Ep031: How SaaS Shapes Customer Engagement with Raviteja Dodda of MoEngage

Today, in collaboration with Business Insider India, Raviteja Dodda, Founder and CEO of MoEngage shares the story of how MoEngage is shaping customer engagement and provides guidance for other software leaders wishing to make the same journey.

Topics Include:

• Jeff Klaus and Raviteja Dotta Introductions
• How has the Customer Engagement Space evolved in recent years?
• How has SaaS help automate AI-driven personalization?
• Maximizing existing customers
• Steps and best practices for growing to multiple markets
• Developing GTM approach for Asia, Europe and North American markets
• Creating a “flywheel effect” by leveraging customer communities
• Innovating to stay ahead of the curve in the software industry
• MoEngage implemented AI in 2016 – how had that AI strategy evolved through to generative AI?
• Recommendations and Lessons Learned