#23 - How to Interview Customers Continuously with Teresa Torres of Product Talk

Teresa Torres is a master of continuous interviewing. As a product discovery coach and founder of Product Talk, she works with teams of all shapes and sizes to help them build better stuff. Part of that is talking to customers all the time, and establishing a cadence that keeps customer needs top of mind.

In this episode, she talks to Erin and JH about what it takes to establish a continuous interview practice, shares some tips for doing better interviews, and encourages everyone to get out there and start talking to customers.

Highlights

• [3:31] What's continuous interviewing all about anyway?
• [11:52] Focus on the frequency of your interviews, not the number of interviews. 
• [14:56] Automate your recruiting process first
• [17:03] Make customer interviews a part of your weekly schedule, just like any internal meetings you might have.
• [22:21] Throw away the discussion guide
• [35:55] Map everything on an opportunity solution tree
• [37:07] Make your synthesis visual
• [42:00] It's all about the magic lightbulb moments

Resources

• Continuous Interviewing Course Teresa Torres
• Why does every product have to be agile these days? Jeff Gothelf
• Pencil Me In Christina Wodtke