ENT224-R1: Amazon culture of innovation

Organizations of all sizes often ask how they can innovate like Amazon. Since its humble beginnings as the 'world's largest bookstore,' Amazon has not only innovated across ecommerce and other adjacent segments, it has also introduced entirely new and unrelated businesses to the organization. Over the years, Amazon has gotten good at taking problems that are hard to solve and making them easy for customers. In this session, we discuss how Amazon views and leverages technology as a utility to increase the pace of innovation across the organization.