E33: How to make good decisions when implementing NBA in pharma:  How to Define NBA Implementation Success in Pharma

In this episode of AI For Pharma Growth, Dr Andree Bates is joined by  Alan Kalton, Senior Vice President of sales for Aktana and GM of Aktana’s European division & Olivier Aurand, IT Director at Mundipharma.  

Aktana is the category creator and leader of intelligent engagement in the global life sciences industry and helps companies strengthen their relationships with healthcare providers to inspire better patient care. 

Mundipharma is dedicated to bringing innovative treatments to patients in the areas of Pain Management, Infectious Disease and Consumer Healthcare as well as other severe and debilitating disease areas.

In the final part of this three-part series on Next Best Action, Alan and Olivier discuss Next Best Action implementation success in pharma. In most industries you can just look at the individual sales, but things are different in pharma. For a start, in most countries we don't have access to individual prescribing data, and even if you do have access to these records companies can be reluctant to use that due to challenges around data privacy. 

In this episode you will learn:

• What are some of the benefits of Next Best Action
• What does an express action do to make the whole infrastructure more impactful
• How does one define success with the Next Best Action implementation

Schedule a 15 minute conversation with Aktana to discuss your commercial outreach goals and determine your readiness for an AI-driven omnichannel solution: https://www.aktana.com/request-a-demo/

Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/

AI For Pharma Growth is the podcast from pioneering Pharma Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. 

This show blends deep experience in the sector with demystifying AI for all pharma people, from start up biotech right through to Big Pharma. In this podcast Dr Andree will teach you the tried and true secrets to building a pharma company using AI that anyone can use, at any budget.

As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI and futuretech to help you to navigate through the, sometimes confusing but, magical world of AI powered tools to grow pharma businesses. 

This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, production, social media, psychology, customer insights and so much more.

Resources: 

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