E4: How to automate and engage your sales and marketing leads with Artificial Intelligence

In this episode of AI For Business Growth, Dr. Andree Bates is joined by Ilan Kasan, the co-founder and CEO of Exceed.ai. Ilan is an accomplished product leader with proven successes in driving product, user experience, and strategy and execution. He is an expert in mobile, web, application software, and SaaS products. He has built an 18-year career in general management, product management for leading global technology companies including, Cisco, WebEx, Comeet, and others. Today's show is about how to automate and engage your sales and marketing leads using artificial intelligence. As every business owner knows, sales and marketing are the lifeblood of the business. However, they are also quite time-intensive. Consider the possibility that your sales reps could be assisted by an artificial intelligence-powered virtual assistant who would follow your sales playbook, email and qualify leads, ask questions and follow up, and then hand the lead over to a human sales rep when the person is ready to buy. The possibilities are endless.

In this episode you will learn: 

• How to engage your sales and marketing leads using AI. With AI, sales interactions can be much more efficient.
• AI can communicate with customers through virtual assistants and email transactions. This can also make for smooth and quick arrangements and humans can be connected to any department if needed.
• Artificial intelligence virtual assistants, what they do and how they prove useful in the office.
• How AI in the sales and marketing division frees up team time, allowing them to focus more on actually closing deals with customers.
• Automating your sales and marketing division with the help of AI makes the entire process run smoother, quicker and much more efficient.

Click for more information and for resources mentioned in this episode:   Exceed.ai: Intelligent Automation for Marketing and Sales 

AI For Business Growth is the podcast from pioneering Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. 

This show blends deep experience in the sector with demystifying AI for all business people from start up entrepreneurs right through to Fortune 500 companies. In this podcast Dr Andree will teach you the tried and true secrets to building a company using AI that anyone can use, at any budget.

As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI, futuretech and business to help you to navigate through the, sometimes confusing, but magical world of AI powered tools to grow businesses. 

This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, social media, psychology, customer insights and so much more.

Key Takeaways:

• AI makes sales and marketing quicker, smoother and more efficient.
• AI can take over routine tasks, freeing humans to focus on closing clients. 

Resources

Ilan Kasan LinkedIn | Twitter