Let’s face it… most companies these days say they are customer-centric, but the reality just doesn’t bear that out. Because in order to be truly center-centric (or even “customer-obsessed”), you need to obsessively (i.e. continuously) gather and use customer insights.
Ferdinand Goetzen, CEO and Co-Founder of Reveall, joins us to explain how teams can start actually centering their customers by adopting certain practices that will help you collect, analyze, and interpret customer insights on a regular basis.
In this episode:
Highlights:
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About our guest
Ferdinand Goetzen is the CEO and Co-Founder at Reveall - a platform that allows product teams to better prioritize what to build next with the help of customer insights. He was previously the Director of Growth at Hubs.com and the Chief Growth Officer at Recruitee (both exited in 2021). He is passionate about customer-led product development and growth.