262. Previewing FlySafair's regional expansion with Kirby Gordon, Chief Marketing Officer

In this episode, we welcome back a previous guest, Kirby Gordon, Chief Marketing Officer at FlySafair, a low-cost South African airline that is about to embark on a regional expansion launching new routes to Zimbabwe, Zambia, and Mozambique.

Together we discuss:

Why now is the right time to enter these new markets

What is driving the demand on the routes? 

How FlySafair expect the routes and load factors to develop and the role local partners will play in this development

How AviaDev has supported the conversations around these new route developments

The impact of the FlySafair and South African Rugby team strategic partnership on the business

Are the immediate plans to continue to expand or consolidate?

If you enjoyed this episode, subscribe to never miss another episode.