slightest of ways, just a few hours a week reviewing. When you're like, well, I want to review, that's fine, but I want to be a track chair. Because people always want to be a part of deciding the content. This is what I've always wanted to hear about. This is what I've always wanted to hear about. And of course, then I always ask the question of, OK, well, then someone has to submit that idea. all right, it's one thing to say, want to hear about this. It's another thing to say, how do I get that content out of a group of submissions every year, which we get thousands every year at the conference. And we got thousands, right? Like, you know, for all of the online hubbub over the conference every year over who gets accepted and who doesn't, like thousands of people submit wanting to speak every year. regardless of how they feel about whether they, when they get the rejection letter or the acceptance letter, like thousands of people want to speak at this conference. It's cool. Like it's a cool thing to do, but not everybody is a speaker, right? You can be a purple shirt and volunteer. In fact, some of my favorite people in the community are lifelong purple shirters that have done it multiple years. There are people that do it for a couple of years and meet people and then and they move on to another role. mean, there's just a bunch of different ways that you could be involved in doing something that doesn't involve speaking or deciding who speaks. And also, I will say, it's also really hard to cull thousands of submissions. into something that makes sense for everybody else. Because then you have to go find keynote speakers. There are people that are invited to speak who are luminaries in the industry. And how do you meet those people? So all of that is really like the fact that I can say I can email. any number of people, I won't use the name so I don't offend the people that I don't use, but like I can email any number of them and they're like, yeah, Chris, Agile, Agile 20XX guy. I, it would be cool if they're like, I just like Chris and I want to be friends with them, but you know, that's not the way the world works. so I, you know, networking in ways that don't always show up in a job or whatever is just, I'm, I'm just here to.

Brian (24:00)
Hahaha Right. Right.

Chris (24:25)
find good content and show the community that and the rest kind of takes care of itself, you know?

Brian (24:32)
Yeah. I mean, I'll say to, you know, just to give people kind of an idea of my path with the agile conference, you know, I probably submitted four or five years before I got accepted. And a couple of those years spent as just a reviewer for, you know, a track or, you know, with a certain team, not as a chair, but just as a reviewer. there's a, there's a, if you want to do that, you can do that. Right? mean, it's pretty much, it's easy to get into that kind of a mode if that's something that you're interested in. And I tell people who want to speak like that to me was one of the biggest and best educations I could have had on learning about speaking was reviewing what other people wanted to speak about. Cause you know, there's kind of two parts to speaking. There's the... the marketing side of getting your thing selected, and then there's the actual talk. But the part of trying to come up with your idea of the talk and frame it and put it in an interesting way and learning how to structure your talk in a way that would be interesting for people to listen to, that's a skill in itself. And the best way I learned about that was just reading others, reading what other people were submitting to do and... Chris is right. mean, there's so many submissions that, you know, even as just a reviewer for one track, I was sad for all the ones that I knew would not get to be heard because there's so many good ideas. it's, know, Sophie's choice about how you try to decide which one of these two things or which one of these 10 things, you know, you've got one slot and 10 of them that are 10 or 20 that are just amazing. and you can only take one, you know? So it's difficult, but reading those submissions to me was a really great education.

Chris (26:33)
Yeah, if you think about it this way, we always enter the room to build the schedule with, there's X amount of slots that we have plus X number of alternates and such. we always, you try to look at it like, like you look at the whole schedule and say, okay, is there an aspect of our work that we missed? Well, we didn't really get a, we haven't gotten a retro talk yet. okay, well there was one over here. So, cause you know, you're trying to balance it for like there's meat and potatoes kinds of sessions and then there's like the big idea sort of sessions. Then there's the workshops that are very engaging and meant to create something.

Brian (27:16)
Yeah.

Chris (27:26)
you know, there's a lot of, again, there's a lot of roads up that mountain. I would say that the joy of speaking now, if I could, anybody that wants to do it, the best advice I would say is like, you need to want to speak so that you can be a better presenter and organizer of your thoughts. Because,

Brian (27:46)
Yeah.

Chris (27:49)
Really, the abstract and the basic, there is essentially a formula to filling out a submission to a conference. I, with CP Richardson, who's now on the board, I did a webinar last November on what makes a good submission. It's something that I've gotten super passionate about. Again, it's recorded, it's on the Agile Alliance site if you wanna find it. There is a formula that anybody can follow and get selected, right? I had some, I had several people reach out and say, I watched your video and I follow what you said. And then I got accepted to speak, which for the record, watching what I say will not get you accepted to speak. You can follow the formula. You can, you can follow the formula exactly and still not get it because there's only so many slots and it's really hard to get in. but.

