Recruiting participants for user research is hard. Recruiting participants from a pool of your own customers? Somehow even harder. There’s client relationships, privacy concerns, and lots of red tape. This week on the podcast, Matthew Morrison joins Erin and JH to share what he’s learned after a year of B2B recruiting at Braze.
Highlights
About our guest
Matthew Morrison is a UX Research Manager at Braze. Before Braze, he worked on the research teams at Etsy and WillowTree. He’s excited by the challenge of B2B recruitment and is looking forward to continuing to improve his practice.