#74 - Building a Product Vision with Rajesh Nerlikar of Prodify

Rajesh Nerlikar works with companies to help them build great products. As the CEO of Prodify, he and his team advise startups on how to build impactful, vision-led products that get customers excited. In his experience, the best way to get teams on the same page is with a compelling product vision that’s easy to understand.

In this episode, Rajesh joins Erin and JH to chat about why great product visions are like comic strips, the hard work of actually putting those visions into action, and how to get stakeholders on board with it all.

Highlights

• [6:19] Why the ideal product vision is a comic strip.
• [11:34] Look at the gaps between your product vision and what your product looks like today to find the right strategies for improving your product.
• [20:09] How Rajesh and his team create product visions for startups.
• [25:53] How often do you need to update your product vision?
• [33:16] Getting buy-in as a user researcher working with product and design teams.

About our guest

Rajesh Nerlikar is the VP of Product at Regrow Ag and  Partner & Co-Founder at Prodify. He’s an experienced product advisor, coach, and consultant who applies best practices from 15+ years of hands-on startup and enterprise product management to help companies accelerate the creation of customer and shareholder value.