#14: What does it mean to be Product-Centric? With Scott Dunn

Scott Dunn joins Brian to talk about what it means to be product-centric

Overview

Being product-centric has become a recent buzzword and objective for companies. But what does it mean? Is it the next stage of becoming agile? Or is it something that should drive an agile transformation in the first place? In this episode Scott and Brian discuss their definitions of what it means to be product-centric, and whether this is different to being customer-focused. They also look at the limitations that can stop teams from being more focused on the customer and long-term product value, such as being forced to fight those daily fires. 

Listen now to discover: 

00:23 - What does the term product-centric mean? 

07:13 - Is there a difference between being product-centric and customer focused? 

14:47 - Are nonprofits customer-focused entities?

22:02 - Does product-centric mean putting quality first? 

28:23 - How does a disconnect between leadership and teams affect things? 

Listen next time when we’ll be discussing… 

Next time, I’ll be answering questions you’ve sent into the show as well as addressing other common agile questions. 

 

References and resources mentioned in the show

Impact Mapping and Story Mapping

The Scrum Guide

Kano Model for prioritization

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This episode’s presenters are:

Brian Milner is SVP of coaching and training at Mountain Goat Software. He’s passionate about making a difference in people’s day-to-day work, influenced by his own experience of transitioning to Scrum and seeing improvements in work/life balance, honesty, respect, and the quality of work. 

Scott Dunn is a Certified Enterprise Coach and Certified Scrum Trainer with more than 20 years of experience in management, project management (PMP), engagement management, and software development (MCSD). He is passionate about strengths-based teams and a solutions-based approach to people and organizational issues.

Show edited by Rhett Gill.