#95 - UX Writing and Content Design with Yuval Keshtcher of UX Writing Hub

In the world of product design, wordsmiths go by many names—UX writers, content strategists, product writers, and so on. But whatever you call them, these folks play an important role in developing seamless user experiences.

Yuval Keshtcher is the Founder of the UX Writing Hub, an online education platform helping hundreds of people perfect their UX writing. He joins us to explain the difference between UX writing and content design, how the discipline is growing, and his favorite writing resources.

In this episode:

• Creative ways to do research for UX writing
• How the UX writing process works in theory and practice
• What makes a great UX write

Highlights

[2:00] Are UX Writing and Content Design the same?

[6:27] Where do UX writers sit in an organization?

[8:40] To be a great UX writer, you need to master research.

[11:05] How to use conversation mining to communicate better with users.

[17:23] How many emojis can we really use in UX copy?

[25:04] How easy is it to change product copy later?

[28:37] If you don't have a UX writer, start with a content design system.

Sources mentioned in the episode

​​Top 16 Content Style Guides 2022 (and How to Use Them)

Words Matter: Testing Copy With Shakespeare

About our guest

Yuval Keshtcher is the founder of the UX Writing Hub. UX Writing Hub is an online education platform for all things UX writing. The UX Writing Hub has helped hundreds of professionals transition into UX writing and content design. He also hosts the Writers in Tech podcast.