At Affirm, data is its greatest asset. Data is used to track how its products are doing, make strategic decisions, fuel machine learning model training, analyze user trends, detect fraud, and generate reports that are required by a variety of customers and regulators. In this session, learn how Affirm uses Amazon EMR, Amazon Redshift, Amazon Redshift Spectrum, Amazon Athena, Amazon Aurora on Amazon RDS, and AWS DMS to support a unified data lake. Also learn how the company addresses the tradeoffs between different types of data analytics use cases.