Researchers talk a lot about the importance of empathy. But what the heck does ‘empathy’ actually mean? What does empathy really look like in practice? Babz Jewell—an ethnographic sociologist and Principal UX Researcher at Variant—is here to explain. She joined Erin and JH to share her practical approach to empathy and active listening, and how these skills have transformed her UX research practice.
Babz talked about…
Highlights
Resources and people mentioned in the episode
About our guest
Babz is a sociologist and leader in leveraging ethnographic research methods for corporate UX, CX and product design. She is currently UX Research Manager at FanDuel. At the time of our interview, she was Principal User Experience Researcher at Variant, a driver-focused long-haul trucking company. There, she leads research operations and projects for driver-facing products and support with ethnographic methods.