Episode 33. Frederic Lamarche, Founder and Managing Director, ASConsulting. How important is service and customer experience in African aviation?

This episode was recorded on location in Rabat, Morocco on the sidelines of the AFRAA 50th AGA.

Frederic and I discuss how there is a need for adaptation when entering or operating in the African market and how customer experience differentiation can make the difference for African airlines, without it costing a fortune.