More time and money is being spent on children than ever before. And it's a global trend. Professor Tina Miller, who has studied how parenting styles have changed over several decades, considers what this investment in our sons and daughters tells us about the modern world. She considers whether the gold standard of educational achievement goes hand in hand with rising inequality and individualism. What might the unintended consequences be and how difficult is it for parents to opt out? Contribuors: Professor Rebecca Ryan, Professor Matthias Doepke, Frederick De Moll and Jan Macvarish. Producer: Rosamund Jones Editor: Jasper Corbett