Brian (28:26)
Ha

Chris (28:41)
Once you follow the formula, then it's just down to like, does the idea resonate with the community? And I can't, I can't give you a formula for that because I'm not in anybody's brain, but, you know, I, again, it's always a great top, a great idea. Plus your stories and experiences is what really defines what a good submission is. And so you have to get that straight before you type a single word out. But then once you go through the submission process and there's edits, feedback, all that kind of stuff. Then you got to get accepted. Once you get accepted, then you got to build the session. And we find that a lot of times it's a rare breed of someone that knows how to write a good submission and can put on a good show. Not everybody can do that. And of course, a good show is a relative term, right? You don't got to be big and bombastic and loud to be good, right? Brian's not that and Brian's great in a room, right? So you can...

Brian (29:16)
Yeah.

Chris (29:35)
you have to kind of construct it in a way that makes sense. So, but again, the cool part is, that because I had people help me, mostly because I just annoyed the hell out of them and saying, please, please give me, please give me some help. I just want to keep passing it along. So I mean, I still get people at 12 months a year, I get people saying, I have an idea and I'd love to run it by you that they hit me up on LinkedIn or whatnot. So.

Brian (30:04)
Yeah.

Chris (30:05)
It's just something that I care about now. I got so much better with organizing my ideas and writing them and presenting them that it's a gift that I want to just keep passing on to people. I guess this is because I didn't intend this to be the cross that I bared, it is regardless.

Brian (30:21)
Yeah Well, the only other advice I'd throw out to people, there was a shift that happened with me too, where I went from, I want to be a speaker, let me find a topic. There's a very big difference from having that attitude to living your life and saying, wow, I'm really passionate about this. I'd love to talk about this. If you find the topic first that you resonate with and connect with, then it's, you you're a little more personally connected when you submit. So it can be more painful if you don't get picked, you know, when that happens. But on the other hand, when you do get picked, man, you're so excited about giving that talk. It's not just that you got picked, but it's like, I can't wait to tell people about this, this thing. And to me, that's, that's the magic. Like when that happens, you, you, yeah, you can't, you're, you're, it's not even nervous. You're, just so excited to tell people what you've learned about.

Chris (31:21)
Yeah, another piece of advice I tell people is as you're reading things, it doesn't have to be a book. It could just be an article or a video that you watch. As I always say, when I'm reading a book on something that has nothing to do, like I don't really buy a ton of agile books anymore. I buy a lot of social psychology, social economics, behavioral economics is a lot of my favorites. like Daniel Pink books is a tried and true. I met Daniel Pink once and he's like, what is it with you agile people that just love what I do? And I'm like, I don't know. I just, I don't know. I'm like, we just read it. So, but I read these books with looking for a lens into my world, right? I always read stuff that has nothing to do with IT.

Brian (32:02)
Yeah Yeah.

Chris (32:16)
that or leading teams or whatever it is your world, whatever you think it is. Find something that has nothing to do with your world and then say, how does that identify or how does that relate to my work? That's my favorite thing. I read a book on many years ago on, it was called The Control Heuristic. It was like where control comes from as an idea and psychology and why. We struggle with it. And I immediately turned that into a leadership talk on why we're all control freaks and here's, know, and what, what do we, what do we do about the fact that we're all control freaks? Like, again, I didn't read a book and say, I'm going to do a topic on a book. It's like, no, how does that tie into dealing with executives when I'm trying to get them to release the purse strings or release some of the control of their work, right? comes in handy, right? So you have to be looking for how does that idea sit in our world and then sort of play with that idea a little.

Brian (33:22)
Yeah. Yeah, this has been awesome. I really appreciate you making the time for this, Chris. And for those people listening, just a quick little shout out again. Agile 2025 is happening in Denver. It is the week of July 28 through August 1. So mark your calendars. And if you're interested in volunteering, if you're interested in being a reviewer or one of the Purple Shirt people who help out, Purple Shirt people help out at the actual conference making it kind of flow, right? They make sure it actually works. Yeah, yeah, the talks would not happen without them. Actually, nothing would happen without them. Yeah.

Chris (33:54)
They're the lifeblood of the conference. Yes. Nothing would happen without them. Nothing would happen without them. Yeah, if you hit me up on LinkedIn, my name is just how it appears here on LinkedIn. Toss me your idea. Yes, will, and I said, I shot my mouth off about mentoring people through their talks. That means you too. I... hit me up. Like there's no excuse for you to not because the worst thing that happens is you get to come to the conference. So, yeah.

Brian (34:29)
There we go. So mark your calendars, make sure that you reserve those dates, like I said, just block it off. Even if you don't know whether you can get the money to do it right now, block the dates off, and you're gonna be much more likely to actually attend if you do that, because then you'll see it coming up, and they go, yeah, that's coming up, I should do that. So Chris, thanks again for coming on, I appreciate you making the time, and thanks for joining us.

Chris (34:56)
Yeah, thanks for having me, Brian.