Ep041: Driving Growth for SaaS on AWS - Best Practices, Learnings and Observations

In this highly informative episode, we share strategies and best practices for driving growth for SaaS companies featuring Kulwinder Kalsi, head of UK and Ireland Enterprise Software and SaaS Architecture and Johan Broman, Head of Solutions Architecture for Independent Software Vendors for Europe, Middle East & Africa.

Topics Include:

• Discover the main expectations end customers have of SaaS companies, including frictionless tenant onboarding, instrumentation/monitoring, pricing transparency, and focusing on core innovation.
• Explore key trends shaping the SaaS industry, such as the shift towards consumption-based pricing models, complex pricing strategies that align packaging with customer segments, and leveraging other software partners to remove undifferentiated heavy lifting.
• Learn how AWS can help SaaS companies with its global infrastructure, robust security measures, and rich ecosystem of services and partners to accelerate growth and innovation.
• Get insights into monetizing data strategies that SaaS companies can adopt to unlock additional revenue streams from their tenant data.
• Understand the different ways AWS partners, including systems integrators, professional services, and other software vendors, can support SaaS companies through their journey.
• Receive practical advice on approaching cloud migration and modernization, including aligning leadership, assessing growth vs. retention goals, and choosing the right mix of lift-and-shift or full modernization.
• Gain a nuanced perspective on developing AI solutions, covering use case identification, model selection, deployment techniques like prompt engineering and fine-tuning, and the importance of monitoring and management.
• Hear expert tips on navigating the rapidly evolving generative AI landscape, leveraging AWS services like SageMaker and Bedrock, and utilizing specialized AI chips like Trainium and Inferentia.