E8: How to identify and understand your target customers with Artificial Intelligence

In this episode of AI For Business Growth, Dr Andree Bates is joined by Carlos Serra, the Corporate Development Director of Audiense. Audiense delivers unique consumer insight and engagement capabilities to over 4,000 of the world’s largest brands and agencies, including Universal Music, Comic Relief, and DigitasLBi. They help their clients to grow their customer and audience bases by finding, identifying, and connecting with individuals and audience segments – including those they don't yet know about. Audiense is an official IBM Watson Ecosystem Partner and a Twitter Official Partner for both Data & Insights and Advertising. 

This show aims to demystify AI for all business people - from startup entrepreneurs to Fortune 500 companies. Each episode focuses on all things AI and future tech to help you and your business to navigate through and benefit from the sometimes confusing but magical world of AI-powered tools to grow businesses. Today's show is all about how to identify and understand your target audience using artificial intelligence. As most marketers know, when it comes to connecting with your perfect customer and your perfect audience, you need to identify both who they are and then discover actionable insights that are going to help you inform your strategies to grow your business. 

Tune in to this episode to hear:

• How artificial intelligence helps companies grow their customers and audience with topic analysis and data segmentation.
• Topic segmentation and how it uses interconnectivity to divide the audience into interest groups. This data can be further used by the PR department in content creation.
• AI and language agnostics. They talk about how language agnostics allow you to drive research at scale in multiple countries without being dependent on the source of info.
• They discuss the many tools evolved in developing an emerging market. 

Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/

Click for more information and for resources mentioned in this episode: Audiense.com

AI For Business Growth is the podcast from pioneering Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business. 

This show blends deep experience in the sector with demystifying AI for all business people from start up entrepreneurs right through to Fortune 500 companies. In this podcast Dr Andree will teach you the tried and true secrets to building a company using AI that anyone can use, at any budget.

As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI, futuretech and business to help you to navigate through the, sometimes confusing, but magical world of AI powered tools to grow businesses. 

This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, social media, psychology, customer insights and so much more.

Key Takeaways:

• There are many ways AI, specifically Audiense, can be a major help to the growth of companies.
• Audiense is a service that can work for almost every type of business out there. 

Resources

Carlos Serra LinkedIn 

Dr. Andree Bates LinkedIn | Twitter