Topics Covered:
- Why discovery principles are consistent across B2B and B2C
- Incentives and recruiting differences in B2B contexts
- How to navigate buyer vs. end user dynamics
- The role of procurement, compliance, and legal in enterprise deals
- Why ecosystems matter more than labels like “B2B” or “B2C”
- The value of cross-role discovery and how to approach it
- Practical tips for accessing users in complex orgs
- Making friends with sales and customer success to unlock discovery opportunities
Key Takeaway:
B2B and B2C discovery share more in common than we often assume. It’s less about the label and more about understanding your specific users, buyers, and stakeholders—and staying laser-focused on your desired outcomes.
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