Topics Covered:
- What are AI-generated Opportunity Solution Trees?
- The rise of Synthetic Users and AI-driven research tools
- Why AI can’t (and shouldn’t) replace human customer discovery
- Real vs. synthetic data: How AI-generated insights can mislead your product decisions
- The risks of using AI personas for usability testing
- Best practices for balancing AI and human-led research
Resources & Links:
Mentioned in the episode: