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AWS for Software Companies Podcast

Ep006: Leading and Innovating Through a Major Disruption with Jonathan Barouch of Local Measure

28 min • 18 april 2023

Jonathan Barouch, CEO of Local Measure, joins us to discuss their journey of leading and innovating through a major business disruption.

Topics Include:

  • Intro to Local Measure
  • The pre-Covid business model and customers
  • Impact of Covid
  • Losing 75% of their revenue within months
  • Teams navigating the early months of Covid
  • Reinventing the business
  • Testing, iterating new business models
  • Leveraging AWS APIs for Amazon Connect Cloud Contact Center solution
  • Balancing the former focus and contact centre pivot
  • The importance of a call centre in lean times
  • Migrating call centres of airlines and banks within 30 days
  • Change management and the Local Measure solution
  • Leveraging AI/ML for additional customer efficiencies
  • Shaving seconds off calls equate to huge savings
  • Leveraging AI/ML to turbocharge agents
  • Additional industries for the Local Measure solution
  • Transforming data for tangible benefit
  • Proactive, predictive and outbound engagements
  • Guidance for other Software Executives going through disruption
  • What’s next for Local Measure
  • Interview wrap up
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