In this Agile Uprising pod, Andy Cleff welcomes back Gene Gendel to dive deep into what true product orientation means beyond surface-level changes. Gene unpacks common misconceptions about product-centric organizations and explores the 'productization saga' - where companies relabel components without meaningful structural change. The conversation examines how work breakdown, team structure, and budgeting practices impact genuine product focus, offering practical insights for organizations seeking authentic transformation. Contact Info LinkedIn: Twitter: Website: Meetup Community (main): YouTube Channel: Related shows: (2023) (2021) (2019) (2021) About the Agile Uprising If you enjoyed this episode, please give us a review, a rating, or leave comments on iTunes, Stitcher or your podcasting platform of choice. It really helps others find us. Much thanks to the artist from who provided us our outro music free-of-charge! If you like what you heard, to find more music you might enjoy! If you’d like to join the discussion and share your stories, please jump into the fray at our We at the Agile Uprising are committed to being totally free. However, if you’d like to contribute and help us defray hosting and production costs we do have a . Who knows, you might even get some surprises in the mail! Related Visuals