Ep047: Pricing Strategies for Generative AI with Sara Yamase of Simon-Kucher & Partners

Sara Yamase, Partner at Simon-Kucher & Partners, Head of Software, Internet and Media Practice shares guidance and industry examples on generative AI pricing and GTM strategies.

Topics Include:

• What percentage of companies are developing Gen AI features for customers
• Projected returns on Gen AI investment
• Articulating the value is 1st step in building pricing and monetization strategy
• Almost half of VC funding in last 5 quarters were for AI solutions
• Getting through the hype cycle and trough of disillusionment
• Education, Marketing, Food industry examples of companies clarifying value of generative AI to customers
• Having strong data sets for identifying trends
• Pricing tenets for generative AI
• Indirect monetization – more usage, faster, greater productivity, etc
• Standalone Generative AI software with bespoke pricing
• Ability to scale pricing per customer usage
• Subscription selling for generative AI software
• Choosing pricing model for generative AI solutions
• Summaries and session wrap up