Ep. 13: Black Friday Game Plan: Tips to Boost Your Holiday Sales

Black Friday is just around the corner! In this solo episode, Stacie takes us behind the scenes of her journey through Black Friday successes—and some not-so-successful moments. Sharing candid stories about her early days selling on Etsy, Stacie highlights the lessons she learned from a disappointing Black Friday and offers actionable advice for entrepreneurs preparing for the holiday shopping season. Whether you’re a seasoned seller or just getting started, this episode is packed with practical tips to help you strategize, promote, and maximize your Black Friday sales.

Today on Art + Audience:

• A Black Friday Wake-Up Call: Stacie reflects on her early business missteps when an unprepared Black Friday left her anxiously refreshing her Etsy page—learning the hard way that effort and strategy are essential.

• The Power of Early Advertising: She emphasizes the importance of promoting Black Friday sales weeks in advance using email newsletters, social media, and ads to build anticipation.

• Email Marketing is a Must: Stacie shares her passion for newsletters and urges listeners to overcome their hesitation about self-promotion. She explains that sending frequent newsletters is key to staying top of mind, especially during the holiday season.

• Discount Strategies That Work: Drawing from her experience with Gingiber, Stacie offers advice on pricing your products strategically—whether with 20-30% off discounts, free shipping, or bundled deals.

• Consistency Builds Connection: Through personal anecdotes, Stacie explains how consistently showing up online has cultivated a loyal customer base for her brand.

• What If You’re Just Starting? Practical suggestions for new entrepreneurs—such as offering custom artwork or leveraging scarcity tactics like countdown timers to create urgency.

• Post-Event Evaluation: Stacie encourages listeners to reflect on what worked (and what didn’t) after the holiday season to refine their approach for next year.

Resources:

• Sign up on Shopify using Stacie’s affiliate link

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber

• Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561

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