Ep066: Local to Global: Empowering European Software Leaders with Boardwave

AWS's Miguel Álava and BoardWave's Phill Robinson explore how European software companies can overcome market fragmentation, leverage cloud and generative AI, and adopt global strategies to scale competitively.

Topics Include:

• Introduction of Miguel Álava and Phill Robinson
• Overview of BoardWave's mission and community
• Challenges for European software companies in scaling globally
• Comparison of US and European software market dynamics
• Cloud adoption benefits for European software scalability
• Modern licensing models to centralize operations in Europe
• Impact of fragmented European markets on growth
• COVID-19's effect on sales strategies and efficiency
• Selling enterprise software across Europe via cloud tools
• Role of centralized marketing in global competitiveness
• Advantages of targeting the US before EMEA expansion
• BoardWave's "Voyager" model for scaling internationally
• Importance of solving universal versus local market problems
• Using cloud infrastructure to penetrate diverse markets
• Generative AI's role in product innovation and scaling
• Generative AI's transformational impact on global software industry
• European software companies' opportunity to lead in AI
• Building a collaborative European ecosystem for innovation
• Lessons from Silicon Valley's collaborative success model
• BoardWave's mentoring programs for European software CEOs
• AWS's support for cloud adoption and business scaling
• The evolving role of Chief Product Officers (CPOs)
• AI's potential to enhance cross-market product functionality
• Strategic next steps for scaling European software businesses
• Vision for Europe as a software superpower by 2034

Participants:

• Phill Robinson – Founder, Boardwave
• Miguel Alava – EMEA ISV General Manager, Amazon Web Services

See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon/isv/