In this episode, Ather hosts guest Alex Baker, global retail strategist, entrepreneur, and Principal at Nordic Retail Hub. They discuss the evolution of AI in retail, highlighting its shift from backend applications to enhancing customer-facing experiences with technologies like dynamic pricing and personalized promotions. They also explore various AI applications that are transforming retail operations, from supply chain management to targeted advertising via retail media networks. The conversation also touches on AI's broader impact on personal productivity and corporate efficiency, underscoring the technology's potential to augment human capabilities.